Olivia Atkinson

Olivia Atkinson

Olivia is a Digital Content Marketer with Insynth Marketing Ltd. She brings to the business a first class honours degree in Marketing, Advertising and PR. She has a strong background in B2B marketing, allied with her content creation ability, ensuring that our clients can benefit from remarkable content.

Recent posts by Olivia Atkinson

8 min read

Free & Paid Software Businesses Can Use Through Covid-19

By Olivia Atkinson on 26-Mar-2020 17:50:19

As businesses are forced to work from home, concern grows of how you and your team will continue productivity and communication whilst still fulfilling your roles.

Although working remotely is embraced by many, it’s not perceived the norm for a lot of companies.

This worldwide crisis has forced companies to adapt, making the digital tools you use essential to your new daily work life.

This blog runs through just some of the different tools that are available in an over-saturated market of technology.

Topics: CRM Construction Marketing Strategy Email Marketing
5 min read

6 Top Tips For Managing A Remote Team

By Olivia Atkinson on 17-Mar-2020 17:29:48

Current affairs have meant companies are reluctantly forcing themselves to embrace their teams working remotely, even if they don’t want to. However this is not a new concept for so many workers, 70% of people work remotely at least once a week, with 53% working remotely for at least half the week.

Some believe that ‘working from home’ is a cop out. However there are little excuses for not working at home with the technology and software that is readily available to download for free.

This blog runs through 5 tips to help you manage your team remotely-successfully- including the must have tools.

Topics: Construction Marketing Strategy
4 min read

The Fundamentals of Successful Digital Marketing For Building Products

By Olivia Atkinson on 11-Mar-2020 11:23:47

Digital marketing can sometimes seem overwhelming. There are thousands of pieces of software out there to streamline and structure your marketing efforts.

However, successful digital marketing doesn’t come down to the tools they use. Although they help, the fundamentals of digital marketing amount to educating, planning and executing.

Topics: Content Marketing Construction Marketing Construction Marketing Strategy
4 min read

Creating Your 2020 Construction Marketing Plan

By Olivia Atkinson on 05-Mar-2020 10:10:59

Hopefully by now you’ve got a pretty good idea of what 2020 looks like for your building materials company. If not, this blog should open up some areas that you might not have considered, or start discussions internally.

It’s healthy to review where you’re at as a company and how you are being perceived in your market. Most marketing reviews and strategy planning takes place yearly. This is your opportunity to not ask why but why not?

The construction and building sector is one known for it’s traditionalism, with this comes the reserved approach to trying new things and experimenting.

This blog consists of questions to try and kick-start your marketing strategy plans. Ask yourself…

Topics: Content Marketing Construction Inbound Marketing CRM Construction Marketing Strategy
6 min read

6 Things You Should Stop Doing To Your Content

By Olivia Atkinson on 24-Feb-2020 09:29:43

When it comes to revitalising and updating your content it can be easy to throw aside content pieces that you feel aren’t working for your target audience.

Before doing so it’s worth considering these 6 options that often get forgotten about. Then you can focus on producing content that’s not only relevant to your audience but also content that Google will love.

Topics: Content Marketing SEO Blogging Construction Marketing Strategy
4 min read

SEO Trends To Live By In 2020 For Construction Marketing

By Olivia Atkinson on 18-Feb-2020 11:18:14

Every year experts assess the SEO trends of the last month, year and decade. However, not all of them directly apply to the construction and building materials industry. Although the likes of influencer marketing can be used in construction marketing, it’s the minority that implements it.

As we kick off the new year, now’s the perfect time to create new SEO habits for your building products website.

3 min read

Construction Product Leaders Summit 2020

By Olivia Atkinson on 13-Feb-2020 17:23:55

Today part of the Insynth team attended The Construction Product Leaders Summit ran by the NBS. The day included keynote speakers from Dame Judith Hackitt  and Jonathan MacDonald.

NBS (National Building Specification) is a global platform for everyone involved in design, supply and construction of the built environment. They connect over 5000 companies with over 15,000 projects available with the potential of tapping into £50billion worth of specifications available in the UK.

5 min read

The Top Digital Marketing Events To Attend In 2020

By Olivia Atkinson on 05-Feb-2020 17:18:37

When it comes to training and expert knowledge you can never know enough. There are a variety of events held all over the world solely for marketers, informing them on the latest trends, tip and methods.

You could be doing things the longest way possible and you don’t even know it. By listening to the experts and having conversations with other people in similar roles you can work smarter not harder.

5 min read

Construction Marketing Habits to Leave Behind In The 2010s - Part 2

By Olivia Atkinson on 28-Jan-2020 10:15:00

Following on from part 1 which featured ‘Not Talking About Ourselves’ and ‘Thinking Short Term’ are the next habits you should be leaving behind in the last decade.

A decade bring new trends and new ways of working. Although some have been around for a while sometimes people take a long time to see what’s the best thing to do.