--- title: The Construction Marketing Blog for Building Product Brands | Paul Iddon description: Paul is an experienced Architect, specifier and Vice President of the Manchester Society of Architects, which is the largest Architectural group outside of London. --- X We're Hiring.. - **Loading Jobs...** [![New-Insynth-Logo-insynth-marketing-construction-marketing-inbound](https://www.insynth.co.uk/hs-fs/hubfs/New-Insynth-Logo-wh-text.png?width=521&height=482&name=New-Insynth-Logo-wh-text.png) ![Insynth Construction marketing Agency's Logo](https://www.insynth.co.uk/hs-fs/hubfs/2021%20Branding/Insynth%20New%20Logo.png?width=200&height=185&name=Insynth%20New%20Logo.png)](https://www.insynth.co.uk/) - Services - [CRM Strategy and Consultancy](https://www.insynth.co.uk/en/strategy-and-consultancy-for-building-product-manufacturers) - [HubSpot Consultancy](https://www.insynth.co.uk/hubspot-services-construction-industry) - [HubSpot Website Development](https://www.insynth.co.uk/building-products-website-design) - [Resources](https://www.insynth.co.uk/construction-marketing-resources) - [Results](https://www.insynth.co.uk/construction-marketing-case-studies) - [About](https://www.insynth.co.uk/about-us) - [Insynth News](https://www.insynth.co.uk/news) - [Careers](https://www.insynth.co.uk/en/careers-at-insynth) - [Blog](https://www.insynth.co.uk/blog) - [Contact](https://www.insynth.co.uk/contact-insynth) ![Paul Iddon](https://via.placeholder.com/100x100.jpg/e0e7ee) ### Paul Iddon Paul is an experienced Architect, specifier and Vice President of the Manchester Society of Architects, which is the largest Architectural group outside of London. #### Recent posts by Paul Iddon ###### 6 min read ## [Socks and Sustainability: Optimising Your Sales Approach](https://www.insynth.co.uk/blog/socks-and-sustainability-optimising-your-sales-approach) By [Paul Iddon](https://www.insynth.co.uk/blog/author/paul-iddon) on 29-Oct-2021 11:30:00 [![](https://www.insynth.co.uk/hubfs/SOCKS%20AND%20SUSTAINABILITY%20%20OPTIMISING%20YOUR%20SALES%20APPROACH.gif)](https://www.insynth.co.uk/blog/socks-and-sustainability-optimising-your-sales-approach) A post written by architect and friend of Insynth, Paul Iddon ARB RIBA. ###### 6 min read ## [Pride and Procurement: What Jane Austen Can Teach You About Construction](https://www.insynth.co.uk/blog/pride-and-procurement) By [Paul Iddon](https://www.insynth.co.uk/blog/author/paul-iddon) on 22-Oct-2021 11:11:00 [![](https://www.insynth.co.uk/hubfs/Copy%20of%20Guest%20Blog%20-%20Header%20Image%20%286%29.gif)](https://www.insynth.co.uk/blog/pride-and-procurement) Design and build procurement has had mixed results for manufacturers and architects alike. But recent events and the climate crisis are going to be a game-changer A post written by architect and friend of Insynth, Paul Iddon ARB RIBA. ###### Topics: [Trends](https://www.insynth.co.uk/blog/topic/trends) ###### 5 min read ## [Emotional Vs Rational CPD: Getting Your Message Across.](https://www.insynth.co.uk/blog/education-vs-inspiration-how-to-create-a-balanced-cpd-programme-1) By [Paul Iddon](https://www.insynth.co.uk/blog/author/paul-iddon) on 22-Sep-2021 19:15:00 [![](https://www.insynth.co.uk/hubfs/Copy%20of%20Guest%20Blog%20-%20Header%20Image%20%283%29.gif)](https://www.insynth.co.uk/blog/education-vs-inspiration-how-to-create-a-balanced-cpd-programme-1) Architects walk the tightrope between emotion and rationality, and understanding this idea is how you get your product specified. A post written by architect and friend of Insynth, Paul Iddon ARB RIBA Are architects’ dreamers or feet on the ground types? The inconvenient answer is both. ###### 4 min read ## [Education Vs Inspiration: How To Create A Balanced CPD Programme](https://www.insynth.co.uk/blog/education-vs-inspiration-how-to-create-a-balanced-cpd-programme) By [Paul Iddon](https://www.insynth.co.uk/blog/author/paul-iddon) on 17-Sep-2021 11:00:00 [![](https://www.insynth.co.uk/hubfs/Copy%20of%20Guest%20Blog%20-%20Header%20Image%20%281%29.gif)](https://www.insynth.co.uk/blog/education-vs-inspiration-how-to-create-a-balanced-cpd-programme) To an architect, a CPD can be like a bag of Revels. You never know what you’re going to get… A post written by architect and friend of Insynth, Paul Iddon ARB RIBA A couple of years before the pandemic, I researched construction product manufacturing with sales and specification teams. I asked them to describe in single words what immediately came to mind when thinking about their communication with architects. ###### 5 min read ## [What Motivates Architects. Clue: It’s Probably Not What You Think](https://www.insynth.co.uk/blog/what-motivates-architects) By [Paul Iddon](https://www.insynth.co.uk/blog/author/paul-iddon) on 12-Aug-2021 13:15:00 [![](https://www.insynth.co.uk/hubfs/Guest%20Blog%20-%20Header%20Image.gif)](https://www.insynth.co.uk/blog/what-motivates-architects) A post written by architect and friend of Insynth, Paul Iddon ARB RIBA. Believe it or not, the definition of what architecture actually ‘is’ hasn’t changed in over 2000 years. In another blog, I talk about the driving idea of Modern Movement Architecture(1) from the beginning of the 20th century that still shapes our built environment. But beneath every style and school of architecture, including Modernism, there is a more fundamental philosophy that has persisted since biblical times [All posts](https://www.insynth.co.uk/blog/all) ##### About Insynth About Insynth Insynth Marketing is a HubSpot certified construction marketing agency. We deploy the latest inbound marketing techniques to help building product manufacturers to generate predictable flows of leads, customers, and specifications in this era of digital transformation.   [![platinum-badge-color (2)](https://www.insynth.co.uk/hs-fs/hubfs/platinum-badge-color%20(2).png?width=100&name=platinum-badge-color%20(2).png)](https://ecosystem.hubspot.com/marketplace/solutions/insynth-marketing-ltd)              ##### Useful Links Useful Links - [Services](https://www.insynth.co.uk/construction-marketing-services) - [Resources](https://www.insynth.co.uk/construction-marketing-resources) - [Case Studies](https://www.insynth.co.uk/construction-marketing-case-studies) - [About](https://www.insynth.co.uk/about-us) ##### Latest Blog Latest Blog ###### [Marketing To Architects: Technical Content](https://www.insynth.co.uk/blog/marketing-to-architects-technical-content) In the built environment, technical content serves as the backbone of every new project, so... ##### Contact Contact +44 1952 897 097 [hello@insynth.co.uk](mailto:info@insynth.co.uk) Insynth Marketing Ltd The Mansions Shifnal Shropshire  TF11 8BB United Kingdom      [![New-Insynth-white-Logo-Landscape](https://www.insynth.co.uk/hs-fs/hubfs/New-Insynth-white-Logo-Landscape.png?width=200&height=65&name=New-Insynth-white-Logo-Landscape.png "New-Insynth-white-Logo-Landscape")](https://www.insynth.co.uk/) Copyright © 2020 Insynth Marketing Ltd. ![](https://dc.ads.linkedin.com/collect/?pid=206356&fmt=gif)