About Us

Our History

We have construction in our DNA

Insynth was founded when CEO, Leigh Simpson attended INBOUND 17 in Boston. It was there that he realised that he’d been unknowingly applying Inbound marketing principals within his own businesses for decades.

Leigh came to understand that the UK was years behind America when it came to this approach, so he returned to start Europes first construction marketing agency tailored to Inbound Marketing... And thus, Insynth was born.

Owning a successful building product business, Leigh implemented the Inbound methodology within his own brand and saw incredible results, through the application of content marketing and a customer-focused approach.

His brand became market leaders and have stayed there ever since.

A Building Product Heritage

Having a building product heritage has given us an unparalleled understanding and empathy towards the challenges building product manufacturers face today.

This essence is embodied within our brand and culture: a completely genuine and authentic service for building product brands who want to grow their business through Inbound marketing.

Our Approach

A Human Approach to Data

We have developed a pragmatic, and transparent approach to delivering results.

The Predictable Growth Programme

PGP allows us to take a surgical approach to construction marketing and through the process, we're able to diagnose the root cause behind sluggish growth and inefficient conversion paths in your business to then prescribe the right medicine.

Through our approach, we are able to create human and organic solutions to your growth challenges - the kind of solutions specifiers are searching for.

We then leverage the latest marketing techniques such as inbound marketing and cutting edge software such as HubSpot to generate a predictable flow of leads, specifications, and customers for building product brands in an unpredictable time.

Why Inbound Works For Building Product Brands

Let's Talk About Grenfell

Post Grenfell the attitude around specification has become more stringent and cautious, with legislators and specifiers alike demanding greater reassurance about the performance, safety and provenance from the materials that are being used. 

Until the tragic events of June 2017 unfolded, it could be argued that construction was becoming far too price-driven to make projects commercially viable for contractors, especially those who openly tendered sub cost and then aggressively tried to value engineer specification to ‘liberate’ margin.

Post-Grenfell, we hope that a new era of responsible construction has taken root, in theory, specification selling should be far more valuable and rewarding for manufacturers in the future and this is the reason why CPAs' Marketing Itegreity Group has created the CCPI.

Grenfell has affected the trust between the end consumer and the construction industry, not to mention the trust between building product brands and specifiers. The best way to regain and maintain trust between you and specifiers is through the organic and unambiguous nature of inbound marketing. 

Our Values