In 2021 there were over 19 million podcast listeners in the UK, and with an estimated, 28 million listeners by 2026 podcasts are fastly becoming one of the most popular forms of content out there. If you thought podcasts were a momentary trend, then you'd be wrong. Podcasts are here to stay.
The rising popularity of podcasts has resulted in a demand for a purpose build platform offering sales and marketing solutions to the challenges experienced by building product manufacturers.
To support this growing audience Insynth is launching the world's first podcast primarily aimed at building product manufacturers. Find out how you can outperform your competitors without outspending them with SNAGGED: The Construction Marketing Podcast.
Find out more here.
Introducing SNAGGED: The Construction Marketing Podcast
SNAGGED offers solutions to the marketing and sales challenges experienced by people just like you. Join us as we share construction marketing and sales secrets that will get your business booming!
Why did we set up a podcast for Construction Marketing?
We designed a podcast to connect with you better. Building product manufacturers want to learn at their own convenience, whether that be through video, blogs, or podcasts and it was vital that we speak to you where you want to hear it.
We set up the podcast to support and provide real solutions for building product businesses, allowing our listeners to tune in at their convenience. Whether that's in the office, commuting, or jet washing their patio.
SNAGGED isn't 'just another' podcast, in fact, it's actually just the high-level conversations we have amongst ourselves at Insynth. You can expect a punchy panel, fun topics, challenging questions and a tonne of useful insights. It's a construction marketing podcast, but nobody said it had to be monotonous!
What does SNAGGED mean?
Snagging does not have an agreed meaning in construction, it's more a slang term used when referring to the inspection and rectification processes of a building.
We found it to be a suitable name for our podcast as we will be continually identifying construction sales and marketing issues and helping to rectify them by providing solutions.
Who Is The Podcast For?
Ultimately this podcast is for building product manufacturers in the construction industry seeking to ignite ideas to get their business booming.
We love construction; we live and breathe it. However, construction marketing is more complex than just 'construction' and 'marketing'. You need to have a fundamental understanding of the construction industry and the specification process to have a realistic shot of helping construction product businesses.
It isn't as simple as just marketing a construction brand.
We understand these complexities, and this allows us to empathise with you, our audience, on a deeper level.
SNAGGED will be led by Insynth's Founder and CEO Leigh Simpson as well as Chief Revenue Officer, Jack Meisinger and Marketing Manager Dorian Wallace.
Who Is Leigh Simpson?
Leigh has over 30 years of experience working in the construction industry and leading brands to achieve over £100 million in deals, just through marketing. Last year, Leigh led Insynth to be shortlisted for nine awards at the Construction Marketing Awards, winning two. Leigh has seen it all, done it all and his knowledge of the industry and gift in oratory means you won't miss a trick in growing your business!
Jack, is responsible for all revenue operations at Insynth and Project Prospecta, and he brings with him a wealth of knowledge in marketing in the construction sector. In addition to being at the sharp end of operations here at Insynth, Jack is a bubbly and charismatic business leader with an infectious personality.
Dorian is Insynth's Marketing Manager and the current winner of the Emerging Agency Star of The Year award at the 2021 Construction Marketing Awards. At Insynth, he is in charge of all thing's media and marketing with a critical eye for detail.
Throughout the podcast, you will also hear from other members of the Insynth team and some special guests. Stay tuned for that!
When will the Construction Marketing podcast be released?
SNAGGED will be released on the 18th of February... TODAY! Listen to our latest episode below.
With new episodes coming out weekly with videos breaking down specific topics, you can rest assured that you will have a stream of great content heading your way.
At Insynth we deliver a predictable flow of leads, customers, and specifications for building product brands through our inbound marketing approach, proven to reach a technically demanding audience.
We use the latest marketing techniques such as construction inbound marketing, to equip building product companies to grow sustainability in this era of digital transformation.
As the only HubSpot certified agency to major in construction marketing. We have a proven formula of bringing a variety of functionalities together including CRM Implementation, Web Design, Sales Automation, SEO, and Email Marketing to achieve your ultimate aim: Growing your business and gaining new specifiers and customers.