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Performance Websites: 10 Tips for Choosing The Right Partner

Performance Websites: 10 Tips for Choosing The Right Partner

How do you select the right partners for your construction website design and development projects?

The wrong choice can set you back months. And if you're looking for results, you don't have months to wait. Especially if you've realised that a performance website is critical for driving growth in the construction industry. 

The following skills and qualities are characteristic of a good-fit partner.


1. Industry Experience

Familiarity with the construction industry and its specific dynamic and user requirements, including terminology, regulations, and standards. This is among the most critical factors in selecting your partner.


2. Impressive Portfolio

A strong portfolio showcasing previous work with construction product companies, demonstrating the agency's ability to create visually appealing, user-friendly, and informative performance websites.


3. Technical Expertise

Proficiency in the latest web development technologies, such as HTML, CSS, JavaScript, and various content management systems (CMS) like WordPress, HubSpot or Magento. Ensure they’re skilled in CRM integration with your website too.


4. Responsive Web Design

Expertise in creating mobile-friendly, responsive websites that can adapt to various screen sizes and devices.


5. SEO Knowledge

Understanding of search engine optimization (SEO) best practices to ensure your website ranks well on search engines like Google and Bing.


6. Content creation

Ability to develop engaging, informative, and well-structured content that effectively communicates your solutions and value proposition.


7. User experience (UX) and user interface (UI) design

A focus on creating intuitive, user-friendly website designs that support and intuitively guide visitors through your site.


8. Project Management

Excellent organisational and communication skills to manage website projects effectively, ensuring timely completion and meeting all client requirements (we cover this in more detail in the next section)


9. Analytics and performance monitoring

Proficiency in using analytics tools like Google Analytics to track website performance and make data-driven decisions to improve user experience and conversion rates.


10. Reliability and professionalism

A proven track record of delivering high-quality work on time and budget, along with excellent client reviews and testimonials.


11. Post-launch support and maintenance

Willingness to provide ongoing support, updates, and maintenance for the construction product company's website after the initial launch.



By ensuring the chosen website agency possesses these skills and qualities, you can feel confident you are partnering with a reliable and competent team to deliver a high-quality website tailored to your needs.


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At Insynth, we deliver a predictable flow of leads, customers, and specifications for building product brands through our inbound marketing approach, proven to connect with a technically demanding audience.

The latest marketing techniques such as construction inbound marketing, help building product companies to grow sustainability.

As the only HubSpot-certified agency to major in construction marketing. We have a proven formula of bringing a variety of functionalities together including CRM Implementation, Web Design, SEO, and Content Marketing to achieve your ultimate aim: Growing your business and gaining new specifiers and customers.

Book A Free Consultation Today to discover more.