Many companies within the building products and construction industry are implementing CPDs as part of their core marketing approach.
Why? CPDs serve a multitude of purposes. Firstly (and perhaps most importantly), they help to educate. By providing professional development to an architect, you’re developing their practice, helping them to make more informed choices in the future.
Secondly, CPDs are a great way to demonstrate thought leadership. As a company within the building products and construction industry, reputation is everything.
Thirdly, CPDs could drive architects and specifiers to choose your solution for one of their upcoming projects. This may only be the case if done right, however.
Today, we share some top tips on how to create an effective digital CPD presentation that will help you to educate, demonstrate thought-leadership and, ultimately, sell.