Every year experts assess the SEO trends of the last month, year and decade. However, not all of them directly apply to the construction and building materials industry. Although the likes of influencer marketing can be used in construction marketing, it’s the minority that implements it.

As we kick off the new year, now’s the perfect time to create new SEO habits for your building products website.

Today part of the Insynth team attended The Construction Product Leaders Summit ran by the NBS. The day included keynote speakers from Dame Judith Hackitt  and Jonathan MacDonald.

NBS (National Building Specification) is a global platform for everyone involved in design, supply and construction of the built environment. They connect over 5000 companies with over 15,000 projects available with the potential of tapping into £50billion worth of specifications available in the UK.

When it comes to training and expert knowledge you can never know enough. There are a variety of events held all over the world solely for marketers, informing them on the latest trends, tip and methods.

You could be doing things the longest way possible and you don’t even know it. By listening to the experts and having conversations with other people in similar roles you can work smarter not harder.

Following on from part 1 which featured ‘Not Talking About Ourselves’ and ‘Thinking Short Term’ are the next habits you should be leaving behind in the last decade.

A decade bring new trends and new ways of working. Although some have been around for a while sometimes people take a long time to see what’s the best thing to do.

This blog runs through the marketing habits that should be left behind, a new decade brings new possibilities. You should use this milestone as a reason to re-evaluate your marketing efforts and let go of old tactics that continue to deliver disappointment.

Over the last decade it’s clear a lot has changed within the industry. Not only are we using mobile more than desktop but we also rely heavily on the internet for the majority of our answers, using the term ‘Google It’ daily.

2019 was another great year for the team at Insynth, it saw a few changes and additions to the team ensuring we continued blogging about everything and anything construction marketing related.

In total we wrote 135 blogs in 2019, including live blogging from HubSpot’s biggest event, Inbound. Throughout the year we covered SEO, social media, sales alignment, content marketing, email marketing and so much more specifically for the building products industry.

As a result we also created eBooks, guides and resources for you to download, check out our resources page to see.

We’re kicking of the new year by reflecting on which blog posts you liked the most.

Today marks a year since I stepped into the Insynth Marketing office and started my new journey, providing construction and building product companies with-not only marketing services-but expert knowledge and consultancy.

So how’s it gone? I’ll be reviewing what the last year has entailed and how I have learnt more in the last year than I have working in a B2B marketing department for just under 3 years and studying a 3 year University degree in Marketing, Advertising & PR.

Of course, my past experience acted as a great buffer for this position, but the last year is the first time I’ve experienced marketing done properly, seeing the impactful results generated by our inbound methods.

Social media can be a huge part of companies marketing efforts, contributing to brand awareness, increased traffic and lead generation. There is no one way that will work for every single company as they differ so much, especially in the building products sector.

However, there are best practises and techniques that have proven successful for companies in the past that we are sharing with you. To get an even deeper insight - download our definitive guide to social media.

Kick-start your marketing efforts, if you're feeling sceptical then trial a few suggestions, you've got nothing to lose.

A value proposition is a promise of value to be delivered. It’s the main reason a prospect should buy from you and not your competitor.

Your value proposition is a cost vs. benefit equation that shows your prospect’s motivation.