Leigh Simpson

Aligning my experience in marketing, technology, building products and business growth to bring you insights on how to leverage the internet and the latest technology to help you generate more leads, acquire more customers, improve client enagement and create long term competiteve advantage.

Recent Posts

Construction Sales Tips: Mind The Gap - Selling With Silence

By Leigh Simpson on 30-Nov-2018 11:45:00

One of the first things  that you’re taught in sales is that you have two ears and one mouth and to use them in that order.

However, you shouldn't use your mouth at all at crucial points in your sales conversations

Learn how silence can unlock a sales opportunity and when to use it.

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Construction Marketing Strategy: Chasing Growth - Are You Insane?

By Leigh Simpson on 16-Nov-2018 11:45:00

Growth.  It’s compelling, alluring and addictive.  It’s also tough.

It’s getting harder to generate more leads, win more customers, up-sell, cross-sell, increase market share and make more profit using the tactics that were so successful just a few short years ago.

It was Einstein who famously said, “insanity is doing the same thing over and over again and expecting different results”.

So, is your reluctance to alter your approach, tactics and mindset in your quest for increased growth madness?

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How A.I Can Deliver First Class Customer Service Every Time

By Leigh Simpson on 05-Nov-2018 10:00:00

Positive customer experience is vital for referrals and maximising life time value from your customer relationships.  However, one of the biggest challenges any business faces is keeping customers happy and being consistent in the way we deal with customer challenges and needs. 

Unhappy customers can spread their dissatisfaction quickly with social media. But, a delighted client can be the most valued influencer in attracting new customers. 

Discover how A.I. can help you improve customer experience, build your brand reputation and grow your business. 

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Microsoft Future Decoded Conference: Keynote Speaker Cindy Rose

By Leigh Simpson on 31-Oct-2018 11:48:18

Kicking off this year's Microsoft Future Decoded event in London is Cindy Rose.

Cindy is the CEO of Microsoft UK. The event takes place at the ExCel Exhibition Centre at the Victoria Docks in London. The two day event covers a range of technological topics from A.I. to using the cloud and building trust around it. 

Read on to find out what Cindy's keynote speech was all about...

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CIMCIG Event Review: Independence, Trust & Modern Media

By Leigh Simpson on 09-Oct-2018 10:38:42

Billed as a ‘Question Time’ style debate, the CIMCIG evening focused on the role that traditional UK construction media plays in an age of social and content marketing, and which, if any, media can you trust.

What did we learn?  Which media channel is right for your audience? What will publishing look like in 10 years’ time? Who can be trusted in the age of ‘fake news’?

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Construction Marketing 2030 - Are You Prepared For The Future?

By Leigh Simpson on 20-Sep-2018 10:55:31

Just as Amazon has created turmoil in high street retail, Apple disrupted the music industry and Facebook changed the way we keep in touch, new technology, most of which is becoming available now, is about to change the way we do business in Construction.

Is your business going to be the next Blockbuster – killed by an obsolete business model, or will you be the Netflix of building products, taking action now to take advantage of the disruptive potential of AI?  It's time to incorporate this new technology into your construction marketing strategy.

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Live @ #Inbound18 - HubSpot Product Announcements

By Leigh Simpson on 06-Sep-2018 13:11:10

The pace of innovation and new features in the HubSpot ecosystem is mind blowing.  Since Inbound 17 there have been more changes than I can keep track of and every week there is a new feature to impress.

Learn about the big changes to the suite that were announced at the Inbound 2018 conference, and how these could help you supercharge your business growth.

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Live @ #Inbound18 - Problem Centric Selling

By Leigh Simpson on 05-Sep-2018 17:00:52

Why No One Gives a Shit About You or Your Company

Bringing insights from his new book Gap Selling, Keenan, CEO of The Sales Guy talks at Inbound 2018 about why the only thing that drives sales is the creation of value.

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Live @ #Inbound18  - Beth Comstock Keynote

By Leigh Simpson on 05-Sep-2018 14:51:51

If Failure Isn’t An Option, Then Neither Is Success

Opening the first full day at Inbound 2018 is Beth Comstock, former Vice Chair of one of the world’s largest companies, GE.

Talking about how organisational change begins with the individual, ground up and how this approach strengthened GE and led to exciting developments for the business.

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What Do you Want to Learn At Inbound 2018?

By Leigh Simpson on 28-Aug-2018 17:36:26

There’s a real buzz at Insynth this week. 

On Monday, we’re heading off to Inbound 2018 in Boston.

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Winning The Battle For Hearts And Minds, Not Just Clicks And Ranks

By Leigh Simpson on 07-Jul-2018 14:45:00

With new technology appearing increasingly frequently, promising to disrupt traditional methods of sales and marketing and make business success a breeze, it’s easy to be tempted to throw the baby out with the bathwater and overlook some of the main principles of growing your business.

No matter how you deliver your message and what methods you use, it’s important to remember to use technology to support your sales and construction marketing strategies, not replace them.

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Barcelona: How It Shaped My View Of Inbound

By Leigh Simpson on 27-Jun-2018 11:50:16

A last-minute decision to visit Barcelona was a wonderful surprise from my wife; we’ve been talking about it for 20 years!  But with my Inbound mindset, it was more than the food, drink, architecture and culture that left an impression on me.

Here are a few of my experiences from the weekend and how my passion for Inbound was stoked again.

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