As with every aspect of digital marketing, you need a process for tracking and measuring important metrics, and this is most definitely the case for your email marketing. After all, email continues to be one of the most important and effective marketing tactics.
We’ll aim to cover some of the key email metrics you should consider measuring. Bear in mind, however, that you’ll be measuring different metrics based on your individual goals.
And, of course, your goals will vary with your building products company over time.
Take note, because your sales team, managers and directors will want figures, return and results.