Getting Your Keyword Strategy Right

By Leigh Simpson on 13-Mar-2019 12:15:00

To generate website traffic, you need people to visit your site. To get them to come, you need to understand what they’re looking for, what phrases they’re using and what type of content would best fit their needs.

Fundamentally, a keyword strategy is needed in any successful building product company's content marketing plan. Let’s explore what keyword strategy is and how it complements keyword research.

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What Is a Secure Socket Layer and Why Should You Care?

By Luke Monterosso on 12-Mar-2019 11:40:27

Secure Socket Layer can be shortened to SSL.

When a web browser contacts your secured website, the SSL certificate enables an encrypted connection. It’s kind of like sealing a letter in an envelope before sending it through the mail.

Without SSL encryption any computer could intercept the transmission from your browser to the server.

This includes the transmission of credit card numbers, usernames and passwords, and other sensitive information.

29% of Building Product websites were not secured with an SSL certificate – (The State of Building Product Digital Marketing, 2019)

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Overcoming Your Fear Of Cold Calling

By Luke Monterosso on 11-Mar-2019 09:34:00

Fear is one of the most common reasons people procrastinate on taking action towards their goals. Psychologists like to say that fear means False, Experiences, Appearing, Real. We want to provide you with actionable steps to help you in the process of overcoming your fear of cold calling. 

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Automate And Humanise Your Construction Marketing

By Leigh Simpson on 07-Mar-2019 15:39:44

 

A recent report from ‪chiefmartec.com found that there was a 27% increase in the number of marketing technology solutions available in 2018. 

While the fear is that the increasing use of technology in sales and marketing will depersonalise the customer experience, the reverse is actually true if these systems and techniques are used correctly.

So, how can technology be utilised to give you more time with customers and improve their experience with your brand?

Topics: CRM Technology
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The Good, The Bad and The Ugly – My Pipeline Generation Bootcamp Experience

By Luke Monterosso on 06-Mar-2019 10:06:00

I jumped into 8 weeks of sales training with Mr Dan Tyre, HubSpot’s first sales executive of the now multi-billion-pound company, serial investor and co-author the ‘Inbound Organization’. If anyone was going to dispel the common preconception that top salespeople are born with certain personality traits and sales can’t be taught – this was the right person for the job.

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Your Futurebuild 2019 Tradeshow Checklist

By Luke Monterosso on 04-Mar-2019 09:19:10

Attracting over 26,000 visitors and 500 exhibitors, Futurebuild 2019 in London is a much-anticipated event for the construction industry.

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New Construction Marketing Resources Available

By Leigh Simpson on 28-Feb-2019 09:17:05

All to often we could do with some help in getting out sales and marketing strategies right, or just improving them a little.

So, we thought it would be helpful to provide a library of useful guides, reports, cheat sheets and our research for you to access whenever you need it.

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Content Marketing Tips For Building Materials – Part 2

By Olivia Atkinson on 27-Feb-2019 16:28:03

Part one discovered the importance of strong storytelling, communication and how a good online presence is imperative for the building materials sector.

Part two focuses the importance of SEO, old content, relationships, reviews and analytics.

Content marketing consists of a variety of methods to ensure you’re attracting prospective clients, combining these tips should represent your company as the thought leader in your specific sector.

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Content Marketing Tips For Building Materials - Part 1

By Olivia Atkinson on 26-Feb-2019 12:25:32

Using content marketing for your building products brand is about educating your prospects so they can make informed decisions, rather than directly selling. The correct use of content marketing will position your company as an expert in your sector, building awareness for your business.

Building product companies can begin to implement content marketing with the following marketing tips.

In part two 5 more essential tips for successful content marketing are revealed and how they apply to the building products sector.

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A 10 Step Guide To Writing Great Case Studies

By Olivia Atkinson on 22-Feb-2019 09:41:59

Case studies create credibility for your business, providing specifiers with social proof that your solution is a good fit for their current or next project. Think of a case study as an expansion of a testimonial.

But, with only 46% of building product websites including case studies, it is evident that they are under utilised.  

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The Tech You Need To Supercharge Your Construction Marketing Strategy

By Abby Buchan-Howard on 13-Feb-2019 17:06:10

With digital and smart technologies changing that we live our lives, the construction industry is set to experience some swift changes in order to adapt to the way that buyers are now researching and making purchase decisions.

To keep up with the trends set to sweep the building products industry, your construction marketing strategy should encompass several key elements that are changing the way that prospects are converted into customers.  

Read on to find out more...

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Tech Stack Essentials For Construction Marketing

By Olivia Atkinson on 08-Feb-2019 09:07:01

The building products industry is renowned for being traditional when it comes to marketing and not getting on board with new technologies. This makes it ideal for you to get ahead of the curve and start implicating these tools today.

A well performing marketing stack will improve communication, efficiency, productivity and increase the knowledge you have on your customers. Allowing you to target and nurture your leads with the right content at the right time, ensuring you are providing the best service in your sector.

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