It’s a polarising question.
Recent posts by Freya Oxton-Grant
6 min read
5 min read
Optimising and improving your building product business’ lead management process is an important aspect towards really getting the most out of your sales and marketing activities.
4 min read
Sales and marketing alignment is all about getting your sales and marketing teams on the same page, working collaboratively to achieve the same goals. When both come together and support each other’s activities, you can achieve maximum efficiency and productivity, boosting your ROI and increasing revenue.
9 min read
If your building product business is struggling with:
- Not meeting your sales KPIs
- Suffering from low conversion rates
- Or not having a sales forecast that you can rely on
Then your business is probably struggling from poor sales and marketing alignment.
5 min read
A key pillar to a strong alignment between sales and marketing in any business is a Service Level Agreement (SLA). If your building product business is suffering from slow lead follow-up or disjointed marketing to sales hand-off, then an SLA is the perfect piece to introduce - to solve your misalignment dilemmas.
An SLA is an important document that builds trust and collaboration between your previously siloed sales and marketing teams. Both departments come together to work on the ideal blueprint their teams should be working from. It sets down on paper exactly what is expected from each team which helps to contribute towards more successful lead conversions.
In this article, we will discuss what a Service Level Agreement is, why it’s important, and how to implement it into your building product business.
4 min read
Aligning your sales and marketing teams is a key goal in making sure your building product business is running smoothly and efficiently. When sales and marketing are out of sync, it affects your growth, your bottom line, and your team’s morale.
When you make driving alignment between sales and marketing a key priority, you not only get everyone on the same page - working together on the same goals - but you will also experience an average growth of 20% in annual revenue, according to Aberdeen Group.
4 min read
Both marketing and sales departments have one goal in common: helping their business grow.
15 min read
We can all agree that 2020 was a bit of a rollercoaster, but times of turmoil are often the best opportunities to rethink your goals and get strategies set in place for how your building product business can continue to move forward and grow.
Most businesses have already got most of the ingredients for success in place, but they’re either poorly aligned, under-resourced or missing something crucial. This blog will help to give you key strategies for success for how you can put all those critical pieces of the puzzle together to drive growth.
7 min read
For owners, MD's, CEO's, sales teams and marketing depts of building products businesses, learning how to grow your business better in the digital age is essential for 2021.
Within this, transforming your business through content marketing is guaranteed to help your brand stand out against your competitors. It will generate incredible ROI for your company, generating leads and improving rankings on Google.