Construction Marketing 2030 - Are You Prepared For The Future?

By Leigh Simpson on 20-Sep-2018 09:55:31

Just as Amazon has created turmoil in high street retail, Apple disrupted the music industry and Facebook changed the way we keep in touch, new technology, most of which is becoming available now, is about to change the way we do business in Construction.

Is your business going to be the next Blockbuster – killed by an obsolete business model, or will you be the Netflix of building products, taking action now to take advantage of the disruptive potential of AI?  It's time to incorporate this new technology into your construction marketing strategy.

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INBOUND 2018: What Could You Learn?

By Charlotte McCormac on 14-Sep-2018 12:44:19

As 3 of over 24,000 attendees from just one of 110 countries involved, Insynth travelled to the USA for the 2018 INBOUND conference: three days of keynote and breakout sessions, brimming with learning, inspiration and connection.

Hosted by HubSpot, the Inbound sessions covered everything from content tricks, to SEO techniques, to the neuroscience of engagement.

We're ready to offer the secrets uncovered at the conference for our clients. 

Below, you'll find links to our live-blogs of sessions that will help you to meet your marketing goals.

Each category of Inbound sessions brings a wealth of new, inspirational tips that are designed to help your building products company grow better.

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Insynth Subscriber Offer: Exclusive Discount For Sales Specification Training!

By Abby Buchan-Howard on 14-Sep-2018 10:22:47

Insynth have teamed up Competitive Advantage to offer an extended early-bird discount to our blog subscribers for their one-day course on “Creative Demand Through Specification”!

Read on to find out more about this training and how you can get an exclusive discount...

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Live @ #INBOUND18: Moz + Hubspot = SEO Mastery at the Pace of Google

By Abby Buchan-Howard on 07-Sep-2018 17:28:07

Hosted by Sarah Bird, SEO Mastery focused on how to use Moz to master the fast-paced world of SEO and keep up to date with Google’s working along the way.

The session also focused on finding out how your company compares to the competition in search results and the best topics to get that coveted “position zero”.

Topics: SEO Inbound2018
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Live @ #INBOUND18: Is The Keyword Dead? The New Role Of Intent In SEO And Content Marketing Success

By Charlotte McCormac on 07-Sep-2018 17:27:46

With the rise of voice search and evolving Google algorithms, many are beginning to question whether keywords are still important in the modern world.

Since one piece of content can rank for a range of keywords, the focus is on quality, not quantity. The focus should no longer be on keywords, but on key topics.

Here's how you can keep your keyword research and SEO strategies alive in the context of modern search.

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Live @ #INBOUND18:How To Get Started With Conversion Rate Optimisation on Your Website

By Abby Buchan-Howard on 07-Sep-2018 15:19:49

Hosted by Pamela Vaughn of HubSpot, How To Get Started With Conversion Rate Optimisation was an Inbound 2018 session focused on sharing the skills needed to use content marketing for the purpose of conversion rate optimisation.

This goal was to learn how to increase lead generation and traffic to your site through the production of fully optimised content that will encourage visitors to convert when they come to your website.

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Live @ #INBOUND: Video Curation In 20 Minutes For The Aspiring Content Marketer

By Charlotte McCormac on 07-Sep-2018 15:10:27

90% of customers say that video helps them make buying decision and 65% say that seeing video makes them more likely to buy.

Here's how you can make brand videos with next to no cost to increase your sales in under 20 minutes, maybe under 10, and just possibly, under 5.

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Live @ #INBOUND18: A Keynote Session With Scott Harrison

By Charlotte McCormac on 07-Sep-2018 13:47:24

Scott Harrison opened the final day of the 2018 Inbound conference with his inspirational story about changing his life to bring good to others.

Scott talks about how you can change your story to change your life - and the lives of others - and this applies to business too.

Through Scott's organisation, Charity: Water, millions of lives have been saved through the provision of safe drinking water. You can save lives too.

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Live @ #INBOUND18: Principles Of Viral Content

By Charlotte McCormac on 06-Sep-2018 21:22:54

How do you create content that sticks in your audience's minds?

How do you leave your readers with questions?

How can you tell compelling stories?

These are the questions that Nadya Khoja answers in her 2018 Inbound Conference session. With her answers, you too can create viral content.

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Live @ #INBOUND18: Conquering Consistency: Tools & Tactics to Become A Prolific Blogger, Podcaster & Broadcaster

By Abby Buchan-Howard on 06-Sep-2018 21:18:37

Hosted by Colin Gray, Conquering Consistent Tools & Tactics, was an Inbound 2018 session about learning to use podcasting as part of a wider digital marketing campaign and how to apply the tools learned throughout to the product of amazing content for everybody to consume.

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Live @ #INBOUND18: Reading Visuals To Write (Right) Stories

By Abby Buchan-Howard on 06-Sep-2018 20:23:30

 

Hosted by David Hooker, Reading Visuals To Write (Right) Stories focused on teaching marketers how to use visuals to tell stories about their brand in a readable and exciting way.

The Inbound 2018 session was aimed at marketers wanting to produce visual content that tell stories and send messages that audiences and customers can engage with and enjoy.

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Live @ #INBOUND18: Content Remixing - How To Succeed At Content Marketing Without Creating Anything New

By Charlotte McCormac on 06-Sep-2018 20:06:55

'The hard part isn't coming up with ideas. It's picking the best ones' - Brittany Berger

Quality isn't about the number of blog posts that you publish. It's about the number of qualified leads that you can generate from compelling content.

Here's how you can remix and re-purpose content strategically to generate leads without constantly running on the hamster wheel of content creation.

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