Marketing To Architects: Technical Content
In the built environment, technical content serves as the backbone of every new project, so...
Check out our free construction marketing specific resources, created to help the busy sales and marketing professional up to date with the latest trends.
Keep checking back to see if we have anything new for you too, or let us know if there is a burning subject that you think we should tackle.
The distilled experience of business owner and digital marketing expert Leigh Simpson of designing websites that transform businesses. Avoid costly mistakes, maximise return on investment, and power business growth. Get the guide now!
The report presents a compelling collection of data, gathered during a round-table workshop with leading architects in Manchester, revealing what architects love and hate about manufacturers' websites.
We had a wonderful session learning from our in-house HubSpot expert on how to align businesses by leveraging HubSpot’s CRM Platform, diving into the tools the platform offers and showing you how to use them to succeed in the built environment.
As the “new normal” establishes itself, an emphasis is being put on the “new”. The world is becoming used to new ways of behaving and performing activities, including learning. A rise in digitally delivered learning has put the future of CPD into question. We will look at HubSpot as a key platform for building product manufacturers to implement these changes and adapt their CPD to ensure the comfort of architects and specifiers.
Written by Leigh Simpson, Founder and CEO of Insynth the 3rd edition of Insynth’s Digital Construction Media Guide is the UK's most comprehensive architectural magazine grader, providing you with an independent and objective assessment of digital media as part of your online construction Digital PR Planning.
This webinar details a precise formula into how traditional, digital, and on-demand CPD can be used to drive trust and gain specifications for your building product business in this era of digital transformation. Led by CPD specialists Leigh Simpson and Jack Meisinger.
If you are responsible for managing your business's CPDs or have experienced challenges such as CPD attendance, engagement, or conversion, then this CPD white paper is a must-read. We have created our most up to date and complete CPD guide demystifying both digital and traditional CPDs.
The 7 Pillars of Lead Generation is a comprehensive plan to provide your building material business with a steady stream of new leads to grow your business and increase profitability. Each pillar relies on the others to create a solid structure and, without giving each pillar sufficient attention, the entire structure could collapse. Discover the construction marketing lead gen secrets you must see here.
Whether you're thinking about getting started with content marketing or want to further develop a comprehensive content marketing strategy, this 72-page guide is full of tips and hacks to boost your success in 2022. This guide provides you with a strategic approach to generating sales leads and specifications through high-quality content.
This thorough 31-page guide is a must for building product companies wanting to increase the effectiveness of their CPDs while alleviating the time burden incurred to produce and manage them.
This ebook will guide you through the intricate details which determine whether a CRM could be right for your business, along with detailing the range of CRMs that are available for small, medium and large businesses.
Is your marketing team stretched? Are they inundated with repetitive tasks? Unsure about how to lighten their workload without it being detrimental to your business? This comprehensive 28-page guide will enable you to automate your marketing activities, increase efficiency, and lessen the demand on your marketing department.
With decades worth of experience in the construction industry we have crafted a none-bias, expert and in-depth perspective on what building product businesses should expect from their agency. If you're considering an agency partner, this is a must-read.
Worried about missing traffic to your Website? Then don't worry! Leigh Simpson is on hand to share his 30 years of SEO knowledge and experience within the building products sector. Use his insights to improve your SEO and get them leads rolling in.
Email marketing is one of the most cost effective routes to lead generation. If your emails are not optimised to the best level then you may just be wasting your time and energy. That's why we have decided to produce a Free 'Construction Marketing Manager's Guide To Email Marketing'. This guide is full of tips, hacks and strategies to boost your success.
Are you new to social media? Manage the social media activities at your company? Or want to know the best practices for the building products industry? Then this is the guide for you, find out everything from which content to share to converting followers into specifiers and buyers.
Download the definitive guide to the online profiles of UK construction and Building Product Media - The Architectural Media Edition. Use this report to understand the value of media backlinks to your website, identify the potential reach of each title, online, offine and via social media. This essential report will help you to plan your media and content strategy, enabling you to get the best value for your media spend.
Detailed research into how 300 UK building product brands are using digital marketing. The report highlights how manufacturers are failing to help specifiers and installers by withholding key information and not responding to enquiries. Read this study to learn how you can get ahead of your competitors by getting your digital marketing right.
A comprehensive case study is one of the most effective ways to promote your brand, products and services. Architects and specifiers will often use case studies as part of their product research process. With this 'cheat sheet', you get a structured template from which to write up your case study, streamlining your process and allowing you to apply the correct information in the correct place.