--- title: "#INBOUND2021: LinkedIn Organic Vs. LinkedIn Ads" description: "At INBOUND2021, the big debate was on which was better: LinkedIn Ads or LinkedIn Organic. You can find out how the debate went by reading this summary." image: https://www.insynth.co.uk/hubfs/LinkedInVersus.gif --- [Skip to the main content.](https://www.insynth.co.uk/blog/linkedin-organic-vs-linkedin-ads#main-content) [![clean-logo-2024-white](https://507386.fs1.hubspotusercontent-na1.net/hubfs/507386/clean-2024/logo/clean-logo-2024-white.svg "clean-logo-2024-white")](http://Insynth%20Marketing%20Ltd) [![Insynth | Construction Marketing Agency HubSpot Experts | Content Specialists](https://www.insynth.co.uk/hs-fs/hubfs/2021%20Branding/New-Insynth-Logo-Landscape-1.png?width=1073&height=352&name=New-Insynth-Logo-Landscape-1.png "Insynth | Construction Marketing Agency HubSpot Experts | Content Specialists")](http://Insynth%20Marketing%20Ltd) - Services - [CRM Strategy and Consultancy](https://www.insynth.co.uk/en/strategy-and-consultancy-for-building-product-manufacturers) - [HubSpot Consultancy](https://www.insynth.co.uk/hubspot-services-construction-industry) - [HubSpot Website Development](https://www.insynth.co.uk/building-products-website-design) - [Resources](https://www.insynth.co.uk/construction-marketing-resources) - [Results](https://www.insynth.co.uk/construction-marketing-case-studies) - [About](https://www.insynth.co.uk/about-us) - [Insynth News](https://www.insynth.co.uk/news) - [Careers](https://www.insynth.co.uk/en/careers-at-insynth) - [Blog](https://www.insynth.co.uk/blog) - [Contact](https://www.insynth.co.uk/contact-insynth) Search Toggle Menu Search Toggle Menu - Services - [CRM Strategy and Consultancy](https://www.insynth.co.uk/en/strategy-and-consultancy-for-building-product-manufacturers) - [HubSpot Consultancy](https://www.insynth.co.uk/hubspot-services-construction-industry) - [HubSpot Website Development](https://www.insynth.co.uk/building-products-website-design) - [Resources](https://www.insynth.co.uk/construction-marketing-resources) - [Results](https://www.insynth.co.uk/construction-marketing-case-studies) - [About](https://www.insynth.co.uk/about-us) - [Insynth News](https://www.insynth.co.uk/news) - [Careers](https://www.insynth.co.uk/en/careers-at-insynth) - [Blog](https://www.insynth.co.uk/blog) - [Contact](https://www.insynth.co.uk/contact-insynth) 3 min read # #INBOUND2021: LinkedIn Organic Vs. LinkedIn Ads [![Picture of Dom D'Angelillo](https://www.insynth.co.uk/hs-fs/hubfs/Team%20Members/7.jpg?width=30&name=7.jpg) Dom D'Angelillo](https://www.insynth.co.uk/blog/author/dom-dangelillo) : 13-Oct-2021 20:27:57 [INBOUND22](https://www.insynth.co.uk/blog/tag/inbound22) ![#INBOUND2021: LinkedIn Organic Vs. LinkedIn Ads](https://www.insynth.co.uk/hubfs/LinkedInVersus.gif) **Live From #INBOUND2021** We’ve all been there. That lightbulb moment when we realise all of our customers are on LinkedIn and we realise we can reach out to them. But what is the best way? Do we just post and hope that it gets in front of the right people at the right time, or should businesses focus more on adverts and specifically targeting their demographic? It’s the (social media) age-old question. Going head-to-head at INBOUND2021 were LinkedIn Professionals [AJ Wilcox](https://www.linkedin.com/in/wilcoxaj/) and [Michaela Alexis](https://www.linkedin.com/in/michaelaalexis/), both who have different approaches to reaching the customer and getting the best bang for your buck. ## Who Uses LinkedIn Ads Vs Organic When it comes to both options, the duo were split over who should be using Ads and Organic. Michaela, who was very much in the corner of organic posting admits that, very obviously, organic is for anybody on Linkedin. There’s no cost and anybody can set up an account. However, when it comes to Ads, AJ mentions that because of the relative ad price, by comparison, it’s limited to those businesses who are willing to put a significant investment behind it – around $5,000 a month to really get bang for buck! ## Top Tips To Your LinkedIn Approach The battle then moved on to the pair’s relative approach to their LinkedIn posting. AJ has a clever acronym – AMO – which when combined he states that ‘you can do no wrong.' Define your **audience,** think of the **message,** and include your **offer.** On the organic side of things, Michaela really drilled home the point of optimization and investing in your presence, think about the content you are creating and how that will be perceived by the intended audience. But most importantly, be proactive. ![ads versus organic](https://www.insynth.co.uk/hs-fs/hubfs/ads%20versus%20organic.png?width=1754&name=ads%20versus%20organic.png) ## What Challenges Do The Sides Face? It was really interesting to hear both AJ and Michaela discuss the opposing sides challenges. AJ gave a great example about a client who had had a post go viral and therefore stopped their ads. But when the leads dried up, they soon returned and had their ads switched on. This was because of the limited reach, even when you go viral, you’re really only covering your network and your network’s network. Ads can be much more specific. From Michaela’s side, the challenge was obvious. Price. Not everyone can afford the expense that is targeted LinkedIn ads so it can’t work for everyone. ## Common LinkedIn Mistakes The duo concluded by delving into the most common mistakes that can be made surrounding LinkedIn Ads and Organic posting, and what you should avoid. One key point that AJ made was that in setting up your Ads, LinkedIn has the tendency to try and throw in additional people (at an extra cost) – Make sure you uncheck that box! He also suggested that you switch from maximum delivery bidding (again, the standard) to a manual cost per click, this approach will help you save money. Organic, on the other hand, is all about not think about ‘either/or’. A lot of businesses aren’t sure if they should use a personal page or a company page. Michaela points out that you should actually do both. Visualise your LinkedIn presence like a funnel, your personal account is at the top making first impressions and being personal, then, when the time’s right, point them in the direction of your company page. ## Summary The 30-minute debate flew by, but it was packed with information, tips and tricks to consider whether you’re using LinkedIn Ads or organic. The general consensus, as with most things is ‘it depends'. There are advantages and disadvantages of both and really it comes down to the individual as to what they prefer. If I was to take one thing away from the debate it was testing. Test a small core ground and then you can expand, whether organically or through ads. Another really insightful and jam-packed INBOUND session! ## About Insynth At Insynth we deliver a predictable flow of leads, customers, and specifications for building product brands through our inbound marketing approach, proven to reach a technically demanding audience. We use the latest marketing techniques such as [construction inbound marketing](https://www.insynth.co.uk/en/what-is-construction-inbound-marketing#:~:text=Construction%20inbound%20marketing%20is%20the,to%20your%20website%20and%20business.), to equip building product companies to grow sustainability in this era of digital transformation. As the only HubSpot certified agency to major in construction marketing. We have a proven formula of bringing a variety of functionalities together including [CRM Implementation](https://www.insynth.co.uk/hubspot-implementation-support), [Web Design](https://www.insynth.co.uk/inbound-marketing-services/inbound-website-services), [Sales Automation](https://www.insynth.co.uk/sales-automation-building-product-industry), [SEO](https://www.insynth.co.uk/inbound-marketing-services/inbound-website-services/seo-search-engine-optimisation), and [Email Marketing](https://www.insynth.co.uk/lead-nurturing) to achieve your ultimate aim: Growing your business and gaining new specifiers and customers. [Book A Free Consultation Today](https://cta-service-cms2.hubspot.com/ctas/v2/public/cs/c/?cta_guid=2af18093-ed55-4a52-bc6b-c1e298e70e77&placement_guid=ed35d65b-909f-4d5a-81a1-f0a36f978ab3&portal_id=3859543&redirect_url=APefjpGpUAR_jGI74l9Al8GPx1FEh-umRhJ2o_C8yASPNxMvcxlG1CV5yJ-VjwclgMvW8bbtXpyadtNVJ2jlkXoF-iupXRTYiFXvurfQDymPuh5TaIudMiGHXogL0dBoAcHaoYd3GuO-RS8FPl2sEo_U-nbgjpfP2A-59IJQgshEcN7vRYRrfn2cDvPLRqBRf8wsnWovZBFsIXNYc17GfiC8AnlrCtexswwoB4gxGbkuPcNOvjviZgmUr8EqWkRXkQT04XNvkgQFLMhj4P68RaRSUMhh98Hxw4Z62VHHXToywKxPRD68uiI&hsutk=6ccc22439d4878c33e9b02bedbdedb5d&canon=https%3A%2F%2Fwww.insynth.co.uk%2Fblog%2Fare-online-building-product-directories-worth-paying-for&click=b48f0e09-6d4e-4e85-8d32-51c04cd8653f&utm_referrer=https%3A%2F%2Fwww.insynth.co.uk%2Fblog&pageId=5685702166&__hstc=148640360.6ccc22439d4878c33e9b02bedbdedb5d.1518793342330.1523290279303.1523616714542.62&__hssc=148640360.4.1523616714542&__hsfp=894307734) - [Tweet](https://twitter.com/share) ##### ABOUT INSYNTH ABOUT INSYNTH Insynth Marketing is a HubSpot-certified construction marketing agency. We help construction-related businesses to generate predictable flows of leads, customers, and specifications in this era of digital transformation. [![platinum-badge-color (2)](https://www.insynth.co.uk/hs-fs/hubfs/platinum-badge-color%20(2).png?width=100&name=platinum-badge-color%20(2).png)](https://ecosystem.hubspot.com/marketplace/solutions/insynth-marketing-ltd)            ##### Useful Links Useful Links - [Marketing Resources](https://www.insynth.co.uk/construction-marketing-resources) - [Case Studies](https://www.insynth.co.uk/construction-marketing-case-studies) - [Insynth News](https://www.insynth.co.uk/news) - [About Insynth](https://www.insynth.co.uk/about-us-old) - [What We Do](https://www.insynth.co.uk/construction-marketing-services) ##### LATEST BLOG LATEST BLOG [Featured Blog Image](https://www.insynth.co.uk/blog/elevating-your-construction-product-brand-hubspots-crm-and-ai-integration) ###### [Elevating Your Construction Product Brand: HubSpot's CRM and AI Integration](https://www.insynth.co.uk/blog/elevating-your-construction-product-brand-hubspots-crm-and-ai-integration) The pivotal shift towards customer-centric philosophies has asked from companies within all... ##### Contact Us Contact Us +44 1952 897 097 [hello@insynth.co.uk](mailto:info@insynth.co.uk) Insynth Marketing Ltd The Mansions Shifnal Shropshire  TF11 8BB United Kingdom  [![Insynth Construction Marketing Agency HubSpot Experts Content Specialists](https://www.insynth.co.uk/hubfs/2021%20Branding/Insynth%20%20Construction%20Marketing%20Agency%20%20HubSpot%20Experts%20%20Content%20Specialists.svg)](https://www.insynth.co.uk) © 2026 Insynth Marketing Ltd. ![](https://dc.ads.linkedin.com/collect/?pid=206356&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Dom D'Angelillo", "url" : "https://www.insynth.co.uk/blog/author/dom-dangelillo" }, "dateModified" : "2021-10-13T19:27:57.188Z", "datePublished" : "2021-10-13T19:27:57.000Z", "headline" : "#INBOUND2021: LinkedIn Organic Vs. LinkedIn Ads", "image" : [ "https://www.insynth.co.uk/hubfs/LinkedInVersus.gif" ], "mainEntityOfPage" : { "@id" : "https://www.insynth.co.uk/blog/linkedin-organic-vs-linkedin-ads", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.insynth.co.uk/hubfs/2021%20Branding/New-Insynth-Logo-Landscape.png" }, "name" : "Insynth Marketing Ltd" } } ```