8 min read

How To Use Free CRM Software To Bounce Back Smarter

By Olivia Atkinson on 29-May-2020 10:51:56

Having a CRM system is key to bouncing back from this years events, it gives you data about your contacts that you never knew you needed, helping you reach out at the right time and track how they interact with your website.

This blog will take a look at what a CRM is and how they can help with not only marketing activities but sales too.

Topics: CRM Construction Marketing Strategy
5 min read

Bouncing Back: How To Reach Your Audience

By Rich Newsome on 28-May-2020 13:16:52

The proportion of construction workers furloughed has fallen below 25 per cent, according to research from Build UK this week, highlighting a slow return to normality within the industry.

As construction sites begin this long and challenging process, this blog aims to give your building products company some useful tips to help reach out to your audience. Right now, communication is key if you want to gain specification with those decision-makers in the industry. Read on to find out more.

Topics: Social Media Email Marketing
6 min read

How To Bounce Back Using Social Media

By Olivia Atkinson on 22-May-2020 09:48:51

Social media is a powerful tool and a crucial part of your bouncing back,strategy. Some companies struggle to make quick changes to their website or create notices letting visitors know if they’re open or not. Social media can be posted on in seconds, allowing you to effectively and consistently communicate to your audience.

Read on to find out what content to share on social media at this time and how to use it to inform your audience on the latest updates.

Download The Definitive Guide To Social Media

Topics: Social Media
6 min read

Bouncing Back: How To Build Your Tech Stack

By Rich Newsome on 21-May-2020 15:13:09

If we can take anything from the past few months, it’s how reliant we have become on technology. For most of us, working from home has prompted us to discover new and interesting ways of working.

How many of you have discovered the ‘virtual background’ on Zoom?

Remote working aside, however, we have noticed that many organisations within building products and construction are turning to technology as a way of running certain business operations more efficiently.

With trade shows being cancelled and sales reps not out on the road, our online presence has had to step up – turning our website into an ‘extra salesperson’ in many ways.  

Building a technology stack can be a daunting task – particularly with so many options out there. This blog hopes to give you some advice on how you can get the most out of your tech stack, and which tried and tested tools work best.

Read on to find out more.

Topics: Technology tech stack
4 min read

Insynth Welcomes New Head of Design To The Team

By Rich Newsome on 15-May-2020 08:58:32

In a world where companies are now judged by the quality of their online presence, a high-performance website is crucial. This is particularly true of companies within building products and construction, as architects and specifiers are spending more time researching products online than ever before.

In the past fifteen to twenty years, we’ve noticed a significant shift in the way businesses operate, and it’s fair to say that a company’s website is a key tool in delivering a strong brand identity (and message). This is particularly true for those operating within the construction space. As competition soars, there’s certainly a need to stand out above the rest.

To help meet this demand, Insynth is proud to welcome our latest member of the team: Head of Design, Louise Urquhart.

Topics: Website Design
6 min read

How To Bounce Back With The Right SEO Tactics

By Olivia Atkinson on 14-May-2020 17:33:02

As the world starts to repair itself and we see a gradual change in behaviours, make sure your company can be found in a time where there may be less choice.

Each company’s approach has been different to this crisis, for some it’s given them the realisation that being digital plays a key part in future proofing your business, others will adapt the way they work forever, with less office and requesting staff to work from home and some sadly might not make it.

Discover how you can bounce back with a kick-ass approach to digital marketing, starting with your SEO.

Topics: SEO Construction Marketing Strategy
4 min read

Insynth Celebrates HubSpot Gold Solutions status

By Rich Newsome on 07-May-2020 18:08:37

As all industries face an uncertain future (certainly within the short-term), we are being forced to re-evaluate our approach to business strategy - and look to new ways of working smarter, not harder. 

Today, we celebrate our recently awarded 'Gold Solutions Status' as a subtle self-pat on the back for our team's hard work over the past couple of years. In times like this, we should all celebrate our successes and remind ourselves of the wins along the way.

Read on to find out more...

Topics: Content Marketing Website Design Sales Strategy Construction Inbound Marketing
5 min read

How Sales & Marketing Can Be Aligned To Help You Bounce Back!

By Will Morris on 07-May-2020 15:39:23

1: Selling Solo

Being an old-skool salesman I thought I knew it all. Results were powered solely by my own hands and my own way of thinking. My way had always worked, hitting the phone as hard as I could, sniffing out buying signals in order to get that next sale. I didn’t need anyone apart from my own desire, and I had bucket loads of that.

Topics: Construction Marketing Sales Strategy Construction Marketing Strategy
5 min read

How To Conduct Successful Remote Interviews

By Olivia Atkinson on 01-May-2020 09:19:04

As we’re adapting to work remotely via calls and videos, it’s worth considering remote interviews.

You might be thinking why at a time when people are being made redundant and furloughed should I be thinking about interviewing people, but it’s actually more relevant than ever.

This whole experience has been an eye opener for a lot of businesses, people are realising they don’t need their team to live in a 20 mile radius, they don’t actually need to see them to get the job done and they might even be questioning having such a big office space after this.

Topics: Construction Marketing Strategy Technology Video Creation
5 min read

How To ‘Pivot’ Your Content Plan During COVID-19

By Rich Newsome on 01-May-2020 08:44:48

Let’s rewind to January 2020. The year was laid out before us, new strategies were in place, new products were going to be launched and big projects were due to begin.

And then the unexpected happened. Out of nowhere, a global pandemic altered every aspect of our personal and professional lives. Projects were put on hold, jobs lost, and businesses forced to adapt to this ‘new normal’.

It’s been several weeks now - and for most - the initial shock has settled. In some cases, we’re even seeing glimpses of what life used to be like. However, we’re all aware that it’ll take a long time before we get back to the pre-Covid life that we all took for granted.

With that in mind, this blog aims to give some actionable ways for you to pivot your content strategy in order to adapt to these unusual times.

Topics: Content Marketing Construction Marketing
5 min read

5 Things I Learnt About Selling From Keenan

By Will Morris on 24-Apr-2020 10:44:23

As an experienced Salesperson, I had my own methods and philosophy which worked and had made me a success in the past. I had been a top biller for many previous employers, and the notion that one book could change my thought process was unthinkable.

I remember the first time my CEO introduced me to Keenan’s “Gap Selling”. At first, I had my doubts: yet another sales guy trying to tell me that his way is the best.

Topics: Sales Strategy
5 min read

How To Utilise Social Media During Covid-19

By Olivia Atkinson on 24-Apr-2020 10:22:17

Customers are researching brands more heavily online and initiating more online interaction with businesses today than they were a year ago. Part of researching is checking out the companies social media accounts and their website to get a feel for what they’re about.

Facebook and Instagram have seen a 40% increase in usage due to Covid-19, this can’t be ignored.

This is why your social media activity shouldn’t be put on pause at this time. You may need to adapt and tweak the way you approach it and the language you use but it shouldn’t be stopped all together.

We’ll take a look at how you can adjust your social media posts with a tone of voice that will resonate the most with your audience.

Topics: Social Media
5 min read

What's Causing Your High Email Bounce Rate During Covid-19?

By Rich Newsome on 23-Apr-2020 13:33:07

It’s a sad fact that Covid-19 has brought about an abrupt halt to people’s livelihoods. Individuals are being furloughed-and in some cases-even losing their jobs.

With that in mind, the construction marketer needs to be aware that people just aren’t as contactable as they once were, and this means that you may have to adjust your strategy in order to reach out to the right people.

From an email marketing perspective, those who have sadly lost their jobs will have inevitably had their email accounts switched off, meaning that your email campaigns will not achieve the level of engagement you’re aiming for, causing your bounce rate to soar. 

We want to avoid this at every possible opportunity as a consistently high bounce rate will cause you to get penalised by your service provider-affecting your ability to send future campaigns. And of course, you want people to actually read your emails.

This blog sets out to give you some useful tips and tricks to reduce your email bounce rate, ensuring the right people read your emails.

Topics: Sales Strategy Construction Marketing Strategy Email Marketing
6 min read

5 Tips To Boost Your Content During Covid-19

By Rich Newsome on 16-Apr-2020 21:00:00

We all know that words are the currency of the web. The more SEO-driven content you have, the better chances you will have at ranking highly in search. If you’ve read any of our previous posts, this message will come as no surprise.

What’s different, however, is this ‘new normal’ that we’ve all been forced to adopt. Working from home is giving us more time to reflect, and it’s even allowing us to catch up on the things that we’ve let slip in recent months.

And for many, this means addressing your content strategy.

The purpose of this blog is to give you some practical guidance that you can implement now, in order to prepare for the post-covid future.

Topics: Content Marketing SEO Construction Marketing
5 min read

Website Development For Building Products And Construction

By Olivia Atkinson on 16-Apr-2020 09:59:04

Suddenly we find ourselves with a lot of down time. You may still be working but priorities may have changed. Not everyone’s workload has been affected by this pandemic, but there’s definitely a shift.

Those jobs that always get dropped to the bottom are suddenly on your to do list as other customer work is put on the back bench.

If you’re in this situation then see this downtime as an opportunity to make some improvements. That way when a version of normality returns, you’ll be ready for business.

Topics: SEO Website Design
10 min read

Email Marketing For Building Products & Construction During Covid-19

By Rich Newsome on 10-Apr-2020 09:34:28

If you attended our webinar a couple of weeks back, you’ll have learnt that email marketing is more crucial than ever during these unprecedented times, and the data-which we will be sharing-certainly backs this up.

We’ve seen some great results from companies within building products and construction who have used this as an opportunity to focus on two key areas:

  • Growing their contacts database and;
  • Reaching out to their current database

The purpose of this blog is to give you some useful tips and tricks (that are backed up by data) to ensure that you stay on top of your email marketing game during Covid-19.

Read on to find out more…

Topics: Email Marketing
7 min read

SEO Housekeeping: 6 Tips During The Covid-19 Lockdown

By Olivia Atkinson on 07-Apr-2020 14:17:19

Although many companies have stopped working, Google hasn’t. Which in turn means your SEO efforts shouldn’t stop either. If you stop it’s likely that you’ll have your top positions on Google taken away from you by competitors that are putting the work in now.

Getting ranked highly isn’t achieved overnight, it’s a long game and takes Google a while to notice you as the best. By getting in the work now, you’re preparing your company for when a version of normality returns, and your service or product is needed.

We've seen traffic stay consistent or rise with our own clients website traffic, those that have seen a big increase are those that supply to the healthcare sector.

Topics: SEO
8 min read

Great Books For Sales & Marketing During The Covid-19 Lockdown

By Rich Newsome on 02-Apr-2020 08:55:53

Many of us will be using this time away from the office to focus on improving our practice-and what better way to do this than with a great book?

As an avid reader myself, it’s not the reading that’s the hard part; it’s actually finding the right book to read in the first place. There are so many texts out there; trying to pin-point the ones that will resonate is half the battle.

This blog aims to take the hard work out of looking. Whether you’re a Business Owner, Managing Director, Sales Professional, Marketer or even Student, these books are the very best in self and business development.

So let’s dive in…

Topics: Content Marketing SEO Construction Inbound Marketing Construction Marketing Strategy
4 min read

Essential Benchmarking Before You Furlough - Responding To Covid-19

By Olivia Atkinson on 01-Apr-2020 15:26:21

Although some industries production lines or sales have come to halt, our advice is where possible, carry on with your marketing. Google is not going to stop so the SEO shouldn’t be stopping.

Topics: Construction Marketing Strategy
8 min read

Free & Paid Software Businesses Can Use Through Covid-19

By Olivia Atkinson on 26-Mar-2020 17:50:19

As businesses are forced to work from home, concern grows of how you and your team will continue productivity and communication whilst still fulfilling your roles.

Although working remotely is embraced by many, it’s not perceived the norm for a lot of companies.

This worldwide crisis has forced companies to adapt, making the digital tools you use essential to your new daily work life.

This blog runs through just some of the different tools that are available in an over-saturated market of technology.

Topics: CRM Construction Marketing Strategy Email Marketing
5 min read

Your 2020 SEO Strategy: Adapting To The ‘New Normal’

By Rich Newsome on 25-Mar-2020 11:56:14

We’re three months into 2020, and all of a sudden, this unusual state of isolation and distancing has become the ‘new normal’.

People’s individual priorities have changed, and businesses are being forced to adapt to the negative economic impact that will result from your customers and clients changing their habits for the foreseeable future.

Any 2020 plans and initiatives that you’ve put in place will undoubtedly be called into question, so it’s worth re-visiting your SEO strategy in this rapidly changing environment.

In this blog, we aim to outline both short and long term SEO considerations as part of your building products company’s larger response to COVID-19. Understanding how you can adapt areas of your SEO strategy will be crucial in order to plan effectively against the impact of this virus.

Topics: Content Marketing SEO Construction Marketing Strategy
6 min read

Adapt Your Construction Sales & Marketing Strategy During COVID-19

By Rich Newsome on 19-Mar-2020 12:29:00

Almost every business in building product and construction has been planning for the inevitable impact that the coronavirus will have on our industry. It's unexpected, and sadly for most, unplanned for. 

In these uncertain times, a strong sales and marketing strategy is your closest defence to ensure that you come out of this the other side. 

But, what does a strong sales and marketing strategy look like for building products and construction?

A lot of the time, it means working smarter (not harder) and adopting a digital approach to help streamline processes.

All of a sudden, adopting a 'digital approach' has gone from a 'consideration for the future' to an actual necessity for business' survival. Digital is here. It's real. So let's start doing something about it. 

Topics: Construction Marketing Sales Strategy Construction Marketing Strategy
5 min read

6 Top Tips For Managing A Remote Team

By Olivia Atkinson on 17-Mar-2020 17:29:48

Current affairs have meant companies are reluctantly forcing themselves to embrace their teams working remotely, even if they don’t want to. However this is not a new concept for so many workers, 70% of people work remotely at least once a week, with 53% working remotely for at least half the week.

Some believe that ‘working from home’ is a cop out. However there are little excuses for not working at home with the technology and software that is readily available to download for free.

This blog runs through 5 tips to help you manage your team remotely-successfully- including the must have tools.

Topics: Construction Marketing Strategy
7 min read

6 Tips To Stop Coronavirus Impacting Your Sales Efforts

By Rich Newsome on 12-Mar-2020 02:15:00

With the coronavirus pandemic continuing to spread, you’d be forgiven for thinking, how will this affect my building products and construction business?

We’re unsure on how long it’ll last and the true extent of its severity, but one thing’s for certain: it will have a lasting impact on the industry.

And we’re not only talking about the distance it’s placed between us and our prospects. COVID-19 has forced us all to think about new approaches to how we work and the steps we should take to protect ourselves and our business.

No doubt, most of the articles you’ve read on coronavirus will have all been doom and gloom and ‘panic stations.’ Here, our intention is clear:

With the correct digital sales and marketing strategies, you can begin to take steps to adapt and prepare.
Topics: Sales Strategy Blogging Construction Marketing News Construction Marketing Strategy
4 min read

The Fundamentals of Successful Digital Marketing For Building Products

By Olivia Atkinson on 11-Mar-2020 11:23:47

Digital marketing can sometimes seem overwhelming. There are thousands of pieces of software out there to streamline and structure your marketing efforts.

However, successful digital marketing doesn’t come down to the tools they use. Although they help, the fundamentals of digital marketing amount to educating, planning and executing.

Topics: Content Marketing Construction Marketing Construction Marketing Strategy
4 min read

Creating Your 2020 Construction Marketing Plan

By Olivia Atkinson on 05-Mar-2020 10:10:59

Hopefully by now you’ve got a pretty good idea of what 2020 looks like for your building materials company. If not, this blog should open up some areas that you might not have considered, or start discussions internally.

It’s healthy to review where you’re at as a company and how you are being perceived in your market. Most marketing reviews and strategy planning takes place yearly. This is your opportunity to not ask why but why not?

The construction and building sector is one known for it’s traditionalism, with this comes the reserved approach to trying new things and experimenting.

This blog consists of questions to try and kick-start your marketing strategy plans. Ask yourself…

Topics: Content Marketing Construction Inbound Marketing CRM Construction Marketing Strategy
8 min read

Adjust Your Construction Marketing Strategy And Win Projects Like This

By Rich Newsome on 03-Mar-2020 13:30:00

When we talk to different companies within the building products and construction industry, we always begin with one question:

What are your goals?

Quite often, companies want to explore an area of the market that they feel has been ignored or neglected; other times, companies want to launch a new product that’ll hopefully bring a new revenue stream to their business.

But, more often that not, companies simply want to win cooler projects.

The types of project that’ll make their case studies section on their website pop.

The types of project that’ll position them as innovators and thought-leaders in their space.

This post aims to highlight some of the UK's most impressive building renovations, whilst giving you insight into how you can win these types of project. 

Topics: Content Marketing Construction Inbound Marketing Social Media Technology
3 min read

Voices From The Construction Industry: What Influences The Decision Makers?

By Rich Newsome on 27-Feb-2020 12:54:47

A couple of weeks ago, I was lucky enough to hear some words of wisdom from some of the big players in the world of construction.

The event: The NBS Construction Product Leader’s Summit.

It was a great opportunity to network and learn from the experts on all things affecting the construction industry today.

Topics: Construction Marketing Construction Marketing Strategy Technology
6 min read

6 Things You Should Stop Doing To Your Content

By Olivia Atkinson on 24-Feb-2020 09:29:43

When it comes to revitalising and updating your content it can be easy to throw aside content pieces that you feel aren’t working for your target audience.

Before doing so it’s worth considering these 6 options that often get forgotten about. Then you can focus on producing content that’s not only relevant to your audience but also content that Google will love.

Topics: Content Marketing SEO Blogging Construction Marketing Strategy
2 min read

Our Why: Marketing The Value Of Construction

By Leigh Simpson on 21-Feb-2020 11:45:00

It started as a debate about why I want to improve the image and value of marketing in the construction industry.

Topics: Construction Marketing
4 min read

A Message From Dame Judith Hackitt: How To Get Your Products Specified

By Rich Newsome on 20-Feb-2020 10:15:00

Last week, I attended the Construction Product Leader’s Summit: an event hosted by the NBS, which set out to highlight the importance of adopting a digital approach to construction.

We were lucky enough to listen to the words of Dame Judith Hackitt. Dame Judith has been instrumental in the much-needed improvement of current building regulations, through her recent implementation of the new Building Safety Regulator.

This post aims to highlight the key takeaways from Hackitt’s talk, and how Insynth applies these principles within our digital marketing approach.

Topics: Construction Marketing Strategy
4 min read

SEO Trends To Live By In 2020 For Construction Marketing

By Olivia Atkinson on 18-Feb-2020 11:18:14

Every year experts assess the SEO trends of the last month, year and decade. However, not all of them directly apply to the construction and building materials industry. Although the likes of influencer marketing can be used in construction marketing, it’s the minority that implements it.

As we kick off the new year, now’s the perfect time to create new SEO habits for your building products website.

3 min read

Construction Product Leaders Summit 2020

By Olivia Atkinson on 13-Feb-2020 17:23:55

Today part of the Insynth team attended The Construction Product Leaders Summit ran by the NBS. The day included keynote speakers from Dame Judith Hackitt  and Jonathan MacDonald.

NBS (National Building Specification) is a global platform for everyone involved in design, supply and construction of the built environment. They connect over 5000 companies with over 15,000 projects available with the potential of tapping into £50billion worth of specifications available in the UK.

5 min read

4 Measurable Goals For Construction Content Marketing

By Rich Newsome on 11-Feb-2020 12:42:53

Download content marketing guide CTA

Have you ever wondered why content marketing works so well for some construction/building products companies, whilst failing miserably for others?

You might be one of those companies who has hired a team of exceptional writers yet aren’t seeing the ROI that you needed or expected.

Topics: Content Marketing Construction Marketing Strategy
6 min read

Top 2020 Trade Shows For Building, Construction & AEC

By Rich Newsome on 07-Feb-2020 08:31:43

With January out of the way and our construction marketing strategy in place, we imagine that your sights are firmly set on how you will promote and network your building products company to drive growth and success in the new year.

Throughout 2020, the UK is playing host to a variety of trade shows aimed at those in the construction and AEC industry, and Insynth has compiled a list of the shows not to be missed.

Read on to find out more.

Topics: Construction Marketing Tradeshows Construction Marketing Strategy
5 min read

The Top Digital Marketing Events To Attend In 2020

By Olivia Atkinson on 05-Feb-2020 17:18:37

When it comes to training and expert knowledge you can never know enough. There are a variety of events held all over the world solely for marketers, informing them on the latest trends, tip and methods.

You could be doing things the longest way possible and you don’t even know it. By listening to the experts and having conversations with other people in similar roles you can work smarter not harder.

6 min read

SEO For Construction Marketing: What Are Header Tags?

By Rich Newsome on 29-Jan-2020 12:35:13

There are a ton of companies in the building products and construction industry who spend countless hours and thousands of pounds producing content and developing webpages that go unnoticed by Google.

You may hire an expert copywriter who writes beautifully but has little knowledge of your target audience.

You may spend thousands on a web developer who’s an amazing visual designer but knows very little about SEO.

And what are you left with? A website that acts as a product brochure (I’m aware that I’ve used this term several times).

This post will provide you with the tricks and hacks that’ll ensure you structure your blogs in a way that gets you noticed by Google, giving you the biggest slice of the pie.

Topics: SEO Construction Marketing Blogging Construction Marketing Strategy
5 min read

Construction Marketing Habits to Leave Behind In The 2010s - Part 2

By Olivia Atkinson on 28-Jan-2020 10:15:00

Following on from part 1 which featured ‘Not Talking About Ourselves’ and ‘Thinking Short Term’ are the next habits you should be leaving behind in the last decade.

A decade bring new trends and new ways of working. Although some have been around for a while sometimes people take a long time to see what’s the best thing to do.

5 min read

5 Reasons Why Your Building Products Site Isn’t Showing Up On Google

By Rich Newsome on 23-Jan-2020 14:00:01

There’s nothing more frustrating than your website not showing up on Google when you type in a particular keyword.

You spend so much time improving your website’s content; you’ve got an attractive website; you’re promoting your brand in the best light.

Yet, when you’re sat there, ready to rake in all the traffic…

Nothing happens. No increase. No ROI.

For construction marketers who are new to digital marketing, this can be disheartening. Fear not, however. There could be one of five reasons why you’re not finding your building products website on Google. This post aims to identify them.

Topics: Construction Marketing Construction Inbound Marketing Construction Marketing Strategy Social Media
5 min read

Construction Marketing Habits To Leave Behind In The 2010s - Part 1

By Olivia Atkinson on 22-Jan-2020 11:52:57

This blog runs through the marketing habits that should be left behind, a new decade brings new possibilities. You should use this milestone as a reason to re-evaluate your marketing efforts and let go of old tactics that continue to deliver disappointment.

Over the last decade it’s clear a lot has changed within the industry. Not only are we using mobile more than desktop but we also rely heavily on the internet for the majority of our answers, using the term ‘Google It’ daily.

9 min read

What Will Make Your Construction Content Marketing Stand Out In 2020?

By Rich Newsome on 15-Jan-2020 15:36:34

Want to make your construction content marketing stand out in 2020?

You’ve come to the right place.

As we enter into the new decade, we need to understand that the times are changing. So, before I break into a clichéd Bob Dylan quote, I’m going to share some key tips to make your construction marketing content stand out, increase specifications and win you the projects you deserve.

Topics: Blogging Construction Inbound Marketing Construction Marketing Strategy
8 min read

Insynth's Top 10 Blog Posts Of 2019

By Olivia Atkinson on 14-Jan-2020 08:45:00

2019 was another great year for the team at Insynth, it saw a few changes and additions to the team ensuring we continued blogging about everything and anything construction marketing related.

In total we wrote 135 blogs in 2019, including live blogging from HubSpot’s biggest event, Inbound. Throughout the year we covered SEO, social media, sales alignment, content marketing, email marketing and so much more specifically for the building products industry.

As a result we also created eBooks, guides and resources for you to download, check out our resources page to see.

We’re kicking of the new year by reflecting on which blog posts you liked the most.

5 min read

Construction Marketing Strategy: Outsourcing Your Content Creation

By Rich Newsome on 09-Jan-2020 09:15:00

There are so many opportunities to make your building products and construction website a content-rich beacon of information.

Our industry is full of content opportunities. Whether it’s BIM objects, technical specifications or product information, there's a lot of accessible information for our audience of architects, contractors and designers.

But, in the building products and construction industry, there’s an overlooked and neglected facet of content…

And it’s blogging.

A series of keyword-rich blogs can have the ability to drive substantial traffic to your website, increasing specification potential and placing you ahead of your competition.

Topics: Content Marketing Construction Marketing Construction Inbound Marketing Construction Marketing Strategy
5 min read

Digital Content Creator Olivia: 1 Year In Marketing For Building Product Companies

By Olivia Atkinson on 08-Jan-2020 12:05:53

Today marks a year since I stepped into the Insynth Marketing office and started my new journey, providing construction and building product companies with-not only marketing services-but expert knowledge and consultancy.

So how’s it gone? I’ll be reviewing what the last year has entailed and how I have learnt more in the last year than I have working in a B2B marketing department for just under 3 years and studying a 3 year University degree in Marketing, Advertising & PR.

Of course, my past experience acted as a great buffer for this position, but the last year is the first time I’ve experienced marketing done properly, seeing the impactful results generated by our inbound methods.

7 min read

Construction Marketing Strategy: New Year, New Me, New….MSPOT?

By Rich Newsome on 02-Jan-2020 12:32:00

You planned too much for 2019. There were specifications you didn’t get, money you didn’t make and goals you didn’t accomplish. Sound familiar?

In many cases, we find that this is largely down to a lack of strategy and focus.

So, why not kick-start 2020 with a new source of inspiration that creates focus and alignment for your team.

Topics: Construction Inbound Marketing Construction Marketing Strategy
6 min read

Life Lessons From My Sales Bootcamp Experience

By Will Morris on 24-Dec-2019 10:09:00

My Dublin visit to the HubSpot head offices was over. My brain felt comfortably loaded with the wealth of knowledge and training that I had undertaken.

Dan Tire, ‘The Boom Man’ as he is so affectionately known, had excelled himself. It had been a pleasure to be in the company of the individuals I admire most within the sales world.

As I sat in the window seat of Ryanair’s Boeing 737-800 aircraft, I wondered if this was how Bruce Lee felt when he first met IP Man.

It was fun. We worked hard.

But I knew the hard work had only just begun.

Topics: Sales Strategy
7 min read

Construction Marketing Strategy: Insynth’s Free Resources 2019

By Rich Newsome on 18-Dec-2019 10:30:00

As an inbound marketing agency that specialises in the building products and construction industry, one of our main aims is to educate our audience. Part of the ‘education’ process involves producing high-quality, free resources aimed at up-skilling your front-facing teams.

The resources that we’ve produced this year will be shared in this post.

Topics: Content Marketing SEO Construction Marketing Sales Strategy Construction Inbound Marketing Construction Marketing Strategy
12 min read

Social Media Marketing For Your Building Product And Construction Companies

By Olivia Atkinson on 17-Dec-2019 14:42:33

Social media can be a huge part of companies marketing efforts, contributing to brand awareness, increased traffic and lead generation. There is no one way that will work for every single company as they differ so much, especially in the building products sector.

However, there are best practises and techniques that have proven successful for companies in the past that we are sharing with you. To get an even deeper insight - download our definitive guide to social media.

Kick-start your marketing efforts, if you're feeling sceptical then trial a few suggestions, you've got nothing to lose.

Topics: Social Media
4 min read

Construction Marketing Strategy: What Is A Value Proposition?

By Olivia Atkinson on 13-Dec-2019 10:06:50

A value proposition is a promise of value to be delivered. It’s the main reason a prospect should buy from you and not your competitor.

Your value proposition is a cost vs. benefit equation that shows your prospect’s motivation.

Topics: Construction Marketing Strategy
6 min read

Construction Marketing Strategy: Segmentation Analysis

By Olivia Atkinson on 05-Dec-2019 16:27:46

Segmentation is often described as a foundational piece; a cornerstone of any marketing strategy.

Correctly segmenting your market can draw focus to where your sales efforts will have the best return. We take a deeper look into segmentation, why it’s important and how many segments you should have.

Topics: Sales Strategy Construction Marketing Strategy
6 min read

Construction Marketing Strategy: What Is The Role Of Marketing In 2020?

By Rich Newsome on 05-Dec-2019 15:37:04

Continuing with our series on construction marketing strategy, this post sets out to assess the current state of marketing within the building products and construction industry, and what you can do to ensure a successful and prosperous 2020… and beyond.

You’ll find many posts out there that talk about marketing in 2020, and you’ll no doubt be bombarded with buzzwords like KYC, Digital Marketing Transformation and insights-driven marketing.

These words all have their place in the marketing sphere, but they don’t necessarily resonate with the challenges that the building products and construction industry face. So, we’ll set out to assess the current state of marketing within your industry, allowing you to progress further and smash your goals.  

Topics: Content Marketing Construction Marketing Sales Strategy Blogging Construction Inbound Marketing Construction Marketing Strategy
5 min read

Construction Marketing Strategy: Identifying The Gap

By Olivia Atkinson on 29-Nov-2019 08:43:28

You’re sat in your annual directors meeting thinking how am I going to add £1million revenue in a year when your best sales guy has just left, a new company has entered the market and you’re putting prices up this year.

Worry not as it’s likely you’ve not identified your gap correctly. The term ‘gap’ is used throughout strategy meetings, gap in the market, gap research, performance gap and more.

Topics: Construction Marketing Strategy
7 min read

Construction Marketing Strategies: Why Inbound Works For Building Products

By Leigh Simpson on 28-Nov-2019 09:29:13

Post Grenfell, the attitude around specification has become more stringent and cautious, with legislators and specifiers alike demanding greater reassurance about the performance, safety and provenance from the materials that are being used in construction.

So how does this impact your construction marketing strategies and why does Inbound Marketing become the ideal method of adapting to this change?

Topics: SEO Website Design Construction Inbound Marketing Social Media Email Marketing
5 min read

Construction Marketing Strategy: How Much Should You Invest In Growth?

By Rich Newsome on 27-Nov-2019 16:29:44

For this post, I picked the brain of our CEO, Leigh Simpson, who shared his extensive knowledge and thirty-years' experience of helping businesses grow in the building products and construction sector. 

A lot of companies tend to underestimate (or wrongly estimate) their investment figures in order to achieve their goals. But, through a systematic, data-driven approach, you’ll be able to calculate realistic and achievable targets, allowing you to invest the correct capital in the correct places.

So, where do we start?

Topics: Construction Marketing Strategy
9 min read

Construction Marketing Strategy: What is TAM?

By Rich Newsome on 22-Nov-2019 09:55:14

How big is your market? Are you accessing a reasonable chunk of it? Is there room for development? These are all common questions that companies within the building products and construction industry often ask themselves.  

And there’s good reason for this. Last year, the construction products manufacturing sector consisted of 23,884 companies in the UK. With a market of this size, there’s a lot of competition 

Now of course, your market share will vary depending on your sector within the construction and building products industry, and this is where TAM comes in.  

TAM stands for Total Accessible Market and is a key strategy in determining market size and your potential for growth.  

Topics: Construction Marketing Construction Inbound Marketing Construction Marketing Strategy
3 min read

Be Part Of Our Upcoming Construction Marketing Blogs

By Leigh Simpson on 14-Nov-2019 16:38:56

We want your opinion of the marketing channels and resources you love and find most useful for promoting your building product brand.

We’re kicking off a series of blogs about building awareness amongst specifiers and installers in the building product space.  Rather than just giving you a bland overview of “what the experts say”, we thought it would be great to get your thoughts too.

To get featured, all you need to do is pick the blog, or blogs, that you want to be included in, follow the link and answer a couple of questions.  Leave us your website URL and Twitter/LinkedIn handle and we’ll drop a nice backlink into the blog for you and mention you in our social promotion.

We’re looking forward to you sharing your knowledge with our audience. Don’t be shy.

Topics: Sales Strategy Construction Marketing News Construction Marketing Strategy Social Media
5 min read

Construction Marketing: When’s The Best Time To Send An Email?

By Rich Newsome on 14-Nov-2019 11:32:14

It only takes one contractor to specify your products. But what is it that makes them choose your company? The chances are, these decisions will be based on reputation and presence.

A good reputation is something that we all strive for, but presence requires a few strategies to ensure that you stay at the forefront of your contractor’s minds.

One of the best ways to establish presence is through your regular content marketing efforts, and how these efforts feed into your social media and email campaigns.

Topics: Email Marketing
6 min read

SEO In Construction Marketing: Meta Titles And Meta Descriptions

By Olivia Atkinson on 13-Nov-2019 17:20:46

When it comes to optimising your site for search there are a number of things you can do, including keywords, image optimisation and much more.

One of the things that can directly affect click through rates are meta titles and meta descriptions.

Topics: SEO
5 min read

SEO In Construction Marketing: The Importance Of Analytics

By Olivia Atkinson on 08-Nov-2019 09:49:19

Data and analytics are the key to making sure you’re continuously improving your marketing tactics. You might be familiar with seeing your data presented in the form of a monthly report.

Google analytics (GA) is a free tool that every single company should be using to track performance of their companies website.

You may check it daily, weekly, monthly or even yearly. Ideally you need to be checking it at least once a week in case any problems arise.

Topics: SEO
6 min read

6 Email Newsletter Best Practices For Your Building Products Brand

By Rich Newsome on 07-Nov-2019 17:02:32

Email newsletters are one of the best ways to stay on top of your architects, contractors and specifiers’ minds.

However, getting it right requires thought and strategy. Follow some of these top tips that we apply to our clients to make sure that their newsletters are relevant and read-worthy.

Topics: Email Marketing
5 min read

8 Email Mistakes To Avoid For Your Building Products Brand

By Rich Newsome on 01-Nov-2019 12:29:39

Active email accounts are expected to hit 5.6 billion by the end of 2019, so it’s no wonder that email continues to stand out as the number one sales and marketing resource.

Considering its popularity, I’m sure architects, contractors and specifiers are experiencing a fair bit of noise in their inboxes, too. Therefore, the need to stand out is imperative.

So, how do we stand out?

For starters, avoid making the following mistakes which are sure-fire ways to ensure your emails end up in the spam folder.

 

Topics: Email Marketing
6 min read

Tales From The Oldskool Salesman: Embracing Change

By Will Morris on 30-Oct-2019 16:22:22

It was Autumn 2016. I was sat outside my CEO’s office awaiting the annual meeting to discuss next year’s targets.

All these thoughts were running through my head:

“Will we have new products?”

“Will I be able to hire the two new guys needed for my Sales team?”

“Have we achieved enough this financial year?”

 

Topics: Construction Marketing Construction Inbound Marketing CRM Construction Marketing News
4 min read

SEO In Construction Marketing: Monthly Reports

By Olivia Atkinson on 28-Oct-2019 10:19:26

If you already work with an agency of sorts you’ll probably be familiar with monthly reports. It’s a report you receive at the start of every month reflecting on the data from the previous month.

Monthly reports can include data such as traffic, page views, social media stats, engagement, rankings, domain authority, visibility, enquiries, PR, what’s been actioned that month and what’s to be actioned next month.

Topics: SEO
5 min read

SEO In Construction Marketing: Link Building

By Olivia Atkinson on 23-Oct-2019 12:20:45

Link building can and should be a vital part of your SEO marketing tactics for your building products brand. You may have been link building without realising the benefits it can have, or may not have a clue what it is or why it’s done.

This blog will explore the basics of link building and how it can benefit your marketing tactics when creating content.

Topics: SEO
4 min read

Email & Social Media For Your Building Products Brand

By Rich Newsome on 22-Oct-2019 16:56:00

I’m sure there have been times where you’ve thought, ‘social media or email marketing: which is better for my building products brand?’

Rather than arguing over which one is better, let’s look at how we can integrate email marketing and social media for a better customer experience.

Digital marketing is most successful when you adopt a holistic view as it helps you to build a brand image.

And we can’t stress enough the importance of presence. Being present in as many places as possible will ensure that your journey to success is easier, and you’ll be at the front of your architects and specifiers’ minds.

Topics: Email Marketing
5 min read

SEO In Construction Marketing: How To Create Content

By Olivia Atkinson on 18-Oct-2019 09:40:26

A big part of ensuring your website is optimised for search is the content you provide. Creating content gives your building products company the opportunity to become a thought leader in your specific sector.

This is not something you do once and its done but you continue doing to ensure Google is constantly recognising you as the expert on a specific topic/product/service.

SEO content is any content created with the goal of attracting search engine traffic.

Topics: SEO
5 min read

Measuring Your Building Products Brand’s Email Efforts

By Rich Newsome on 16-Oct-2019 11:41:33

As with every aspect of digital marketing, you need a process for tracking and measuring important metrics, and this is most definitely the case for your email marketing. After all, email continues to be one of the most important and effective marketing tactics.

We’ll aim to cover some of the key email metrics you should consider measuring. Bear in mind, however, that you’ll be measuring different metrics based on your individual goals.

And, of course, your goals will vary with your building products company over time.

Take note, because your sales team, managers and directors will want figures, return and results.

Topics: Construction Inbound Marketing Construction Marketing Strategy Email Marketing
6 min read

Different Kinds Of Email For Your Building Products Company

By Rich Newsome on 10-Oct-2019 10:40:23

Do you want to supercharge your email marketing strategy? If so, you need to understand the different kinds of email that you could (and should) be sending.

So let’s uncover the different types of email, and how they can work for your building products and construction brand.

Topics: Email Marketing
4 min read

SEO In Construction Marketing: Keyword Research

By Olivia Atkinson on 09-Oct-2019 14:35:59

Keyword research is the first step to optimising your website for certain keywords. Without effectively using keywords, how else can you ensure your website gets found on search engines?

Discover how to do keyword research and the how different types of keywords can generate different results.

Topics: SEO
6 min read

Construction Marketing: 5 SEO Myths To Leave Behind in 2019

By Olivia Atkinson on 03-Oct-2019 15:46:43

SEO can be confusing and a bit overwhelming, everyone has opinions on what they think's best practise. Below are 5 myths that should be left behind in 2019 for your building materials company.

Topics: SEO
4 min read

Automating Emails For Your Building Products Company

By Rich Newsome on 01-Oct-2019 13:00:00

As a building products manufacturer, you’ll undoubtably be looking for ways to save time. Enter: email marketing automation. Streamlining set features on autopilot ensures that your business stays relevant and your brand stays at the front of your architects’, specifiers’ and contractors’ minds.

Topics: Construction Marketing Strategy Email Marketing
4 min read

Google Turns 21: How Google Continues To Dominate Digital Marketing Tactics

By Olivia Atkinson on 27-Sep-2019 11:36:49

Today Google turns 21 years old. It’s hard to imagine a time when we didn’t look to the search engine for a query or question let alone relying on it for lead generation and business.

Google has changed the rules for marketing in the 21st century. 

Today innovators can disrupt markets by understanding how Google indexes content to put their brand at the top of serps and get found by anyone and everyone looking for the solutions they provide.

6 min read

Discover Just How Effective Visuals Are On Social Media With These 7 Stats

By Olivia Atkinson on 26-Sep-2019 16:34:42

Hopefully you’re aware of how impactful images and videos are from your own experiences on social media. However are you mirroring this when scheduling your social media for your company?

Understanding just how impactful visuals can be and how they increase conversion rates is key to ensuring you’re engaging with your target audience on social media.

Below are 7 stats on how visuals are received on social media and how they effect the viewers behaviour.

Topics: Social Media
6 min read

Growing Your Building Product Company’s Email List

By Rich Newsome on 24-Sep-2019 09:22:05

Getting positive email results firstly requires you to look at your email list. A new email marketing campaign won’t be effective if you haven’t built a list of recipients to get your messages, or you haven’t grown the existing list you currently have.

By creating an audience with an email list, you will have the opportunity to nurture and develop your prospects in a way that keeps them interested and engaged with your content.

After all, they’ve signed up for your emails. This means that they’ve expressed that first level of interest and are seeking your help for a solution. This makes selling what you’re offering a lot easier down the line.

Topics: Construction Marketing Strategy Email Marketing
6 min read

My Top 5 Highlights From Inbound 2019 In Boston

By Olivia Atkinson on 19-Sep-2019 10:32:57

As a team we made it a week together travelling to Boston for HubSpot's annual Inbound event. 

Each team member had a topic focus, weeks in advance we secured our seats at our chosen sessions. Each session was blogged live so you could gain from the same insights we did!

Below are my 5 highlights from the trip and what I've took away from the event.

5 min read

What I Learnt From My American Adventure

By Rich Newsome on 17-Sep-2019 10:05:12

It’s been a couple of weeks since the Insynth team returned from our visit across the pond. The main aim of our trip was to attend Inbound 2019: an annual sales and marketing conference that brings together industry leaders to deliver high-quality, educational sessions.

As you can imagine, I learnt a lot! You can read about my top five highlights here.

Topics: Blogging Construction Marketing News Inbound2019
4 min read

What I Learnt Whilst Visiting The USA

By Olivia Atkinson on 12-Sep-2019 15:39:01

The Insynth team visited Boston last week for the annual event called Inbound. It's a marketing event which features hundreds of speakers, ranging from experts in social media, content, SEO, sales, and so much more. It's held by HubSpot. 

Other than finding out everything you see in American films is real, such as the FedEx vans, the manholes in the streets that let out steam and the fact there are donut shops everywhere, I learnt a lot of interesting progressions within marketing and business.

Topics: Inbound2019
6 min read

My Top 5 Highlights From Inbound 2019

By Rich Newsome on 11-Sep-2019 09:49:06

I’m finally back in the UK after what has been an incredibly rewarding week in Boston, USA for Inbound 2019.

Inbound is an annual event that unites industry thought leaders in sales and digital marketing. With over 250 speakers, the Insynth team was able to learn from those most involved in reshaping the future of our industry.

And what better place to do it in? The USA: Home to the most innovative practices in sales and digital marketing.

Topics: Inbound2019
7 min read

Insynth @INBOUND19 - Social Media Marketing in 2019: What's Changed, and Why Your 2016 Playbook Is Broken

By Olivia Atkinson on 06-Sep-2019 18:41:44

Tell me if this sounds familiar: you're producing content, and regularly sharing everything on social media, but your engagement is down.

The network's new algorithms don't help, and you start thinking, "Social media is old news, I'm not putting more effort into this."

Truth is, social media isn't played out, the playbook you've been using since 2016 is. In this session, you'll learn how to reinvent your social media strategy for 2019 and beyond.

Topics: Inbound2019
2 min read

Live @Inbound2019  - You’ve Got Email: How to Scale Your Personalized Email Campaigns

By Rich Newsome on 06-Sep-2019 17:52:52

Email marketing continues to be the most powerful way to reach your target audience—90% of emails reach the correct consumer’s inbox, and 91% of consumers check email daily.

For marketers using a people-based email strategy (a strategy where the offers, messages, and frequency of communication are tailored to subscribers), the challenge is scaling effectively without sacrificing the personalisation that makes email work so well in the first place.

Topics: Inbound2019
2 min read

Live @Inbound2019 - Do This, Not That! The Best Practices for Email Marketing Campaigns That Drive Customer Engagement

By Rich Newsome on 06-Sep-2019 17:03:47

Jay’s Twitter: https://twitter.com/worldata

Jay Schwedelson, President and CEO of Worldata, goes through the top do’s and don'ts for email marketing campaigns.

Whether you’re a marketer for a B2C or B2B company, email campaigns are a must to support sales and drive customer engagement. But how do you stand out with your campaigns and ensure you’re “checking all the boxes?”

Topics: Inbound2019
2 min read

Live @Inbound2019  - Don't Just Create Content, Create Experiences!

By Rich Newsome on 06-Sep-2019 15:38:14

Dan’s LinkedIn: https://www.linkedin.com/in/dangingiss/

Dan’s Twitter: https://twitter.com/dgingiss

Dan's 20-year career has consistently focused on delighting customers, spanning multiple disciplines including digital customer experience, marketing, social media and customer service. He has held leadership positions at three Fortune 300 companies – Discover, Humana and McDonald’s.

Dan is the author of the book, ‘Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media’, a host of the Experience This! podcast and a regular contributor to Forbes. He is a recognized thought leader:

Topics: Construction Marketing Strategy Inbound2019
4 min read

Insynth @INBOUND19 - How We Grew HubSpot’s Monthly Organic Traffic by 3.2 Million In 1 Year

By Olivia Atkinson on 05-Sep-2019 23:31:55

Aja Frost, a Senior SEO Strategist at HubSpot discusses how their team grew organic blog traffic. Aja’s session includes the reveal of the exact strategies they used and how you can use them to grow search traffic.

Topics: Inbound2019
5 min read

Insynth @INBOUND19 - How To Become A Thought Leader On LinkedIn

By Olivia Atkinson on 05-Sep-2019 21:49:34

Ty Heath, the Global Leader for Marketing Solutions at LinkedIn, teaches B2B marketing, inbound strategy, social selling, content marketing as well as leadership, diversity and inclusion.

Topics: Inbound2019
3 min read

Insynth @INBOUND19 - How to Generate Revenue with Content Marketing

By Rich Newsome on 05-Sep-2019 20:25:06

Download content marketing guide CTA

 

Kelsey’s LinkedIn: https://www.linkedin.com/in/kelseymeyer1/

Kelsey’s Twitter: https://twitter.com/Kelsey_M_Meyer

One of the biggest concerns most marketers have today regarding their content marketing efforts is ensuring they're creating revenue for their company.

It can be difficult to identify the methods and forms of content that are actually turning a profit, or what you should be doing with your content to make sure you're meeting your revenue goal.

Kelsey Raymond, Co-founder and CEO of Influence & Co. shares her thoughts on the right strategy, the correct method for tracking revenue, and a tried-and-true process.

Topics: Inbound2019
2 min read

Insynth @INBOUND19 - How To Take Your Marketing From Good To Great

By Olivia Atkinson on 05-Sep-2019 20:04:14

How to Take Your Marketing from Good to Great

There are nearly endless marketing strategies to pursue, but it can feel nearly impossible sometimes to know if you’re on the right track or should consider another approach.

After all, even if your marketing is yielding good results, what if they could be even greater?

Topics: Inbound2019
3 min read

Insynth @INBOUND19 - Brand Story + Customer Journey = Your Marketing Power Equation

By Rich Newsome on 05-Sep-2019 16:49:52

Gabriela’s LinkedIn: https://www.linkedin.com/in/mgabrieladpereira/

Gabriela’s Twitter: https://twitter.com/DIYMFA

Contrary to popular belief, marketing is not about a snappy slogan, fancy algorithms, or complex design. As someone who must champion your company’s message, your job is to craft a story, a narrative that engages your audience.

Brand storytelling is an immersive experience between your customers and your product, and the best way to unleash this marketing superpower is through a multi-dimensional approach, combining your brand’s identity and your customer’s journey.

Topics: Inbound2019
2 min read

Insynth @INBOUND19 - How to Write Newsletters People Actually Want to Read

By Rich Newsome on 04-Sep-2019 22:15:45

Margo’s Twitter: https://twitter.com/margoaaron

The email newsletter is making a comeback. Tim Ferriss, Austin Kleon, TheSkimm, and others are seeing wild success from this channel, and yet in-house marketers and agencies remain SO BAD at newsletters.

Topics: Inbound2019
4 min read

Insynth @INBOUND19 -  7 Secrets To Content That Generates The Greatest Results, ROI and Lasting Impact

By Olivia Atkinson on 04-Sep-2019 20:33:26

 

Led by Marcus Sheridan, the web marketing guru, reveals 7 secrets to content that generates the greatest results.

Named 1 of 20 speakers you don’t want to miss by Forbes, Marcus will be sharing elements of what he calls ‘magical content’. A formula that’s been derived after analysing hundreds of the most successful case studies in the inbound space, and what they did to achieve such results.

Topics: Inbound2019
2 min read

Insynth @INBOUND19  - What's In a CTA? Tips, Tricks, & Statistics

By Rich Newsome on 04-Sep-2019 20:12:16

 

Topics: Inbound2019
2 min read

Insynth @INBOUND19 - The Inside Scoop: HubSpot’s Email Program

By Rich Newsome on 04-Sep-2019 20:02:06

Jordan’s LinkedIn: https://www.linkedin.com/in/pritikinjordan/

Topics: Inbound2019
2 min read

Insynth @INBOUND19 - How To Grow (Your Organic Traffic) Better

By Rich Newsome on 04-Sep-2019 19:56:06

Victor’s LinkedIn: https://www.linkedin.com/in/victorpan/

Topics: Content Marketing Construction Marketing Strategy Inbound2019
3 min read

Insynth @INBOUND19 - How To Future Proof Your Content

By Olivia Atkinson on 04-Sep-2019 17:16:07

As organisations and marketing departments we talk a lot about the future. The end result is we make our content dated, we’re here now.

Reflecting on the past and our shared culture truths, is the most efficient way for a brand to both tell its story and transcend our insane content ecosystem.

They reflecting on the past and they’re embracing our shared cultural truths.

Topics: Inbound2019
3 min read

Insynth @INBOUND19  - 5 Things You Need to Do to Create a Category.

By Leigh Simpson on 04-Sep-2019 16:28:04

Building a company is hard enough, but what if there's no clear market to launch into? That's the situation Gainsight CEO Nick Mehta found himself in when he joined the company that would become Gainsight in 2013.

Topics: Construction Marketing Strategy Inbound2019
5 min read

How To Convert Social Media Followers To Buyers

By Olivia Atkinson on 30-Aug-2019 10:03:53

Many companies struggle to justify time spent on social media as they can’t see a ROI.

Depending on your business, especially in the building materials sector it can be hard to see how social media contributes to your sales.

As the products are a higher risk due to price, the nature of the product and how long they can be booked in for with companies, social media is an opportunity to reassure.

Topics: Social Media
6 min read

5 Things A Building Products Manufacturer Could Write About

By Rich Newsome on 28-Aug-2019 19:50:43

Your words are golden on the web. The more you write around a topic, the more Google recognises you as a reputable source. Google’s algorithms dictate that your website will rank highly based on keyword usage, relevance, site design and other factors.

Google provides the highest quality, most relevant results based on the keyword(s) used by the searcher.

As a building products manufacturer who wants more traffic on your site, you need a secure content strategy that puts you in the best position to rank highly on search results.

Topics: Content Marketing Blogging Construction Marketing Strategy
4 min read

Why Education Is Important To Your Construction Marketing Strategy

By Olivia Atkinson on 22-Aug-2019 17:25:30

Training within your marketing team is just as important to how you educate your prospects and leads. To ensure you provide the best service you need to be in the know and up to date with the latest trends.

As technology advances all the time the key is to be aware of the opportunities available. This is to ensure that when the time comes for your services to advance you’re already aware of how it works.

Topics: Construction Marketing Strategy
3 min read

Getting Started with Sales Enablement

By Luke Monterosso on 21-Aug-2019 08:53:33

Searches for sales enablement has grown almost 50% over the last two years. Aberdeen found that 74% of high-performing organisations have strong sales and marketing alignment; a key aspect of sales enablement.

Although impressive statistics, correlation does not always imply causation. Many sales directors have invested in training, technology, and content that’s supposed to help their sales team perform at higher levels. The benefits don’t materialise or are marginal at best.

Why are some companies reaping the rewards while others feel like they’re pouring money down the drain?

We take a look at what sales enablement isn’t and how to get started with sales enablement that’ll actually be worthwhile for your team.

Topics: Sales Strategy
5 min read

Why You Should Be Measuring And Analysing Your Construction Content

By Rich Newsome on 15-Aug-2019 09:10:54

Colleagues want facts and figures. They want measurable and profitable results.

What evidence do you have that your content marketing efforts are successful? This information  will allow you to see if the content you’ve invested so much time on producing is actually working, and most importantly, whether it’s driving sales.

Topics: SEO Blogging Construction Marketing News Social Media
6 min read

How To Re-Purpose Blogs For Building Products Social Media

By Olivia Atkinson on 13-Aug-2019 15:47:19

If you’re actively creating content for blogs, you may struggle to find the time to create new content for social media too. When creating content, its quality over quantity so you might have spent a lot of your valuable time on writing a blog.

To ensure you get the most out of your blog content, below are a few tips on how you can re-use material to create social media posts.

Topics: Content Marketing Social Media
6 min read

5 Social Media Mistakes Your Building Products Business Might Be Making

By Olivia Atkinson on 08-Aug-2019 14:46:45

Normally its highlighted what you should do when it comes to social media rather than what you shouldn’t do. However most of you will resonate more with common mistakes that have turned into habits when promoting on social media.

If you don’t have the right strategy and plan your content on social media you risk alienating your audience.

Social media is a huge opportunity to engage and interact with your audience. If you don’t dominate the space within your specific sector then someone else will.

Topics: Social Media
6 min read

Create Less And Promote More Content For Your Building Products Company

By Rich Newsome on 06-Aug-2019 12:53:03

The Importance Of Content Promotion

Content promotion refers to the distribution of content through a variety of media channels. These include social media networks, blogs, emails, and live events, to name a few.

A common viewpoint shared by many is the notion that you should create less and promote more. We understand the weight of this argument. What’s the point, for example, in organising a birthday party without promoting it? No one would turn up.

Topics: Content Marketing Blogging Social Media
6 min read

Should You Re-Use Old Content In Your Building Products Company?

By Rich Newsome on 01-Aug-2019 09:00:00

Consistently Creating content takes time. In fact, most building products and construction companies attribute the fall in progress with content creation to lack of time.

Repurposing content allows you to extend the life and value of your content by changing it to serve a different purpose. For example, you could change a blog into a video. The message might be the same, but the channel or format through which it is consumed will be different.

Topics: Content Marketing SEO Blogging Construction Marketing News
6 min read

Social Media Content For Building Material Companies

By Olivia Atkinson on 30-Jul-2019 11:51:30

Social media is essential for the building product industry as the products can be a big investment.

It gives prospects another platform to get a feel for your company and an opportunity for companies to show why they're the experts in their field.

It can be a challenge to create content that's right for social media, read on to find out how.

Topics: Content Marketing Social Media
6 min read

5 Social Media Tips For Construction Marketing

By Olivia Atkinson on 25-Jul-2019 08:04:00

Unfortunately with social media there’s no one answer or technique that suits all companies. Successful social media campaigns vary due to a number of factors as well as the company itself and its target audience.

Specifically for the building products industry are 5 tips that contribute to having a successful social media campaign.

Read on to find out more...

Topics: Social Media
5 min read

Content For Construction: 6 Blogging Tips You Should Master

By Rich Newsome on 23-Jul-2019 09:00:00

To begin this post, I’d like to share some statistics that might surprise you:

Topics: Content Marketing Blogging Construction Marketing Strategy
6 min read

How To Promote Your Building Products Business On Social Media

By Olivia Atkinson on 16-Jul-2019 15:05:00

 

Social media can be a great platform to promote your business and its content. However people still have doubts about it. Social media isn't a fad or a phase and it continues to be a big part of companies marketing strategy.

This blog looks at 5 ways you can promote your building products business through social media. Read on to discover new ways of approaching social media and how you could increase engagement.

Topics: Social Media
6 min read

Construction Marketing: How To Improve Your Writing

By Rich Newsome on 15-Jul-2019 10:00:00

Getting words down on the page is step one. Getting your work published is a different matter. Quite often, your first draft will look largely different to your final piece.

During the editing and improving phase, you’ll be using it as an opportunity to cut out any unnecessary and irrelevant points that don’t support your core ideas and refine your language to be stronger and more action orientated.

Topics: SEO Construction Marketing Blogging Construction Inbound Marketing Construction Marketing News Construction Marketing Strategy
7 min read

Why Social Media Is Essential For The Construction Industry

By Olivia Atkinson on 11-Jul-2019 11:01:00

The first reason to be on social media is because its free. The only cost is time; having someone who manages it. You can invest in tech to make things easier but a lot of tools and schedulers are free to use anyway. As it’s free it means that everybody’s on it, which in turn means there’s a lot of competition.

Topics: Social Media
5 min read

Can Sales Enablement Work for My Building Product Brand?

By Luke Monterosso on 10-Jul-2019 08:49:45

Targets, pipelines, prospecting, closure rates, deal sizes, the list goes on. Your sales team has a lot of things to think about throughout the sales process. Sales enablement can feel like it’s adding to the overload of information, tactics and tools out there.

Fortunately, it’s very simple. It’s about making selling as easy as possible by providing salespeople with everything they need to move the sale forward.

Are customers frequently asking what similar projects you’ve worked on? Create a case studies section, by sector, on your website and now your sales team will now have a standardised document to share with customers.

Topics: Sales Strategy
7 min read

Construction Marketing: Becoming An Effective Writer

By Rich Newsome on 10-Jul-2019 08:29:47

Why Does Effective Writing Matter?

Words are the currency of the web. The words that people see are what prompts a decision. An action. With that being said, your content is what will make or break a decision to buy into your brand.

Topics: Construction Marketing Blogging Construction Marketing News
5 min read

Ranked: UK’s Top 51 Architecture Magazines  - 2019

By Leigh Simpson on 05-Jul-2019 11:45:00

The latest edition of the Insynth Digital Construction Media Guide – Architecture Edition has ranked and named the UK’s top 51 architectural magazines for 2019.

Using a proprietary algorithm, Insynth has ranked over 50 titles based upon circulation, social media following, domain authority, spam scores and other factors, to produce an independent and objective picture of which titles are most likely to support SEO and PR activity.

The guide is written to assist construction marketing professionals understand the effectiveness of various to their marketing communication plans, PR activity and online marketing strategy.  It’s also a valuable tool when negotiating rates.

Topics: SEO Insynth Grader Reports Construction Marketing Strategy
19 min read

Social Media: 50 Best Hashtags For Construction Marketing

By Olivia Atkinson on 04-Jul-2019 17:14:45

Using hashtags in construction marketing is a brilliant way of extending your reach and connecting with a wider audience on social media.

Insynth have been looking at ways to use hashtags and mentions in a post to fully optimise your content for social media platforms.

Read on to find out which hashtags are the best to use for construction marketing and building products promotion on social media.

Topics: Social Media
6 min read

What Is Really Happening to Your Marketing Content?

By Luke Monterosso on 04-Jul-2019 12:57:12

According to The State of Sales Enablement, 90% of marketing content goes unused by sales. Reps are often unhappy with what marketing is producing and create 40% of all enterprise content themselves.

Not only does this leave less time for sales teams to sell but also its wasting time and resources (through duplicated or unused content) in often an over-strained marketing department.

This issue frequently goes undetected, according to the same report the perception is that marketing creates 80% of content whereas, in reality, that figure is more like 30%. The remaining 70% is created by sales (40%), engineering (10%), services (10%) and other (10%).

Topics: Sales Strategy
5 min read

Generating The Best Content Ideas For Your Building Products Company

By Rich Newsome on 03-Jul-2019 10:23:58

You can’t (and shouldn’t be expected to) pluck ideas out of thin air. This expectation would be both unobtainable and unrealistic. That’s why you need to consider a way in which you can generate ideas that work for the benefit of you and your team.

Topics: Content Marketing SEO Blogging Construction Marketing News
5 min read

Why Use Sales Enablement for Your Building Product Brand?

By Luke Monterosso on 27-Jun-2019 15:53:55

What if everybody on your sales team understood the needs of your customer, the problems they face and how your company solves them? Better yet, what if they loved your solution, shared your vision and immersed themselves within your sector?

How do you bridge the gap between this idealistic view and reality? You need to support your sales team with processes, you need content, training and technology. How do you get these things?

Topics: Sales Strategy
8 min read

The Art Of Storytelling for your Building Products Company

By Rich Newsome on 25-Jun-2019 17:29:17

What Can You Expect From This Blog?

At this stage, you should understand what content is and how to implement a framework for content creation.

You have your blog titles and a time-frame in which to distribute them. Now, you’re tasked with actually writing the content itself. 

Topics: Content Marketing Blogging Construction Inbound Marketing Construction Marketing Strategy
4 min read

Planning A Framework For Content Creation In 6 Steps

By Rich Newsome on 20-Jun-2019 12:45:47

Let’s say you’re at the start of your journey when it comes to content creation and you’re wondering where to begin.

Topics: Content Marketing Construction Inbound Marketing Construction Marketing Strategy
6 min read

Social Media: What Drives Sharing Of Online Digital Content?

By Olivia Atkinson on 19-Jun-2019 17:10:31

There are many social media tips, tricks and tactics to ensure your content gets shared and eventually goes ‘viral’. Through producing content for social media, its ultimately every businesses goal for that content to be seen by as many people as possible.

Other than paying for exposure through paid ads or magazine and directories, the only other way your content will get shared is if it’s great.

What one person might perceive as great might be boring and un-engaging to another. This is why we’re going to take a deeper look into the reasons behind why people share content.

Topics: Social Media
6 min read

What Is Sales Enablement?

By Luke Monterosso on 19-Jun-2019 12:47:16

Over the last few years sales enablement as a business buzzword has taken off. We take a deeper dive into the definition, whether it's here to stay and what it means for your business.

Building product companies with sales enablement in place have benefited from higher win rates, larger deal sizes and faster sales cycles. In an environment where project delays can be inevitable, organisations with sales enablement in place have a much more predictable sales cycle.

Topics: Sales Strategy
6 min read

Top Social Media Marketing Strategies for Building Product Brands

By Olivia Atkinson on 13-Jun-2019 17:15:56

When it comes to using social media for construction marketing there are few tips on how to ensure you're doing it right. 

Social media is not a phase, it's here to stay so make sure you know how to get the most out of it with these marketing strategies for building product companies.

Topics: Social Media
6 min read

What Is Content Marketing In The Building Products Industry?

By Rich Newsome on 12-Jun-2019 15:45:07

Would you like to learn more about content creation and how it relates to your building products brand?

Read on to find out:

  • The fundamentals of content creation for your building products brand
  • The different types of content creation you could (and should) be making
  • Which agricultural and construction brand paved the way for content marketing back in the 1800s 
Topics: Content Marketing Blogging Construction Inbound Marketing Construction Marketing Strategy
5 min read

Are Your Building Product Leads Sales Ready?

By Luke Monterosso on 11-Jun-2019 14:21:51

While getting inbound leads through your website might be the easy part, assessing whether they are ready for a sales conversation can be trickier.

Mastering this will help you waste less time with poor fit prospects or annoying those who are not yet sales ready.

Before beginning this process, it is important to recognise the stages of your customer journey. This will help with identifying prospects who are ready to buy and those who may need more help or nurturing.

Once you’ve identified a number of good fit leads, you can begin the sales qualification process by taking a look at your prospect’s level of engagement with your website and marketing content.

Topics: Sales Strategy
4 min read

Has Google's June Core Update Hurt Your Rankings?

By Leigh Simpson on 07-Jun-2019 10:55:41

In an unusual move for Google, the officially announced an impending algorithm update this week.  Google described it as the June 2019 core update.

The update began rolling out on the Monday 3rd June, impacting Google search ranking and listings positively and negatively across the globe.

Topics: Content Marketing SEO
5 min read

Marketing Metrics: A Simple Guide To Brand Awareness

By Rich Newsome on 07-Jun-2019 08:42:06

Do you want your building products brand to stand out online? Do you want your company to be a household name? Read on to find out what brand awareness is and how important it is to develop effective brand awareness for your building products and materials.

Topics: SEO Construction Marketing Strategy Technology
5 min read

5 Tactics to Shorten Your Sales Cycle

By Luke Monterosso on 07-Jun-2019 08:39:36

In the building product and construction industry, there are a number of factors that can disrupt the sales process. Losing out on specification to a competitor, projects being delayed and legislation changes.

A shorter sales cycle can free up time to generate additional leads. Ultimately improving your sales pipeline and helping you achieve your targets.

When you’ve got more deals progressing through your pipeline, the sales cycle will feel shorter. Done well, it can also become your competitive advantage.

Here are five effective techniques to speed up your sales cycle.

 

Topics: Sales Strategy
2 min read

Back to School for Rich

By Rich Newsome on 31-May-2019 11:25:11

As more building products and construction companies become more educated on the inbound marketing methodology, Insynth is pleased to welcome our new Digital Content Marketer, Rich Newsome to the ever-growing team.

Topics: Construction Marketing News
7 min read

What Is Lead Nurturing?

By Olivia Atkinson on 30-May-2019 15:30:09

Lead nurturing is the purposeful process of engaging a defined target group by providing relevant information at each stage of the buyer's journey. It focuses on marketing and communication efforts to listen to prospects, and provide valuable information and answers.

Effectively you’re guiding prospects to eventually purchase from you, but in a way that is helpful and not sales driven. The more a lead is nurtured, the more knowledgeable they become about your specific product.

This ultimately creates a more qualified lead, ensuring the sales team only get involved when the lead is ready to purchase.

Topics: Sales Strategy Construction Inbound Marketing Construction Marketing Strategy
6 min read

Look for These 3 Red Flags in Your Google Analytics Data

By Luke Monterosso on 29-May-2019 10:20:47

For marketers Google Analytics can provide a wealth of information about your website and audience. Sometimes it’s easy to get caught up in the day to day marketing activities and gloss-over warning signs.

We’ve highlighted 3 red flags you should be looking for in your Google Analytics data. We also reveal how you can combine it with dynamic heatmaps and visitor recordings to increase the number of leads from your website.


Topics: SEO Website Design
7 min read

4 Social Media Techniques That Are Dominating 2019

By Olivia Atkinson on 24-May-2019 11:24:20

Social media is an ever-changing platform that continues to create new ways to engage with our customers effectively.  On average we spend 2 hours 22 minutes on social media platforms a day.

This can't be ignored, so make sure your content stands out, grabs peoples attention and makes an impact. With so much time spent on social media, our attention span is decreasing. This makes it an even bigger challenge so we've got 4 social media techniques that are dominating in 2019.

Topics: Construction Marketing Strategy Social Media
6 min read

Growth Driven Website Design vs Traditional

By Luke Monterosso on 24-May-2019 09:38:27

When it comes to re-designing your website, traditionally it’s a long process and it can be 6-12 months before results are delivered. Growth Driven Design is a methodology that takes a systematic approach to optimising your website in a much shorter time period.

It’s about learning what is working and what isn’t based on user data from the outset. In the GDD process you can then assess what changes will have the best impact on increasing visitors, leads and sales.

Growth Driven Design rethinks the traditional website design cycle of changing your site every 2-3 years. Instead, it focuses on learning and improving based on user feedback and behaviour in incremental design sprints.

Topics: SEO Website Design
6 min read

Using Dashboards To Increase Sales

By Leigh Simpson on 17-May-2019 11:19:10

With an estimated 39% of sales people missing their targets every month, any tool that you can use to help your team succeed has to be seriously considered.

One key problem that many sales teams has is getting access to key information and knowing how they are doing hour by hour, day by day. 

Using ‘live’ reporting on dashboards can fix this, increasing competition amongst the sales team,  improving focus and raising team morale - all leading to an increase in sales.  Learn more here.

Topics: Sales Strategy CRM Technology
7 min read

9 Tools to Help Your Sales Team Succeed

By Luke Monterosso on 17-May-2019 10:37:46

According to research by HubSpot the top sales priorities in businesses are closing more deals, improving sales funnel efficiency and improving sales technology. In a study by LinkedIn, 82% of top sales people cite tools ‘critical’ to their ability to close deals.

With so many tools on offer, it can be difficult to decide on what is best for you and your team. We thought we’d tackle those top priorities by listing some of our favourite tools.

Include are tools for prospecting, sales intelligence, lead capture, video and more. Each are listed with a free trial so you can decide what works best for you. 

Topics: Sales Strategy Technology
7 min read

5 Signs Your Website Design Is Costing You B2B Leads

By Olivia Atkinson on 14-May-2019 10:40:07

 

You may be in a position where you want more leads from your website or the amount of leads you've been receiving have slowly dropped off. No matter what your marketing strategy is, your website is always used as a reference point.

Many building product websites come across as brochures rather than lead generation sites. Although it's a good idea to have product information on your website, it's wise to structure and segment it to make it easier to understand. 

When people visit your website they will be at different stages of the buyers journey, your content needs to be appropriate for all 3 stages - awareness, consideration and the decision stage.

Topics: Construction Marketing Website Design
6 min read

Will Ad Block Eventually Kill Online Advertising?

By Olivia Atkinson on 10-May-2019 11:45:07

Ad blocking isn’t a new concept but is increasingly growing in popularity. People are becoming more aware of how cookies and websites track what they look at and how adverts are targeted to them.

Ad blocking software’s and internet extensions prevent adverts from being served. Whilst most internet users are fine with this, many advertisers and publishers are not.

Topics: Construction Marketing Strategy PPC
6 min read

What To Ask When Hiring a Digital Marketing Agency

By Luke Monterosso on 09-May-2019 17:39:53

Hiring a marketing agency can help take your company to the next level. You get to work with top strategic and creative talent without the huge overhead, training and recruitment costs. There’s no shortage of digital marketing agencies, so how do you go about choosing an agency that best suits your needs?

There are plenty of good articles with questions to ask your prospective agency but rather than getting concerned with the small details, I want to give you the questions to:

Topics: Construction Marketing Construction Marketing Strategy
6 min read

Are You Hooked on PPC Advertising?

By Luke Monterosso on 03-May-2019 11:48:13

PPC (Pay-per-click) is an advertising model that allows building product companies to have their company appear both above and below the organic search engine results. You’ll pay the search engine every time somebody clicks on your ad regardless of how many times its shown.

Rarely do we speak to a building product company that hasn’t tried paid advertising at some point in their marketing strategy. Do we blame them? Not at all, testing different marketing strategies to find out what works best for your company is part of growing a business. That said, there is a point at which too much paid advertising becomes a problem.


Topics: Content Marketing PPC
7 min read

Make Your Blog More Attractive With These 7 Visuals

By Olivia Atkinson on 02-May-2019 17:26:41

Sometimes when creating content, you can get carried away with so much detail that you end up with a chunk of text that looks blocky and unappealing.

Below are 7 different types of visuals you can use to make your blogs more alluring to the eye, ensuring people stay on your page and take something in even if they're quickly scanning over it.

 

Topics: Content Marketing
5 min read

Attributing Construction Marketing to Leads and Sales

By Luke Monterosso on 26-Apr-2019 11:56:43

 

We want to help you get the data & facts to showcase the ROI of your construction marketing efforts. In this blog we talk about the problems marketers face and how they can be solved.

Next time it comes to asking for headcount or budget you’ll have the data and facts to showcase marketing as a direct driver to revenue.

Building product companies are putting a lot of time and effort into their marketing strategies to support brand awareness, customer satisfaction and their sales team.

How can you be sure your campaign collateral, social media posts and blogs are making an impact with specifiers, architects and contractors and growing your business?


Topics: CRM Construction Marketing Strategy
6 min read

How To Optimise Your Frequently Asked Questions Page

By Olivia Atkinson on 26-Apr-2019 11:48:16

Most websites have a FAQ page somewhere on their website but they’re not always optimised for search engines. You may not even need a FAQ section but its become a page that is seen as important as ‘About Us’ and ‘Contact Us' pages.

David Hamill advises that if your FAQ page is answering questions that the rest of the website should answer, then you have a problem with your site content.

Some people overlook the potential and the opportunity FAQ pages offer, with many including questions that are very samey and repetitive, providing answers that come across as patronising.

Topics: Content Marketing Construction Inbound Marketing
5 min read

Is Sales Wasting Construction Marketing Leads?

By Luke Monterosso on 23-Apr-2019 13:39:54

A lot of time, effort and money is spent on gathering construction marketing leads each year. For building product companies, this may be through trade magazines, building product directories, online marketing, emails, tradeshows or a combination of these. Often, they all point back to one place… your website.

Taking a mystery shopper approach, in our The State of Building Product Digital Marketing 2019 Report, we discovered that 80% of building product companies didn't respond to a product enquiry through their website in any way. Of the 20% that did, only 6% answered the phone to enquire about our requirements and offer additional help.

Topics: Sales Strategy
8 min read

7 Reasons Why Content Marketing Helps Building Product Sales Teams Succeed

By Leigh Simpson on 18-Apr-2019 09:01:04

 

From our conversations across the construction industry, it’s clear that building product Sales Leaders view content marketing with suspicion, feeling it could hinder their chances of getting in front of prospects and customers.

Once we explain the benefits to them and their teams of a well executed inbound marketing strategy, they soon understand the potential to help them improve lead generation and lead quality.

Making their sales team busier, more respected in their sector and getting them in front of more influential decision makers and specifiers.

Read on, to find out how we explain the key benefits to sales of inbound and content marketing.


Topics: Content Marketing Sales Strategy
6 min read

Construction Marketing: Proven Content Strategies - Part 2

By Olivia Atkinson on 17-Apr-2019 16:44:21

 

Part 1 discussed how important creating content for your specific audience is and platforms in which you can not only create awareness of your brand but also understand pain points within the sector.

Part 2 focuses on social media, engaging with your audience,  influencers, paid ads and getting a professional to create your content for you.

Many of these promotional strategies overlap and interlink so try and do them together rather than picking one and focusing on one thing.

Topics: Content Marketing Construction Marketing Strategy Social Media
6 min read

Construction Marketing: Proven Content Strategies - Part 1

By Olivia Atkinson on 16-Apr-2019 17:07:52

Content marketing is increasingly becoming a successful method of digital marketing as it allows you to represent yourself as the experts within your specific sector. Meaning leads come to you more educated about your product.

Writing great content is a huge part of content marketing but there are also a number of strategies to help increase and grow your audience. Part 1 includes how forums, guest posting, re-purposing old content and segmenting your audience can increase your audience reach.

Topics: Content Marketing Construction Marketing Strategy
6 min read

Is Print Advertising Dead In The Construction Industry?

By Olivia Atkinson on 12-Apr-2019 09:01:18

 

Print advertising has been around since earlier than the 17th century. It’s a very traditional method of advertising, but is it still the most effective way to reach your audience?

As the digital age continues to present us with online marketing tools, does print still have a place in our marketing strategy or should we we be discarding it all together.

Digital tools allow us to see who viewed content, what platform they came through, what device they are using, how many pages they viewed, how long they viewed those pages and even live recordings how they move around the website.

You can’t get this data from print advertising.

 

Topics: Construction Marketing Strategy
6 min read

What Architects Want: The Key Content Your Website Needs

By Luke Monterosso on 11-Apr-2019 17:05:55

An architect likes the look of your building product. In fact, it has the potential to offer the ideal solution for the architect’s project. They just need to check the product specifications on your website.

But these haven’t been included in the product information.

The architect has no way of knowing whether your building product is right after all. The architect could find your contact information and get in touch to clarify the details.

Or they could Google your competitor. The latter takes a fraction of the time.

Topics: Content Marketing Construction Marketing Website Design
5 min read

Building Product Directories Should Be Part Of Your Content Plan

By Olivia Atkinson on 08-Apr-2019 16:59:02

Product directories are used and trusted by thousands of specifiers, clients and installers.  They are widely used to access information about building products and generate high levels online traffic.

Their aim and purpose is to provide specifiers, architects and consultants with comprehensive, up to date information, inspiration and the latest news on product and technology innovation.

Discover how to get the most out these valuable resources to create awareness for your brand, increase specification, improve your organic rankings on Google and generate new sales leads.

Topics: Blogging Construction Marketing Strategy
6 min read

How Can I Use Live Chat for My Building Product Business?

By Luke Monterosso on 05-Apr-2019 08:45:31

Architects, specifiers and contractors are all comfortable using live chat. The immediate response allows for a better customer experience, an increase in conversions and for the building product industry especially - a competitive advantage to those who use it.

The technology isn’t particularly new, it’s been around for the last 10 years. You may have seen live chat while you’ve been shopping online or talking to your bank. We found that 94% of building product companies didn’t have it on there website. If you’re part of that percentage, don’t worry – it’s fairly straightforward to setup.

Topics: Website Design Technology
6 min read

7 Ways You Can Use Video Email for Building Product Sales

By Luke Monterosso on 03-Apr-2019 12:46:59

 

By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017.

For building product sales teams, it allows those with complex, bespoke and difficult to explain products to deliver their message to potential customers.

It will also save your company time. Every 10 seconds of video you record is equivalent to 81 seconds of typing.

It doesn’t have to be expensive, it can be a screen-recording of you explaining your technical drawing to your customer or perhaps a smartphone recording answering a question they have about your product. At Insynth, we use video because sometimes it’s quicker and more personal than typing an email. 

Topics: Technology Video Creation Email Marketing
6 min read

Beyond Digital: Growing Your Building Products Brand

By Olivia Atkinson on 29-Mar-2019 15:32:47

Yesterday, Insynth presented on how digital marketing is changing the way that specifiers and buyer engage with building product brands, and how you should adapt your marketing plans to keep up to date with these changes.

Old fashioned traditional ways of reaching your audience such as cold calling, trade shows and brought contact lists are all suffering.

This blog summaries the struggles and challenges that building products companies face and how you can approach them. We’ve also included our presentation from the day for you to view.

Topics: Content Marketing SEO Construction Inbound Marketing Technology
6 min read

10 Vital Trust Signals Your Website Might Be Missing

By Luke Monterosso on 27-Mar-2019 16:57:44

Did you know 92% of B2B buyers are more likely to purchase after reading a trusted review?

Topics: SEO Website Design
6 min read

Construction Marketing Tips: How To Optimise Images For SEO

By Olivia Atkinson on 21-Mar-2019 12:02:13

Google doesn’t read images, search engines only read text, so if your image is named ‘DSC_006’ then it’ll never be found.

You might not think that the name of your image matters, but a third of all searches performed on Google are for images.

That’s a third of the traffic you’re missing out on just because your image isn’t named correctly for Google to find it.

Read on to find out more…

Topics: SEO Construction Inbound Marketing Construction Marketing News
4 min read

What Is Blogging And Why Is It Important For Building Material Businesses?

By Olivia Atkinson on 20-Mar-2019 09:17:11

Blogging is not a new way of marketing but has improved and continues to change as technology progresses, for instance many now include videos.

Websites have become an essential platform for all businesses, whilst a blog is increasingly being recognised as a must-have on your website.

There are a number of reasons why having a blog is vital, one being when people visit your site they can see you are active, another is to implement SEO and rank higher on Google for your specific audience.

Topics: Content Marketing Blogging Construction Marketing Strategy
5 min read

Construction Content Marketing: Getting Your Keyword Strategy Right

By Leigh Simpson on 13-Mar-2019 12:15:00

To generate website traffic, you need people to visit your site. To get them to come, you need to understand what they’re looking for, what phrases they’re using and what type of content would best fit their needs.

Fundamentally, a keyword strategy is needed in any successful building product company's content marketing plan. Let’s explore what keyword strategy is and how it complements keyword research.

Topics: Content Marketing Blogging Construction Inbound Marketing
4 min read

What Is a Secure Socket Layer and Why Should You Care?

By Luke Monterosso on 12-Mar-2019 11:40:27

Secure Socket Layer can be shortened to SSL.

When a web browser contacts your secured website, the SSL certificate enables an encrypted connection. It’s kind of like sealing a letter in an envelope before sending it through the mail.

Without SSL encryption any computer could intercept the transmission from your browser to the server.

This includes the transmission of credit card numbers, usernames and passwords, and other sensitive information.

29% of Building Product websites were not secured with an SSL certificate – (The State of Building Product Digital Marketing, 2019)

Topics: SEO Technology
4 min read

Sales Enablement: Overcoming Your Fear Of Cold Calling

By Luke Monterosso on 11-Mar-2019 09:34:00

Fear is one of the most common reasons people procrastinate on taking action towards their goals. Psychologists like to say that fear means False, Experiences, Appearing, Real. We want to provide you with actionable steps to help you in the process of overcoming your fear of cold calling. 

Topics: Sales Strategy
5 min read

Marketing Tips: Automate And Humanise Your Construction Marketing

By Leigh Simpson on 07-Mar-2019 15:39:44

 

A recent report from ‪chiefmartec.com found that there was a 27% increase in the number of marketing technology solutions available in 2018. 

While the fear is that the increasing use of technology in sales and marketing will depersonalise the customer experience, the reverse is actually true if these systems and techniques are used correctly.

So, how can technology be utilised to give you more time with customers and improve their experience with your brand?

Topics: CRM Technology
4 min read

The Good, The Bad and The Ugly – My Pipeline Generation Bootcamp Experience

By Luke Monterosso on 06-Mar-2019 10:06:00

I jumped into 8 weeks of sales training with Mr Dan Tyre, HubSpot’s first sales executive of the now multi-billion-pound company, serial investor and co-author the ‘Inbound Organization’. If anyone was going to dispel the common preconception that top salespeople are born with certain personality traits and sales can’t be taught – this was the right person for the job.

Topics: Sales Strategy
4 min read

Your Futurebuild 2019 Tradeshow Checklist

By Luke Monterosso on 04-Mar-2019 09:19:10

Attracting over 26,000 visitors and 500 exhibitors, Futurebuild 2019 in London is a much-anticipated event for the construction industry.

Topics: Sales Strategy Construction Inbound Marketing Tradeshows
1 min read

New Construction Marketing Resources Available

By Leigh Simpson on 28-Feb-2019 09:17:05

All to often we could do with some help in getting out sales and marketing strategies right, or just improving them a little.

So, we thought it would be helpful to provide a library of useful guides, reports, cheat sheets and our research for you to access whenever you need it.

Topics: Construction Inbound Marketing Insynth Grader Reports Construction Marketing Strategy
5 min read

Content Marketing Tips For Building Materials – Part 2

By Olivia Atkinson on 27-Feb-2019 16:28:03

Part one discovered the importance of strong storytelling, communication and how a good online presence is imperative for the building materials sector.

Topics: Content Marketing SEO Construction Inbound Marketing Technology
5 min read

Content Marketing Tips For Building Materials - Part 1

By Olivia Atkinson on 26-Feb-2019 12:25:32

Using content marketing for your building products brand is about educating your prospects so they can make informed decisions, rather than directly selling. The correct use of content marketing will position your company as an expert in your sector, building awareness for your business.

Topics: Construction Marketing
6 min read

Free Download: A 10 Step Guide To Writing Great Case Studies

By Olivia Atkinson on 22-Feb-2019 09:41:59

Case studies create credibility for your business, providing specifiers with social proof that your solution is a good fit for their current or next project. Think of a case study as an expansion of a testimonial.

But, with only 46% of building product websites including case studies, it is evident that they are under utilised.  

7 min read

The Tech To Supercharge Your Construction Marketing Strategy

By Abby Buchan-Howard on 13-Feb-2019 17:06:10

With digital and smart technologies changing that we live our lives, the construction industry is set to experience some swift changes in order to adapt to the way that buyers are now researching and making purchase decisions.

To keep up with the trends set to sweep the building products industry, your construction marketing strategy should encompass several key elements that are changing the way that prospects are converted into customers.  

Read on to find out more...

Topics: Construction Marketing Blogging Construction Inbound Marketing Construction Marketing News Social Media Technology
6 min read

Tech Stack Essentials For Construction Marketing

By Olivia Atkinson on 08-Feb-2019 09:07:01

The building products industry is renowned for being traditional when it comes to marketing and not getting on board with new technologies. This makes it ideal for you to get ahead of the curve and start implicating these tools today.

A well performing marketing stack will improve communication, efficiency, productivity and increase the knowledge you have on your customers. Allowing you to target and nurture your leads with the right content at the right time, ensuring you are providing the best service in your sector.

Topics: CRM Construction Marketing Strategy Social Media Technology
5 min read

Construction Marketing Strategy: SEO Trends 2019-Part 3

By Abby Buchan-Howard on 06-Feb-2019 10:00:00

Insynth have been running a blog series on the upcoming SEO trends of 2019 that your construction marketing team need to embrace in order to succeed in the Google rankings.

In this final instalment, we’ll be exploring image search. This developing search method allows users to carry out organic search using there camera.

For SEO professionals in the building products sector, this is a game changer for how you’ll carry out your construction marketing strategies.

Read on to find out more…

Topics: Content Marketing SEO Sales Strategy Construction Inbound Marketing Construction Marketing News Construction Marketing Strategy
5 min read

Construction Marketing Strategy: SEO Trends 2019-Part 2

By Abby Buchan-Howard on 04-Feb-2019 10:00:00

In this 3 part series on the upcoming SEO trends that you need to know in 2019, we’re looking at the most important factors that you need to consider when applying your SEO strategy for construction marketing.

In this second instalment, we’ll be exploring how you can leverage your SEO strategy to showcase your building product’s company

Read on to find out more…

Topics: Content Marketing SEO Construction Inbound Marketing Construction Marketing News Construction Marketing Strategy
7 min read

Construction Marketing Strategy: SEO Trends 2019-Part 1

By Abby Buchan-Howard on 01-Feb-2019 11:46:18

The new year is now well underway. For many SEO professionals in the construction marketing industry this is the time to start looking forward to the upcoming trends for 2019 and leverage the latest techniques to dominate in the SERPs.

It’s a well-known fact that search engines are getting more intelligent every day. If you want your building products company to achieve top rankings in 2019, you need to be ready for the latest SEO trends and developments that are coming up.

Read on to find out more…

Topics: SEO Sales Strategy Blogging Construction Inbound Marketing Construction Marketing News Construction Marketing Strategy Technology
13 min read

2019's Must Do Building Product Trade Shows

By Abby Buchan-Howard on 31-Jan-2019 15:57:59

It’s 2019! Time to start looking forward to how you will promote, network and connect your building products company to drive growth and success in the new year.

Throughout 2019, there are a number of trade shows for the building product’s sector across the UK. Here at Insynth, we have complied a list of the shows that you can’t afford to miss if you want to launch your building products company to the next level! 

Read on to find out more!

Topics: Content Marketing Blogging Construction Marketing News Tradeshows Construction Marketing Strategy Technology
10 min read

Construction Marketing Goals For 2019

By Abby Buchan-Howard on 28-Jan-2019 10:04:28

It’s a new year! It’s time to take a step back, review how the last year has gone for your building products company and begin to put together your new goals for your team to strive towards.

Choosing the right marketing goals for your business ensures that your teams are working towards achievable, realistic targets that will help drive growth for the company as a whole.

Insynth have been blogging about some of the best construction marketing goals that you can you include in your strategy for 2019 and how they can help you to grow and thrive in the new year!

Read on to find out more…

Topics: Content Marketing SEO Blogging Construction Inbound Marketing Construction Marketing News Construction Marketing Strategy Social Media
8 min read

Digital Marketing Events You Can't Afford To Miss In 2019

By Olivia Atkinson on 24-Jan-2019 16:28:46

The Insynth team love to attend digital marketing events. We’re lucky enough to attend quite a few over the year, even heading out to the States to pick up on the latest insights into how to improve construction marketing in the UK.

It’s the best way to stay ahead in the ever-changing marketing industry. We meet with fellow industry professionals, share our knowledge and get inspired by exciting new ideas.

We’ve created a list of marketing conferences that focus on a wide range of topics from SEO, to social media to content marketing and everything in-between. Maybe have a chat with your boss, convince them to let you go, and we might see you at one of these events this year.

We’ve also managed to bag you a few discount codes to tempt you!

Topics: SEO Construction Marketing Strategy
6 min read

Construction Marketing Tips: Trends From Across The Pond

By Olivia Atkinson on 22-Jan-2019 17:44:44

As America is bigger, it’s only natural that they are the first to start some trends and take on new technology. An advantage to us is they can test out these trends to find out which ones work better than others.

We can then implement the successful trends into our marketing strategy. It’s equally important to be aware of what may be about to take off and get ahead of your competitors.

Topics: Construction Inbound Marketing Construction Marketing Strategy Technology
3 min read

5 Goals To Share With Your Sales Team For 2019

By Luke Monterosso on 18-Jan-2019 10:09:13

Whether you’re a manager handling an exceptional sales team, an executive looking after a whole sales organisation or a sales rep looking to hit your numbers, 2019 is a fresh start. However, it may not be wise to leave 2018 completely behind you.

Topics: Sales Strategy CRM Technology
7 min read

Top 9 Sales & Marketing Technology Trends In 2019 For Building Products

By Olivia Atkinson on 17-Jan-2019 18:18:00

The building products industry has a reputation of being very traditional in its marketing approach and relativity cautious about adopting new technology.

This presents an opportunity for more adventurous brands to seize the intuitive and steal the march on their competitors by taking advantage of latest tech to help them better engage with the market.

Listed below are 9 trends and new technologies which you could take advantage of in 2019 to grow your business.

Topics: SEO Construction Marketing Construction Marketing Strategy Social Media Technology
7 min read

Construction Marketing: Insynth's Top 7 Blog Posts Of 2018

By Abby Buchan-Howard on 11-Jan-2019 09:51:26

In 2018, Insynth were blogging extensively to promote content marketing for construction and how inbound marketing can benefit the building products sector.

We’re kicking off 2019 with a reflection of last year’s blog posts and revisiting the most successful pieces we produced.

In total we wrote 146 blog posts- averaging 3 every week-, generating huge volumes of traffic to our site. We thought it was be a great start to 2019 if we shared our top 7 blog posts with our readers!

Read on to find out more!

Topics: Content Marketing SEO Blogging Construction Inbound Marketing Insynth Grader Reports Building Product Directories Construction Marketing Strategy
2 min read

Insynth Team Grows To Meet Demand For Content Marketing

By Olivia Atkinson on 10-Jan-2019 17:00:11

Building product companies are continuing to see positive results from content marketing.  To meet demand for their inbound marketing services, Insynth’s team has expanded with the introduction of a new Digital Content Marketer.

As the only HubSpot certified agency to major on construction marketing, Insynth is leading the way with the latest inbound marketing techniques.

Read on to find out who’s joined the team…

Topics: Content Marketing Construction Inbound Marketing Construction Marketing Strategy
7 min read

What Are Your Construction Marketing Objectives For 2019?

By Abby Buchan-Howard on 09-Jan-2019 16:39:35

Welcome to 2019! Happy new year from everybody here at Insynth!

With the new year upon us, it’s time to start thinking about what your construction marketing objectives will be in 2019. Do you want to see growth? More leads?

Whatever your goals for 2019, it’s vital that you identify the right objectives for your business that are realistic and deliverable, maybe even beatable, to give your building products company the best chance of success this year!

Read on to find out more…

Topics: Content Marketing SEO Construction Marketing Construction Inbound Marketing Construction Marketing News Construction Marketing Strategy
7 min read

5 Things To Remember When Using Images For Construction Marketing

By Abby Buchan-Howard on 20-Dec-2018 09:00:00

In construction marketing, images are an effective way to communicate your message to your audience. Not only do they help the audience to understand your content better, they are more appealing and easier to read than large chunks of text.  

Images are used in every aspect of content marketing for construction; this can be blog posts, eBooks, web copy or social media posts.

Insynth have been blogging about the top 5 things you should remember when using images in your construction marketing.

Read on to find out more…

7 min read

"Alexa, Can You Build Me A New House?" Alexa In The Construction Sector

By Abby Buchan-Howard on 18-Dec-2018 13:05:59

It’s late, you’ve run out of teabags and the in-laws are coming in the morning. The shops are shut for the night and you have a million things to do tomorrow before the family arrive.

No problem! Just shout “Alexa, order me a packet of tea bags” safe in the knowledge that by the time you mother in law pulls up outside your tea caddy will be freshly filled and you won’t have had to brave the supermarket to achieve that.

Now imagine you want to move to a new house and you can’t find quite what you’re looking for on the market. Why can’t you just ask Alexa to build you a house?

Well, with Amazon Fund making a move on the construction industry you may soon be able to do just that. Read on to find out more…

Topics: Blogging Construction Marketing Strategy Technology
5 min read

How You Can Use SMART Goals to Help Grow Your Business

By Luke Monterosso on 14-Dec-2018 08:53:48

One of the biggest frustrations that senior commercial and financial teams have with marketing is their lack of accountability and vagueness when it comes to planning and ROI.

All too often, objectives are woolly and ambiguous, with no real clarity over what the expected outcome will be in a measurable and time bound fashion.  This is where SMART goals can help build your credibility as a marketer and pull together your marketing activities around an overarching objective.

Topics: Sales Strategy Construction Marketing Strategy
6 min read

Construction Sales Tips: Mind The Gap - Selling With Silence

By Leigh Simpson on 30-Nov-2018 11:45:00

One of the first things  that you’re taught in sales is that you have two ears and one mouth and to use them in that order.

However, you shouldn't use your mouth at all at crucial points in your sales conversations

Learn how silence can unlock a sales opportunity and when to use it.

Topics: Sales Strategy
4 min read

Luke Joins To Help Building Products Companies Grow Sales & Succeed

By Abby Buchan-Howard on 29-Nov-2018 10:45:46

To further our mission to bring inbound to the construction industry, Insynth Marketing are thrilled to introduce Luke Monterosso, who joins the team as a Business Development Manager. 

Luke is responsible for growing their client base by introducing sales & marketing professionals from the building products industry to the Inbound philosophy.

Read on to find out more…

Topics: Sales Strategy Blogging Construction Marketing News Construction Marketing Strategy
6 min read

Readability Ranks: The Score You Didn't Know You Needed

By Abby Buchan-Howard on 21-Nov-2018 12:17:28

Google is always looking for good content. It wants to give the user the best experience and puts the best content at the top.

Content that’s easy to read is useful to the reader. It’s more likely to be on page one of Google and has a higher chance of being found online.

One of the best ways to do this is to write content for a wide audience.

Read on to find out more…

Topics: Content Marketing SEO Construction Marketing Blogging Construction Inbound Marketing Construction Marketing Strategy
6 min read

Why Your Rankings Are Always Changing And How To Win

By Abby Buchan-Howard on 19-Nov-2018 10:00:00

Google algorithms are constantly developing. Their ever-shifting nature has created a dynamic space where competition is fierce to achieve and maintain top positions on search pages.

This constantly changing landscape of Google algorithms has a created what can sometimes feel like a hostile environment. Content creators and SEO experts are constantly having to adapt their strategies to maintain the top positions on Google or to climb the rankings on their keywords.

Let’s look more into the volatility of Google’s constantly changing set of rules…

Topics: Content Marketing SEO Construction Marketing Blogging Construction Marketing News Construction Marketing Strategy
5 min read

Construction Marketing Strategy: Chasing Growth - Are You Insane?

By Leigh Simpson on 16-Nov-2018 11:45:00

Growth.  It’s compelling, alluring and addictive.  It’s also tough.

It’s getting harder to generate more leads, win more customers, up-sell, cross-sell, increase market share and make more profit using the tactics that were so successful just a few short years ago.

It was Einstein who famously said, “insanity is doing the same thing over and over again and expecting different results”.

So, is your reluctance to alter your approach, tactics and mindset in your quest for increased growth madness?

Topics: Sales Strategy Construction Marketing Strategy
5 min read

What Content Writers Are Doing To Achieve Top Google Rankings

By Abby Buchan-Howard on 15-Nov-2018 13:48:36

Google algorithms are always changing. Their constant state of flux is directly related to our changing habits when searching online.

With 200 factors being analysed, picking a starting point for construction marketing can feel daunting.

Insynth have been blogging about how you can write content that conquers Google’s algorithms to help you win the top positions.

Read on to find out more…

Topics: Content Marketing SEO Construction Marketing Blogging Construction Marketing Strategy
4 min read

Construction Marketing: Are You A Storyteller Or An Opera Singer?

By Abby Buchan-Howard on 07-Nov-2018 11:00:00

Are you a storyteller or an opera singer?

This might seem like a strange question but stick with us.

Here are Insynth, we’ve been learning about content writing, and how working in the style of either an opera singer or a storyteller can impact on the reader’s perception of you.  

Keep reading to find out more…

Topics: Content Marketing Construction Inbound Marketing Construction Marketing News Construction Marketing Strategy
3 min read

Creating Short Forms For Lead Generation

By Charlotte McCormac on 05-Nov-2018 13:30:00

When researching or shopping for building products online, we’re often faced with sign-up forms: Sign up to learn more, to access downloads, to create an account that will make your shopping experience easier.

Sometimes these forms are simple: they take seconds to complete because they’re short, clear and user-friendly.

Other times, they require information that we don’t know off the top of our heads, we’re not sure exactly what certain forms are asking for, or they’re just so long that we don’t have time to complete them.

This is when we revert back to the Google homepage and look elsewhere.

People don’t like parting with their personal information at the best of times, and if your forms ask for too much too early in the buyer’s journey, your website visitors are likely to find what they’re looking for on a different website.

This leaves you with limited leads, limited customers and essentially, limited sales.

But, with short forms, your conversion rates will soar.

Let’s think carefully about what information you really need from your website visitors when they first sign up for something on your building products website.

Topics: Construction Inbound Marketing
4 min read

How A.I Can Deliver 1st Class Customer Service Every Time

By Leigh Simpson on 05-Nov-2018 10:00:00

Positive customer experience is vital for referrals and maximising life time value from your customer relationships.  However, one of the biggest challenges any business faces is keeping customers happy and being consistent in the way we deal with customer challenges and needs. 

Unhappy customers can spread their dissatisfaction quickly with social media. But, a delighted client can be the most valued influencer in attracting new customers. 

Discover how A.I. can help you improve customer experience, build your brand reputation and grow your business. 

Topics: Content Marketing Blogging Construction Inbound Marketing Construction Marketing Strategy Technology
4 min read

What Google Looks For When Ranking Your Website

By Charlotte McCormac on 01-Nov-2018 09:41:00

 

The websites ranked at the top of Google listings are the sites that Google deems most relevant and trustworthy for search enquiries.

If your website ranks below the first few results, visitors are unlikely to click through to your page – and if you’re not on the first page of results, you can pretty much guarantee that no-one will scroll far enough to find you.

Topics: SEO Construction Inbound Marketing Technology
3 min read

Construction Marketing: Using Heatmaps To Improve Engagement

By Abby Buchan-Howard on 31-Oct-2018 14:08:13

In content marketing for construction, having a strong understanding of how prospects are interacting with your content can be an invaluable asset when structuring your website.

Heatmaps provide a valuable insight into which pieces of content are working best for you and can demonstrate where prospects are most engaged on your website.

Insynth is pleased to introduce heatmapping to our construction marketing services. Read on to find out more…

 

Topics: SEO Blogging Technology
5 min read

Microsoft Future Decoded Conference: Keynote Speaker Cindy Rose

By Leigh Simpson on 31-Oct-2018 11:48:18

Kicking off this year's Microsoft Future Decoded event in London is Cindy Rose.

Cindy is the CEO of Microsoft UK. The event takes place at the ExCel Exhibition Centre at the Victoria Docks in London. The two day event covers a range of technological topics from A.I. to using the cloud and building trust around it. 

Read on to find out what Cindy's keynote speech was all about...

Topics: Blogging Construction Marketing News Technology
3 min read

See What Visitors Are Doing On Your Website

By Charlotte McCormac on 31-Oct-2018 10:12:00

Do you know what website visitors are doing when they’re on your site?

If they’re not converting, why not?

There’s always a reason why a visitor decides not to buy your product, download your guide, or book a meeting.

With Insynth’s technology, you can track user behaviour, identify the reasons why visitors aren’t converting and make an informed judgement about how to adapt your website for the next visitor’s conversion.

Topics: Construction Inbound Marketing Technology
4 min read

How To Use Form Analytics To Maximise Conversion

By Charlotte McCormac on 30-Oct-2018 09:42:22

Well-designed online forms convert website visitors into leads, which is why they should be core to your building product brand’s lead generation strategy.

Once a visitor provides their details, it’s important to nurture them throughout their buying process until a sale has been closed and you’ve exceeded their customer service expectations.

But you can’t close sales unless your forms are generating high-quality leads. Here are the tips and tricks you need to use form analytics to ensure that the forms on your building products website convert successfully.

Topics: Construction Inbound Marketing Technology
5 min read

Why Original Photography Triumphs Over Stock Images

By Abby Buchan-Howard on 26-Oct-2018 11:30:00

In construction marketing, visual images can make a substantial difference to the impact that your content has one your readers.

Topics: Blogging Construction Inbound Marketing Construction Marketing Strategy
5 min read

4 Things That Architects Hate On Building Products Websites

By Charlotte McCormac on 25-Oct-2018 08:30:00

So, you’re a building products manufacturer with a website that clearly displays all your construction products, but you’re just not getting specified by architects, and you’re wondering why.

Is it possible that you’re guilty of the four pet hates of architects?

It’s time to find out.

Topics: Website Design Construction Inbound Marketing Construction Marketing Strategy
6 min read

Success For Contour: Insynth Client Wins Top Google Rankings

By Abby Buchan-Howard on 22-Oct-2018 10:41:40

Contour Heating, a heating solutions manufacturer based in the West Midlands, has been working with Insynth to boost their Google rankings and site visibility and to produce content that helps them to stand out from the crowd in the HVAC community.

After less than one year of working with us here at Insynth, Contour Heating now hold multiple number one spots on Google rankings and have the highest site visibility over all their main competitors!

Impressive right? Read on to find out more!

Topics: Blogging Construction Inbound Marketing Construction Marketing News Construction Marketing Strategy Inbound2018
4 min read

Rescue Your Sales Team: Saving Time To Maximise Productivity

By Abby Buchan-Howard on 18-Oct-2018 10:07:32

Did you know that you could be losing business because your sales team are wasting their time on tasks that don’t involve selling?

Scary right?

Over half of a sales person’s time is spent not selling to your customers. Your building products company could be losing business as a result.

Read on to find out more about Insynth’s examination of how sales team’s time is being misplaced.

Topics: Sales Strategy Blogging Construction Inbound Marketing CRM Construction Marketing Strategy
16 min read

Beyond Digital: A Seminar To Grow Your Building Products Brand

By Charlotte McCormac on 16-Oct-2018 14:27:59

Today, Insynth met with marketing and sales executives from construction companies across the UK for a seminar hosted by CEO, Leigh Simpson, on transforming digital marketing strategy for business growth.

Sponsored by Barbour ABI, Insynth's seminar gave insights into content marketing, promotion, video, SEO and ever-evolving technology, sparking conversation amongst guests. 

Here's an overview of today's digital marketing lessons.

Topics: Content Marketing SEO Blogging Construction Marketing Strategy Social Media Technology Video Creation
7 min read

CIMCIG Event Review: Independence, Trust & Modern Media

By Leigh Simpson on 09-Oct-2018 10:38:42

Billed as a ‘Question Time’ style debate, the CIMCIG evening focused on the role that traditional UK construction media plays in an age of social and content marketing, and which, if any, media can you trust.

What did we learn?  Which media channel is right for your audience? What will publishing look like in 10 years’ time? Who can be trusted in the age of ‘fake news’?

Topics: Construction Marketing News Construction Marketing Strategy