Post Grenfell, the attitude around specification has become more stringent and cautious, with legislators and specifiers alike demanding greater reassurance about the performance, safety and provenance from the materials that are being used in construction.
So how does this impact your construction marketing strategies and why does Inbound Marketing become the ideal method of adapting to this change?
We want your opinion of the marketing channels and resources you love and find most useful for promoting your building product brand.
We’re kicking off a series of blogs about building awareness amongst specifiers and installers in the building product space. Rather than just giving you a bland overview of “what the experts say”, we thought it would be great to get your thoughts too.
To get featured, all you need to do is pick the blog, or blogs, that you want to be included in, follow the link and answer a couple of questions. Leave us your website URL and Twitter/LinkedIn handle and we’ll drop a nice backlink into the blog for you and mention you in our social promotion.
We’re looking forward to you sharing your knowledge with our audience. Don’t be shy.
Building a company is hard enough, but what if there's no clear market to launch into? That's the situation Gainsight CEO Nick Mehta found himself in when he joined the company that would become Gainsight in 2013.
The latest edition of the Insynth Digital Construction Media Guide – Architecture Edition has ranked and named the UK’s top 51 architectural magazines for 2019.
Using a proprietary algorithm, Insynth has ranked over 50 titles based upon circulation, social media following, domain authority, spam scores and other factors, to produce an independent and objective picture of which titles are most likely to support SEO and PR activity.
The guide is written to assist construction marketing professionals understand the effectiveness of various to their marketing communication plans, PR activity and online marketing strategy. It’s also a valuable tool when negotiating rates.
In an unusual move for Google, the officially announced an impending algorithm update this week. Google described it as the June 2019 core update.
The update began rolling out on the Monday 3rd June, impacting Google search ranking and listings positively and negatively across the globe.
With an estimated 39% of sales people missing their targets every month, any tool that you can use to help your team succeed has to be seriously considered.
One key problem that many sales teams has is getting access to key information and knowing how they are doing hour by hour, day by day.
Using ‘live’ reporting on dashboards can fix this, increasing competition amongst the sales team, improving focus and raising team morale - all leading to an increase in sales. Learn more here.
From our conversations across the construction industry, it’s clear that building product Sales Leaders view content marketing with suspicion, feeling it could hinder their chances of getting in front of prospects and customers.
Once we explain the benefits to them and their teams of a well executed inbound marketing strategy, they soon understand the potential to help them improve lead generation and lead quality.
Making their sales team busier, more respected in their sector and getting them in front of more influential decision makers and specifiers.
Read on, to find out how we explain the key benefits to sales of inbound and content marketing.
To generate website traffic, you need people to visit your site. To get them to come, you need to understand what they’re looking for, what phrases they’re using and what type of content would best fit their needs.
Fundamentally, a keyword strategy is needed in any successful building product company's content marketing plan. Let’s explore what keyword strategy is and how it complements keyword research.
A recent report from chiefmartec.com found that there was a 27% increase in the number of marketing technology solutions available in 2018.
While the fear is that the increasing use of technology in sales and marketing will depersonalise the customer experience, the reverse is actually true if these systems and techniques are used correctly.
So, how can technology be utilised to give you more time with customers and improve their experience with your brand?
All to often we could do with some help in getting out sales and marketing strategies right, or just improving them a little.
So, we thought it would be helpful to provide a library of useful guides, reports, cheat sheets and our research for you to access whenever you need it.
One of the first things that you’re taught in sales is that you have two ears and one mouth and to use them in that order.
However, you shouldn't use your mouth at all at crucial points in your sales conversations
Learn how silence can unlock a sales opportunity and when to use it.
Growth. It’s compelling, alluring and addictive. It’s also tough.
It’s getting harder to generate more leads, win more customers, up-sell, cross-sell, increase market share and make more profit using the tactics that were so successful just a few short years ago.
It was Einstein who famously said, “insanity is doing the same thing over and over again and expecting different results”.
So, is your reluctance to alter your approach, tactics and mindset in your quest for increased growth madness?
