Here’s a question: where does your building product brand live?
Does it live out on the road with your sales reps? Is it based on one-to-one interactions with your customers? Are your high-profile projects a reflection of your brand?
If you answered ‘yes’ to all of the above, that’s great.
But, is that enough in this day and age?
If you want to generate more leads, build up a strong identity and engage with new specifiers, then your website should be the home of your brand.
In today’s post, we look at some key things that every architect wants to see from your online offering, with key insights from Insynth's very own Head of Design, Louise Urquhart, who'll be sharing her pearls of wisdom when it comes to creating lead generating building product websites.