5 Social Media Mistakes Your Building Products Business Might Be Making

By Olivia Atkinson on 08-Aug-2019 14:46:45

Normally its highlighted what you should do when it comes to social media rather than what you shouldn’t do. However most of you will resonate more with common mistakes that have turned into habits when promoting on social media.

If you don’t have the right strategy and plan your content on social media you risk alienating your audience.

Social media is a huge opportunity to engage and interact with your audience. If you don’t dominate the space within your specific sector then someone else will.

Topics: Social Media
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Create Less And Promote More Content For Your Building Products Company

By Rich Newsome on 06-Aug-2019 12:53:03

The Importance Of Content Promotion

Content promotion refers to the distribution of content through a variety of media channels. These include social media networks, blogs, emails, and live events, to name a few.

A common viewpoint shared by many is the notion that you should create less and promote more. We understand the weight of this argument. What’s the point, for example, in organising a birthday party without promoting it? No one would turn up.

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Should You Re-Use Old Content In Your Building Products Company?

By Rich Newsome on 01-Aug-2019 09:00:00

Consistently Creating content takes time. In fact, most building products and construction companies attribute the fall in progress with content creation to lack of time.

Repurposing content allows you to extend the life and value of your content by changing it to serve a different purpose. For example, you could change a blog into a video. The message might be the same, but the channel or format through which it is consumed will be different.

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Social Media Content For Building Material Companies

By Olivia Atkinson on 30-Jul-2019 11:51:30

Social media is essential for the building product industry as the products can be a big investment.

It gives prospects another platform to get a feel for your company and an opportunity for companies to show why they're the experts in their field.

It can be a challenge to create content that's right for social media, read on to find out how.

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5 Social Media Tips For Construction Marketing

By Olivia Atkinson on 25-Jul-2019 08:04:00

Unfortunately with social media there’s no one answer or technique that suits all companies. Successful social media campaigns vary due to a number of factors as well as the company itself and its target audience.

Specifically for the building products industry are 5 tips that contribute to having a successful social media campaign.

Read on to find out more...

Topics: Social Media
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Content For Construction: 6 Blogging Tips You Should Master

By Rich Newsome on 23-Jul-2019 09:00:00

To begin this post, I’d like to share some statistics that might surprise you:

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How To Promote Your Building Products Business On Social Media

By Olivia Atkinson on 16-Jul-2019 15:05:00

 

Social media can be a great platform to promote your business and its content. However people still have doubts about it. Social media isn't a fad or a phase and it continues to be a big part of companies marketing strategy.

This blog looks at 5 ways you can promote your building products business through social media. Read on to discover new ways of approaching social media and how you could increase engagement.

Topics: Social Media
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Construction Marketing: How To Improve Your Writing

By Rich Newsome on 15-Jul-2019 10:00:00

Getting words down on the page is step one. Getting your work published is a different matter. Quite often, your first draft will look largely different to your final piece.

During the editing and improving phase, you’ll be using it as an opportunity to cut out any unnecessary and irrelevant points that don’t support your core ideas and refine your language to be stronger and more action orientated.

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Why Social Media Is Essential For The Construction Industry

By Olivia Atkinson on 11-Jul-2019 11:01:00

The first reason to be on social media is because its free. The only cost is time; having someone who manages it. You can invest in tech to make things easier but a lot of tools and schedulers are free to use anyway. As it’s free it means that everybody’s on it, which in turn means there’s a lot of competition.

Topics: Social Media
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Can Sales Enablement Work for My Building Product Brand?

By Luke Monterosso on 10-Jul-2019 08:49:45

Targets, pipelines, prospecting, closure rates, deal sizes, the list goes on. Your sales team has a lot of things to think about throughout the sales process. Sales enablement can feel like it’s adding to the overload of information, tactics and tools out there.

Fortunately, it’s very simple. It’s about making selling as easy as possible by providing salespeople with everything they need to move the sale forward.

Are customers frequently asking what similar projects you’ve worked on? Create a case studies section, by sector, on your website and now your sales team will now have a standardised document to share with customers.

Topics: Inbound Sales
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Construction Marketing: Becoming An Effective Writer

By Rich Newsome on 10-Jul-2019 08:29:47

Why Does Effective Writing Matter?

Words are the currency of the web. The words that people see are what prompts a decision. An action. With that being said, your content is what will make or break a decision to buy into your brand.

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Ranked: UK’s Top 51 Architecture Magazines  - 2019

By Leigh Simpson on 05-Jul-2019 11:45:00

The latest edition of the Insynth Digital Construction Media Guide – Architecture Edition has ranked and named the UK’s top 51 architectural magazines for 2019.

Using a proprietary algorithm, Insynth has ranked over 50 titles based upon circulation, social media following, domain authority, spam scores and other factors, to produce an independent and objective picture of which titles are most likely to support SEO and PR activity.

The guide is written to assist construction marketing professionals understand the effectiveness of various to their marketing communication plans, PR activity and online marketing strategy.  It’s also a valuable tool when negotiating rates.

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