With a huge database of potential construction sector customers, have you ever found yourself asking questions like:
‘What should I do with them all?’ and
‘Who should I contact now?’
If you answered yes to the above, then lead nurturing is the answer for you.
Just like children must be nurtured to grow into functioning adults, responsible for mortgages, doctor’s appointments and their own shopping, customers too, must be nurtured so that every piece of information you have given them on their journey leads to you getting their business.