Rich Newsome

Rich Newsome

Rich is a Digital Content Marketer with Insynth Marketing Ltd. He brings with him a passion for creating engaging content and building strong client relationships.

Recent posts by Rich Newsome

6 min read

How To Blog For Your Building Product Business in 10 Simple Steps

By Rich Newsome on 12-May-2021 10:21:39

Developing a blog for your business is one of the most cost-effective ways to increase organic traffic and build trust amongst your audience.

When adopted alongside a holistic Inbound Marketing approach, you’ll be on track to increasing your sales, reaching new markets and establishing your building product brand as a leading authority within the space.

As with any new approach, though, a certain degree of strategy and planning must take place in order to truly reap the rewards highlighted above. Cut corners and you stand to waste a lot of valuable time and resources.

In this post, we identify ten actionable steps for a successful (and rewarding) blogging campaign for your building product business. 

Read on…

Topics: Content Marketing Blogging
4 min read

How To Blog For Your Building Product Business

By Rich Newsome on 29-Apr-2021 15:44:46

Creating a consistent blogging strategy isn’t as simple as it once was.

Twenty years ago, you could blog about a specific subject and you’d stand a good chance of getting ranked on page one of Google.

Many businesses capitalised (and profited) from this approach… and then everyone started doing it.

Google became cleverer, and consequently, getting ranked became harder.

Fast forward to 2021… generating results from blogging has now become somewhat of an artform.

And it’s left many building product manufacturers questioning,

How should I blog for my building product business?!

So, in this post, we’ve got all the tips and tricks to get you started on - what should hopefully be – a successful blogging journey.

Read on…

Topics: Blogging
5 min read

What Is The CCPI And What Does It Mean For My Building Product?

By Rich Newsome on 16-Apr-2021 08:15:00

There’s been much talk in recent months about the introduction of the Code for Construction Product Information (CCPI), which is set to roll out this summer.

Developed by the CPA’s Marketing Integrity Group (MIG), it is a response to the issues raised in Dame Judith Hackitt’s report, ‘Building A Safer Future’, and it aims to hold building product manufacturers responsible for providing clear, accurate, up-to-date, accessible and unambiguous product information.

This post aims to give you a high-level, objective overview of what the CCPI is, and what you could be doing to best prepare for it.

Topics: Construction Marketing News
5 min read

Microsoft Clarity: Your Building Product Website NEEDs This Free Tool

By Rich Newsome on 02-Apr-2021 10:30:00

“Every breath you take, every click you make, I’ll be watching you…”

We all know the popular Sting song (albeit with added poetic licence).

Whilst many consider it to be a song about love, its undertones are far more sinister. It’s actually about an overly possessive ex-lover. Quite ironic considering it ranks in the top ten most popular wedding songs of all time…

So, how is a song about stalking relevant to a building product blog? I hear you ask…

Well, there are very few incidences when stalking is deemed to be acceptable, but when it comes to your website, perhaps you should take a leaf out of Sting’s songbook.

Read on to find out more…

Topics: Reporting & Analytics
6 min read

What Should Your Building Product Blogs Be Used For?

By Rich Newsome on 18-Mar-2021 11:07:45

The ‘news’ or ‘blog’ section is often an underused asset on many building product websites, but when its powers are harnessed, it can yield some lucrative results for your business.

In fact, one of our clients received a 58% increase in quotations as a result of blogging*. If anything, this just highlights your missed opportunities if you don’t start taking blogging – or content marketing in general – seriously.

That’s right; In a world where the majority specifiers are conducting product research online, updating your website consistently with useful content will ensure you stay on top of the search results.

So, if you’re thinking about starting blogging, or if you’ve tried before but failed to see the results, give this post a read and find out what your building product blogs should be used for.

Read on…

Topics: Content Marketing Blogging
3 min read

Insynth Welcomes Inbound Marketing Specialist & Consultant, Ainhoa

By Rich Newsome on 12-Mar-2021 09:55:19

To facilitate our growing client network of building product manufacturers, Insynth proudly welcomes its latest recruit, Ainhoa Rodriguez.

As Inbound Marketing Specialist & Consultant, Ainhoa will be working closely with our new and existing clients to help them achieve a wide variety of Inbound Marketing goals, including HubSpot CRM implementation and Onboarding, as well as helping to map out business development objectives to help drive growth to our client’s building product businesses.

Utilising such a variety of skills is no easy feat, so let’s take a closer look at the latest Insynther to join the team.

4 min read

[Building Product Businesses]: What Is A Blog?

By Rich Newsome on 04-Mar-2021 16:19:33

In the world of digital marketing, the word “blog” has been bandied around for several years now, and professionals in the field just assume that everyone knows what one is.

Whilst writing blogs has been a successful content marketing tool used by many industries, we’ve found that there are still some misconceptions amongst professionals within the building products and construction industry.

So, for my next series, I’ll be taking it back to basics. We’ll be exploring what blogs are (and what they’re not!), we’ll be looking at how to write a blog, what they look like and how you can get the most out of them.

In this post, we’ll be covering,

What is that blog thing people keep going on about?!

Read on…

Topics: Content Marketing Blogging
6 min read

The 5 Things Every Architect Wants To See From Your Website

By Rich Newsome on 08-Feb-2021 14:22:44

Here’s a question: where does your building product brand live?

Does it live out on the road with your sales reps? Is it based on one-to-one interactions with your customers? Are your high-profile projects a reflection of your brand?

If you answered ‘yes’ to all of the above, that’s great.

But, is that enough in this day and age?

If you want to generate more leads, build up a strong identity and engage with new specifiers, then your website should be the home of your brand.

In today’s post, we look at some key things that every architect wants to see from your online offering, with key insights from Insynth's very own Head of Design, Louise Urquhart, who'll be sharing her pearls of wisdom when it comes to creating lead generating building product websites.  

Topics: Construction Marketing Website Design
5 min read

Is Your Website Set Up To Attract Specifiers?

By Rich Newsome on 28-Jan-2021 10:11:35

Businesses within the building products and construction industry – who are dissatisfied with their website - normally fall into two categories:

  1. Your website is dated and being used as a “brochure.”
  2. Your website looks great (visually), but it’s attracting consumers, rather than specifiers.

In this post, I’ll be exploring what you can do to turn your website into a swiss army knife: a technical resource AND extra salesperson, helping you to gain more specifications, increased gross margins, multiple-purchase deals and better, more rewarding relationships with decision makers .

Topics: Construction Marketing Construction Inbound Marketing