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#INBOUND2023: What if You Could Build the CRM of Your Dreams with HubSpot?

#INBOUND2023: What if You Could Build the CRM of Your Dreams with HubSpot?

So, what if you could build the CRM of your dreams? What if you could seamlessly integrate your processes and data into a powerful CRM that not only meets but exceeds your unique needs? As HubSpot Partners, we believe you can, and we can help you with that!

In this blog post, we'll explore the incredible potential of customising your CRM with HubSpot and how our expertise can be instrumental in transforming your CRM dreams into a tangible, growth-driving solution.

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A Shift Towards Customisation

HubSpot has long been known for its user-friendly CRM platform. But now, HubSpot is taking it a step further by offering powerful customisation options that allow you to shape the CRM to your exact specifications.

The days of settling for a one-size-fits-all solution are over. It's time for your CRM to adapt to you, not the other way around.


CRM UI Customisation: The Foundation of HubSpot

At the heart of this customization is CRM UI customisation.

This feature is the foundation upon which you can build your CRM of dreams. HubSpot understands that businesses have unique data sets and processes that define their operations, and your CRM should reflect that individuality. But how do you set up your smart CRM?

There are two key concepts to understand: Configuration and Extensibility.

  • Configuration: This involves setting up your CRM to show the right information at the right time. It's about tailoring your CRM's interface to match your workflow. Configuration gets you 80% of the way to your ideal CRM.
  • Extensibility: This takes you the remaining 20%. Extensibility allows you to build a fully bespoke UI within HubSpot. You have control over how it looks and how you interact with it. The result is a CRM that feels like it was built just for you.

The benefits of customisation are clear.

HubSpot customers who embrace customisation see 3x higher deal close rates and are 1.2x more likely to experience high company growth.


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Building UI Extensions with REACT on HubSpot

One way to achieve this level of customisation is by building UI extensions with REACT on HubSpot.

REACT is an open-source JavaScript library for building user interfaces (UIs) or user interface components, particularly for single-page applications and mobile applications. It was developed by Facebook and is widely used for creating interactive and dynamic web applications.

REACT is known for its component-based architecture, which allows developers to break down the user interface into reusable and modular components. These components can be composed together to create complex user interfaces while maintaining code organization and reusability.

This powerful combination allows you to create interfaces that not only look like HubSpot but also function seamlessly within the platform. You can design the CRM record cards, for example, to match your exact needs and preferences.


The Future is Connected and Extensible

As we look ahead to 2024, the importance of connected systems and extensibility becomes even more evident. Disconnected point solutions are causing businesses to struggle, juggling multiple systems and apps just to complete a single task. The key to success is integration—integrating data, automating processes, and providing a unified user interface.

Extensible platforms, like HubSpot, offer the core components to build customizations that save time and enable businesses to solve unique challenges. By customising your CRM, you can support new use cases, offerings, and gain better visibility into your customers' journey.


Culture and Approach Contribute to Customisation

But customisation is not just about features; it's also about culture and approach.

HubSpot's culture is rooted in collaboration and real-time communication between engineering teams. The company prioritises the user experience, embedding UI/UX teams in each product group to ensure a seamless interface. HubSpot's Developer Relations team acts as a bridge between features and developers, providing guidance and best practices to help developers make the most of these capabilities.



How can a HubSpot Partner Help?

HubSpot partners are experts in the HubSpot ecosystem. They possess in-depth knowledge of HubSpot's features, capabilities, and best practices. This expertise is instrumental in leveraging HubSpot's customization and extensibility options to create a CRM that aligns perfectly with your unique business needs.

HubSpot partners work closely with you to understand your processes, data, and goals. Once your business requirements are clear, HubSpot partners design tailored solutions that utilise HubSpot's customisation features to the fullest. HubSpot partners are skilled in connecting disparate systems and applications. They can integrate your CRM with other tools you use, ensuring seamless data flow and automation.


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At Insynth, we deliver a predictable flow of leads, customers, and specifications for building product brands through our inbound marketing approach, proven to connect with a technically demanding audience.

The latest marketing techniques such as construction inbound marketing, help building product companies to grow sustainability.

As the only HubSpot-certified agency to major in construction marketing. We have a proven formula of bringing a variety of functionalities together including CRM Implementation, Web Design, SEO, and Content Marketing to achieve your ultimate aim: Growing your business and gaining new specifiers and customers.

Book A Free Consultation Today to discover more.