Pinterest is a platform for finding and providing inspiration, particularly for potential purchasers.
Ideal for building products companies who can showcase the practicality of their products in images and graphics, Pinterest is a highly visual platform. If you’ve got eye-catching, original photographs of your construction materials, Pinterest is the place to upload and share them. Remember, people are highly visual, and photos are the most effective means of remembering products.
While Pinterest isn’t one of the most widely used social media platforms, it is up there with the most popular platforms for product research. 93% of Pinterest users are active on the site for purchase research, and over two thirds of users have discovered new brands using the site.