Ainhoa Rodriguez-Muguruza
Businesses must constantly adapt and evolve to stay competitive.
A significant part of this adaptation involves the effective management of their online presence. A robust online presence is crucial for construction companies to attract potential clients and showcase their portfolio of projects.
A well-managed website is often the first point of contact for potential customers, making a positive impression essential. A CMS allows construction companies to regularly publish content, such as project updates, blog posts, news articles, and case studies. Construction projects, company information, and industry regulations are subject to change and, therefore, a CMS should make it easy to update and maintain the website, ensuring that it reflects the most current information and complies with industry standards.
So, what can a good CMS do for your building product business?
Challenges with Legacy Websites
At INBOUND23, websites were a hot topic! It's not surprising that websites took centre, since companies are looking for innovative ways to leverage their websites to engage with customers, drive sales, and provide exceptional user experiences.
One example that illustrates the challenges many companies face is a company whose website was built on WordPress with a 3 out of 100 health score. This outdated website would crash whenever updates were required, causing frustration and inefficiency. Another case we came across involved a custom-built website that hindered growth and adaptability, making it difficult to keep up with the evolving needs of the business.
But what does the journey to the right CMS look like?
The Journey to Selecting the Right CMS
Recognising the need for a change, these companies go on a meticulous journey to select the perfect CMS that would address their unique challenges. This process often involves a deep dive into understanding the issues they might be facing and identifying the essential requirements for their websites. These requirements extend beyond just user experience (UX) to include internal productivity needs. They needed a CMS that would empower junior staff to make changes efficiently. Finding the right agency to support them in this transition can also be a crucial step in their journey.
Why HubSpot CMS Hub Stood Out
Both companies that we spoke with had made the switch to the CMS Hubs.
After careful evaluation, they were drawn to HubSpot CMS Hub for several compelling reasons:
- Drag and Drop Editor: HubSpot's intuitive interface allowed for easy content creation and editing, enabling staff members to make updates without coding expertise.
- Modules and Reusability: The ability to reuse design elements and modules streamlined the website development process.
- Hub DB Tables: Storing and updating documents on the website became a breeze, improving efficiency and data accuracy.
- Dynamic Website: HubSpot's flexibility allowed for the creation of dynamic, personalized website experiences.
- Sandbox: A dedicated testing environment ensured that changes could be tested thoroughly before going live.
- Scalability: As these companies grew, HubSpot CMS Hub could scale with them, ensuring their websites remained up to date and aligned with their evolving needs.
- Affordability: HubSpot's pricing structure offered cost-effective solutions without compromising on quality.
Seamless Migration to CMS Hub
The transition from their respective websites to CMS Hub was a surprisingly smooth process.
With the support of HubSpot experts and partners, both companies redesigned their websites from scratch and completed the migration within just four months. This rapid turnaround allowed them to quickly benefit from their new and improved digital platforms.
The Remarkable Results
The impact of the move to CMS Hub was nothing short of astonishing:
- In the first year, one of the companies saw a remarkable 121% increase in leads generated through their websites.
- By the second year, these numbers doubled, showcasing the scalability and long-term benefits of CMS Hub.
- Deal closure times reduced by a staggering four times, allowing for faster revenue generation.
- Both companies achieved an impressive Google health score in the 80s, signalling improved website performance and reliability.
- SEO and domain authority improved significantly, resulting in higher search engine rankings, and increased online visibility.
- Easy integration with analytics tools such as Google Analytics and Cloudflare allowed for better tracking of user behaviour and traffic sources, providing valuable insights.
- Understanding their audience became more accessible, as they could now identify who was visiting their websites and where they were coming from.
The Importance of Choosing the Right Partner
Both companies attribute much of their success to partnering with the right agency. This partnership offered expertise and guidance throughout the transition. These examples serve as compelling illustrations of how moving to HubSpot CMS Hub can lead to massive ROI and transformative improvements in a company's online presence.
As the digital landscape continues to evolve, businesses that invest in user-friendly, scalable CMS solutions like CMS Hub are well-positioned for sustained growth and success.
ABOUT INSYNTH
At Insynth, we deliver a predictable flow of leads, customers, and specifications for building product brands through our inbound marketing approach, proven to connect with a technically demanding audience.
The latest marketing techniques such as construction inbound marketing, help building product companies to grow sustainability.
As the only HubSpot-certified agency to major in construction marketing. We have a proven formula of bringing a variety of functionalities together including CRM Implementation, Web Design, SEO, and Content Marketing to achieve your ultimate aim: Growing your business and gaining new specifiers and customers.
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