Freya Oxton-Grant

Freya Oxton-Grant

Freya is a Digital Content Marketing Consultant at Insynth Marketing Ltd. She has a passion for all things marketing and an eye for creative details.

Recent posts by Freya Oxton-Grant

5 min read

What I Learned From 1 Year at Insynth

By Freya Oxton-Grant on 05-Aug-2021 16:17:57

As you move through education, you get used to a lot of new chapters, but my placement experience was really like no other.

On the 1st of July 2020, I entered a parallel universe. Coming from my second year of university, during the middle of a pandemic, I moved to Shropshire from the North-West and began my first ever “official” job.

Everything was new, everyone was new. I began my placement with excitement, nerves and enthusiasm for a new chapter in my life.

7 min read

Website Metrics You Should Be Tracking To Measure Your Inbound Marketing Success

By Freya Oxton-Grant on 30-Jul-2021 10:53:53

How well does your website perform? How hard does it work for your building product or construction company? Do you even know how to find out?

Outstanding websites that convert architects to returning customers requires an investment, both time and money, and you need to know what your return is on that investment.

If your website was one of your sales reps, would you let them off not meeting their key performance objectives or quotas? Would you be happy to just give them a pat on the back, and say, “Just try your best!”? No… I didn’t think so.

Topics: Website Design Construction Marketing Strategy Reporting & Analytics
6 min read

Content Marketing VS PPC – Who Will Win?

By Freya Oxton-Grant on 22-Jul-2021 16:10:24

Many building product businesses used paid search advertising to promote awareness of their products and services, often forking out in the thousands to fund campaigns each month.

But over the past few years, performance for paid advertising has been declining, with costs going up and results going down.

We’ve heard of businesses whose month on month cost per click and customer acquisition costs are increasing while their sales conversion rates are plummeting.

But what’s the alternative? Well, content marketing of course.

In this article, we will put content marketing and PPC head-to-head to see who really delivers when it comes to sales and revenue.

Topics: Content Marketing SEO PPC
6 min read

The 3 Pillars of SEO Success That Boost Rankings

By Freya Oxton-Grant on 08-Jul-2021 18:19:48

Search Engine Optimisation (SEO) is a key element to any digital marketing strategy. There’s no point in having a website if it isn’t optimised to drive web traffic to it.

Topics: SEO
19 min read

A Complete Guide to Sales and Marketing Alignment In Construction

By Freya Oxton-Grant on 30-Jun-2021 16:24:39

There are many reasons why Sales and Marketing teams can be misaligned. Usually, it traces back to the issue that they are under different mandates, have different goals, and are tracked using differing metrics.

There can also be tensions that arise between the two teams – “Well, I did my part!”

If these are the sort of issues in your business, you may want to continue reading as in this post we will be covering everything you need to know to diagnose, fix, and ensure sales and marketing alignment for your building product business.

Topics: Construction Marketing Sales and Marketing Alignment Buyer Persona
5 min read

What is a CPD?

By Freya Oxton-Grant on 29-Jun-2021 15:24:08

CPD stands for Continuing Professional Development and is the term used to describe the professional learning activities available in multiple industries to develop their learning and abilities.

Topics: cpd RIBA
4 min read

RIBA CPD Through The Eyes of The Specifier

By Freya Oxton-Grant on 21-Jun-2021 10:00:00

As a building product manufacturer, it’s useful to understand exactly what architects want out of a CPD, in order to create and provide one that meets those requirements. If your CPD is valuable, engaging and memorable, the greater chances you have of your building products being specified.

Topics: Construction Marketing cpd RIBA
8 min read

10 Things You Need to Know When Considering a Construction Marketing Agency

By Freya Oxton-Grant on 09-Jun-2021 12:11:32

If you’re planning on knuckling down on your construction marketing strategy and are considering a specialist marketing agency to help you supercharge your business growth, then there are many things you might not have thought about.

Topics: Construction Marketing Construction Marketing Strategy
8 min read

10 Construction Marketing Ideas

By Freya Oxton-Grant on 01-Jun-2021 11:00:00

If you are taking the opportunity to rethink your goals and get strategies set in place for how your building product business can continue to move forward and grow, then this is the perfect article for you.

Topics: Construction Marketing Construction Inbound Marketing Construction Marketing Strategy