Insights | Inbound Marketing Blog

How Long Does Content Marketing Take To Work?

25-May-2018 08:15:00 / by Leigh Simpson posted in Inbound Marketing, Content Marketing, Blogging, Construction Inbound Marketing

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A common question that we get when discussing inbound marketing with potential construction clients is "how long does content marketing take to work?".

There are a number of factors at play, but we'll give you some insight into how long it takes and when you can start to see results.

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Construction Marketing Tips: When Should You Update Buyer Personas?

24-May-2018 09:29:24 / by Leigh Simpson posted in Insider, Content Marketing, Construction Marketing, Marketing Strategy, Construction Marketing Strategy

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Developing buyer personas for the decision makers and influencers in your target market should be one of the first tasks that you carry out when developing your construction marketing strategy.

Unfortunately, all of the research and effort that goes into creating your buyer personas will go to waste if the document is not kept up to date and constantly evolving.  So how often should they be updated?

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Who's The Best Person To Write Your Content?

22-May-2018 19:19:59 / by Leigh Simpson posted in Inbound Marketing, Content Marketing, Blogging

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Content Marketing is starting to become more commonplace in the marketing strategies of building product manufacturers and construction companies.  The businesses that really grasp the nettle and execute great content will soon become the thought leaders in their fields and grow their market share.

One big challenge that everyone kicking off their content marketing strategy faces is, who is going to write all of this content?  Producing 2 – 3 blog posts every week plus white papers, webinars and eBooks takes time and skill.  And, let’s face it, not everyone enjoys writing.  So how do you tackle this problem?

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How To Develop A Construction Marketing Strategy

17-May-2018 17:13:16 / by Leigh Simpson posted in Construction Marketing, Marketing Strategy, Construction Inbound Marketing, Construction Marketing Strategy

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Developing a marketing strategy for your construction or building products business can seem like a daunting task.  While it’s not a 5-minute job, it doesn’t need to be a huge burden for you to create your new marketing plan.

Without one though, your time, effort and money can easily be misdirected and even wasted, negatively impacting your ROI and personal success. 

A well researched and crafted strategy document will add real clarity and focus to all of your marketing, and sales, activity, improving your brand, market share, product offering and profitability.

By following a systematic process, you will be able to quickly establish where you are currently, where the opportunities are and how to realise them.  Here are a few pointers, describing how we approach construction marketing strategy with our clients.

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15 SIMPLE Construction Marketing Strategy Hacks To Boost Sales

12-May-2018 17:20:39 / by Leigh Simpson posted in Construction Marketing, Marketing Strategy, Construction Inbound Marketing, Construction Marketing Strategy

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What's interesting in our regular website reviews and health checks is that most businesses have already got most of the ingredients for success in place, they’re either poorly aligned, under-resourced or missing something crucial.

All that's needed is to shift a few elements around, refine a few areas and fill in some missing elements.  Couple this with a firm commitment to digital and you have a winning combination.  So what are the critical pieces and how should you bring them together? 

Addressing this 5-10% can make a huge difference to website traffic, conversion, lead generation and ultimately sales.

Follow this 15 part guide, full of simple tips and hacks, to pull your online construction marketing strategy together.

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Construction Marketing Tips: Buyer Profiles & Buyer Personas

10-May-2018 11:45:29 / by Leigh Simpson posted in Inbound Marketing, Construction Marketing, Marketing Strategy, Construction Inbound Marketing, Construction Marketing Strategy

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Understanding who your perfect customers are is a vital part of your construction marketing strategy, but one that is often skimmed over or missed altogether. 

If you intend to tailor and segment your content and message to your different audiences, profiles and personas will be very useful.  So what’s the difference between a buyer profile and a buyer persona?

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Construction Marketing Strategy: Does Your Brand Matter Anymore?

03-May-2018 19:19:13 / by Leigh Simpson posted in Content Marketing, Construction Marketing, Keyword Research, Marketing Strategy, Construction Marketing Strategy

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As the way that building professionals research products and services changes, it is only right to consider the relevance of brand building in your construction marketing strategy.

So, why do why brands exist, what is their role in the decision-making process and what will be their future value as they come under increased pressure from search, artificial intelligence (AI) and digital marketing?

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Construction Marketing Tips: A Beginners Guide To Link Building

30-Apr-2018 19:07:46 / by Leigh Simpson posted in Inbound Marketing, SEO, Construction Marketing, Construction Inbound Marketing, Link Building

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In most building products businesses, link building is misunderstood, seen as a dark art or handed over to their SEO company to handle.  Effective construction marketing will have link building and outreach as an important element of the marketing plan.

Having a strong and growing foundation of authoritative, good-quality links to your site is the juice that high ranking websites are made of, they give you the kind of authority that Google loves and brings you referral traffic.

It’s not a difficult as you may think, so find out how to build your backlinks and improve your organic rankings.

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How To Turn Your Building Products Website Into A Sales Lead Machine

24-Apr-2018 10:26:16 / by Leigh Simpson posted in Content Marketing, Construction Marketing, Website Design, Keyword Research, Construction Inbound Marketing

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The main observation from the vast majority of our site audits is that most building product websites are only designed to be an online catalogue or a brochure website.

Building product manufacturers are missing a golden opportunity to turn their websites into sales lead generation engines which provide their sales teams with regular high quality enquiries.

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Marketing vs. Sales: The Big Differences and How They Work Together

20-Apr-2018 12:48:07 / by Leigh Simpson posted in Inbound Marketing, Inbound Sales, Sales Strategy, Marketing Strategy

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Business guru and well-known provocateur Tom Peters once addressed a crowd of over 400 sales and marketing executives saying: “I hate sports analogies. They’re just a bunch of male macho…” Yet, in the world of sales and marketing, sports analogies are de rigueur and tossed around like a  rugby ball during at Twickenham.

To properly understand the difference between sales and marketing, however, another analogy seems more suitable: that of musical theatre. Salespeople are the performers in a West End musical, whereas marketing folks are the set designers, producers, and choreographers.

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