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Check out our free construction marketing specific resources, created to help the busy sales and marketing professional up to date with the latest trends.

Keep checking back to see if we have anything new for you too, or let us know if there is a burning subject that you think we should tackle.



Content marketing FRONT COVER

** NEW ** The Essential Guide To Content Marketing 

Did you know that a secure and structured content strategy has the ability to rank you above your competitors? Not only that, but quality content can obtain organic, quality leads. Despite this, over 70% of building products businesses don't have a documented content strategy. 

Download this essential guide and learn how to write content that engages architects and specifiers, leading to to profitable action. 

We'll walk you through the basics of planning, right the way through to measuring and analysing your content so that you can prove that all-important ROI. Get started today!

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2019 Architectural Media Guide Front Cover

** NEW ** Architectural Media Grader 2019

Download the definitive guide to the online profiles of UK construction and Building Product Media - The Architectural Media Edition.

Use this report to understand the value of media backlinks to your website, identify the potential reach of each title, online, offine and via social media.

This essential report will help you to plan your media and content strategy, enabling you to get the best value for your media spend.

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State Of Building Product Digital Marketing 2019

The State Of Building Product Digital Marketing - Feb 2019

Detailed research into how 300 UK building product brands are using digital marketing.

The report highlights how manufacturers are failing to help specifiers and installers by withholding key information and not responding to enquiries.

Read this study to learn how you can get ahead of your competitors by getting your digital marketing right.

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Guide To Writing A Case Study Cheat Sheet

Writing Case Studies Cheat Sheet

Often overlooked, case studies can be a great way of building credibility around your products and solutions.

We know that getting all of the information together can be a challenge, so we have developed this cheat sheet that you can use and share with colleagues to help everyone gather the information you need to produce killer case studies.

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Building Websites 101 - Design Guide For Building Product Websites

Building Websites 101

Learn the essential elements of developing and designing a high-quality building products website.

Building Websites 101 is a checklist-cum-guide with invaluable hints and tips to make your website a 'go-to' resource for specifiers and installers.

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Buyer Personas For Building Products

How To Create Buyer Personas

 Our free, customisable buyer persona eBook will let you easily organise your research to create your very own buyer personas.

With this eBook, you can learn best practices for persona research and create thorough, detailed buyer personas that you can share with your entire company.

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