Ranked: UK’s Top 51 Architecture Magazines  - 2019

By Leigh Simpson on 05-Jul-2019 11:45:00

The latest edition of the Insynth Digital Construction Media Guide – Architecture Edition has ranked and named the UK’s top 51 architectural magazines for 2019.

Using a proprietary algorithm, Insynth has ranked over 50 titles based upon circulation, social media following, domain authority, spam scores and other factors, to produce an independent and objective picture of which titles are most likely to support SEO and PR activity.

The guide is written to assist construction marketing professionals understand the effectiveness of various to their marketing communication plans, PR activity and online marketing strategy.  It’s also a valuable tool when negotiating rates.

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Social Media: 50 Best Hashtags For Construction Marketing

By Olivia Atkinson on 04-Jul-2019 17:14:45

Using hashtags in construction marketing is a brilliant way of extending your reach and connecting with a wider audience on social media.

Insynth have been looking at ways to use hashtags and mentions in a post to fully optimise your content for social media platforms.

Read on to find out which hashtags are the best to use for construction marketing and building products promotion on social media.

 

Topics: Social Media
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What Is Really Happening to Your Marketing Content?

By Luke Monterosso on 04-Jul-2019 12:57:12

According to The State of Sales Enablement, 90% of marketing content goes unused by sales. Reps are often unhappy with what marketing is producing and create 40% of all enterprise content themselves.

Not only does this leave less time for sales teams to sell but also its wasting time and resources (through duplicated or unused content) in often an over-strained marketing department.

This issue frequently goes undetected, according to the same report the perception is that marketing creates 80% of content whereas, in reality, that figure is more like 30%. The remaining 70% is created by sales (40%), engineering (10%), services (10%) and other (10%).

Topics: Inbound Sales
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Generating The Best Content Ideas For Your Building Products Company

By Rich Newsome on 03-Jul-2019 10:23:58

You can’t (and shouldn’t be expected to) pluck ideas out of thin air. This expectation would be both unobtainable and unrealistic. That’s why you need to consider a way in which you can generate ideas that work for the benefit of you and your team.

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Why Use Sales Enablement for Your Building Product Brand?

By Luke Monterosso on 27-Jun-2019 15:53:55

What if everybody on your sales team understood the needs of your customer, the problems they face and how your company solves them? Better yet, what if they loved your solution, shared your vision and immersed themselves within your sector?

How do you bridge the gap between this idealistic view and reality? You need to support your sales team with processes, you need content, training and technology. How do you get these things?

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The Art Of Storytelling for your Building Products Company

By Rich Newsome on 25-Jun-2019 17:29:17

What Can You Expect From This Blog?

At this stage, you should understand what content is and how to implement a framework for content creation.

You have your blog titles and a time-frame in which to distribute them. Now, you’re tasked with actually writing the content itself. 

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Planning A Framework For Content Creation In 6 Steps

By Rich Newsome on 20-Jun-2019 12:45:47

Let’s say you’re at the start of your journey when it comes to content creation and you’re wondering where to begin.

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Social Media: What Drives Sharing Of Online Digital Content?

By Olivia Atkinson on 19-Jun-2019 17:10:31

There are many social media tips, tricks and tactics to ensure your content gets shared and eventually goes ‘viral’. Through producing content for social media, its ultimately every businesses goal for that content to be seen by as many people as possible.

Other than paying for exposure through paid ads or magazine and directories, the only other way your content will get shared is if it’s great.

What one person might perceive as great might be boring and un-engaging to another. This is why we’re going to take a deeper look into the reasons behind why people share content.

Topics: Social Media
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What Is Sales Enablement?

By Luke Monterosso on 19-Jun-2019 12:47:16

Over the last few years sales enablement as a business buzzword has taken off. We take a deeper dive into the definition, whether it's here to stay and what it means for your business.

Building product companies with sales enablement in place have benefited from higher win rates, larger deal sizes and faster sales cycles. In an environment where project delays can be inevitable, organisations with sales enablement in place have a much more predictable sales cycle.

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Top Social Media Marketing Strategies for Building Product Brands

By Olivia Atkinson on 13-Jun-2019 17:15:56

When it comes to using social media for construction marketing there are few tips on how to ensure you're doing it right. 

Social media is not a phase, it's here to stay so make sure you know how to get the most out of it with these marketing strategies for building product companies.

Topics: Social Media
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What Is Content Marketing In The Building Products Industry?

By Rich Newsome on 12-Jun-2019 15:45:07

Would you like to learn more about content creation and how it relates to your building products brand?

Read on to find out:

  • The fundamentals of content creation for your building products brand
  • The different types of content creation you could (and should) be making
  • Which agricultural and construction brand paved the way for content marketing back in the 1800s 
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Are Your Building Product Leads Sales Ready?

By Luke Monterosso on 11-Jun-2019 14:21:51

While getting inbound leads through your website might be the easy part, assessing whether they are ready for a sales conversation can be trickier.

Mastering this will help you waste less time with poor fit prospects or annoying those who are not yet sales ready.

Before beginning this process, it is important to recognise the stages of your customer journey. This will help with identifying prospects who are ready to buy and those who may need more help or nurturing.

Once you’ve identified a number of good fit leads, you can begin the sales qualification process by taking a look at your prospect’s level of engagement with your website and marketing content.

Topics: Inbound Sales
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