Louise Urquhart

Louise Urquhart

As Head of Design here at Insynth, Louise understands how to expertly create lead-generation websites that cater to the needs of the modern building product specifier.

Recent posts by Louise Urquhart

4 min read

Website Redesign: What To Look For In An Agency

By Louise Urquhart on 07-May-2021 08:00:00

There’s no two ways about it: redesigning your website is an investment in money and time.

Sadly, however, many building product businesses focus too heavily on budget without taking the time to properly research and find an agency that’s a good fit.

And, in many ways, that’s understandable. Designing and building a website is seen as a bit of a dark art, conjuring up images of nerdy minions tapping coding language into a system that somehow translates into a visual masterpiece.

But, if you don’t take the time to properly research your web design team, you will sadly end up like the poor old lady down the road who constantly gets ripped off by her dodgy MOT centre.

In this post, we aim to simplify your research process, outlining the four critical things you should look out for in your web design agency if you want your website to work hard for your building product business.

Read on…

Topics: Website Design
5 min read

6 Steps For A Successful Building Product Website Design

By Louise Urquhart on 08-Apr-2021 05:30:00

“You guys are great, but your website’s shocking.”

Many building product manufacturers come to us having experienced this feedback from their Customers. You’ve spent years building up a positive reputation within your space, but your website hasn’t been changed since the 90s and it’s in need of some serious TLC. In short, it’s letting you down. It’s stopping you from winning those bigger and better projects.

A website redesign isn’t a simple process. It’s an investment in your time and your money. So, before parting ways with your hard-earned cash, we’ve put together 6 design essentials that your building product website needs in order to thrive.

Similarly, if you’ve recently undergone a website re-design but it’s not quite generating that ROI, use this post as a checklist to see if it’s ticking all the boxes.

Read on…

Topics: Construction Marketing Website Design
6 min read

Design Essentials for a Building Product Website

By Louise Urquhart on 26-Mar-2021 10:42:07

Website design is a multi-layered process with so many different elements to consider. A website needs to be aesthetically pleasing enough to engage the User, while also representing the Company brand and delivering the information it needs to in a clear and concise way.

Simple, right?

So how do you ensure your potential Customers or Clients gravitate towards your website rather than passing it over for one of your Competitors?

There are a number of key elements which consciously or subconsciously affect a User’s first impression of your site.

And boy is that first impression important, with Users on average taking a mere 50 milliseconds to form an opinion of your site.

Here are a few ways in which you can begin to create a website that people want to engage with.

Topics: Website Design
7 min read

6 Tips For Your Building Product Brand’s Website Redesign

By Louise Urquhart on 11-Mar-2021 15:20:51

Creating a new website isn’t just a case of designing something that looks good. It should be a strategic process that takes into account your building product brand and Value Proposition at every stage.

Having a poor website which creates a bad User experience and doesn’t serve your Customer’s needs can negatively impact your Company sales and de-value your brand.

Here are some aspects you should take into consideration when going through a website redesign.

Topics: Website Design
5 min read

8 [Design] Mistakes You're Making With Your Building Product Website

By Louise Urquhart on 26-Feb-2021 08:42:06

Having a unique, compelling and well-optimised website for your building product company isn’t an option anymore. Like all of your other business assets, it needs to pull its weight and, ultimately, it needs to pull in sales.

One of the biggest tell-tale signs as to whether you have a compelling website is its bounce rate. Anything over 60%, according to PerzonSEO, means that people aren’t sticking around long enough to view your online offering. Additionally, a poor number of inbound enquiries (form submissions, technical downloads) will, too, provide insight as to how effective your website is as a sales tool.

So, where are building product businesses going wrong? It this post, we identify 8 possible reasons as to why your website isn’t pulling its weight.

Read on….

Topics: Website Design