Social media can be a great platform to promote your business and its content. However people still have doubts about it. Social media isn't a fad or a phase and it continues to be a big part of companies marketing strategy.
This blog looks at 5 ways you can promote your building products business through social media. Read on to discover new ways of approaching social media and how you could increase engagement.
The first reason to be on social media is because its free. The only cost is time; having someone who manages it. You can invest in tech to make things easier but a lot of tools and schedulers are free to use anyway. As it’s free it means that everybody’s on it, which in turn means there’s a lot of competition.
Using hashtags in construction marketing is a brilliant way of extending your reach and connecting with a wider audience on social media.
Insynth have been looking at ways to use hashtags and mentions in a post to fully optimise your content for social media platforms.
Read on to find out which hashtags are the best to use for construction marketing and building products promotion on social media.
There are many social media tips, tricks and tactics to ensure your content gets shared and eventually goes ‘viral’. Through producing content for social media, its ultimately every businesses goal for that content to be seen by as many people as possible.
Other than paying for exposure through paid ads or magazine and directories, the only other way your content will get shared is if it’s great.
What one person might perceive as great might be boring and un-engaging to another. This is why we’re going to take a deeper look into the reasons behind why people share content.
When it comes to using social media for construction marketing there are few tips on how to ensure you're doing it right.
Social media is not a phase, it's here to stay so make sure you know how to get the most out of it with these marketing strategies for building product companies.
Lead nurturing is the purposeful process of engaging a defined target group by providing relevant information at each stage of the buyer's journey. It focuses on marketing and communication efforts to listen to prospects, and provide valuable information and answers.
Effectively you’re guiding prospects to eventually purchase from you, but in a way that is helpful and not sales driven. The more a lead is nurtured, the more knowledgeable they become about your specific product.
This ultimately creates a more qualified lead, ensuring the sales team only get involved when the lead is ready to purchase.
Social media is an ever-changing platform that continues to create new ways to engage with our customers effectively. On average we spend 2 hours 22 minutes on social media platforms a day.
This can't be ignored, so make sure your content stands out, grabs peoples attention and makes an impact. With so much time spent on social media, our attention span is decreasing. This makes it an even bigger challenge so we've got 4 social media techniques that are dominating in 2019.
You may be in a position where you want more leads from your website or the amount of leads you've been receiving have slowly dropped off. No matter what your marketing strategy is, your website is always used as a reference point.
Many building product websites come across as brochures rather than lead generation sites. Although it's a good idea to have product information on your website, it's wise to structure and segment it to make it easier to understand.
When people visit your website they will be at different stages of the buyers journey, your content needs to be appropriate for all 3 stages - awareness, consideration and the decision stage.
Ad blocking isn’t a new concept but is increasingly growing in popularity. People are becoming more aware of how cookies and websites track what they look at and how adverts are targeted to them.
Ad blocking software’s and internet extensions prevent adverts from being served. Whilst most internet users are fine with this, many advertisers and publishers are not.
Sometimes when creating content, you can get carried away with so much detail that you end up with a chunk of text that looks blocky and unappealing.
Below are 7 different types of visuals you can use to make your blogs more alluring to the eye, ensuring people stay on your page and take something in even if they're quickly scanning over it.
Most websites have a FAQ page somewhere on their website but they’re not always optimised for search engines. You may not even need a FAQ section but its become a page that is seen as important as ‘About Us’ and ‘Contact Us' pages.
David Hamill advises that if your FAQ page is answering questions that the rest of the website should answer, then you have a problem with your site content.
Some people overlook the potential and the opportunity FAQ pages offer, with many including questions that are very samey and repetitive, providing answers that come across as patronising.
Part 1 discussed how important creating content for your specific audience is and platforms in which you can not only create awareness of your brand but also understand pain points within the sector.
Part 2 focuses on social media, engaging with your audience, influencers, paid ads and getting a professional to create your content for you.
Many of these promotional strategies overlap and interlink so try and do them together rather than picking one and focusing on one thing.
