Rich Newsome

Rich Newsome

Rich is a Digital Content Marketer with Insynth Marketing Ltd. He brings with him a passion for creating engaging content and building strong client relationships.

Recent posts by Rich Newsome

6 min read

The 5 Things Every Architect Wants To See From Your Website

By Rich Newsome on 08-Feb-2021 14:22:44

Here’s a question: where does your building product brand live?

Does it live out on the road with your sales reps? Is it based on one-to-one interactions with your customers? Are your high-profile projects a reflection of your brand?

If you answered ‘yes’ to all of the above, that’s great.

But, is that enough in this day and age?

If you want to generate more leads, build up a strong identity and engage with new specifiers, then your website should be the home of your brand.

In today’s post, we look at some key things that every architect wants to see from your online offering, with key insights from Insynth's very own Head of Design, Louise Urquhart, who'll be sharing her pearls of wisdom when it comes to creating lead generating building product websites.  

Topics: Construction Marketing Website Design
5 min read

Is Your Website Set Up To Attract Specifiers?

By Rich Newsome on 28-Jan-2021 10:11:35

Businesses within the building products and construction industry – who are dissatisfied with their website - normally fall into two categories:

  1. Your website is dated and being used as a “brochure.”
  2. Your website looks great (visually), but it’s attracting consumers, rather than specifiers.

In this post, I’ll be exploring what you can do to turn your website into a swiss army knife: a technical resource AND extra salesperson, helping you to gain more specifications, increased gross margins, multiple-purchase deals and better, more rewarding relationships with decision makers .

Topics: Construction Marketing Construction Inbound Marketing
4 min read

How To Reach Millennial Specifiers in 2021

By Rich Newsome on 14-Jan-2021 14:06:34

Here’s a fun fact: Millennials are described as individuals born between 1981-1996. That means that the oldest millennials will be turning forty this year!

That’s right; us young whippersnappers make up for more than a third of the global workforce, and this is set to rise to 75% by 2025.

So, what does this mean for your building product business?

It doesn’t take a mathematician to realise that a large proportion of specifiers within the construction industry will be millennials: the first generation to live alongside the digital world, sharing an affinity with technology that helps shape their lives.

There’s much to learn about the behaviours of millennials, and in this post, we’ll show you how to make those necessary changes to accommodate the new way that these young specifiers and buyers research and select their products.

Read on to find out more…

Topics: Construction Marketing Construction Marketing News 2021
4 min read

Why CPD Webinars Will Matter More Than Ever in 2021

By Rich Newsome on 30-Dec-2020 09:00:00

As part of our blogging series on what to expect from your construction marketing in 2021, we tackle the subject of CPD webinars and why they will remain a crucial driver in your marketing strategy for next year.

If you’ve read any of our previous posts, you will see that we’ve blogged extensively on digital CPDs, so if you want to learn more, explore your options, find out requirements, etc, click here.

Let’s dive in…

Topics: Construction Marketing Strategy cpd
4 min read

Blogging Mistakes to Avoid in 2021 For Your Building Products Brand

By Rich Newsome on 21-Dec-2020 09:00:00

2020 has bought about significant change for all businesses, regardless of industry. One of the biggest impacts we’ve seen within the construction industry is the rise in digital.

People are starting to realise that adopting a digital approach is necessary to survive in this climate.

Whether you’ve embraced digital CPDs, adapted your sales process or spent a bit more time improving your website offering, it’s fair to say that we’ve all had to adjust.

But if you truly want to grow your online presence and increase your specifications, there’s one thing that should not be neglected… content marketing.

And one of the most crucial elements of content marketing is undoubtedly a blogging strategy.

So, if you’re thinking about blogging in 2021, here are some key mistakes to avoid.

Topics: Content Marketing Blogging Construction Marketing Strategy 2021
5 min read

How Technical Should Your Building Product Blogs Be?

By Rich Newsome on 11-Dec-2020 09:21:36

I get it. Building products are technical. That doesn’t mean, however, that they should be dense and difficult to digest.

As an ex-teacher, I know what it’s like to convey information in a simple way. I also know how to make the most technical of subjects readable.

Over the years, I’ve learnt that no matter what industry you’re in, clear communication is central to any successful web project, and your building product blog is no exception.

In this post, you will learn how to take the most technical of subjects, and present it in a simple, ‘plain-English’ way.

Let’s dive in.

Topics: Content Marketing Blogging
4 min read

3 [More] Reasons Why Blogging isn’t Generating Leads

By Rich Newsome on 04-Dec-2020 09:59:42

A couple of weeks back, I addressed the content marketing strategy that is…blogging.

I explored three reasons why blogging might not be generating the results you want for your building products company. You can read that very article here.

In today’s post, I’ll be offering three more reasons why your blogging might not be generating those leads.

Let’s dive right in…

Topics: Content Marketing Construction Marketing Strategy
4 min read

3 Reasons Why You aren't Generating Leads Through Blogging

By Rich Newsome on 19-Nov-2020 17:08:57

Blogging advocates will tell you that writing blogs will significantly increase traffic to your website. Blogging advocates will also tell you that some of that traffic may even convert into leads.

As a blogging advocate myself, I agree with the above statements…

…However, I understand it’s going to take a little bit more explaining to convince some of you blogging pessimists out there that blogging isn’t anything more than a painful waste of time.

For those of you that have tried blogging for your building products company and failed to see results, this post is for you.

In fact, if you’ve never blogged before but thinking about trying it, I’m sure this post will appeal to you, too.

Here are 3 reasons why blogging isn’t generating leads for your building products business.

Topics: Content Marketing Construction Marketing Strategy
5 min read

The Painful Truth About Blogging

By Rich Newsome on 13-Nov-2020 11:12:35

...For your building products brand

Blogs… do I need them? What is their function? Can they increase my specifications? I don’t get it…

According to HubSpot, marketers who prioritise blogging efforts are 13x more likely to see positive ROI.

But, when we speak to MDs and Sales professionals, we often get asked... why should we blog?

There are a lot of misconceptions around blogging, and when done incorrectly, they can, frankly, be a waste of time, producing very little in the way of tangible results.

So, in this post, we aim to uncover:

  • The purpose of a blog post
  • What they are (and most importantly, what they’re not)
  • Whether you should consider them
  • How you can get the most out of them

Read on to find out more…

Topics: Content Marketing Blogging