Ainhoa Rodriguez-Muguruza

Ainhoa Rodriguez-Muguruza

I work closely with new and existing clients to help them achieve a wide variety of Inbound Marketing goals, including HubSpot CRM implementation and Onboarding, as well as help to map out business development objectives to help drive growth to our client’s building product businesses.

Recent posts by Ainhoa Rodriguez-Muguruza

8 min read

5 Construction Marketing Hacks That Work

By Ainhoa Rodriguez-Muguruza on 21-Sep-2021 11:15:00

In their 2021 State of Marketing report, HubSpot found that 63% of the companies surveyed increased their marketing budget in 2021. Surprisingly enough, the results showed that increasing revenue was the least prioritised for their primary marketing goals in 2021. Instead, most companies focused their marketing efforts mainly on improving their brand awareness.

Topics: Construction Digital Marketing
7 min read

Will Your Website Pass This Test?

By Ainhoa Rodriguez-Muguruza on 16-Sep-2021 12:00:00

As commercial interactions move online, websites have become the most important asset when attracting leads. Users are, more than ever, expecting their digital experience to be flawless, determining a business’s credibility through their website’s design and moving onto competition if they consider the user experience in your website to be poor or, simply, not good enough.

Topics: Website Design HubSpot Updates Construction Products Website
8 min read

HubSpot: What Is New In August

By Ainhoa Rodriguez-Muguruza on 27-Aug-2021 09:00:00

If you are a HubSpot user, you might have felt that keeping up with the updates that the platform publishes can easily become a full-time job! Keeping up to date with the features that HubSpot is releasing can seem exhausting but understanding how HubSpot’s new tools can help you improve your business is essential to maximise the growth of your building product company.

Topics: HubSpot Updates
9 min read

Discover The New CMS Everyone Is Talking About

By Ainhoa Rodriguez-Muguruza on 25-Aug-2021 11:45:00

At the beginning of August, HubSpot announced a new tier of the platform's existing web content management system, the CMS Hub Starter. This launch comes as a result of understanding the need of growing businesses to elevate the quality of their website experience, whilst reducing the time spent cleaning and managing data obtained through their CMS.

11 min read

Find The Perfect Directory For Your Construction CPD

By Ainhoa Rodriguez-Muguruza on 23-Aug-2021 09:30:00

As new initiatives like the Building Safety Bill are implemented within the UK construction industry, architects are expected, more than ever, to help maintain and improve standards in the built environment, encouraging construction professionals to continuously upgrade their knowledge and facilitate collaboration between trades.

Topics: cpd
9 min read

10 Secrets About Construction Digital Marketing Nobody Told You About

By Ainhoa Rodriguez-Muguruza on 05-Aug-2021 09:00:00

81% of the construction leaders interviewed within the Construction Front Line Survey shared their expectations to enact or put in place initiatives to improve their construction businesses digitally in the following 12 months. With that 12-month deadline quickly approaching, it becomes clear that the construction industry is finally catching up with digital innovation.

Despite over half of the firms surveyed admitting that the sector has been slow adopting digital, results show that attitudes towards digitalisation within the construction industry are almost instantly rewarded, reducing their operating costs, and increasing their employee productivity. But the changes that come together with digital transformation go beyond adopting new technologies.

Topics: Construction Inbound Marketing Construction Marketing Strategy Construction Digital Marketing
7 min read

Join Us For World Certification Week

By Ainhoa Rodriguez-Muguruza on 30-Jul-2021 11:08:43

With the digitalisation of the construction industry, construction professionals have embraced continued education as key for the growth of their business. Whilst architects, specifiers and contractors are encouraged to devote their CPD hours to industry specific courses, professionals from all areas have underlined the benefits of becoming more familiar with marketing-related topics.

Aware of the lack of accessibility to these courses, HubSpot created an open-access learning platform through which a user can learn everything they need to know about the philosophy behind the brand and, consequently, inbound marketing. First launched in 2010, this project evolved to what it is currently known as HubSpot Academy.

Topics: HubSpot Updates
7 min read

HubSpot: What is New in July

By Ainhoa Rodriguez-Muguruza on 29-Jul-2021 09:30:00

A new month brings a new HubSpot update! Just like we did for April, May, and June, we have gathered in this post some of the most important updates about the products offered by HubSpot. Aware of the limited availability of any building product manufacturer, these posts are thought to ensure that you are up to date with all HubSpot releases with minimal effort.

Topics: HubSpot Updates
7 min read

5 Reasons Online Construction Courses Are A Must-Have For Construction Companies

By Ainhoa Rodriguez-Muguruza on 08-Jul-2021 09:30:00

Online construction courses have seen their popularity exponentially raising in the last year. Accessible for a bigger audience, building product manufacturers are now able to increase their brand awareness and reach more people within the industry through digital CPDs. These online construction courses offer helpful content that construction professionals can access from their own home.

Taking part in online construction courses and industry specific CPDs has become a requirement for members of many professional institutes such as RIBA, asking specifiers to undertake a minimum number of hours of Continuing Professional Development (yes, that is where the acronym CPD comes from!) every year so they stay up to date with the latest construction advancements.

Topics: cpd