--- title: "Performance Websites: Keeping Specifiers Up-to-Date" description: Keeping specifiers up-to-date with your latest product developments is key. Here are 4 ways to do this. image: https://www.insynth.co.uk/hubfs/Performance%20Website%20Blog%20Headers%20%2816%29.png --- [Skip to the main content.](https://www.insynth.co.uk/blog/construction-website-product-updates#main-content) [![clean-logo-2024-white](https://507386.fs1.hubspotusercontent-na1.net/hubfs/507386/clean-2024/logo/clean-logo-2024-white.svg "clean-logo-2024-white")](http://Insynth%20Marketing%20Ltd) [![Insynth | Construction Marketing Agency HubSpot Experts | Content Specialists](https://www.insynth.co.uk/hs-fs/hubfs/2021%20Branding/New-Insynth-Logo-Landscape-1.png?width=1073&height=352&name=New-Insynth-Logo-Landscape-1.png "Insynth | Construction Marketing Agency HubSpot Experts | Content Specialists")](http://Insynth%20Marketing%20Ltd) - Services - [CRM Strategy and Consultancy](https://www.insynth.co.uk/en/strategy-and-consultancy-for-building-product-manufacturers) - [HubSpot Consultancy](https://www.insynth.co.uk/hubspot-services-construction-industry) - [HubSpot Website Development](https://www.insynth.co.uk/building-products-website-design) - [Resources](https://www.insynth.co.uk/construction-marketing-resources) - [Results](https://www.insynth.co.uk/construction-marketing-case-studies) - [About](https://www.insynth.co.uk/about-us) - [Insynth News](https://www.insynth.co.uk/news) - [Careers](https://www.insynth.co.uk/en/careers-at-insynth) - [Blog](https://www.insynth.co.uk/blog) - [Contact](https://www.insynth.co.uk/contact-insynth) Search Toggle Menu Search Toggle Menu - Services - [CRM Strategy and Consultancy](https://www.insynth.co.uk/en/strategy-and-consultancy-for-building-product-manufacturers) - [HubSpot Consultancy](https://www.insynth.co.uk/hubspot-services-construction-industry) - [HubSpot Website Development](https://www.insynth.co.uk/building-products-website-design) - [Resources](https://www.insynth.co.uk/construction-marketing-resources) - [Results](https://www.insynth.co.uk/construction-marketing-case-studies) - [About](https://www.insynth.co.uk/about-us) - [Insynth News](https://www.insynth.co.uk/news) - [Careers](https://www.insynth.co.uk/en/careers-at-insynth) - [Blog](https://www.insynth.co.uk/blog) - [Contact](https://www.insynth.co.uk/contact-insynth) 2 min read # Performance Websites: Keeping Specifiers Up-to-Date [![Picture of Leigh Simpson](https://www.insynth.co.uk/hs-fs/hubfs/Team%20Members/1.jpg?width=30&name=1.jpg) Leigh Simpson](https://www.insynth.co.uk/blog/author/leigh-simpson) : 13-Dec-2023 09:04:00 [Website](https://www.insynth.co.uk/blog/tag/website) ![Performance Websites: Keeping Specifiers Up-to-Date](https://www.insynth.co.uk/hubfs/Performance%20Website%20Blog%20Headers%20%2816%29.png) Keeping your [performance website](https://www.insynth.co.uk/blog/whats-performance-website-why-need-one)up to date is critical and time should be allocated every month to add or update new content, but what about keeping people up to date with these changes? Keeping specifiers informed of new product updates is not only important but essential for the success of any technical building product company's marketing strategy. By providing timely and relevant information about new products, companies can build trust and credibility with specifiers, ensuring that they are aware of the latest advancements and improvements. Here are a few effective ways to keep specifiers informed of new product updates: #### 1. Newsletters and Product Updates One effective way to keep specifiers informed is through regular communication channels such as email newsletters or product update alerts. By sending out these updates, companies can ensure that specifiers are aware of any new products or enhancements, allowing them to make informed decisions when specifying products for their projects. Consider creating an email list just for this purpose. Your customers can sign up through CTA's on the website and in your email communications, to be kept up-to-date through regular notifications and emails. ![creatilou_an_old_female_architect_in_london_recieves_an_email_s_c9372511-d285-4592-97d9-6dc8917f59a3](https://www.insynth.co.uk/hs-fs/hubfs/creatilou_an_old_female_architect_in_london_recieves_an_email_s_c9372511-d285-4592-97d9-6dc8917f59a3.jpg?width=1952&height=608&name=creatilou_an_old_female_architect_in_london_recieves_an_email_s_c9372511-d285-4592-97d9-6dc8917f59a3.jpg) #### 2. Social Media Another effective method is to utilise social media platforms to share product updates. By posting regularly on platforms such as LinkedIn or Twitter, companies can reach a wider audience of specifiers and provide them with valuable information about new products. This not only keeps specifiers informed but also helps to create a sense of community and engagement around the brand. Incorporating your team members in the product updates is a great way to make the content more engaging and put a face to your brand.   #### 3. Webinars and Training Sessions Additionally, companies can consider hosting webinars or virtual events to showcase their new products. By providing specifiers with an opportunity to learn more about the products and ask questions, companies can ensure that specifiers have a clear understanding of the benefits and features of the new products. This interactive approach not only keeps specifiers informed but also allows for valuable feedback and discussion. A platform like Zoom or [Goldcast](https://www.goldcast.io/content-lab)is helpful for this.   #### 4. Influencers and Experts Furthermore, companies can collaborate with industry influencers or experts to promote their new products. By leveraging the reach and influence of these individuals, companies can ensure that specifiers are aware of the latest updates and are encouraged to consider these products for their projects.   #### Conclusion Keeping specifiers informed of new product updates is crucial for the success of any technical building product company's marketing strategy. By utilising various communication channels, such as email newsletters, social media platforms, webinars, and collaborations with industry influencers, companies can ensure that specifiers are aware of the latest advancements and improvements. This not only builds trust and credibility but also helps to generate more leads and specifications for the company.   #### ABOUT INSYNTH At Insynth, we deliver a predictable flow of leads, customers, and specifications for building product brands through our inbound marketing approach, proven to connect with a technically demanding audience. The latest marketing techniques such as construction inbound marketing, help building product companies to grow sustainability. As the only HubSpot-certified agency to major in construction marketing. We have a proven formula of bringing a variety of functionalities together including [CRM Implementation](https://www.insynth.co.uk/en/hubspot-implementation-support), [Web Design](https://www.insynth.co.uk/en/building-products-website-design), [SEO](https://www.insynth.co.uk/construction-marketing-seo-building-product-search-engine-optimisation), and [Content Marketing](https://www.insynth.co.uk/en/content-marketing-for-building-product-companies) to achieve your ultimate aim: Growing your business and gaining new specifiers and customers. [Book A Free Consultation Today](https://meetings.hubspot.com/jack355/jacks-diary) to discover more. - [Tweet](https://twitter.com/share) ##### ABOUT INSYNTH ABOUT INSYNTH Insynth Marketing is a HubSpot-certified construction marketing agency. We help construction-related businesses to generate predictable flows of leads, customers, and specifications in this era of digital transformation. [![platinum-badge-color (2)](https://www.insynth.co.uk/hs-fs/hubfs/platinum-badge-color%20(2).png?width=100&name=platinum-badge-color%20(2).png)](https://ecosystem.hubspot.com/marketplace/solutions/insynth-marketing-ltd)            ##### Useful Links Useful Links - [Marketing Resources](https://www.insynth.co.uk/construction-marketing-resources) - [Case Studies](https://www.insynth.co.uk/construction-marketing-case-studies) - [Insynth News](https://www.insynth.co.uk/news) - [About Insynth](https://www.insynth.co.uk/about-us-old) - [What We Do](https://www.insynth.co.uk/construction-marketing-services) ##### LATEST BLOG LATEST BLOG [Featured Blog Image](https://www.insynth.co.uk/blog/elevating-your-construction-product-brand-hubspots-crm-and-ai-integration) ###### [Elevating Your Construction Product Brand: HubSpot's CRM and AI Integration](https://www.insynth.co.uk/blog/elevating-your-construction-product-brand-hubspots-crm-and-ai-integration) The pivotal shift towards customer-centric philosophies has asked from companies within all... ##### Contact Us Contact Us +44 1952 897 097 [hello@insynth.co.uk](mailto:info@insynth.co.uk) Insynth Marketing Ltd The Mansions Shifnal Shropshire  TF11 8BB United Kingdom  [![Insynth Construction Marketing Agency HubSpot Experts Content Specialists](https://www.insynth.co.uk/hubfs/2021%20Branding/Insynth%20%20Construction%20Marketing%20Agency%20%20HubSpot%20Experts%20%20Content%20Specialists.svg)](https://www.insynth.co.uk) © 2026 Insynth Marketing Ltd. ![](https://dc.ads.linkedin.com/collect/?pid=206356&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Leigh Simpson", "url" : "https://www.insynth.co.uk/blog/author/leigh-simpson" }, "dateModified" : "2023-12-13T09:04:01.287Z", "datePublished" : "2023-12-13T09:04:00.000Z", "headline" : "Performance Websites: Keeping Specifiers Up-to-Date", "image" : [ "https://www.insynth.co.uk/hubfs/Performance%20Website%20Blog%20Headers%20%2816%29.png" ], "mainEntityOfPage" : { "@id" : "https://www.insynth.co.uk/blog/construction-website-product-updates", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.insynth.co.uk/hubfs/2021%20Branding/New-Insynth-Logo-Landscape.png" }, "name" : "Insynth Marketing Ltd" } } ``` ```json { "@context" : "http://schema.org/", "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "FAQs, or Frequently Asked Questions, are a set of common inquiries and their corresponding answers that provide quick and concise information to website visitors. For your UK building products business, FAQs are crucial as they deliver high-level information swiftly, capturing your audience's attention and guiding them towards informed decisions. Additionally, FAQs play a significant role in enhancing your website's visibility on search engines, improving user experience, and establishing your brand as an authoritative source." }, "name" : "What are FAQs, and why are they important for my UK building products business?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "FAQs can enhance your website's search engine visibility by earning featured snippets and "People Also Ask" box placements on SERPs. When you structure your FAQs using schema markup and incorporate relevant keywords, search engines better understand your content's context and relevance, increasing the likelihood of showcasing your FAQs prominently in search results. This enhanced visibility drives more organic traffic to your website, boosting your rankings and authority in the industry." }, "name" : "How can FAQs help improve my website's visibility on search engines like Google?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "FAQs streamline the user experience by providing quick and informative answers to common questions. With easily scannable content, FAQs help users find the information they need without having to navigate through lengthy articles. By addressing user queries efficiently, FAQs foster engagement, keep visitors on your website longer, and build trust and credibility with your audience." }, "name" : "What is the role of FAQs in enhancing user experience and engagement on my website?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Generating relevant FAQs starts with understanding your target audience's pain points, interests, and frequently asked questions. Analyse customer inquiries, industry trends, and competitor research to identify popular queries. Utilise keyword analysis to find phrases your audience commonly uses. Tailor your FAQs to cater to both informational and transactional queries to ensure you provide valuable answers across the customer journey." }, "name" : "How can I generate relevant FAQs that resonate with my target audience and address their needs?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Striking the right balance is essential. Consider the purpose and stage of the buyer's journey for each page. Pages with informational content might include a higher number of FAQs, while transactional pages may benefit from a more focused selection. Aim to provide concise and relevant information to maintain a clean and user-friendly FAQ section." }, "name" : "Is there an optimal number of FAQs I should include on each page of my website?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Research your target audience's search behaviour and study relevant keyword data. Utilise the "7 Construction Marketing Themes You Should Be Writing About to Improve Your SEO" guide to discover topics relevant to your industry. Address frequently searched, underserved queries to position your building products business as a trusted authority." }, "name" : "How do I choose the right topics for my FAQs to ensure they align with my audience's search intent?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Craft questions to mirror natural language and phrasing of user queries. Be concise, specific, and solution-oriented. Use action words to create a sense of urgency and relevance. For example, "How do I select the best sustainable roofing materials for my project?" or "What are the key features of your energy-efficient windows?"" }, "name" : "What are the best practices for crafting compelling FAQ questions that mirror user queries?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Your answers should directly address the queries, offering valuable insights. Avoid vague or ambiguous responses. Back your answers with well-researched and authoritative information to demonstrate your expertise in the industry. Providing accurate and trustworthy answers builds your brand's authority and credibility." }, "name" : "How do I provide clear and informative answers to my FAQs that establish my brand's authority?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Absolutely! FAQs with structured data (schema markup) enable AI assistants like Google Assistant, Siri, and Alexa to understand and present your content more effectively. Optimised FAQs increase your brand's discoverability in voice search and AI-assisted search results, reaching a broader audience through these popular platforms." }, "name" : "Can I use FAQs to boost my website's rankings in voice search and AI-assisted search results?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Schema markup is a standardised vocabulary of tags that provides search engines with valuable context about your content. Implement schema markup for your FAQs, using the "FAQPage" schema type to signal question and answer pairs. User-friendly tools like Google's Structured Data Markup Helper make implementing schema markup accessible, even for marketers with limited web development knowledge." }, "name" : "How do I leverage schema markup to enhance the visibility of my FAQs on search engines?" } ] } ```