As a team we made it a week together travelling to Boston for HubSpot's annual Inbound event.
Each team member had a topic focus, weeks in advance we secured our seats at our chosen sessions. Each session was blogged live so you could gain from the same insights we did!
Below are my 5 highlights from the trip and what I've took away from the event.
The Insynth team visited Boston last week for the annual event called Inbound. It's a marketing event which features hundreds of speakers, ranging from experts in social media, content, SEO, sales, and so much more. It's held by HubSpot.
Other than finding out everything you see in American films is real, such as the FedEx vans, the manholes in the streets that let out steam and the fact there are donut shops everywhere, I learnt a lot of interesting progressions within marketing and business.
Tell me if this sounds familiar: you're producing content, and regularly sharing everything on social media, but your engagement is down.
The network's new algorithms don't help, and you start thinking, "Social media is old news, I'm not putting more effort into this."
Truth is, social media isn't played out, the playbook you've been using since 2016 is. In this session, you'll learn how to reinvent your social media strategy for 2019 and beyond.
Aja Frost, a Senior SEO Strategist at HubSpot discusses how their team grew organic blog traffic. Aja’s session includes the reveal of the exact strategies they used and how you can use them to grow search traffic.
Ty Heath, the Global Leader for Marketing Solutions at LinkedIn, teaches B2B marketing, inbound strategy, social selling, content marketing as well as leadership, diversity and inclusion.
How to Take Your Marketing from Good to Great
There are nearly endless marketing strategies to pursue, but it can feel nearly impossible sometimes to know if you’re on the right track or should consider another approach.
After all, even if your marketing is yielding good results, what if they could be even greater?
Led by Marcus Sheridan, the web marketing guru, reveals 7 secrets to content that generates the greatest results.
Named 1 of 20 speakers you don’t want to miss by Forbes, Marcus will be sharing elements of what he calls ‘magical content’. A formula that’s been derived after analysing hundreds of the most successful case studies in the inbound space, and what they did to achieve such results.
As organisations and marketing departments we talk a lot about the future. The end result is we make our content dated, we’re here now.
Reflecting on the past and our shared culture truths, is the most efficient way for a brand to both tell its story and transcend our insane content ecosystem.
They reflecting on the past and they’re embracing our shared cultural truths.
Many companies struggle to justify time spent on social media as they can’t see a ROI.
Depending on your business, especially in the building materials sector it can be hard to see how social media contributes to your sales.
As the products are a higher risk due to price, the nature of the product and how long they can be booked in for with companies, social media is an opportunity to reassure.
Training within your marketing team is just as important to how you educate your prospects and leads. To ensure you provide the best service you need to be in the know and up to date with the latest trends.
As technology advances all the time the key is to be aware of the opportunities available. This is to ensure that when the time comes for your services to advance you’re already aware of how it works.
If you’re actively creating content for blogs, you may struggle to find the time to create new content for social media too. When creating content, its quality over quantity so you might have spent a lot of your valuable time on writing a blog.
To ensure you get the most out of your blog content, below are a few tips on how you can re-use material to create social media posts.
Normally its highlighted what you should do when it comes to social media rather than what you shouldn’t do. However most of you will resonate more with common mistakes that have turned into habits when promoting on social media.
If you don’t have the right strategy and plan your content on social media you risk alienating your audience.
Social media is a huge opportunity to engage and interact with your audience. If you don’t dominate the space within your specific sector then someone else will.
