The long and short of it is: Yes.
Incredibly, 82% of all internet traffic is video-based in 2022.
Since its inception through TV advertisements in the ’40s, video marketing has been an efficient, engaging and accessible way of conveying your company message and identity.
A lot has changed in 80 years, but despite this, video continues to be the go-to content format for every generation. Whether it’s the soaps on TV, YouTube tutorials or TikTok, video has seeped into every facet of our lives in 2022.
With over 86% of businesses using video in their marketing plans, it’s important that the construction products industry tries to stay ahead of these trends, else it risks falling to the wayside.