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Alex Miles

Alex Miles

Alex is Insynth's Digital Marketing Apprentice. Armed with an infectious vibrancy and superb creative skills, she helps to communicate the Insynth brand effectively.

Recent posts by Alex Miles

5 min read

5 Social Media Trends You Must Know For 2023

By Alex Miles on 18-Nov-2022 10:51:40

2023 is just around the corner!

And with a new year comes new trends to follow and and utilise in our marketing strategy.

Topics: Social Media
5 min read

5 Construction Instagram Accounts to Add To Your Feed

By Alex Miles on 28-Oct-2022 11:59:27

In the past year we have covered our top construction accounts for LinkedIn and TikTok, this time we will be covering Instagram.

Topics: Social Media
10 min read

Top 5 Construction TikTok Accounts You Should Be Following

By Alex Miles on 07-Oct-2022 11:46:59

TikTok has come a long way since its global release in 2018, it’s safe to say you can find a TikTok account and videos for every industry and major business in the UK. There are still many businesses that haven’t fully adopted TikTok in their marketing strategy, as the app isn’t taken as seriously due to the misconception of being a “dance app.” But those who have, show their success through their high number of followers and engagement.

Topics: Social Media
5 min read

#INBOUND22 They Snooze, You Lose: How to Take Your Webinars from Boring to Buzzworthy

By Alex Miles on 22-Sep-2022 08:05:49

Since the height of the COVID-19 pandemic in 2020, webinars which were once considered outdated, have made a tremendous comeback. They allow businesses to host webinars as CPD, product placement and even thought leadership pieces, all hosted from the comfort of your own home or office space.

Topics: INBOUND22
4 min read


By Alex Miles on 09-Sep-2022 19:17:25


The ecosystem of digital marketing is experiencing a major shift. With more customer demands, new regulations and updates in technology have made privacy the forefront of a marketer’s mind.

But can you keep up with all these recent changes and rules? And what does this mean for marketing as a whole?

Topics: INBOUND22
6 min read

How HubSpot Can Help You To Define Your Marketing ROI

By Alex Miles on 21-Jul-2022 10:21:00

ROI or return on investment is a metric used to measure the profitability of an asset. It simply refers to measuring the results of a particular activity during a specific period of time against the initial resources first invested in said activity. When it comes to marketing, the ROI compares the amount of money spent on a campaign to the amount of revenue you have gained... Simple? Not quite!

ROI is an elusive figure for most building product businesses and getting it wrong can lead to catastrophic consequences. With HubSpot, that figure is attainable in seconds... In this blog, we learn the role of ROI in a good marketing strategy, the different ways in which it can be interpreted, and the features included in HubSpot that can help you gain clarity when looking at your marketing performance.

Topics: HubSpot
6 min read

Video Marketing: 5 Tips For Social Media

By Alex Miles on 12-Jul-2022 11:39:00

When it comes to video marketing, you might automatically think of high-end advertisements on the TV, YouTube Ads. or even the kind of overproduced content that pops out of nowhere when you use social media... 

But that is about to change!

Topics: Social Media
6 min read

5 Construction Marketing Services You Should Consider  for Your Building Product Business

By Alex Miles on 05-May-2022 13:04:51

Finding the right construction marketing services for your business can be overwhelming, there are certainly too many to count on both hands.

At Insynth we provide many marketing services for our clients throughout and have seen great success from utilising them in their business and gaining their target results. We know that every business is different and may not have the same goals, which is why it is good to know how different services will meet the goals of your business.

In this blog, I have compiled a list of five construction marketing services you may need for your building product business and how each one can provide success.

Topics: Lead Generation
9 min read

Why Building Product Companies Should Take TikTok Seriously

By Alex Miles on 22-Apr-2022 10:45:00

TikTok was immensely popular during the pandemic. Most of us (I know I did) enjoyed the lightheartedness of the app and found many content creators that provided entertainment for us whilst in lockdown.

But the playful nature of the platform has meant that it hasn't been taken as seriously by building product companies as it should be.

So, here are 5 reasons why your building product company should take TikTok seriously.

Topics: Social Media
9 min read

Construction Marketing Strategies: Expectation vs Reality

By Alex Miles on 01-Apr-2022 11:00:00

Numerous marketing strategies are used in the built environment to obtain and convert leads, from content marketing, social media marketing, and even SEO. Most, if not all, decision-makers will have expectations for their strategy of choice, but the reality of these strategies may defer from whats expected of them.

This blog covers 9 construction marketing strategy expectations and how you can set yourself up for success by understanding how each strategy really works for your business.

Topics: Inbound Marketing
5 min read

Insynth Launches: SNAGGED A Construction Marketing Podcast

By Alex Miles on 18-Feb-2022 10:00:00

In 2021 there were over 19 million podcast listeners in the UK, and with an estimated, 28 million listeners by 2026 podcasts are fastly becoming one of the most popular forms of content out there. If you thought podcasts were a momentary trend, then you'd be wrong. Podcasts are here to stay.

The rising popularity of podcasts has resulted in a demand for a purpose build platform offering sales and marketing solutions to the challenges experienced by building product manufacturers.

To support this growing audience Insynth is launching the world's first podcast primarily aimed at building product manufacturers. Find out how you can outperform your competitors without outspending them with SNAGGED: The Construction Marketing Podcast. 

Find out more here.

4 min read

Top 5 Tips For A Great CPD

By Alex Miles on 10-Feb-2022 09:00:00

CPDs have been a great way to market your building products to architects and specifiers and provide professionals with career development. 

However, with the drastic changes to the industry due to the Grenfell tragedy and the rise and continuation of Covid, we have all had to adapt rapidly to continue meeting the expectation of specifiers.

This blog talks about 5 top tips for a great CPD to help you kick start your CPD adaptation.

Topics: CPD
26 min read

25 Construction Marketing Influencers You Need To Follow In 2022

By Alex Miles on 27-Jan-2022 14:15:00

Back by popular demand! Here is the new list of construction marketing influencers you need to follow in 2022.

2022 has seen an upsurge in the popularity of social media in construction, and with this comes the increased popularity of construction influencers, the people we all flock to for advice, inspiration or perhaps a bit of entertainment. 

I’ve scoured social media to find 25 trailblazing individuals for you to follow.

Please note, this list is in no particular order, just awesome construction professionals.

Here is our 25 Construction Marketing Influencers You Need To Follow in 2022!

Topics: Social Media
8 min read

Defining Your Sales And Marketing Funnel [Infographic]

By Alex Miles on 05-Jan-2022 09:56:00

The sales funnel described by HubSpot is “a metaphor for a traditional sales process from beginning to end.”, essentially it represents the journey your customer goes through when purchasing a product or service from your business.

We work with a range of businesses in the built environment, and the commonality amongst their challenges is that many don’t know how to align both marketing and sales teams to create synergy for business growth. This could be down to a lack of knowledge behind each process or simply not knowing which team works behind each stage.

In this blog, we’ll break down the Insynth funnel and define its structure, to inspire you to do the same for yours!

Topics: Sales
8 min read

Modern Day Sales Trends For 2022

By Alex Miles on 03-Dec-2021 10:25:02

Sales trends are forever changing across the world.

Wherever you are, your sales team needs to be on top of its game or your business will unfortunately suffer. Whilst many trends never stay forever, it is important to know what is being used and how effective it will become for your business to stay on the top.

With that in mind, here are seven modern sales trends for your building product business.

Topics: Trends
7 min read

7 Tips For Hiring A Construction Marketing Agency

By Alex Miles on 19-Nov-2021 09:03:34

Hiring a digital marketing agency seems like a looong task that no one wants to do; the research and decision making that goes into finding the perfect agency for your business is daunting but crucial at a time where digitalising your business is becoming the norm.

But it doesn’t have to be. By following these tips, the process of finding an agency that’s just right for your business will be easy and efficient.

Topics: Construction Marketing Agency
5 min read

#INBOUND2021: Is Your Construction Business Accessible Enough?

By Alex Miles on 14-Oct-2021 13:04:44

Live From #INBOUND2021

Alisa Smith opens up the talk describing her appearance and surroundings. At first, I was a bit confused, then it clicked. INCLUSIVITY!! 

Before even talking about the main topic of the seminar she had already made an effort to include those attending who could be visually impaired, absolute genius.

Let’s get into it.

Topics: Inbound Marketing INBOUND22
5 min read

#INBOUND2021 How Your Construction Marketing Strategy Can Optimise Video

By Alex Miles on 13-Oct-2021 12:32:08

Live From #INBOUND2021

Topics: INBOUND22