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Jake Derry

Jake Derry

After obtaining his Degree in Spanish, Italian & Translation, Jake joined Insynth as one of our Technical Writers & Account Managers. From CPD to Digital eBooks, Jake's innate thirst for knowledge and technical writing skills help him to research, deliver and optimise SEO-driven educational content for our clients, working within a range of construction sectors.

Recent posts by Jake Derry

5 min read

Marketing To Architects Through CPD Presentations

By Jake Derry on 03-Oct-2023 10:00:00

Building product companies face a significant hurdle when marketing to architects. Connecting with architects is vital as they hold the key to shaping architectural projects and specifications, but they aren't easy to reach through traditional marketing channels.

This is where CPD comes in.

Topics: CPD Marketing Strategy
6 min read

Marketing to Architects: Mastering SEO-Driven Content

By Jake Derry on 07-Sep-2023 10:49:27

Building product companies often grapple with the challenge of reaching architects at the opportune moment. But standing out amidst the competition demands more than just great products.

To reach the right audience at the right time, a marketing approach that aligns with architects' concept and design research process is essential.

Topics: Content Marketing Inbound Marketing Marketing Strategy
6 min read

Marketing To Architects: The Power Of Integrated Marketing

By Jake Derry on 01-Sep-2023 09:19:38

Reaching architects at the right time presents a formidable challenge for construction companies seeking to promote their products and services effectively. In this digital era, the key to success lies in building meaningful connections and personalised interactions.

Topics: Content Marketing Inbound Marketing Marketing Strategy
7 min read

How To Leverage AI Content Generation For Your Business In 2023

By Jake Derry on 17-Jul-2023 10:30:00

It feels like there are two very opposing camps when it comes to using AI for content marketing in 2023. Those that are looking to embrace the latest innovation, and those that are apprehensive of what AI could mean for the world, or even for them personally.

Topics: Content Marketing Trends Inbound Marketing
4 min read

Considerations For Getting Your RIBA CPD Approved In 2023

By Jake Derry on 08-Nov-2022 15:46:31

Continuous Professional Development (CPD) is needed more than ever within the construction industry. With evolving regulations and a global push for more sustainable and ethical practices, architects are leveraging CPD to seek out the latest industry developments in the construction environment.

Topics: CPD
4 min read

#INBOUND22 What's Next The Power Of Creativity In B2B Marketing

By Jake Derry on 09-Sep-2022 17:59:10


Topics: INBOUND22
3 min read

#INBOUND22 Reddit & Hubspot: Community For Businesses In An Increasingly Disconnected World

By Jake Derry on 08-Sep-2022 15:00:57


INBOUND22 kicked off with a great HubSpot Spotlight this morning. Hubspot CEO Yamini Rangan discussed the crisis of disconnection that businesses all over the world are struggling with today.

Topics: INBOUND22
4 min read

#INBOUND22 Email Marketing Tips: DO This, Not That

By Jake Derry on 07-Sep-2022 20:38:07


Topics: INBOUND22
5 min read

Construction Diversity: How It Can Positively Impact Your Business

By Jake Derry on 01-Jun-2022 10:29:56

Diversity probably isn’t the first word that comes to mind when thinking about the construction industry. Let’s face it – we have a long way to go!

Topics: Content Marketing
7 min read

Is Construction Video Marketing Still Relevant In 2022

By Jake Derry on 18-Mar-2022 10:30:00

The long and short of it is: Yes.

Incredibly, 82% of all internet traffic is video-based in 2022.

Since its inception through TV advertisements in the ’40s, video marketing has been an efficient, engaging and accessible way of conveying your company message and identity.

A lot has changed in 80 years, but despite this, video continues to be the go-to content format for every generation. Whether it’s the soaps on TV, YouTube tutorials or TikTok, video has seeped into every facet of our lives in 2022.

With over 86% of businesses using video in their marketing plans, it’s important that the construction products industry tries to stay ahead of these trends, else it risks falling to the wayside.

Topics: Content Marketing Trends
5 min read

New Year, New CRM: Your Guide To Choosing The Right CRM

By Jake Derry on 09-Feb-2022 09:00:00

By the end of 2022, CRM technology is projected to be the single largest area of revenue within enterprise software.

A bold statement to kick things off with, I know. But the CRM trends in the last few years make things very clear: CRM systems are becoming a fundamental part of any business. Within just a couple of years, we have seen huge advancements in the sophistication level of CRMs.

Topics: MarTech Trends
4 min read

Where You Need To Get Your Building Product Business Listed In 2022

By Jake Derry on 07-Feb-2022 09:33:00

So you’re a building product business looking for the best sites to list your business and highlight your products? Fortunately, in 2022, there are several great product directories and listing sites to ensure you can be found by the right people, continue reading to see our top picks.

Topics: SEO Lead Generation
6 min read

Top Podcasts For Building Product Businesses In 2022

By Jake Derry on 18-Jan-2022 10:30:00

By now, most of us have listened to at least one podcast in our lives. And if you haven’t? What’s stopping you?

Podcasts are one of the fastest growing forms of newer media out there today. In 2021, the number of monthly podcast listeners increased by more than 10% year-on-year to 117.8 million

As a building product brand, podcasts can offer on-demand information about strategy, growth and business trends to help keep you up-to-date on your industry.

In this blog we will highlight some of our podcast top picks, that you can listen to on your commute to work, lunch hours or even in your spare time if your that way inclined!

Topics: Trends
6 min read

Books To Read In 2022 For Successful Growth

By Jake Derry on 16-Dec-2021 12:56:42

Personal and professional development is fundamental in an industry that is so competitive and always changing.

The construction industry has seen a big shift towards digital trends and channels in recent years. With a new year approaching, now more than ever, is a great time to pick up a book and get ahead of the competition.

Topics: Trends
6 min read

Writing A Construction Marketing Plan in 2022

By Jake Derry on 26-Nov-2021 09:26:45

As 2022 approaches, many building product businesses are looking ahead to see how they can improve our businesses for the coming year.

Your marketing plan will be the pillar your building product business hangs on to, as it steers itself towards success. Your 2022 marketing plan will allow you and your team to keep track of your company objectives and maximise your potential.

This blog will cover the key elements to consider to deliver a solid marketing plan for 2022.

Topics: Content Marketing Inbound Marketing
6 min read

3 Reasons Why Your Construction Products Website Isn’t Generating Leads

By Jake Derry on 04-Nov-2021 09:50:43

By now you’ve no doubt heard that the specification process is changing. 

Topics: Website Lead Generation
7 min read

Improving Your Website With Customer Experience (CX)

By Jake Derry on 18-Oct-2021 11:44:01

We’ve determined why CX is so imperative but does your building product website truly reflect your quest to achieve outstanding CX?

Topics: Customer Experience
4 min read

#INBOUND2021: Supercharge Your Inbound Marketing And Sales With Customer Voice Content

By Jake Derry on 14-Oct-2021 14:48:17

Live from #INBOUND2021

Topics: INBOUND22
5 min read

#INBOUND2021: How B2B Brands Grow

By Jake Derry on 13-Oct-2021 15:11:15

Live from #INBOUND2021

It’s day two of #INBOUND2021. This afternoon we are hearing from LinkedIn’s B2B Institute Director, Ty Heath and B2B Institutes Global Lead, Jon Lombardo on how to take on a more evidence-based, but most importantly, more successful approach to marketing.

Their approach revolves around the idea that just like the laws of physics govern gravity, the laws of marketing govern company growth.

Topics: INBOUND22
6 min read

#INBOUND2021: Killer SEO Strategies Through Product Design Methodology

By Jake Derry on 12-Oct-2021 15:23:06

Live From #INBOUND2021

INBOUND 2021 is finally here. Equipped with our digital passes and an endless amount of decaf , we are ready to sink our teeth into the 3-day event.

In today’s session held by VP, Tony Verre, The Integer Group, we are learning all about delivering next-level SEO strategies by applying product design methodologies to our search processes – creating a content experience that thrives!

Tony Verre has 12 years of SEO and digital marketing experience. In this time Tony has created and executed digital, SEO and eCommerce strategy for a number of the Top Fortune 100. (Equally important to note,  he’s a big sci-fi and comic-book nerd – my kind of person!)

Topics: Events HubSpot
6 min read

5 Essentials If You're New To Construction Marketing

By Jake Derry on 11-Oct-2021 11:06:00

So, you’re new to construction marketing. Let us start by saying: Welcome! You’re part of one of the fastest-changing markets out there today. 

It has never been a better time to step foot into construction marketing. The way things have been done for decades is starting to see some dramatic change.  

Specifiers are becoming more and more digitally focused as the years go by - so much so that 98% of architects now prefer to conduct their research online. Gone are the days of traditional “handshake” interactions - and the reliance on trade shows and face-to-face CPDs to promote yourself is falling to the wayside. 

Topics: Content Marketing
9 min read

What Is CPD In Construction?

By Jake Derry on 04-Oct-2021 10:45:00

We hear you. We’ve been there too. Just what is CPD?  

Continuing Professional Development (or simply CPD) refers to an activity an individual takes part in, with the primary goal of developing their professional knowledge and learning.  

Most commonly, CPD’s took the form of formal courses or conferences which are deliberately tailored to a chosen area of growth.  

But that doesn’t mean that there aren’t a massive selection of other activities which can also fall under the banner of CPD – Any learning activity can contribute towards your CPD hours, whether it is being delivered in a structured or more informal way.  

Topics: CPD
8 min read

The Different Types of Construction Content Marketing

By Jake Derry on 01-Oct-2021 10:21:57

Over the years, we have repeatedly seen the construction industry not fully embracing construction content marketing within their marketing plans.   

In 2016, a study found that 93% of construction companies said they were allocating more funds for marketing, but was it being used effectively?

Topics: Content Marketing