Freya Oxton-Grant

Freya Oxton-Grant

Freya is a Digital Content Marketing Consultant at Insynth Marketing Ltd. She has a passion for all things marketing and an eye for creative details.

Recent posts by Freya Oxton-Grant

4 min read

What Does Successful Sales and Marketing Alignment Look Like?

By Freya Oxton-Grant on 04-Dec-2020 10:48:46

When sales and marketing teams are misaligned, it can be detrimental for business growth and lead conversion. However, according to a LinkedIn report, 96% of sales and marketing professionals admit that they struggle with alignment.

Businesses that have siloed sales and marketing teams are missing out, as 85% of sales and marketing leaders say alignment is the largest opportunity to improve performance and grow businesses today.

In your construction business you should strive towards making sure your sales and marketing activities are aligned. This includes working together on one strategy, having aligned goals, being clear on buyer personas, and collaborating throughout the buyer’s journey.

Topics: Sales Enablement Sales and Marketing Alignment
5 min read

5 Reasons Why You Need Your Sales and Marketing Teams Aligned

By Freya Oxton-Grant on 27-Nov-2020 11:45:05

Sales and marketing alignment is an interesting subject but is more critical than you might first believe for your construction or building product business.

Topics: Sales and Marketing Alignment
5 min read

5 Steps to Sales and Marketing Alignment

By Freya Oxton-Grant on 13-Nov-2020 11:04:58

Sales and marketing alignment could potentially be the most important thing that needs to happen to your building product business. The data supporting how massively it can elevate your business’s sales and revenue speaks for itself.

  • Sales and marketing alignment can trigger a 32% boost in year on year revenue growth,
  • It can lead to over 200% growth in revenue attributed to marketing, and
  • It can boost your sales win rates by 38% (Marketo)

When your sales and marketing teams align, your two most important departments can optimise their process as a whole. This means your entire marketing and sales funnel is working collaboratively, reducing costs and increasing business growth.

Topics: Sales Strategy Construction Marketing Strategy Sales and Marketing Alignment
6 min read

5 Red Flags That Mean Your Sales and Marketing Aren’t Aligned

By Freya Oxton-Grant on 06-Nov-2020 11:20:42

Are your sales and marketing teams aligned? You might not be realising it but if your sales and marketing is not aligned, you are leaving money on the table. Really?! Yes!

Sales and marketing alignment powers your business to achieve its growth objectives through increased sales and shorter buying cycles.

In businesses where sales and marketing are aligned, marketing efforts are shown to contribute over 50% of the forecasted pipeline, up a massive amount from the shocking 5% in unaligned businesses.

Topics: Sales Enablement Sales and Marketing Alignment
4 min read

What is Sales and Marketing Alignment & Why is it Important for Construction Businesses?

By Freya Oxton-Grant on 30-Oct-2020 11:32:16

Sales and marketing alignment is more important than you might first consider. When sales and marketing teams are misaligned, it can be detrimental for business growth and lead conversion.

Topics: Sales Strategy Sales Enablement Sales and Marketing Alignment
6 min read

5 Top Tips for Building Backlinks and Boosting Rankings

By Freya Oxton-Grant on 23-Oct-2020 09:20:10

In 2020, with Google’s algorithm seemingly always changing, you might be struggling to know where to start with boosting your search engine rankings. However, one of the keyways to increase the visibility of your construction or building product’s online presence is through improving your website’s authority.

Google’s original algorithm described by Google’s founders in a 1998 academic paper was based on evaluating the importance of web pages based on the number and quality of websites linking to them.

Search engines today rely on the same signal as it highlights how reliable and trusted a source is an answer for a searcher’s query. Backlinks are like votes in a popularity contest.

The more backlinks you have the higher your domain authority (DA) will be. The higher the DA, the more opportunity you have for Google to recognise you are a standout website and increase your space in rankings.

Topics: SEO
2 min read

Marketing Automation Statistics You Won't Believe [INFOGRAPHIC]

By Freya Oxton-Grant on 15-Oct-2020 12:50:37

Marketing automation is all about speeding up time-consuming marketing activities through streamlining their process, alleviating the level of human input needed to complete these series of tasks.

This means, with marketing automation, you can set up marketing activities to run on autopilot, saving you time and money! You can start the conversation with your customers through automated campaigns, but then move it to high-quality one-to-one conversations with your prospects, when it counts.

Marketing automation allows you to effortlessly engage your specifier, stay top of mind, and deliver customer service through chatbots that automatically answers any queries your customer has about your product or business.

Marketing automation provides a way for you to deliver consistent, quality interactions with specifiers throughout their entire buyer’s journey. 

Take a look at the infographic below to see the incredible results you can achieve through implementing marketing automation into your construction marketing strategy.

Topics: Marketing Automation
14 min read

Beginner's Guide to Marketing Automation for Construction Companies

By Freya Oxton-Grant on 09-Oct-2020 11:12:28

Marketing automation, like any other kind of automated technology, exists to speed up time-consuming activities through streamlining their process, alleviating the level of human input needed to complete any series of tasks.

With marketing automation, you can set up marketing activities to run on autopilot, while also being able to analyse their effectiveness over time through analytics.

By taking a customer-centric approach to using marketing automation, you can start the conversation with your customers through automated campaigns, but then move it to high-quality one-to-one conversations with your prospects, when it counts.

Topics: Marketing Automation
5 min read

Marketing Automation: Best Practices for Construction Businesses

By Freya Oxton-Grant on 01-Oct-2020 11:14:21

Small to medium sized construction companies are the ideal user of marketing automation systems. Smaller teams have little time to be focussing on marketing campaigns while also struggling with keeping on track of sales follow up and lead nurturing.

By implementing a marketing automation system into your construction business, your team can streamline, automate, and measure marketing tasks and workflows all while increasing your efficiency and growing your sales.

Topics: Construction Marketing Strategy Marketing Automation