Through auditing, your competitors rank, and your own search volume, we identify keywords that will drive high-quality organic traffic to your site.
SEO means to ensure your website is optimised for keywords and phrases that are most relevant to attract specifiers, leads, and customers. Although SEO evolves a little every day, the main tools which create targeted visibility is content and backlinks.
Your content must use the language your audience is using. For instance, if you produce liquid applied membranes an architect won't search for a brand they're unaware of, instead, they search things such as 'energy-efficient liquid applied membranes in London'.
In using the right Language you vastly increase your chances of being found.
Your backlinks must also be relevant and of high quality. Did you know Google Penguin was launched in 2012 to penalise poor SEO practices such as link buying and the use of subpar quality backlinks?
The most valuable backlinks are those from construction news organisations with a global reputation for the promotion of the highest quality content. Due to backlink building evolving rapidly it can be hazardous for your business to remain competitive without being detrimental to your own reputation.
At Insynth we strongly advise you to conduct a thorough backlink audit at least every six months - we continually do these audits here.
We follow a simple 3 step process to provide a successful SEO campaign.
SEO has two main features. The first is On-Page SEO - the process of making your website pages, content and overall structure optimised for your target keywords.
That way your prospects are able to navigate your site with ease.
To do this we conduct thorough keyword research, evaluating competitors and Google keyword suggestions to identify the keywords and phrases that your prospects are using when finding you and your competitors.
These keywords and phrases are then ranked scientifically to identify those likely to boost traffic on your site.
Your website content is then updated in an ethical and systematic way, to ensure that it accurately matches your offer with the terms that your prospects are searching for.
Offsite SEO is a little precarious and also requires ongoing maintenance. As an indicator of great content, Google is always looking for other websites that link back to your site - these are called backlinks. The more backlinks your site has the more likely Google will realise that your site has quality content – rapidly driving up your site authority and PageRank score.
Some of this will happen organically, as people find your content and link to it on forums and social media, but this is a pretty old school activity, reaching out to directories and editors for inclusion in their publications and blogs.
You could have a stunning website design with the most captivating content, but still not rank highly in search results. Often this is down to technical issues that prevent search engines from completely understanding your content.
To understand if there is a problem, you need to answer the following questions:
Can your site be crawled?
Are your essential pieces of content struggling to be discovered by search engines, like Google?
Can your site be rendered?
Is your content hard to see and understand on search engines?
Can your site be indexed?
Have you been penalized for not following search engines guidelines?
We call these issues “technical debt.” This debt negatively affects search engine’s ability to crawl, index, render and rank the content on your site - limiting your website’s organic traffic and therefore qualified leads.
The process of troubleshooting and rectifying these debts is the foundation of SEO. A marriage of on-page SEO, Off-page SEO and Technical SEO will get you ranking.
Book time with our founder & CEO, Leigh Simpson, to discover if our approach is a good fit for you.
Or, tell us about your challenge and we'll drop you a line!