2 min read

Performance Websites: Assembling & Organising the Team

Performance Websites: Assembling & Organising the Team

The success of a construction website design project depends on effective project management, clear objectives, adequate planning and excellent communication among team members. 

How do you make sure all these things are in place? By making sure the right people are in the right roles and that those roles are clearly defined and understood across the team.

There are real risks associated with website projects, such as budget overruns, delays, and negative impacts on lead generation and revenue. Poor communication and role definition are at the core of this.

This blog explores who should be on the development team, and which roles they should play in it, to make sure you have the right people in place to create a performance website.

Keep reading to find out how to assemble the right team for your website project:

1. The Right People

A well-balanced project team, including members from both the client and construction marketing agency side, ensures a successful project outcome.

On your side, it should include:

  • IT
  • Sales
  • Marketing
  • Technical
  • Leadership representation

From the delivery side, it should include:

  • Design
  • Development
  • SEO
  • Content marketing
  • Copywriting
  • CRM specialist
  • Project manager

Overall, the project should be managed by the side that is doing most of the heavy lifting. Usually, this will be the design & development team.

Don’t underestimate the time and effort it can take to deliver a new website. Ensure you have the internal resource available to support the project with the authority to make decisions and the wider project team understands the importance of the project.


2. The Right roles

The DARCI framework, widely adopted in project management, helps clarify roles and responsibilities within the project team, streamlining decision-making, enhancing communication, and increasing accountability.

Here are the roles within this framework:

Driver: This is the person or group that is accountable for making the decision. In your case, it could be your client, a senior executive at the construction company, or even your marketing team.

Approver: The approver is the individual or group responsible for giving the final approval or sign-off on the decision. They have the authority to say "yes" or "no." This might be your client's CEO or another key decision-maker.

Responsible: The responsible party is the person or team responsible for executing the decision. It could be your marketing team, the client's marketing department, or specific individuals assigned to the task.

Contributors: These are individuals or groups who provide input or expertise during the decision-making process. They might include subject matter experts, data analysts, or your agency's creative team.

Informed: This group consists of people who need to be kept informed about the decision but don't play a direct role in making or executing it. They could be stakeholders within the client's organization who should be aware of the marketing strategy.

Using the DARCI framework can help ensure clarity and accountability in decision-making processes. It's a valuable tool for streamlining communication and making sure everyone involved understands their role and responsibility.



Without the right people in the right roles website projects there will be misaligned expectations and poor communication. It's times like this that make you wish you had just made-do instead of embarking on a redesign. However, the solution isn't to stick with the status quo. Websites are increasingly more important in construction marketing. Getting the right people in the right roles and avoiding major issues is made easier with the framework outlined in this article. 

If you have any questions about how to set up your website project team don't hesitate to set up a quick virtual meeting with Leigh.



At Insynth, we deliver a predictable flow of leads, customers, and specifications for building product brands through our inbound marketing approach, proven to connect with a technically demanding audience.

The latest marketing techniques such as construction inbound marketing, help building product companies to grow sustainability.

As the only HubSpot-certified agency to major in construction marketing. We have a proven formula of bringing a variety of functionalities together including CRM Implementation, Web Design, SEO, and Content Marketing to achieve your ultimate aim: Growing your business and gaining new specifiers and customers.

Book A Free Consultation Today to discover more.