Rich Newsome

Rich Newsome

Rich is a Digital Content Marketer with Insynth Marketing Ltd. He brings with him a passion for creating engaging content and building strong client relationships.

Recent posts by Rich Newsome

4 min read

6 Tips for An Effective Building Product CPD

By Rich Newsome on 05-Aug-2020 10:24:30

Maybe you’ve decided to digitise your building product CPD; or maybe you want to create a fresh, new CPD from scratch.

Whatever your aims, you need to ensure that your end-result helps to develop your relationships, establishes thought leadership, and perhaps even leads to specification.

To increase your chances of the above happening, there are some key rules you can follow.

Read on to find out more.

Topics: Construction Marketing Strategy cpd
3 min read

Effective Formats for Building Product CPD Presentations

By Rich Newsome on 29-Jul-2020 14:51:30

It’s widely known that, for architects and design professionals, CPD is a vital part of career development. Many professional institutes (such as RIBA CIOB, RICS, RTPI, CIAT, ICE, IStructE) now require members to undertake a minimum number of CPD hours each year.

Topics: Sales Strategy Construction Inbound Marketing Construction Marketing Strategy cpd
3 min read

Digital CPDs: The Dos and Don’ts for Your Building Product

By Rich Newsome on 14-Jul-2020 09:08:34

As more companies within construction and building products consider digitising their CPDs to reach a wider audience, many are tasked with the conundrum,

I’ve never digitised my CPD before.

Similarly, those who are new to the world of CPDs may be wondering where, even, to start.

If this is the case for you, our recent series on digital CPDs for your building product/construction company may help you.

Today, we’ll be exploring some essential ‘dos’ and ‘don’ts’ worth considering for anyone looking to digitise their building product CPD.

Read on to find out more…

Topics: Construction Marketing Strategy cpd
5 min read

How To Make A Digital Building Product CPD

By Rich Newsome on 10-Jul-2020 08:59:51

As more and more companies within building products and construction embrace technology as a new way of working, digital CPDs are becoming a key consideration for many.

If you’re new to CPDs, or if you’re more accustomed to the traditional, face-to-face style of CPD, this blog sets out to explore how to make your CPD digital, reaching out to a wider audience and increasing your chances of specification.

Topics: Construction Marketing Strategy cpd
4 min read

How To Gain CPD Accreditation For Your Building Product

By Rich Newsome on 01-Jul-2020 13:54:57

Before we begin, I should outline that gaining CPD accreditation isn’t mandatory. You can still create a CPD without accreditation. You can still deliver value without accreditation. You can still increase specification without accreditation. CPD doesn't have to come from, be accredited by, or approved by the RIBA, for example, to count.

However, many organisations across all industry sectors decide to gain accreditation for various training courses. This is mainly because it is a recognised approach to learning and almost a ‘seal of approval’ for anyone looking to help educate people on new trends, initiatives or practices.  

For anyone considering getting their building product CPD accredited, this blog sets out to explain the process, the positives, and the considerations.

Topics: Construction Marketing cpd
4 min read

5 Tips For A Great Building Product CPD

By Rich Newsome on 25-Jun-2020 09:48:19

Continuing our topic on digital CPDs for the construction industry, today we share some quick (and hopefully useful) tips for anyone thinking about creating a new CPD or improving their current learning experience.

If you’ve read any of our previous posts on this subject, you’ll know that we’re keen advocates for CPDs.

Inbound marketing is all about educating and helping your prospects, and CPDs – when done effectively – can do the same.

Let’s get into some useful tips…

5 min read

How To Create a Digital CPD Presentation

By Rich Newsome on 18-Jun-2020 10:28:42

Many companies within the building products and construction industry are implementing CPDs as part of their core marketing approach.

Why? CPDs serve a multitude of purposes. Firstly (and perhaps most importantly), they help to educate. By providing professional development to an architect, you’re developing their practice, helping them to make more informed choices in the future.

Secondly, CPDs are a great way to demonstrate thought leadership. As a company within the building products and construction industry, reputation is everything.

Thirdly, CPDs could drive architects and specifiers to choose your solution for one of their upcoming projects. This may only be the case if done right, however.

Today, we share some top tips on how to create an effective digital CPD presentation that will help you to educate, demonstrate thought-leadership and, ultimately, sell.

Topics: Construction Marketing Strategy cpd
4 min read

What Are The RIBA CPD Requirements?

By Rich Newsome on 12-Jun-2020 09:49:11

Chartered members of the Royal Institute of British Architects (RIBA) are obliged to undertake thirty-five hours of CPD a year. This equates to around 45 minutes per week. Of these thirty-five hours, twenty of them should be based on the ten topics of the RIBA CPD Core Curriculum.

So, what does this mean for building product manufacturers?

Topics: Construction Marketing Construction Inbound Marketing Construction Marketing Strategy cpd
4 min read

What Is CPD and Why Should You Consider Delivering One?

By Rich Newsome on 05-Jun-2020 10:20:00

Regardless of your profession, Continuing Professional Development (CPD) is a great way to enhance your personal proficiency, whilst keeping up to date with the latest technologies and trends within your industry.

For those operating in the architectural and design space, CPDs play a pivotal role within each professional’s career requirements.

Topics: Construction Inbound Marketing cpd development