Insights | Inbound Marketing Blog

Social Media and Marketing: Using YouTube for Construction Marketing

13-Jul-2018 10:04:47 / by Abby Buchan-Howard posted in Blogging, Construction Inbound Marketing, Construction Marketing Strategy, Social Media

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YouTube is a video sharing website owned by Google. It is designed to allow users to post and view video footage and subscribe to creators whose content they are most keen to stay up to date with. It is quickly becoming a key tool to have in your marketing arsenal and for  , this is hugely important to success online.

 

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Social Media And Marketing: Using LinkedIn For Construction Marketing

12-Jul-2018 15:41:47 / by Charlotte McCormac posted in Marketing Strategy, Social Media

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Compared to other social media platforms, LinkedIn is more of an editorial and publishing focused channel.

As the most professional social media platform, LinkedIn is the ideal place to share construction academia and articles to stay up to date with industry topics and engage in conversation with other building product sellers and users.

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Social Media and Marketing: Using Pinterest For Construction Marketing

12-Jul-2018 13:51:35 / by Charlotte McCormac posted in Construction Marketing, Social Media

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Pinterest is a platform for finding and providing inspiration, particularly for potential purchasers. 

Ideal for building products companies who can showcase the practicality of their products in images and graphics, Pinterest is a highly visual platform.  If you’ve got eye-catching, original photographs of your construction materials, Pinterest is the place to upload and share them.  Remember, people are highly visual, and photos are the most effective means of remembering products.

While Pinterest isn’t one of the most widely used social media platforms, it is up there with the most popular platforms for product research.  93% of Pinterest users are active on the site for purchase research, and over two thirds of users have discovered new brands using the site.

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Social Media and Marketing: Using Instagram For Construction Marketing

12-Jul-2018 10:54:39 / by Abby Buchan-Howard posted in Construction Marketing, Blogging, Construction Marketing Strategy, Social Media

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Instagram, owned by Facebook, is a photo-sharing social media platform that allows users to post photographs and videos and instantly repost them across multiple channels at the same time. For construction marketing, Instagram is a key social media tool that can be extensively utilised for the purpose of content production and marketing.

 

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Social Media And Marketing: Using Facebook For Construction Marketing

11-Jul-2018 16:34:02 / by Charlotte McCormac posted in Construction Marketing Strategy, Social Media

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Facebook is the most popular, widely-used social media channel.  Pretty much everyone uses it, from your boss, to your grandma.  By using Facebook to share your company’s product and service details, you can access a huge market, creating a community around your building products business.

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Social Media and Marketing: Using Hashtags and Mentions for Construction Marketing

11-Jul-2018 14:34:00 / by Abby Buchan-Howard posted in Content Marketing, Blogging, Construction Marketing Strategy, Social Media

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The use of hashtags and mentions on social media is an old concept constantly being made new. Every year more and more sites make them a key feature of the user experience revolutionising the ways in which businesses on social platforms can reach out to potential clients.

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Social Media and Marketing: Guide To The Key Social Media Channels For Construction Marketing

11-Jul-2018 11:50:18 / by Charlotte McCormac posted in Construction Marketing Strategy, Social Media

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There are 4.021 billion internet users in the world.  3.196 billion of these are social media users, and more are joining social media platforms every day.  This is where your future customers are waiting for you, so make the most of social media for your building products company.

But a building products social profile is only worthwhile if you give people a reason to follow or connect with you.

You’ll need to constantly update your social media channels with fresh content if you what to continuously reach prospects and hold their interest in your construction business.  Social media marketing requires constant upkeep and effort.

Having said that, this guide will give you all the important tips to manage your social media accounts as efficiently and easily as possible.

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Social Media and Marketing: Using Twitter for Construction Marketing

10-Jul-2018 13:33:59 / by Abby Buchan-Howard posted in Construction Marketing, Social Media

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Twitter, a social media platform designed with the intention of becoming a universal SMS service for its users, has become a key marketing tool being employed by businesses across the world. In the last eight years, Twitter’s subscribed user count increased to over three hundred and thirty million, making it a critical place for businesses to meet and connect with potential customers.

As of January 2018, Twitter was boasting 336 million members. The average Tweeter posts new material up to five times every day. In one twenty-four-hour period that means that there is over half a million new Tweets being posted online. For construction marketers, using Twitter in a way that allows them to stand out in all of this noise is quickly becoming a key issue that companies need to address.

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Winning The Battle For Hearts And Minds, Not Just Clicks And Ranks

07-Jul-2018 14:45:00 / by Leigh Simpson posted in Content Marketing, Inbound Sales, Construction Marketing Strategy, Social Media

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With new technology appearing increasingly frequently, promising to disrupt traditional methods of sales and marketing and make business success a breeze, it’s easy to be tempted to throw the baby out with the bathwater and overlook some of the main principles of growing your business.

No matter how you deliver your message and what methods you use, it’s important to remember to use technology to support your sales and construction marketing strategies, not replace them.

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Construction Marketing News: Specialist Creative Writer Joins The Insynth Content Team

06-Jul-2018 12:57:30 / by Abby Buchan-Howard posted in Content Marketing, Blogging, Construction Marketing News

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To support their mission to use storytelling and bring more colour to the world of construction marketing, Insynth has recruited a published creative writer to their growing content team.

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