--- title: The Construction Marketing Blog for Building Product Brands | Emma Gibbons description: Emma is a content writer at Insynth. She has experience in SEO and backlinking that helps her to deliver well-researched content that reaches her client's goals. --- X We're Hiring.. - **Loading Jobs...** [![New-Insynth-Logo-insynth-marketing-construction-marketing-inbound](https://www.insynth.co.uk/hs-fs/hubfs/New-Insynth-Logo-wh-text.png?width=521&height=482&name=New-Insynth-Logo-wh-text.png) ![Insynth Construction marketing Agency's Logo](https://www.insynth.co.uk/hs-fs/hubfs/2021%20Branding/Insynth%20New%20Logo.png?width=200&height=185&name=Insynth%20New%20Logo.png)](https://www.insynth.co.uk/) - Services - [CRM Strategy and Consultancy](https://www.insynth.co.uk/en/strategy-and-consultancy-for-building-product-manufacturers) - [HubSpot Consultancy](https://www.insynth.co.uk/hubspot-services-construction-industry) - [HubSpot Website Development](https://www.insynth.co.uk/building-products-website-design) - [Resources](https://www.insynth.co.uk/construction-marketing-resources) - [Results](https://www.insynth.co.uk/construction-marketing-case-studies) - [About](https://www.insynth.co.uk/about-us) - [Insynth News](https://www.insynth.co.uk/news) - [Careers](https://www.insynth.co.uk/en/careers-at-insynth) - [Blog](https://www.insynth.co.uk/blog) - [Contact](https://www.insynth.co.uk/contact-insynth) ![Emma Gibbons](https://via.placeholder.com/100x100.jpg/e0e7ee) ### Emma Gibbons Emma is a content writer at Insynth. She has experience in SEO and backlinking that helps her to deliver well-researched content that reaches her client's goals. #### Recent posts by Emma Gibbons ###### 4 min read ## [Marketing To Architects: Technical Content](https://www.insynth.co.uk/blog/marketing-to-architects-technical-content) By [Emma Gibbons](https://www.insynth.co.uk/blog/author/emma-gibbons) on 21-Sep-2023 15:33:28 [![](https://www.insynth.co.uk/hubfs/Copy%20of%20The%20Basics%20Of%20Backlinking%20Header%20%281%29.png)](https://www.insynth.co.uk/blog/marketing-to-architects-technical-content) In the built environment, technical content serves as the backbone of every new project, so understanding the sources architects turn to for this information is crucial for your marketing strategy. ###### Topics: [Content Marketing](https://www.insynth.co.uk/blog/topic/content-marketing) [Inbound Marketing](https://www.insynth.co.uk/blog/topic/inbound-marketing) [Marketing Strategy](https://www.insynth.co.uk/blog/topic/marketing-strategy) ###### 5 min read ## [Marketing To Architects:  Preferred Channels](https://www.insynth.co.uk/blog/marketing-architects-preferred-media-communication-channels) By [Emma Gibbons](https://www.insynth.co.uk/blog/author/emma-gibbons) on 08-Aug-2023 15:20:52 [![](https://www.insynth.co.uk/hubfs/architects%20preferred%20media%20channels%20header-1.jpg)](https://www.insynth.co.uk/blog/marketing-architects-preferred-media-communication-channels) As a building product company, it’s important to know which channels architects prefer, so you can make sure your content shows up in the right places.  If you’re aiming to [capture an architect’s attention](https://www.insynth.co.uk/blog/what-motivates-architects), this could be different to the channel you use to target other members of the construction industry. ###### Topics: [Content Marketing](https://www.insynth.co.uk/blog/topic/content-marketing) [Inbound Marketing](https://www.insynth.co.uk/blog/topic/inbound-marketing) [Marketing Strategy](https://www.insynth.co.uk/blog/topic/marketing-strategy) ###### 5 min read ## [Marketing To Architects: The Persona](https://www.insynth.co.uk/blog/marketing-to-architects-how-to-break-into-persona-of-architect) By [Emma Gibbons](https://www.insynth.co.uk/blog/author/emma-gibbons) on 01-Aug-2023 16:22:11 [![](https://www.insynth.co.uk/hubfs/Copy%20of%20The%20Basics%20Of%20Backlinking%20Header.png)](https://www.insynth.co.uk/blog/marketing-to-architects-how-to-break-into-persona-of-architect) How does an architect think? Unless you undergo seven years of intensive training, it's hard to understand fully.  Marketing to Architects is a challenge because of this. Their persona is complex - technical, analytical, and creative. Drawn to self-expression but restrained by regulations and limitations. Also, architects are exacting and have high standards for their suppliers. They are constantly under time pressure, and the easier you can make their life, the better. Understanding their point of view is crucial to marketing to them.   ###### Topics: [Content Marketing](https://www.insynth.co.uk/blog/topic/content-marketing) [Inbound Marketing](https://www.insynth.co.uk/blog/topic/inbound-marketing) [Marketing Strategy](https://www.insynth.co.uk/blog/topic/marketing-strategy) ###### 5 min read ## [The Basics Of Backlinking](https://www.insynth.co.uk/blog/the-basics-of-backlinking) By [Emma Gibbons](https://www.insynth.co.uk/blog/author/emma-gibbons) on 23-Mar-2023 11:00:00 [![](https://www.insynth.co.uk/hubfs/The%20Basics%20Of%20Backlinking%20Header%20%281%29.gif)](https://www.insynth.co.uk/blog/the-basics-of-backlinking) Confused about backlinks, how they are curated and why they are useful? Backlinks are a key component of SEO and can help your website to rank higher in search engine results pages (SERPs). ###### Topics: [SEO](https://www.insynth.co.uk/blog/topic/seo) [All posts](https://www.insynth.co.uk/blog/all) ##### About Insynth About Insynth Insynth Marketing is a HubSpot certified construction marketing agency. We deploy the latest inbound marketing techniques to help building product manufacturers to generate predictable flows of leads, customers, and specifications in this era of digital transformation.   [![platinum-badge-color (2)](https://www.insynth.co.uk/hs-fs/hubfs/platinum-badge-color%20(2).png?width=100&name=platinum-badge-color%20(2).png)](https://ecosystem.hubspot.com/marketplace/solutions/insynth-marketing-ltd)              ##### Useful Links Useful Links - [Services](https://www.insynth.co.uk/construction-marketing-services) - [Resources](https://www.insynth.co.uk/construction-marketing-resources) - [Case Studies](https://www.insynth.co.uk/construction-marketing-case-studies) - [About](https://www.insynth.co.uk/about-us) ##### Latest Blog Latest Blog ###### [Marketing To Architects: Technical Content](https://www.insynth.co.uk/blog/marketing-to-architects-technical-content) In the built environment, technical content serves as the backbone of every new project, so... ##### Contact Contact +44 1952 897 097 [hello@insynth.co.uk](mailto:info@insynth.co.uk) Insynth Marketing Ltd The Mansions Shifnal Shropshire  TF11 8BB United Kingdom      [![New-Insynth-white-Logo-Landscape](https://www.insynth.co.uk/hs-fs/hubfs/New-Insynth-white-Logo-Landscape.png?width=200&height=65&name=New-Insynth-white-Logo-Landscape.png "New-Insynth-white-Logo-Landscape")](https://www.insynth.co.uk/) Copyright © 2020 Insynth Marketing Ltd. ![](https://dc.ads.linkedin.com/collect/?pid=206356&fmt=gif)