Insights Construction Marketing Blog

You may be in a position where you want more leads from your website or the amount of leads you've been receiving have slowly dropped off. No matter what your marketing strategy is, your website is always used as a reference point.

Many building product websites come across as brochures rather than lead generation sites. Although it's a good idea to have product information on your website, it's wise to structure and segment it to make it easier to understand. 

When people visit your website they will be at different stages of the buyers journey, your content needs to be appropriate for all 3 stages - awareness, consideration and the decision stage.

Ad blocking isn’t a new concept but is increasingly growing in popularity. People are becoming more aware of how cookies and websites track what they look at and how adverts are targeted to them.

Ad blocking software’s and internet extensions prevent adverts from being served. Whilst most internet users are fine with this, many advertisers and publishers are not.

Sometimes when creating content, you can get carried away with so much detail that you end up with a chunk of text that looks blocky and unappealing.

Below are 7 different types of visuals you can use to make your blogs more alluring to the eye, ensuring people stay on your page and take something in even if they're quickly scanning over it.

Most websites have a FAQ page somewhere on their website but they’re not always optimised for search engines. You may not even need a FAQ section but its become a page that is seen as important as ‘About Us’ and ‘Contact Us' pages.

David Hamill advises that if your FAQ page is answering questions that the rest of the website should answer, then you have a problem with your site content.

Some people overlook the potential and the opportunity FAQ pages offer, with many including questions that are very samey and repetitive, providing answers that come across as patronising.

Part 1 discussed how important creating content for your specific audience is and platforms in which you can not only create awareness of your brand but also understand pain points within the sector.

Part 2 focuses on social media, engaging with your audience,  influencers, paid ads and getting a professional to create your content for you.

Many of these promotional strategies overlap and interlink so try and do them together rather than picking one and focusing on one thing.

Content marketing is increasingly becoming a successful method of digital marketing as it allows you to represent yourself as the experts within your specific sector. Meaning leads come to you more educated about your product.

Writing great content is a huge part of content marketing but there are also a number of strategies to help increase and grow your audience. Part 1 includes how forums, guest posting, re-purposing old content and segmenting your audience can increase your audience reach.

Print advertising has been around since earlier than the 17^th century. It’s a very traditional method of advertising, but is it still the most effective way to reach your audience?

As the digital age continues to present us with online marketing tools, does print still have a place in our marketing strategy or should we we be discarding it all together.

Digital tools allow us to see who viewed content, what platform they came through, what device they are using, how many pages they viewed, how long they viewed those pages and even live recordings how they move around the website.

You can’t get this data from print advertising.

Product directories are used and trusted by thousands of specifiers, clients and installers.  They are widely used to access information about building products and generate high levels online traffic.

Their aim and purpose is to provide specifiers, architects and consultants with comprehensive, up to date information, inspiration and the latest news on product and technology innovation.

Discover how to get the most out these valuable resources to create awareness for your brand, increase specification, improve your organic rankings on Google and generate new sales leads.

Yesterday, Insynth presented on how digital marketing is changing the way that specifiers and buyer engage with building product brands, and how you should adapt your marketing plans to keep up to date with these changes.

Old fashioned traditional ways of reaching your audience such as cold calling, trade shows and brought contact lists are all suffering.

This blog summaries the struggles and challenges that building products companies face and how you can approach them. We’ve also included our presentation from the day for you to view.

Google doesn’t read images, search engines only read text, so if your image is named ‘DSC_006’ then it’ll never be found.

You might not think that the name of your image matters, but a third of all searches performed on Google are for images.

That’s a third of the traffic you’re missing out on just because your image isn’t named correctly for Google to find it.

Read on to find out more…

Blogging is not a new way of marketing but has improved and continues to change as technology progresses, for instance many now include videos.

Websites have become an essential platform for all businesses, whilst a blog is increasingly being recognised as a must-have on your website.

There are a number of reasons why having a blog is vital, one being when people visit your site they can see you are active, another is to implement SEO and rank higher on Google for your specific audience.

Part one discovered the importance of strong storytelling, communication and how a good online presence is imperative for the building materials sector.

Part two focuses the importance of SEO, old content, relationships, reviews and analytics.

Content marketing consists of a variety of methods to ensure you’re attracting prospective clients, combining these tips should represent your company as the thought leader in your specific sector.