#INBOUND23: HubSpot's AI Product Launches in 2023

Staying ahead of the curve is essential for success. And, yes, that might involve AI.

HubSpot understands this better than most.

That's why, in 2023, HubSpot has rolled out a slew of exciting AI product launches aimed at helping businesses supercharge their marketing and sales efforts. According to The HubSpot Blog's State of AI Report, over 85% of marketers and sales professionals agree that AI enhances content quality and prospecting efforts.

Powerful AI capabilities help you work smarter by automating tasks and revealing valuable insights across the HubSpot customer platform. Whether it's drafting content, streamlining workflows, or enhancing data analysis, HubSpot's AI tools empower you to stay ahead in today's fast-paced business landscape.

Why AI Now?

AI is making waves now.

Over the past few years, there have been significant advancements in computing power, data storage, and algorithms. These developments have made it possible to create AI systems that are more capable and efficient than ever before. AI thrives on data, and with the vast amounts of information available today, AI systems can learn and make predictions more accurately.

As AI technology matures, it becomes more cost-effective. This means that even smaller businesses can harness the power of AI to streamline operations and gain a competitive edge. AI can automate repetitive tasks, allowing humans to focus on more creative and complex work. This is especially relevant in industries like manufacturing, healthcare, and customer service.

HubSpot's AI Product Launches in 2023

Content Assistant

This AI-powered tool is now available across various platforms, including landing pages, social media, marketing emails, CTAs, and even SMS marketing.

The Content Assistant takes your content game to the next level by offering real-time suggestions, ensuring your content is not only engaging but also optimized for search engines.

Image Generation

Whether you're designing a website, creating marketing materials, or sharing posts on social media, the right images can make a significant impact.

With the power of AI, you can now create customised images that perfectly match your brand and message, saving you time and money on stock photo subscriptions.

AI Email Subject Line Generator

Crafting compelling email subject lines just got easier with HubSpot's AI Email Subject Line Generator.

This tool analyses your email content and suggests subject lines that are not only attention-grabbing but also optimized for high open rates. Say goodbye to guesswork and hello to increased email marketing success.

Social Post Captions

Sharing your content on social media is a breeze with HubSpot's AI-powered Social Post Captions and Blog Post Summaries.

These features automatically generate catchy captions and concise summaries that captivate your audience and encourage them to engage with your content.

AI Sales Forecasts and Predictive Deal Health Scores

For sales professionals, HubSpot's AI Sales Forecasts and Predictive Deal Health Scores are game changers.

These tools leverage AI to provide accurate sales forecasts and assess the health of your deals, empowering you to make data-driven decisions and close more deals.

AI Chatbots

HubSpot's AI Chatbots are a lifeline.

These intelligent chatbots provide instant responses to customer inquiries, streamline communication, and enhance the overall customer experience.

AI Website Builder

Building a professional website has never been easier.

HubSpot's AI Website Builder simplifies the process by offering templates, layouts, and customization options powered by AI, enabling businesses to create stunning websites without the need for extensive technical expertise.

AI-Generated Social Copy within Blog Editor

When crafting blog posts, you can now generate social media copy directly within the HubSpot blog editor. This feature saves time and ensures consistency in your messaging across different platforms.

The AI understands the context of your blog post and tailors social media copy accordingly, ensuring that your messaging remains coherent and on-brand across all channels. This consistency enhances your brand's professionalism and credibility.

How to Get to Know these Tools Efficiently

Reaching out to a HubSpot partner for training on how to use the various AI-powered tools and features they offer is a great idea to maximise the value of your investment. When contacting the partner, be clear about your specific training needs. Mention that you're interested in learning how to use the AI-powered tools and features within HubSpot. If you have a particular set of tools you want to focus on, mention that as well.

It's often a good idea to request an initial consultation with the HubSpot partner. During this consultation, you can discuss your goals, the scope of the training, your team's current skill level, and any customization or specialization you require. HubSpot partners typically offer various training options, including one-on-one sessions, group workshops, and online courses. Discuss these options with the partner and choose the one that best suits your needs and schedule.

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The latest marketing techniques such as construction inbound marketing, help building product companies to grow sustainability.

As the only HubSpot-certified agency to major in construction marketing. We have a proven formula of bringing a variety of functionalities together including CRM Implementation, Web Design, SEO, and Content Marketing to achieve your ultimate aim: Growing your business and gaining new specifiers and customers.

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