The Mindset Shift that will Help you Market your Construction Products
When designing your construction marketing strategy, we might feel tempted to describe all the...
Check out our free construction marketing specific resources, created to help the busy sales and marketing professional up to date with the latest trends.
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With decades worth of experience in the construction industry we have crafted a none-bias, expert and in-depth perspective on what building product businesses should expect from their agency. If you're considering an agency partner, this is a must-read.
Worried about missing traffic to your Website? Then don't worry! Leigh Simpson is on hand to share his 30 years of SEO knowledge and experience within the building products sector. Use his insights to improve your SEO and get them leads rolling in.
Email marketing is one of the most cost effective routes to lead generation. If your emails are not optimised to the best level then you may just be wasting your time and energy. That's why we have decided to produce a Free 'Construction Marketing Manager's Guide To Email Marketing'. This guide is full of tips, hacks and strategies to boost your success.
Are you new to social media? Manage the social media activities at your company? Or want to know the best practices for the building products industry? Then this is the guide for you, find out everything from which content to share to converting followers into specifiers and buyers.
Whether you're thinking about getting started with content marketing or already use it as your current marketing strategy, this 32-page guide is full of tips and hacks to boost your success. If you want to increase online visibility, it is essential that your content matches your audiences' search intent. This guide provides you with a strategic approach to generate sales leads and specifications through high-quality content.
Download the definitive guide to the online profiles of UK construction and Building Product Media - The Architectural Media Edition. Use this report to understand the value of media backlinks to your website, identify the potential reach of each title, online, offine and via social media. This essential report will help you to plan your media and content strategy, enabling you to get the best value for your media spend.
Detailed research into how 300 UK building product brands are using digital marketing. The report highlights how manufacturers are failing to help specifiers and installers by withholding key information and not responding to enquiries. Read this study to learn how you can get ahead of your competitors by getting your digital marketing right.
A comprehensive case study is one of the most effective ways to promote your brand, products and services. Architects and specifiers will often use case studies as part of their product research process. With this 'cheat sheet', you get a structured template from which to write up your case study, streamlining your process and allowing you to apply the correct information in the correct place.