--- title: The Construction Marketing Blog for Building Product Brands | Alex Miles description: Alex is Insynth's Digital Marketing Apprentice. Armed with an infectious vibrancy and superb creative skills, she helps to communicate the Insynth brand effectively. --- X We're Hiring.. - **Loading Jobs...** [![New-Insynth-Logo-insynth-marketing-construction-marketing-inbound](https://www.insynth.co.uk/hs-fs/hubfs/New-Insynth-Logo-wh-text.png?width=521&height=482&name=New-Insynth-Logo-wh-text.png) ![Insynth Construction marketing Agency's Logo](https://www.insynth.co.uk/hs-fs/hubfs/2021%20Branding/Insynth%20New%20Logo.png?width=200&height=185&name=Insynth%20New%20Logo.png)](https://www.insynth.co.uk/) - Services - [CRM Strategy and Consultancy](https://www.insynth.co.uk/en/strategy-and-consultancy-for-building-product-manufacturers) - [HubSpot Consultancy](https://www.insynth.co.uk/hubspot-services-construction-industry) - [HubSpot Website Development](https://www.insynth.co.uk/building-products-website-design) - [Resources](https://www.insynth.co.uk/construction-marketing-resources) - [Results](https://www.insynth.co.uk/construction-marketing-case-studies) - [About](https://www.insynth.co.uk/about-us) - [Insynth News](https://www.insynth.co.uk/news) - [Careers](https://www.insynth.co.uk/en/careers-at-insynth) - [Blog](https://www.insynth.co.uk/blog) - [Contact](https://www.insynth.co.uk/contact-insynth) ![Alex Miles](https://via.placeholder.com/100x100.jpg/e0e7ee) ### Alex Miles Alex is Insynth's Digital Marketing Apprentice. Armed with an infectious vibrancy and superb creative skills, she helps to communicate the Insynth brand effectively. #### Recent posts by Alex Miles ###### 5 min read ## [#INBOUND22 They Snooze, You Lose: How to Take Your Webinars from Boring to Buzzworthy](https://www.insynth.co.uk/blog/how-to-take-your-webinars-from-boring-to-buzzworthy) By [Alex Miles](https://www.insynth.co.uk/blog/author/alex-miles) on 22-Sep-2022 08:05:49 [![](https://www.insynth.co.uk/hubfs/They%20Snooze%2c%20You%20Lose%20How%20to%20Take%20Your%20Webinars%20from%20boring%20to%20buzzworthuy%20%281%29.gif)](https://www.insynth.co.uk/blog/how-to-take-your-webinars-from-boring-to-buzzworthy) Since the height of the COVID-19 pandemic in 2020, webinars which were once considered outdated, have made a tremendous comeback. They allow businesses to host webinars as CPD, product placement and even thought leadership pieces, all hosted from the comfort of your own home or office space. ###### Topics: [INBOUND22](https://www.insynth.co.uk/blog/topic/inbound22) ###### 4 min read ## [#INBOUND22 THE FUTURE OF CUSTOMER PRIVACY WITH GOOGLE](https://www.insynth.co.uk/blog/inbound22-the-future-of-customer-privacy-with-google) By [Alex Miles](https://www.insynth.co.uk/blog/author/alex-miles) on 09-Sep-2022 19:17:25 [![](https://www.insynth.co.uk/hubfs/Website%20Images/Blog%20Featured%20Images/THE%20FUTURE%20OF%20CUSTOMER%20PRIVACY%20WITH%20GOOGLE.gif)](https://www.insynth.co.uk/blog/inbound22-the-future-of-customer-privacy-with-google) **LIVE FROM #INBOUND22** The ecosystem of digital marketing is experiencing a major shift. With more customer demands, new regulations and updates in technology have made privacy the forefront of a marketer’s mind. But can you keep up with all these recent changes and rules? And what does this mean for marketing as a whole? ###### Topics: [INBOUND22](https://www.insynth.co.uk/blog/topic/inbound22) ###### 6 min read ## [How HubSpot Can Help You To Define Your Marketing ROI](https://www.insynth.co.uk/blog/how-hubspot-can-help-you-to-define-your-businesses-roi) By [Alex Miles](https://www.insynth.co.uk/blog/author/alex-miles) on 21-Jul-2022 10:21:00 [![](https://www.insynth.co.uk/hubfs/Website%20Images/Blog%20Featured%20Images/HOW%20HUBSPOT%20CAN%20HELP%20YOU%20TO%20DEFINE%20YOUR%20MARKETING%20ROI.gif)](https://www.insynth.co.uk/blog/how-hubspot-can-help-you-to-define-your-businesses-roi) ROI or return on investment is a metric used to measure the profitability of an asset. It simply refers to measuring the results of a particular activity during a specific period of time against the initial resources first invested in said activity. When it comes to marketing, the ROI compares the amount of money spent on a campaign to the amount of revenue you have gained... Simple? Not quite! ROI is an elusive figure for most building product businesses and getting it wrong can lead to catastrophic consequences. With HubSpot, that figure is attainable in seconds... In this blog, we learn the role of ROI in a good marketing strategy, the different ways in which it can be interpreted, and the features included in HubSpot that can help you gain clarity when looking at your marketing performance. ###### Topics: [HubSpot](https://www.insynth.co.uk/blog/topic/hubspot) ###### 6 min read ## [5 Construction Marketing Services You Should Consider  for Your Building Product Business](https://www.insynth.co.uk/blog/5-construction-marketing-services-you-should-consider-for-your-building-product-business) By [Alex Miles](https://www.insynth.co.uk/blog/author/alex-miles) on 05-May-2022 13:04:51 [![](https://www.insynth.co.uk/hubfs/Website%20Images/Blog%20Featured%20Images/5%20Construction%20Marketing%20Services%20You%20Should%20Consider%C2%A0%20for%20Your%20Building%20Product%20Business-1.gif)](https://www.insynth.co.uk/blog/5-construction-marketing-services-you-should-consider-for-your-building-product-business) Finding the right construction marketing services for your business can be overwhelming, there are certainly too many to count on both hands. At Insynth we provide many marketing services for our clients throughout and have seen great success from utilising them in their business and gaining their target results. We know that every business is different and may not have the same goals, which is why it is good to know how different services will meet the goals of your business. In this blog, I have compiled a list of five construction marketing services you may need for your building product business and how each one can provide success. ###### Topics: [Lead Generation](https://www.insynth.co.uk/blog/topic/lead-generation) ###### 9 min read ## [Construction Marketing Strategies: Expectation vs Reality](https://www.insynth.co.uk/blog/construction-marketing-strategies-expectation-vs-reality) By [Alex Miles](https://www.insynth.co.uk/blog/author/alex-miles) on 01-Apr-2022 11:00:00 [![](https://www.insynth.co.uk/hubfs/Website%20Images/Blog%20Featured%20Images/CONSTRUCTION%20MARKETING%20STRATEGIES%20EXPECTATION%20VS%20REALITY%20%282%29.gif)](https://www.insynth.co.uk/blog/construction-marketing-strategies-expectation-vs-reality) Numerous marketing strategies are used in the built environment to obtain and convert leads, from content marketing, social media marketing, and even SEO. Most, if not all, decision-makers will have expectations for their strategy of choice, but the reality of these strategies may defer from whats expected of them. This blog covers 9 [construction marketing strategy](https://www.insynth.co.uk/en/blog/how-to-produce-a-construction-marketing-content-strategy) expectations and how you can set yourself up for success by understanding how each strategy really works for your business. ###### Topics: [Inbound Marketing](https://www.insynth.co.uk/blog/topic/inbound-marketing) ###### 5 min read ## [Insynth Launches: SNAGGED A Construction Marketing Podcast](https://www.insynth.co.uk/blog/snagged-insynths-first-podcast) By [Alex Miles](https://www.insynth.co.uk/blog/author/alex-miles) on 18-Feb-2022 10:00:00 [![](https://www.insynth.co.uk/hubfs/Website%20Images/Blog%20Featured%20Images/Insynth%20Launches%20SNAGGED%20A%20Construction%20Marketing%20Podcast%20%281%29.gif)](https://www.insynth.co.uk/blog/snagged-insynths-first-podcast) In 2021 there were over *19 million* podcast listeners in the UK, and with an estimated, 28 million listeners by 2026 podcasts are fastly becoming one of the most popular forms of content out there. If you thought podcasts were a momentary trend, then you'd be wrong. Podcasts are here to stay. The rising popularity of podcasts has resulted in a demand for a purpose build platform offering sales and marketing solutions to the challenges experienced by building product manufacturers. To support this growing audience Insynth is launching the world's first podcast primarily aimed at building product manufacturers. Find out how you can outperform your competitors without outspending them with SNAGGED: The Construction Marketing Podcast.  Find out more here. ###### 8 min read ## [Defining Your Sales And Marketing Funnel \[Infographic\]](https://www.insynth.co.uk/blog/defining-your-sales-and-marketing-funnel) By [Alex Miles](https://www.insynth.co.uk/blog/author/alex-miles) on 05-Jan-2022 09:56:00 [![](https://www.insynth.co.uk/hubfs/DEFINING%20YOUR%20SALES%20AND%20MARKETING%20FUNNEL%20%5BINFOGRAPHIC%5D.gif)](https://www.insynth.co.uk/blog/defining-your-sales-and-marketing-funnel) The sales funnel described by [HubSpot](https://www.hubspot.com/) is [“a metaphor for a traditional sales process from beginning to end.”](https://blog.hubspot.com/sales/sales-funnel), essentially it represents the journey your customer goes through when purchasing a product or service from your business. We work with a range of businesses in the built environment, and the commonality amongst their challenges is that many don’t know how to align both marketing and sales teams to create synergy for business growth. This could be down to a lack of knowledge behind each process or simply not knowing which team works behind each stage. In this blog, we’ll break down the Insynth funnel and define its structure, to inspire you to do the same for yours! ###### Topics: [Sales](https://www.insynth.co.uk/blog/topic/sales) ###### 8 min read ## [Modern Day Sales Trends For 2022](https://www.insynth.co.uk/blog/blog/modern-day-sales-trends-for-2022) By [Alex Miles](https://www.insynth.co.uk/blog/author/alex-miles) on 03-Dec-2021 10:25:02 [![](https://www.insynth.co.uk/hubfs/modern%20day%20sales.gif)](https://www.insynth.co.uk/blog/blog/modern-day-sales-trends-for-2022) Sales trends are forever changing across the world. Wherever you are, your sales team needs to be on top of its game or your business will unfortunately suffer. Whilst many trends never stay forever, it is important to know what is being used and how effective it will become for your business to stay on the top. With that in mind, here are seven modern sales trends for your building product business. ###### Topics: [Trends](https://www.insynth.co.uk/blog/topic/trends) ###### 5 min read ## [#INBOUND2021: Is Your Construction Business Accessible Enough?](https://www.insynth.co.uk/blog/inbound2021-is-your-construction-business-accessible-enough) By [Alex Miles](https://www.insynth.co.uk/blog/author/alex-miles) on 14-Oct-2021 13:04:44 [![](https://www.insynth.co.uk/hubfs/Copy%20of%20Blog%20Image%20Template%20%23INBOUND2021%20%285%29.gif)](https://www.insynth.co.uk/blog/inbound2021-is-your-construction-business-accessible-enough) Live From #INBOUND2021 [Alisa Smith](https://www.linkedin.com/in/smithalisamaria/) opens up the talk describing her appearance and surroundings. At first, I was a bit confused, then it clicked. INCLUSIVITY!!  Before even talking about the main topic of the seminar she had already made an effort to include those attending who could be visually impaired, absolute genius. Let’s get into it. ###### Topics: [Inbound Marketing](https://www.insynth.co.uk/blog/topic/inbound-marketing) [INBOUND22](https://www.insynth.co.uk/blog/topic/inbound22) ###### 5 min read ## [#INBOUND2021 How Your Construction Marketing Strategy Can Optimise Video](https://www.insynth.co.uk/blog/inbound2021-how-your-construction-marketing-strategy-can-optimise-video) By [Alex Miles](https://www.insynth.co.uk/blog/author/alex-miles) on 13-Oct-2021 12:32:08 [![](https://www.insynth.co.uk/hubfs/Copy%20of%20Blog%20Image%20Template%20%23INBOUND2021%20%284%29.gif)](https://www.insynth.co.uk/blog/inbound2021-how-your-construction-marketing-strategy-can-optimise-video) Live From #INBOUND2021 ###### Topics: [INBOUND22](https://www.insynth.co.uk/blog/topic/inbound22) [All posts](https://www.insynth.co.uk/blog/all) ##### About Insynth About Insynth Insynth Marketing is a HubSpot certified construction marketing agency. We deploy the latest inbound marketing techniques to help building product manufacturers to generate predictable flows of leads, customers, and specifications in this era of digital transformation.   [![platinum-badge-color (2)](https://www.insynth.co.uk/hs-fs/hubfs/platinum-badge-color%20(2).png?width=100&name=platinum-badge-color%20(2).png)](https://ecosystem.hubspot.com/marketplace/solutions/insynth-marketing-ltd)              ##### Useful Links Useful Links - [Services](https://www.insynth.co.uk/construction-marketing-services) - [Resources](https://www.insynth.co.uk/construction-marketing-resources) - [Case Studies](https://www.insynth.co.uk/construction-marketing-case-studies) - [About](https://www.insynth.co.uk/about-us) ##### Latest Blog Latest Blog ###### [Marketing To Architects: Technical Content](https://www.insynth.co.uk/blog/marketing-to-architects-technical-content) In the built environment, technical content serves as the backbone of every new project, so... ##### Contact Contact +44 1952 897 097 [hello@insynth.co.uk](mailto:info@insynth.co.uk) Insynth Marketing Ltd The Mansions Shifnal Shropshire  TF11 8BB United Kingdom      [![New-Insynth-white-Logo-Landscape](https://www.insynth.co.uk/hs-fs/hubfs/New-Insynth-white-Logo-Landscape.png?width=200&height=65&name=New-Insynth-white-Logo-Landscape.png "New-Insynth-white-Logo-Landscape")](https://www.insynth.co.uk/) Copyright © 2020 Insynth Marketing Ltd. ![](https://dc.ads.linkedin.com/collect/?pid=206356&fmt=gif)