Olivia Atkinson

Olivia is a Digital Content Marketer with Insynth Marketing Ltd. She brings to the business a first class honours degree in Marketing, Advertising and PR. She has a strong background in B2B marketing, allied with her content creation ability, ensuring that our clients can benefit from remarkable content.

Recent Posts

Construction Marketing Tips: How To Optimise Images For SEO

By Olivia Atkinson on 21-Mar-2019 12:02:13

Google doesn’t read images, search engines only read text, so if your image is named ‘DSC_006’ then it’ll never be found.

You might not think that the name of your image matters, but a third of all searches performed on Google are for images.

That’s a third of the traffic you’re missing out on just because your image isn’t named correctly for Google to find it.

Read on to find out more…

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What Is Blogging And Why Is It Important For Building Material Businesses?

By Olivia Atkinson on 20-Mar-2019 09:17:11

Blogging is not a new way of marketing but has improved and continues to change as technology progresses, for instance many now include videos.

Websites have become an essential platform for all businesses, whilst a blog is increasingly being recognised as a must-have on your website.

There are a number of reasons why having a blog is vital, one being when people visit your site they can see you are active, another is to implement SEO and rank higher on Google for your specific audience.

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Content Marketing Tips For Building Materials – Part 2

By Olivia Atkinson on 27-Feb-2019 16:28:03

Part one discovered the importance of strong storytelling, communication and how a good online presence is imperative for the building materials sector.

Part two focuses the importance of SEO, old content, relationships, reviews and analytics.

Content marketing consists of a variety of methods to ensure you’re attracting prospective clients, combining these tips should represent your company as the thought leader in your specific sector.

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Content Marketing Tips For Building Materials - Part 1

By Olivia Atkinson on 26-Feb-2019 12:25:32

Using content marketing for your building products brand is about educating your prospects so they can make informed decisions, rather than directly selling. The correct use of content marketing will position your company as an expert in your sector, building awareness for your business.

Building product companies can begin to implement content marketing with the following marketing tips.

In part two 5 more essential tips for successful content marketing are revealed and how they apply to the building products sector.

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A 10 Step Guide To Writing Great Case Studies

By Olivia Atkinson on 22-Feb-2019 09:41:59

Case studies create credibility for your business, providing specifiers with social proof that your solution is a good fit for their current or next project. Think of a case study as an expansion of a testimonial.

But, with only 46% of building product websites including case studies, it is evident that they are under utilised.  

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Tech Stack Essentials For Construction Marketing

By Olivia Atkinson on 08-Feb-2019 09:07:01

The building products industry is renowned for being traditional when it comes to marketing and not getting on board with new technologies. This makes it ideal for you to get ahead of the curve and start implicating these tools today.

A well performing marketing stack will improve communication, efficiency, productivity and increase the knowledge you have on your customers. Allowing you to target and nurture your leads with the right content at the right time, ensuring you are providing the best service in your sector.

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Digital Marketing Events You Can't Afford To Miss In 2019

By Olivia Atkinson on 24-Jan-2019 16:28:46

The Insynth team love to attend digital marketing events. We’re lucky enough to attend quite a few over the year, even heading out to the States to pick up on the latest insights into how to improve construction marketing in the UK.

It’s the best way to stay ahead in the ever-changing marketing industry. We meet with fellow industry professionals, share our knowledge and get inspired by exciting new ideas.

We’ve created a list of marketing conferences that focus on a wide range of topics from SEO, to social media to content marketing and everything in-between. Maybe have a chat with your boss, convince them to let you go, and we might see you at one of these events this year.

We’ve also managed to bag you a few discount codes to tempt you!

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Construction Marketing Tips: Trends From Across The Pond

By Olivia Atkinson on 22-Jan-2019 17:44:44

As America is bigger, it’s only natural that they are the first to start some trends and take on new technology. An advantage to us is they can test out these trends to find out which ones work better than others.

We can then implement the successful trends into our marketing strategy. It’s equally important to be aware of what may be about to take off and get ahead of your competitors.

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Top 9 Sales & Marketing Technology Trends In 2019 For Building Products

By Olivia Atkinson on 17-Jan-2019 18:18:00

The building products industry has a reputation of being very traditional in its marketing approach and relativity cautious about adopting new technology.

This presents an opportunity for more adventurous brands to seize the intuitive and steal the march on their competitors by taking advantage of latest tech to help them better engage with the market.

Listed below are 9 trends and new technologies which you could take advantage of in 2019 to grow your business.

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Insynth Team Grows To Meet Demand For Content Marketing

By Olivia Atkinson on 10-Jan-2019 17:00:11

Building product companies are continuing to see positive results from content marketing.  To meet demand for their inbound marketing services, Insynth’s team has expanded with the introduction of a new Digital Content Marketer.

As the only HubSpot certified agency to major on construction marketing, Insynth is leading the way with the latest inbound marketing techniques.

Read on to find out who’s joined the team…

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