Freya Oxton-Grant

Freya Oxton-Grant

Freya is a Digital Content Marketing Consultant at Insynth Marketing Ltd. She has a passion for all things marketing and an eye for creative details.

Recent posts by Freya Oxton-Grant

5 min read

How to Create an SLA for Your Building Product Business?

By Freya Oxton-Grant on 25-Feb-2021 18:30:00

A key pillar to a strong alignment between sales and marketing in any business is a Service Level Agreement (SLA). If your building product business is suffering from slow lead follow-up or disjointed marketing to sales hand-off, then an SLA is the perfect piece to introduce - to solve your misalignment dilemmas.

An SLA is an important document that builds trust and collaboration between your previously siloed sales and marketing teams. Both departments come together to work on the ideal blueprint their teams should be working from. It sets down on paper exactly what is expected from each team which helps to contribute towards more successful lead conversions.

In this article, we will discuss what a Service Level Agreement is, why it’s important, and how to implement it into your building product business.

Topics: Construction Marketing Strategy Sales and Marketing Alignment
4 min read

How Lead Scoring Can Help Align Your Sales and Marketing Teams

By Freya Oxton-Grant on 10-Feb-2021 17:44:30

Aligning your sales and marketing teams is a key goal in making sure your building product business is running smoothly and efficiently. When sales and marketing are out of sync, it affects your growth, your bottom line, and your team’s morale.

When you make driving alignment between sales and marketing a key priority, you not only get everyone on the same page - working together on the same goals - but you will also experience an average growth of 20% in annual revenue, according to Aberdeen Group.

Topics: Construction Marketing Sales and Marketing Alignment
4 min read

How Sales Enablement Helps with Sales and Marketing Alignment

By Freya Oxton-Grant on 26-Jan-2021 17:02:09

Both marketing and sales departments have one goal in common: helping their business grow.

Topics: Construction Marketing Sales and Marketing Alignment Sales Enablement
15 min read

Construction Marketing Strategies for Success in 2021

By Freya Oxton-Grant on 13-Jan-2021 09:43:49

We can all agree that 2020 was a bit of a rollercoaster, but times of turmoil are often the best opportunities to rethink your goals and get strategies set in place for how your building product business can continue to move forward and grow. 

Most businesses have already got most of the ingredients for success in place, but they’re either poorly aligned, under-resourced or missing something crucial. This blog will help to give you key strategies for success for how you can put all those critical pieces of the puzzle together to drive growth. 

Topics: Construction Marketing News Construction Marketing Strategy 2021
7 min read

10 Building Products Content Marketing Essentials For 2021

By Freya Oxton-Grant on 06-Jan-2021 16:29:42

For owners, MD's, CEO's, sales teams and marketing depts of building products businesses, learning how to grow your business better in the digital age is essential for 2021.

Within this, transforming your business through content marketing is guaranteed to help your brand stand out against your competitors. It will generate incredible ROI for your company, generating leads and improving rankings on Google.

Topics: Content Marketing 2021
5 min read

Why Sustainability Matters In 2021 For Building Products Businesses

By Freya Oxton-Grant on 28-Dec-2020 10:30:00

As we enter 2021, and the rest of the 2020’s, this decade holds a great opportunity for the UK’s construction industry to take action towards improving sustainability in the industry.

As the mounting effects of climate change, a growing world population, and rising levels of urbanisation become more unmistakeable, the need for a sustainable future is becoming increasingly critical.

With the construction and building product industry contributing a significant share of global carbon emissions, energy consumption, and waste production, now is the time to start making smarter and more sustainable decisions, to reap the rewards in the future, and prevent permanent climate damage before it’s too late.

Topics: 2021
7 min read

7 B2B Email Marketing Predictions for 2021

By Freya Oxton-Grant on 17-Dec-2020 14:57:17

With a global pandemic, 2020 was a real kickstart for construction and building product businesses to embrace digital. One key digital channel, that was an easy replacement for face-to-face meetings, is email marketing. According to HubSpot, emails were up by 27% from pre-coronavirus levels.

With over 3.7 billion active email users worldwide, email is booming. Getting yourself in your prospect’s inbox is the first step in building a customer relationship with them, allowing you to stand out and keep top of mind against your competition.

Topics: Email Marketing 2021
4 min read

5 Steps to Build the Perfect B2B Buyer Persona for Your Construction Company

By Freya Oxton-Grant on 11-Dec-2020 10:35:39

To identify and define your ideal buyer personas is an integral task to complete before you start any marketing activities for your building product business. The information you gather will enable you to understand thoroughly who your business should be targeting and what messaging will be most effective.

At Insynth, carrying out buyer persona research and defining them is one of the first things we do with any new client. It’s a crucial part of the process.

In this blog, we will give you 5 important steps to help you with the process of building out your buyer persona.

Topics: Construction Marketing Strategy Sales and Marketing Alignment
4 min read

What Does Successful Sales and Marketing Alignment Look Like?

By Freya Oxton-Grant on 04-Dec-2020 10:48:46

When sales and marketing teams are misaligned, it can be detrimental for business growth and lead conversion. However, according to a LinkedIn report, 96% of sales and marketing professionals admit that they struggle with alignment.

Businesses that have siloed sales and marketing teams are missing out, as 85% of sales and marketing leaders say alignment is the largest opportunity to improve performance and grow businesses today.

In your construction business you should strive towards making sure your sales and marketing activities are aligned. This includes working together on one strategy, having aligned goals, being clear on buyer personas, and collaborating throughout the buyer’s journey.

Topics: Sales Enablement Sales and Marketing Alignment