--- title: "Performance Websites: What's the ROI?" description: What's the return on investment for website design in the construction industry? The numbers look good. image: https://www.insynth.co.uk/hubfs/Performance%20Website%20Blog%20Headers%20%2818%29.png --- [Skip to the main content.](https://www.insynth.co.uk/blog/construction-website-design-roi#main-content) [![clean-logo-2024-white](https://507386.fs1.hubspotusercontent-na1.net/hubfs/507386/clean-2024/logo/clean-logo-2024-white.svg "clean-logo-2024-white")](http://Insynth%20Marketing%20Ltd) [![Insynth | Construction Marketing Agency HubSpot Experts | Content Specialists](https://www.insynth.co.uk/hs-fs/hubfs/2021%20Branding/New-Insynth-Logo-Landscape-1.png?width=1073&height=352&name=New-Insynth-Logo-Landscape-1.png "Insynth | Construction Marketing Agency HubSpot Experts | Content Specialists")](http://Insynth%20Marketing%20Ltd) - Services - [CRM Strategy and Consultancy](https://www.insynth.co.uk/en/strategy-and-consultancy-for-building-product-manufacturers) - [HubSpot Consultancy](https://www.insynth.co.uk/hubspot-services-construction-industry) - [HubSpot Website Development](https://www.insynth.co.uk/building-products-website-design) - [Resources](https://www.insynth.co.uk/construction-marketing-resources) - [Results](https://www.insynth.co.uk/construction-marketing-case-studies) - [About](https://www.insynth.co.uk/about-us) - [Insynth News](https://www.insynth.co.uk/news) - [Careers](https://www.insynth.co.uk/en/careers-at-insynth) - [Blog](https://www.insynth.co.uk/blog) - [Contact](https://www.insynth.co.uk/contact-insynth) Search Toggle Menu Search Toggle Menu - Services - [CRM Strategy and Consultancy](https://www.insynth.co.uk/en/strategy-and-consultancy-for-building-product-manufacturers) - [HubSpot Consultancy](https://www.insynth.co.uk/hubspot-services-construction-industry) - [HubSpot Website Development](https://www.insynth.co.uk/building-products-website-design) - [Resources](https://www.insynth.co.uk/construction-marketing-resources) - [Results](https://www.insynth.co.uk/construction-marketing-case-studies) - [About](https://www.insynth.co.uk/about-us) - [Insynth News](https://www.insynth.co.uk/news) - [Careers](https://www.insynth.co.uk/en/careers-at-insynth) - [Blog](https://www.insynth.co.uk/blog) - [Contact](https://www.insynth.co.uk/contact-insynth) 2 min read # Performance Websites: What's the ROI? [![Picture of Leigh Simpson](https://www.insynth.co.uk/hs-fs/hubfs/Team%20Members/1.jpg?width=30&name=1.jpg) Leigh Simpson](https://www.insynth.co.uk/blog/author/leigh-simpson) : 02-Jan-2024 10:17:00 [Website](https://www.insynth.co.uk/blog/tag/website) ![Performance Websites: What's the ROI?](https://www.insynth.co.uk/hubfs/Performance%20Website%20Blog%20Headers%20%2818%29.png) If you build a performance website, you should expect your overall website activity to be driving over 90% of your net new growth. Net new? That’s new business from companies or specifiers you’ve never dealt with. The rest will probably be coming from outbound sales activity and word-of-mouth referrals. In my own business, in the last five years, we’ve grown 250% in revenue and more in net profit. We can attribute almost all of this net new growth to SEO, content marketing and the[continuing efforts](https://www.insynth.co.uk/blog/growth-drive-design-approach-web-design)to improve website performance.  The ROI is 1409%. That’s £14.09 in revenue for every £1 spent on creating my website, producing new content (blogs, ebooks, technical info, etc), A/B testing pages, SEO and nurturing leads.   ### MOre than revenue The ROI isn’t just financial either, there’s been a big dividend for the sales team too. Their focus is now dealing with inbound sales and technical enquiries and following up quotations. We have created enough time to follow up quotes over eight times on average instead of fewer than 3 times, which has increased conversion rates by over 100%. The team are less stressed about hitting targets and doesn’t have the daunting task of making countless cold calls to try to book appointments. They’ve never been busier or happier.     ### The Road to Performance Website ROI This change has taken five years so far, and we’re still improving. But even in year one, this approach produced a positive ROI, which has improved year on year. Here is a simple ROI calculator to illustrate your ROI once your performance website is successfully up and running. You can access it [here](https://www.insynth.co.uk/website-revenue-calculator).   ![Website Revenue Calculator Image - Graph going up and to the right](https://www.insynth.co.uk/hs-fs/hubfs/Website%20Revenue%20Calculator%20Image.png?width=740&height=230&name=Website%20Revenue%20Calculator%20Image.png)   ### Conclusion This evolution towards a performance-driven website has been a five-year journey, and the commitment to improvement continues. Even from the very first year, it yielded a positive ROI that has only improved with time.  As you reflect on this path of growth and transformation, you may be inspired to start developing your own performance website. From our experience, it's evident that the power of a well-crafted digital strategy cannot be overstated. The results, both financial and cultural, are a testament to the immense value that a performance-driven website can bring to any business. A good first step may be a website audit. If you'd like to discuss this, please set up a meeting [here](https://www.insynth.co.uk/meetings/leigh7). [![New call-to-action](https://no-cache.hubspot.com/cta/default/3859543/a7b8c667-d898-4473-a04e-324f4c42a6d2.png)](https://cta-redirect.hubspot.com/cta/redirect/3859543/a7b8c667-d898-4473-a04e-324f4c42a6d2) ## ABOUT INSYNTH At Insynth, we deliver a predictable flow of leads, customers, and specifications for building product brands through our inbound marketing approach, proven to connect with a technically demanding audience. The latest marketing techniques such as construction inbound marketing, help building product companies to grow sustainability. As the only HubSpot-certified agency to major in construction marketing. We have a proven formula of bringing a variety of functionalities together including [CRM Implementation](https://www.insynth.co.uk/en/hubspot-implementation-support), [Web Design](https://www.insynth.co.uk/en/building-products-website-design), [SEO](https://www.insynth.co.uk/construction-marketing-seo-building-product-search-engine-optimisation), and [Content Marketing](https://www.insynth.co.uk/en/content-marketing-for-building-product-companies) to achieve your ultimate aim: Growing your business and gaining new specifiers and customers. [Book A Free Consultation Today](https://meetings.hubspot.com/jack355/jacks-diary) to discover more. - [Tweet](https://twitter.com/share) ##### ABOUT INSYNTH ABOUT INSYNTH Insynth Marketing is a HubSpot-certified construction marketing agency. We help construction-related businesses to generate predictable flows of leads, customers, and specifications in this era of digital transformation. [![platinum-badge-color (2)](https://www.insynth.co.uk/hs-fs/hubfs/platinum-badge-color%20(2).png?width=100&name=platinum-badge-color%20(2).png)](https://ecosystem.hubspot.com/marketplace/solutions/insynth-marketing-ltd)            ##### Useful Links Useful Links - [Marketing Resources](https://www.insynth.co.uk/construction-marketing-resources) - [Case Studies](https://www.insynth.co.uk/construction-marketing-case-studies) - [Insynth News](https://www.insynth.co.uk/news) - [About Insynth](https://www.insynth.co.uk/about-us-old) - [What We Do](https://www.insynth.co.uk/construction-marketing-services) ##### LATEST BLOG LATEST BLOG [Featured Blog Image](https://www.insynth.co.uk/blog/elevating-your-construction-product-brand-hubspots-crm-and-ai-integration) ###### [Elevating Your Construction Product Brand: HubSpot's CRM and AI Integration](https://www.insynth.co.uk/blog/elevating-your-construction-product-brand-hubspots-crm-and-ai-integration) The pivotal shift towards customer-centric philosophies has asked from companies within all... ##### Contact Us Contact Us +44 1952 897 097 [hello@insynth.co.uk](mailto:info@insynth.co.uk) Insynth Marketing Ltd The Mansions Shifnal Shropshire  TF11 8BB United Kingdom  [![Insynth Construction Marketing Agency HubSpot Experts Content Specialists](https://www.insynth.co.uk/hubfs/2021%20Branding/Insynth%20%20Construction%20Marketing%20Agency%20%20HubSpot%20Experts%20%20Content%20Specialists.svg)](https://www.insynth.co.uk) © 2026 Insynth Marketing Ltd. ![](https://dc.ads.linkedin.com/collect/?pid=206356&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Leigh Simpson", "url" : "https://www.insynth.co.uk/blog/author/leigh-simpson" }, "dateModified" : "2024-01-02T10:17:01.172Z", "datePublished" : "2024-01-02T10:17:00.000Z", "headline" : "Performance Websites: What's the ROI?", "image" : [ "https://www.insynth.co.uk/hubfs/Performance%20Website%20Blog%20Headers%20%2818%29.png" ], "mainEntityOfPage" : { "@id" : "https://www.insynth.co.uk/blog/construction-website-design-roi", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.insynth.co.uk/hubfs/2021%20Branding/New-Insynth-Logo-Landscape.png" }, "name" : "Insynth Marketing Ltd" } } ``` ```json { "@context" : "http://schema.org/", "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "FAQs, or Frequently Asked Questions, are a set of common inquiries and their corresponding answers that provide quick and concise information to website visitors. For your UK building products business, FAQs are crucial as they deliver high-level information swiftly, capturing your audience's attention and guiding them towards informed decisions. Additionally, FAQs play a significant role in enhancing your website's visibility on search engines, improving user experience, and establishing your brand as an authoritative source." }, "name" : "What are FAQs, and why are they important for my UK building products business?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "FAQs can enhance your website's search engine visibility by earning featured snippets and "People Also Ask" box placements on SERPs. When you structure your FAQs using schema markup and incorporate relevant keywords, search engines better understand your content's context and relevance, increasing the likelihood of showcasing your FAQs prominently in search results. This enhanced visibility drives more organic traffic to your website, boosting your rankings and authority in the industry." }, "name" : "How can FAQs help improve my website's visibility on search engines like Google?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "FAQs streamline the user experience by providing quick and informative answers to common questions. With easily scannable content, FAQs help users find the information they need without having to navigate through lengthy articles. By addressing user queries efficiently, FAQs foster engagement, keep visitors on your website longer, and build trust and credibility with your audience." }, "name" : "What is the role of FAQs in enhancing user experience and engagement on my website?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Generating relevant FAQs starts with understanding your target audience's pain points, interests, and frequently asked questions. Analyse customer inquiries, industry trends, and competitor research to identify popular queries. Utilise keyword analysis to find phrases your audience commonly uses. Tailor your FAQs to cater to both informational and transactional queries to ensure you provide valuable answers across the customer journey." }, "name" : "How can I generate relevant FAQs that resonate with my target audience and address their needs?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Striking the right balance is essential. Consider the purpose and stage of the buyer's journey for each page. Pages with informational content might include a higher number of FAQs, while transactional pages may benefit from a more focused selection. Aim to provide concise and relevant information to maintain a clean and user-friendly FAQ section." }, "name" : "Is there an optimal number of FAQs I should include on each page of my website?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Research your target audience's search behaviour and study relevant keyword data. Utilise the "7 Construction Marketing Themes You Should Be Writing About to Improve Your SEO" guide to discover topics relevant to your industry. Address frequently searched, underserved queries to position your building products business as a trusted authority." }, "name" : "How do I choose the right topics for my FAQs to ensure they align with my audience's search intent?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Craft questions to mirror natural language and phrasing of user queries. Be concise, specific, and solution-oriented. Use action words to create a sense of urgency and relevance. For example, "How do I select the best sustainable roofing materials for my project?" or "What are the key features of your energy-efficient windows?"" }, "name" : "What are the best practices for crafting compelling FAQ questions that mirror user queries?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Your answers should directly address the queries, offering valuable insights. Avoid vague or ambiguous responses. Back your answers with well-researched and authoritative information to demonstrate your expertise in the industry. Providing accurate and trustworthy answers builds your brand's authority and credibility." }, "name" : "How do I provide clear and informative answers to my FAQs that establish my brand's authority?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Absolutely! FAQs with structured data (schema markup) enable AI assistants like Google Assistant, Siri, and Alexa to understand and present your content more effectively. Optimised FAQs increase your brand's discoverability in voice search and AI-assisted search results, reaching a broader audience through these popular platforms." }, "name" : "Can I use FAQs to boost my website's rankings in voice search and AI-assisted search results?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Schema markup is a standardised vocabulary of tags that provides search engines with valuable context about your content. Implement schema markup for your FAQs, using the "FAQPage" schema type to signal question and answer pairs. User-friendly tools like Google's Structured Data Markup Helper make implementing schema markup accessible, even for marketers with limited web development knowledge." }, "name" : "How do I leverage schema markup to enhance the visibility of my FAQs on search engines?" } ] } ```