Rich Newsome

Rich Newsome

Rich is a Digital Content Marketer with Insynth Marketing Ltd. He brings with him a passion for creating engaging content and building strong client relationships.

Recent posts by Rich Newsome

4 min read

3 Reasons Why You aren't Generating Leads Through Blogging

By Rich Newsome on 19-Nov-2020 17:08:57

Blogging advocates will tell you that writing blogs will significantly increase traffic to your website. Blogging advocates will also tell you that some of that traffic may even convert into leads.

As a blogging advocate myself, I agree with the above statements…

…However, I understand it’s going to take a little bit more explaining to convince some of you blogging pessimists out there that blogging isn’t anything more than a painful waste of time.

For those of you that have tried blogging for your building products company and failed to see results, this post is for you.

In fact, if you’ve never blogged before but thinking about trying it, I’m sure this post will appeal to you, too.

Here are 3 reasons why blogging isn’t generating leads for your building products business.

Topics: Content Marketing Construction Marketing Strategy
5 min read

The Painful Truth About Blogging

By Rich Newsome on 13-Nov-2020 11:12:35

...For your building products brand

Blogs… do I need them? What is their function? Can they increase my specifications? I don’t get it…

According to HubSpot, marketers who prioritise blogging efforts are 13x more likely to see positive ROI.

But, when we speak to MDs and Sales professionals, we often get asked... why should we blog?

There are a lot of misconceptions around blogging, and when done incorrectly, they can, frankly, be a waste of time, producing very little in the way of tangible results.

So, in this post, we aim to uncover:

  • The purpose of a blog post
  • What they are (and most importantly, what they’re not)
  • Whether you should consider them
  • How you can get the most out of them

Read on to find out more…

Topics: Content Marketing Blogging
3 min read

Choosing a Marketing Agency: Essential Questions To Ask Your Team

By Rich Newsome on 06-Nov-2020 09:51:22

Does your construction business need to increase its online visibility? Want to achieve more sales leads? Need a re-brand?

If you’ve been asking any (or all) of the above questions, chances are you’ve considered outsourcing a digital marketing agency.

But, with so many agencies to choose from, it’s not a decision that should be taken lightly, particularly in such uncertain times.

So, before making the decision to outsource, it’s crucial that you lay the foundations for a successful partnership… and this means asking yourself and your team some key questions before embarking on the decision-making process.

Read on to find out more…

Topics: Construction Inbound Marketing Construction Marketing Strategy
4 min read

How To Choose A Marketing Agency For Your Building Products Business

By Rich Newsome on 30-Oct-2020 10:01:59

If you’re looking to improve the digital presence of your building product or construction business, you will have undoubtedly thought about hiring an agency.

Choosing the correct agency for your business, however, can be a daunting task.

In this post, we offer some top considerations if you’re looking to outsource your building product business’ marketing.

Topics: Construction Marketing Construction Marketing Strategy
4 min read

5 Steps To Choosing A Marketing Agency

By Rich Newsome on 22-Oct-2020 07:47:44

Aligning your sales and marketing strategy has never been more appropriate, particularly in such testing times. As we see more and more businesses within building products and constriction investing in marketing, we’ve put together a series of articles to help you make the best choice for your business, if you're considering outsourcing.

According to a post by beanstalk, businesses typically spend anywhere between 5-20% of their annual revenue on sales and marketing. That’s a significant investment for any business, particularly if you’re just ‘testing the waters’ of digital marketing.

In this post, I’ve identified 5 steps to agency success, to ensure you choose the right one for your business.

Topics: Construction Marketing Construction Marketing Strategy development
4 min read

The One Thing Your Email Marketing Campaign is Missing

By Rich Newsome on 02-Oct-2020 08:22:09

Engaging your prospects with email marketing is a great way to build relationships, stay relevant and communicate important thoughts and insights on the things that matter to them.

And when you consider that over 269 billion emails sent and received on a daily basis, it’s definitely something you should consider investing in for your building products and construction company.

However, it’s not just a case of drafting some copy and hitting ‘send’. In fact, a successful email marketing campaign will encompass a variety of tried and tested techniques.

But, today, we will be exploring the one thing that all-too-often gets neglected during your email marketing campaign:

Your landing page.

Topics: Email Marketing
4 min read

Live @Inbound 2020: 10 Strategies to 10x Leads from your B2B Blog

By Rich Newsome on 22-Sep-2020 20:12:07

Led by Chief Executive Officer at Stratabeat Inc, Tom Shapiro, we explore why so many B2B blog posts just aren’t performing – and what you can do to maximise your blog’s potential.

You can connect with Tom via Linkedin here: https://www.linkedin.com/in/tomshapiro/

Topics: Content Marketing Inbound2020
3 min read

Email Stats for 2020: The Ultimate List

By Rich Newsome on 17-Sep-2020 13:39:12

To celebrate the release of our latest eBook, The Construction Marketer’s Guide to Email Marketing, I’m sharing some top email stats from this year…

…To prove exactly why email is one of the most effective marketing channels.

If you feel that your construction business’ email marketing strategy is under-utilised (or even under-valued) then these stats might be just what your organisation needs to step up their email marketing game.

Read on to find out more!

Topics: Content Marketing Email Marketing
13 min read

The Ultimate Guide to Digital CPDs for your Building Product

By Rich Newsome on 11-Sep-2020 11:05:40

Over the past few weeks, we’ve blogged extensively about the digitisation of your CPD sessions.

In this guide, we aim to tie everything together, outlining:

And some handy tips along the way.

Read on!

Topics: Construction Marketing Strategy cpd