Rich Newsome

Rich is a Digital Content Marketer with Insynth Marketing Ltd. He brings with him a passion for creating engaging content and building strong client relationships.

Recent Posts

6 Email Newsletter Best Practices For Your Building Products Brand

By Rich Newsome on 07-Nov-2019 17:02:32

Email newsletters are one of the best ways to stay on top of your architects, contractors and specifiers’ minds.

However, getting it right requires thought and strategy. Follow some of these top tips that we apply to our clients to make sure that their newsletters are relevant and read-worthy.

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8 Email Mistakes To Avoid For Your Building Products Brand

By Rich Newsome on 01-Nov-2019 12:29:39

Active email accounts are expected to hit 5.6 billion by the end of 2019, so it’s no wonder that email continues to stand out as the number one sales and marketing resource.

Considering its popularity, I’m sure architects, contractors and specifiers are experiencing a fair bit of noise in their inboxes, too. Therefore, the need to stand out is imperative.

So, how do we stand out?

For starters, avoid making the following mistakes which are sure-fire ways to ensure your emails end up in the spam folder.

 

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Email & Social Media For Your Building Products Brand

By Rich Newsome on 22-Oct-2019 16:56:00

I’m sure there have been times where you’ve thought, ‘social media or email marketing: which is better for my building products brand?’

Rather than arguing over which one is better, let’s look at how we can integrate email marketing and social media for a better customer experience.

Digital marketing is most successful when you adopt a holistic view as it helps you to build a brand image.

And we can’t stress enough the importance of presence. Being present in as many places as possible will ensure that your journey to success is easier, and you’ll be at the front of your architects and specifiers’ minds.

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Measuring Your Building Products Brand’s Email Efforts

By Rich Newsome on 16-Oct-2019 11:41:33

As with every aspect of digital marketing, you need a process for tracking and measuring important metrics, and this is most definitely the case for your email marketing. After all, email continues to be one of the most important and effective marketing tactics.

We’ll aim to cover some of the key email metrics you should consider measuring. Bear in mind, however, that you’ll be measuring different metrics based on your individual goals.

And, of course, your goals will vary with your building products company over time.

Take note, because your sales team, managers and directors will want figures, return and results.

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Different Kinds Of Email For Your Building Products Company

By Rich Newsome on 10-Oct-2019 10:40:23

Do you want to supercharge your email marketing strategy? If so, you need to understand the different kinds of email that you could (and should) be sending.

So let’s uncover the different types of email, and how they can work for your building products and construction brand.

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Automating Emails For Your Building Products Company

By Rich Newsome on 01-Oct-2019 13:00:00

As a building products manufacturer, you’ll undoubtably be looking for ways to save time. Enter: email marketing automation. Streamlining set features on autopilot ensures that your business stays relevant and your brand stays at the front of your architects’, specifiers’ and contractors’ minds.

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Growing Your Building Product Company’s Email List

By Rich Newsome on 24-Sep-2019 09:22:05

Getting positive email results firstly requires you to look at your email list. A new email marketing campaign won’t be effective if you haven’t built a list of recipients to get your messages, or you haven’t grown the existing list you currently have.

By creating an audience with an email list, you will have the opportunity to nurture and develop your prospects in a way that keeps them interested and engaged with your content.

After all, they’ve signed up for your emails. This means that they’ve expressed that first level of interest and are seeking your help for a solution. This makes selling what you’re offering a lot easier down the line.

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What I Learnt From My American Adventure

By Rich Newsome on 17-Sep-2019 10:05:12

It’s been a couple of weeks since the Insynth team returned from our visit across the pond. The main aim of our trip was to attend Inbound 2019: an annual sales and marketing conference that brings together industry leaders to deliver high-quality, educational sessions.

As you can imagine, I learnt a lot! You can read about my top five highlights here.

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My Top 5 Highlights From Inbound 2019

By Rich Newsome on 11-Sep-2019 09:49:06

I’m finally back in the UK after what has been an incredibly rewarding week in Boston, USA for Inbound 2019.

Inbound is an annual event that unites industry thought leaders in sales and digital marketing. With over 250 speakers, the Insynth team was able to learn from those most involved in reshaping the future of our industry.

And what better place to do it in? The USA: Home to the most innovative practices in sales and digital marketing.

Topics: Inbound2019
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Live @Inbound2019  - You’ve Got Email: How to Scale Your Personalized Email Campaigns

By Rich Newsome on 06-Sep-2019 17:52:52

Email marketing continues to be the most powerful way to reach your target audience—90% of emails reach the correct consumer’s inbox, and 91% of consumers check email daily.

For marketers using a people-based email strategy (a strategy where the offers, messages, and frequency of communication are tailored to subscribers), the challenge is scaling effectively without sacrificing the personalisation that makes email work so well in the first place.

Topics: Inbound2019
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Live @Inbound2019 - Do This, Not That! The Best Practices for Email Marketing Campaigns That Drive Customer Engagement

By Rich Newsome on 06-Sep-2019 17:03:47

Jay’s Twitter: https://twitter.com/worldata

Jay Schwedelson, President and CEO of Worldata, goes through the top do’s and don'ts for email marketing campaigns.

Whether you’re a marketer for a B2C or B2B company, email campaigns are a must to support sales and drive customer engagement. But how do you stand out with your campaigns and ensure you’re “checking all the boxes?”

Topics: Inbound2019
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Live @Inbound2019  - Don't Just Create Content, Create Experiences!

By Rich Newsome on 06-Sep-2019 15:38:14

Dan’s LinkedIn: https://www.linkedin.com/in/dangingiss/

Dan’s Twitter: https://twitter.com/dgingiss

Dan's 20-year career has consistently focused on delighting customers, spanning multiple disciplines including digital customer experience, marketing, social media and customer service. He has held leadership positions at three Fortune 300 companies – Discover, Humana and McDonald’s.

Dan is the author of the book, ‘Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media’, a host of the Experience This! podcast and a regular contributor to Forbes. He is a recognized thought leader:

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