Henry Jones

Henry Jones

Digital Marketing Executive at Project Prospecta. His interests are copywriting, problem solving and sports.

Recent posts by Henry Jones

12 min read

The 7 Pillars Of Lead Generation

By Henry Jones on 07-Jul-2021 15:53:50

The 7 Pillars of Lead Generation is a comprehensive plan to provide your construction products business with a steady stream of new leads to grow your business and increase profitability.

Topics: lead generation
6 min read

How Your Website Can Get Your Construction Products Business Specified

By Henry Jones on 15-Jun-2021 11:00:00

The way construction product’s businesses are getting specified is changing, this is partly due to the changing nature of the workforce.

If you’re aged between 25 and 40 you’re classed as a millennial and this age group makes up 35% of the UK workforce.

Millennials are digital natives, who grew up using the internet and technology. But why is this relevant to construction products businesses?

Well, 73% of millennial workers are involved in decisions to purchase products or services for their companies and millennial B2B buyers cited internet search and vendors’ websites as their top two means of researching products and services.

Does your construction products website cater to the needs of these modern specifiers?

If you think it needs some improvement, then read on to find out how to get your construction products website can get your business specified.

Topics: Construction Products Website
6 min read

5 Easy Fixes For Construction Products Websites

By Henry Jones on 14-Jun-2021 16:07:50

As more specifiers look to do their product research online, having a strong digital presence is crucial. A clear and helpful website is the first step in setting up your business to convert prospects into customers.

The website should be considered as a part of a wider digital marketing strategy but it should be considered as one of the most vital aspects of it. Your website should be seen as your virtual storefront, people may become familiar with your brand through other platforms such as social media, or trade shows but your website is the place they visit when they want more information about your business and your products or services.

With this in mind here are 5 easy fixes for your construction products website to give a good first impression, communicate the essentials and educate your prospects.

Topics: Construction Products Website
6 min read

What Architects Are Looking For In A Construction Products Website

By Henry Jones on 10-Jun-2021 11:00:00

When we need a question answering or some more information on a topic; where do we go for answers?

If you need to know how to cook the perfect steak, buy a new pair of jeans or find out the weather forecast for the weekend, where do you turn to first?

If you’re anything like me, then the answer is the internet.

And, contrary to popular belief, architects are just like us too.

When they need to find a specific product, do some research or get some inspiration they open a new tab and use a search engine to get some answers.

In fact, a recent study found that 98% of architects prefer to research building products online.

In this post, we’ll be delving into, how to reach the millennial architect, what goes into a winning construction products website, and how to use design, layout and content to encourage architects to specify.

Topics: Construction Products Website
4 min read

How To See An ROI From Lead Generation

By Henry Jones on 12-May-2021 11:00:00

Investment in lead generation for both marketing and sales is growing, as businesses realise they can’t wait for revenue to come to them. But it’s important to invest in the right places for your building products business.

Topics: lead generation
4 min read

Why is Data Hygiene so Important to Lead Scoring?

By Henry Jones on 27-Apr-2021 11:00:00

If you’ve been following the 7 Pillars of Lead Generation, then you’ll know how each pillar is a key component of an overarching strategy. Without taking care to follow each pillar then the overall strength of any building products businesses lead generation practice is weakened.

Pillar 6 is all about data; why it’s so important, how to manage it and how to utilise it to grow your business and create leads for your sales team. If you’re interested in learning about how to store and manage data using a CRM then read Pillar 4: Systems and Skills.

Topics: lead generation
4 min read

How Sales And Marketing Alignment Can Drive Lead Generation

By Henry Jones on 12-Apr-2021 11:00:19

By following the 7 Pillars of Lead Generation, a no strings attached guide to increasing the number of enquiries your building products business receives, you can steadily and predictably increase revenue.

This blog covers Pillar 5 which explains the importance of marketing and sales alignment within a business, to create leads and then follow upon them.

By combining the lessons of this Pillar and with the help of the right systems and skills, you can create a seamless and integrated approach to marketing and sales that utilises the skills of both to drive lead generation for your building products business.

Topics: lead generation Sales and Marketing Alignment
4 min read

Have You Got The Right Tools For Successful Lead Generation?

By Henry Jones on 25-Mar-2021 11:00:00

For building products businesses, the construction industry, or any company looking to grow; creating and implementing a winning lead generation strategy can be the determiner between failure or success.

The process can be complicated and things can often be overlooked, which is why a comprehensive model such as the 7 Pillars of Lead Generation can help you to build a lead generation strategy that will sustain your business into the future.

Pillar 4 covers the systems that can be used to collect and collate data or enable sales teams to contact leads. And it looks at how your team can learn and develop the skills to use these systems and get your products specified.

Topics: Construction Marketing CRM lead generation
6 min read

Marketing Channels: How To Promote Your Business To Drive Lead Generation

By Henry Jones on 11-Mar-2021 11:30:00

Lead generation is the backbone of a growing business. Ensuring the continued growth of customers and profits can be structured using the 7 pillars of lead generation. Each pillar must be supported by the rest to create a solid, well rounded strategy.

Pillar 3 is marketing channels, it describes how to promote, present and push your business so you’re delivering the right messages to the right audience at the right time. To get the most out of each channel, learn how to create quality content designed for lead generation.

Topics: SEO Social Media PPC Email Marketing lead generation