Olivia Atkinson

Olivia Atkinson

Olivia is a Digital Content Marketer with Insynth Marketing Ltd. She brings to the business a first class honours degree in Marketing, Advertising and PR. She has a strong background in B2B marketing, allied with her content creation ability, ensuring that our clients can benefit from remarkable content.

Recent posts by Olivia Atkinson

5 min read

Construction Marketing: SEO vs PPC

By Olivia Atkinson on 07-Aug-2020 10:24:03

You might be in a position when you need to choose whether your marketing budget is spent on SEO or PPC or even spread between the two.

Topics: SEO
6 min read

5 Reasons SEO Marketing Can Transform Your Building Product Business

By Olivia Atkinson on 24-Jul-2020 11:04:05

One of the most effective digital marketing strategies out there is SEO. Business owners and marketing managers often have the same questions. What is SEO? Is it essential? How does SEO help with lead generation?

We’ll take a brief look at what SEO is, why it’s important and 5 reasons why SEO online marketing can change your business for the better.

Topics: SEO Website Design PPC
4 min read

Insynth Grows its Construction Marketing Team

By Olivia Atkinson on 03-Jul-2020 11:53:17

The crisis at the start of the year threw a spanner in the works for a lot of businesses; trade shows were cancelled, face to face meetings banned and people were more difficult to get hold of being furloughed or not being in the office.

One positive take away from the situation is that more companies than ever are now embracing digital, having video calls instead of driving hours to meet a potential client, investing in their tech stack to work more efficiently and communicate effectively with their team, hosting webinars, creating Digital CPDs and investing time into their website.

Digital opens a world of possibilities with automation, personalisation, segmentation targeting, increasing reach, improving the quality of leads and so much more. To assist in the increased demand for digital marketing services, Insynth Marketing has 4 new additions to the team.

Over the next few weeks, we’ll be taking a closer look at each new member of our growing team, but for now, here’s a quick summary on each and their roles at Insynth.

8 min read

Changing The Way You Sell To Bounce Back

By Olivia Atkinson on 25-Jun-2020 23:40:05

As people are returning to work and a sense of normality returns, you might need to re-access the way you sell whilst bouncing back. Your business might have triumphed during this crisis or been at it’s lowest depending on the sector you provide to.

Topics: Sales Strategy Construction Marketing Strategy
8 min read

Bouncing Back: Reviewing Which Tactics Work Best Now

By Olivia Atkinson on 19-Jun-2020 10:10:51

It's likely that your 2020 marketing plan has changed drastically in response to the disruption caused earlier on in the year. You most probably had events or trade shows booked in, even if you were just visiting, which have all quickly been shifted to online events.

Data should be the main driver for your strategy approach anyway, but now more than ever you need to dig down and find out which tactics are working best for you.

Each company will have different metrics, some may find that email marketing is really working for them, others may find producing guides and sharing them on social is keeping their customers engaged and interested.

However, there are some typical tactics which shouldn’t be adapted out of pure desperation and others that you should seriously consider for improving your presence online.

Topics: Construction Marketing Strategy Bouncing Back
6 min read

Bouncing Back With Content Marketing

By Olivia Atkinson on 11-Jun-2020 15:25:03

When searching on the Internet we all consume content without realising, our daily queries get answered by featured snippets, Q&A, forums, articles, and blogs.

However, when it comes to creating content for your building product brand, many companies fall short. This is partly down to time and skill, although people also struggle in knowing what to produce.

There’s no denying that content creation is a skill, but nothing is stopping you from learning the basics of how content marketing works and how it can help raise your profile online at a time when digital is the go-to place for research.

Topics: Content Marketing Bouncing Back
8 min read

How To Use Free CRM Software To Bounce Back Smarter

By Olivia Atkinson on 29-May-2020 10:51:56

Having a CRM system is key to bouncing back from this years events, it gives you data about your contacts that you never knew you needed, helping you reach out at the right time and track how they interact with your website.

This blog will take a look at what a CRM is and how they can help with not only marketing activities but sales too.

Topics: CRM Construction Marketing Strategy Bouncing Back
6 min read

How To Bounce Back Using Social Media

By Olivia Atkinson on 22-May-2020 09:48:51

Social media is a powerful tool and a crucial part of your bouncing back,strategy. Some companies struggle to make quick changes to their website or create notices letting visitors know if they’re open or not. Social media can be posted on in seconds, allowing you to effectively and consistently communicate to your audience.

Read on to find out what content to share on social media at this time and how to use it to inform your audience on the latest updates.

Download The Definitive Guide To Social Media

Topics: Social Media Bouncing Back
6 min read

How To Bounce Back With The Right SEO Tactics

By Olivia Atkinson on 14-May-2020 17:33:02

As the world starts to repair itself and we see a gradual change in behaviours, make sure your company can be found in a time where there may be less choice.

Each company’s approach has been different to this crisis, for some it’s given them the realisation that being digital plays a key part in future proofing your business, others will adapt the way they work forever, with less office and requesting staff to work from home and some sadly might not make it.

Discover how you can bounce back with a kick-ass approach to digital marketing, starting with your SEO.

Topics: SEO Construction Marketing Strategy Bouncing Back