Olivia Atkinson

Olivia is a Digital Content Marketer with Insynth Marketing Ltd. She brings to the business a first class honours degree in Marketing, Advertising and PR. She has a strong background in B2B marketing, allied with her content creation ability, ensuring that our clients can benefit from remarkable content.

Recent Posts

Construction Marketing Strategy: What Is Your Mission?

By Olivia Atkinson on 19-Nov-2019 16:34:58

Mission statements can be tricky to produce. Where do you start? Who needs to see it?  How will it help us to grow?  These are the questions that you may ask yourself.

A well-crafted mission statement will unify your team around a clear objective that they believe in, bringing synergy and focus to your efforts. 

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SEO In Construction Marketing: Meta Titles And Meta Descriptions

By Olivia Atkinson on 13-Nov-2019 17:20:46

When it comes to optimising your site for search there are a number of things you can do, including keywords, image optimisation and much more.

One of the things that can directly affect click through rates are meta titles and meta descriptions.

Topics: SEO
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SEO In Construction Marketing: The Importance Of Analytics

By Olivia Atkinson on 08-Nov-2019 09:49:19

Data and analytics are the key to making sure you’re continuously improving your marketing tactics. You might be familiar with seeing your data presented in the form of a monthly report.

Google analytics (GA) is a free tool that every single company should be using to track performance of their companies website.

You may check it daily, weekly, monthly or even yearly. Ideally you need to be checking it at least once a week in case any problems arise.

Topics: SEO
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SEO In Construction Marketing: Monthly Reports

By Olivia Atkinson on 28-Oct-2019 10:19:26

If you already work with an agency of sorts you’ll probably be familiar with monthly reports. It’s a report you receive at the start of every month reflecting on the data from the previous month.

Monthly reports can include data such as traffic, page views, social media stats, engagement, rankings, domain authority, visibility, enquiries, PR, what’s been actioned that month and what’s to be actioned next month.

Topics: SEO
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SEO In Construction Marketing: Link Building

By Olivia Atkinson on 23-Oct-2019 12:20:45

Link building can and should be a vital part of your SEO marketing tactics for your building products brand. You may have been link building without realising the benefits it can have, or may not have a clue what it is or why it’s done.

This blog will explore the basics of link building and how it can benefit your marketing tactics when creating content.

Topics: SEO
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SEO In Construction Marketing: How To Create Content

By Olivia Atkinson on 18-Oct-2019 09:40:26

A big part of ensuring your website is optimised for search is the content you provide. Creating content gives your building products company the opportunity to become a thought leader in your specific sector.

This is not something you do once and its done but you continue doing to ensure Google is constantly recognising you as the expert on a specific topic/product/service.

SEO content is any content created with the goal of attracting search engine traffic.

Topics: SEO
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SEO In Construction Marketing: Keyword Research

By Olivia Atkinson on 09-Oct-2019 14:35:59

Keyword research is the first step to optimising your website for certain keywords. Without effectively using keywords, how else can you ensure your website gets found on search engines?

Discover how to do keyword research and the how different types of keywords can generate different results.

Topics: SEO
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Construction Marketing: 5 SEO Myths To Leave Behind in 2019

By Olivia Atkinson on 03-Oct-2019 15:46:43

SEO can be confusing and a bit overwhelming, everyone has opinions on what they think's best practise. Below are 5 myths that should be left behind in 2019 for your building materials company.

Topics: SEO
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Google Turns 21: How Google Continues To Dominate Digital Marketing Tactics

By Olivia Atkinson on 27-Sep-2019 11:36:49

Today Google turns 21 years old. It’s hard to imagine a time when we didn’t look to the search engine for a query or question let alone relying on it for lead generation and business.

Google has changed the rules for marketing in the 21st century. 

Today innovators can disrupt markets by understanding how Google indexes content to put their brand at the top of serps and get found by anyone and everyone looking for the solutions they provide.

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Discover Just How Effective Visuals Are On Social Media With These 7 Stats

By Olivia Atkinson on 26-Sep-2019 16:34:42

Hopefully you’re aware of how impactful images and videos are from your own experiences on social media. However are you mirroring this when scheduling your social media for your company?

Understanding just how impactful visuals can be and how they increase conversion rates is key to ensuring you’re engaging with your target audience on social media.

Below are 7 stats on how visuals are received on social media and how they effect the viewers behaviour.

Topics: Social Media
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My Top 5 Highlights From Inbound 2019 In Boston

By Olivia Atkinson on 19-Sep-2019 10:32:57

As a team we made it a week together travelling to Boston for HubSpot's annual Inbound event. 

Each team member had a topic focus, weeks in advance we secured our seats at our chosen sessions. Each session was blogged live so you could gain from the same insights we did!

Below are my 5 highlights from the trip and what I've took away from the event.

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What I Learnt Whilst Visiting The USA

By Olivia Atkinson on 12-Sep-2019 15:39:01

The Insynth team visited Boston last week for the annual event called Inbound. It's a marketing event which features hundreds of speakers, ranging from experts in social media, content, SEO, sales, and so much more. It's held by HubSpot. 

Other than finding out everything you see in American films is real, such as the FedEx vans, the manholes in the streets that let out steam and the fact there are donut shops everywhere, I learnt a lot of interesting progressions within marketing and business.

Topics: Inbound2019
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