Construction Marketing Strategy: What Is Your Mission?

By Olivia Atkinson on 19 Nov 2019, 16:34:58

Mission statements can be tricky to produce. Where do you start? Who needs to see it?  How will it help us to grow?  These are the questions that you may ask yourself.

A well-crafted mission statement will unify your team around a clear objective that they believe in, bringing synergy and focus to your efforts. 

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Be Part Of Our Upcoming Construction Marketing Blogs

By Leigh Simpson on 14 Nov 2019, 16:38:56

We want your opinion of the marketing channels and resources you love and find most useful for promoting your building product brand.

We’re kicking off a series of blogs about building awareness amongst specifiers and installers in the building product space.  Rather than just giving you a bland overview of “what the experts say”, we thought it would be great to get your thoughts too.

To get featured, all you need to do is pick the blog, or blogs, that you want to be included in, follow the link and answer a couple of questions.  Leave us your website URL and Twitter/LinkedIn handle and we’ll drop a nice backlink into the blog for you and mention you in our social promotion.

We’re looking forward to you sharing your knowledge with our audience. Don’t be shy.

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Construction Marketing: When’s The Best Time To Send An Email?

By Rich Newsome on 14 Nov 2019, 11:32:14

It only takes one contractor to specify your products. But what is it that makes them choose your company? The chances are, these decisions will be based on reputation and presence.

A good reputation is something that we all strive for, but presence requires a few strategies to ensure that you stay at the forefront of your contractor’s minds.

One of the best ways to establish presence is through your regular content marketing efforts, and how these efforts feed into your social media and email campaigns.

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SEO In Construction Marketing: Meta Titles And Meta Descriptions

By Olivia Atkinson on 13 Nov 2019, 17:20:46

When it comes to optimising your site for search there are a number of things you can do, including keywords, image optimisation and much more.

One of the things that can directly affect click through rates are meta titles and meta descriptions.

Topics: SEO
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SEO In Construction Marketing: The Importance Of Analytics

By Olivia Atkinson on 8 Nov 2019, 09:49:19

Data and analytics are the key to making sure you’re continuously improving your marketing tactics. You might be familiar with seeing your data presented in the form of a monthly report.

Google analytics (GA) is a free tool that every single company should be using to track performance of their companies website.

You may check it daily, weekly, monthly or even yearly. Ideally you need to be checking it at least once a week in case any problems arise.

Topics: SEO
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6 Email Newsletter Best Practices For Your Building Products Brand

By Rich Newsome on 7 Nov 2019, 17:02:32

Email newsletters are one of the best ways to stay on top of your architects, contractors and specifiers’ minds.

However, getting it right requires thought and strategy. Follow some of these top tips that we apply to our clients to make sure that their newsletters are relevant and read-worthy.

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8 Email Mistakes To Avoid For Your Building Products Brand

By Rich Newsome on 1 Nov 2019, 12:29:39

Active email accounts are expected to hit 5.6 billion by the end of 2019, so it’s no wonder that email continues to stand out as the number one sales and marketing resource.

Considering its popularity, I’m sure architects, contractors and specifiers are experiencing a fair bit of noise in their inboxes, too. Therefore, the need to stand out is imperative.

So, how do we stand out?

For starters, avoid making the following mistakes which are sure-fire ways to ensure your emails end up in the spam folder.

 

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Tales From The Oldskool Salesman: Embracing Change

By Will Morris on 30 Oct 2019, 16:22:22

It was Autumn 2016. I was sat outside my CEO’s office awaiting the annual meeting to discuss next year’s targets.

All these thoughts were running through my head:

“Will we have new products?”

“Will I be able to hire the two new guys needed for my Sales team?”

“Have we achieved enough this financial year?”

 

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SEO In Construction Marketing: Monthly Reports

By Olivia Atkinson on 28 Oct 2019, 10:19:26

If you already work with an agency of sorts you’ll probably be familiar with monthly reports. It’s a report you receive at the start of every month reflecting on the data from the previous month.

Monthly reports can include data such as traffic, page views, social media stats, engagement, rankings, domain authority, visibility, enquiries, PR, what’s been actioned that month and what’s to be actioned next month.

Topics: SEO
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SEO In Construction Marketing: Link Building

By Olivia Atkinson on 23 Oct 2019, 12:20:45

Link building can and should be a vital part of your SEO marketing tactics for your building products brand. You may have been link building without realising the benefits it can have, or may not have a clue what it is or why it’s done.

This blog will explore the basics of link building and how it can benefit your marketing tactics when creating content.

Topics: SEO
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Email & Social Media For Your Building Products Brand

By Rich Newsome on 22 Oct 2019, 16:56:00

I’m sure there have been times where you’ve thought, ‘social media or email marketing: which is better for my building products brand?’

Rather than arguing over which one is better, let’s look at how we can integrate email marketing and social media for a better customer experience.

Digital marketing is most successful when you adopt a holistic view as it helps you to build a brand image.

And we can’t stress enough the importance of presence. Being present in as many places as possible will ensure that your journey to success is easier, and you’ll be at the front of your architects and specifiers’ minds.

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SEO In Construction Marketing: How To Create Content

By Olivia Atkinson on 18 Oct 2019, 09:40:26

A big part of ensuring your website is optimised for search is the content you provide. Creating content gives your building products company the opportunity to become a thought leader in your specific sector.

This is not something you do once and its done but you continue doing to ensure Google is constantly recognising you as the expert on a specific topic/product/service.

SEO content is any content created with the goal of attracting search engine traffic.

Topics: SEO
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