3 min read

Marketing To Architects: Technical Content

Marketing To Architects: Technical Content

In the built environment, technical content serves as the backbone of every new project, so understanding the sources architects turn to for this information is crucial for your marketing strategy.

Everyone knows technical content is important, but many building product businesses fail to grasp how important it is, and how much it features in a specifiers decision to include your product. 

In a recent interview with an architect, the interviewee mentioned that they would often not consider products that didn't have BIM files easily accessible, because this would create so much data entry work. 


In this blog, we explore 3 of these, and how you can use them to your advantage when marketing to architects!


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Using Building Information Modelling (BIM) When Marketing To Architects


In the dynamic landscape of architecture, Building Information Modelling (BIM) has emerged as a transformative force, revolutionising the way projects are designed, executed, and managed.

BIM is not just a software tool; it is a collaborative process that integrates 3D modelling, data, and information, empowering architects to bring their visions to life with unprecedented precision and efficiency.

Although the 3D model at the heart of BIM serves as a digital twin of the physical structure, this intelligent model goes beyond drawings.

From geometric dimensions to material specifications, BIM captures a wealth of information that enriches the design process and extends throughout the building's lifecycle.

So, how can you use BIM to your advantage when marketing to architects?

  • Architects, engineers, contractors, and clients can access and work on the same model simultaneously, eliminating information silos and streamlining decision-making. Once you understand this model, you can join in the conversation.
  • You can integrate your products into existing BIM models of renowned architectural projects or commonly used building types. Architects appreciate seeing real-life applications, which can influence their product selection decisions.
  • Create BIM models. Offer interactive product demonstrations that showcase the features, materials, and design possibilities.


By leveraging BIM models in your marketing strategy, you can create a compelling narrative that aligns with architects' needs and preferences.


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Technical Drawings

Technical drawings, also known as engineering drawings or construction drawings, serve as the bridge between the architect's imagination and the tangible reality of a building project. 

From the earliest sketches to the final construction documents, these drawings convey critical information, including dimensions, material specifications, and assembly details. 

Architects are looking for informative, succinct detail that is clearly supported by high-quality diagrams.


Digital Design Tools: Computer-Aided Design (CAD)


In the digital age of architecture, design drawing tools have become indispensable companions to architects, amplifying their creativity and precision in the design process.

Chief among these tools is Computer-Aided Design (CAD) software, a powerful technology that has redefined how architectural concepts are visualised, developed, and communicated.

With CAD, architects can create precise and detailed design drawings using intuitive digital interfaces. This shift to digital drawing has significantly expedited the design process, enabling rapid iterations, and promoting a more efficient use of time and resources.

CAD software is often integrated into the BIM process, enhancing the flow of information between design development and construction documentation. As technology evolves, architects must continuously adapt to new CAD features and updates. Training programs and workshops are essential for architects, and potentially those interested in marketing to architects, to ensure continual learning!




Utilising Technical Content When Marketing To Architects


In conclusion, technical content serves as the cornerstone of architectural practice, enabling architects to communicate, collaborate, and innovate with unparalleled precision and efficiency.

To effectively connect with architects, marketers must understand the architect's need for technical content and tailor their marketing strategies accordingly. By integrating Building Information Modelling (BIM models), CAD renderings, and immersive visualisations into marketing materials, architects can experience products and services in a dynamic, interactive manner.

Presenting technical specifications, sustainable attributes, and case studies within the context of architectural projects demonstrates the practical relevance of offerings and fosters trust with architects.

Gain an architects trust and you'll be well on your way to successful marketing. 




At Insynth we deliver a predictable flow of leads, customers, and specifications for building product brands through our inbound marketing approach, proven to connect with a technically demanding audience.

The latest marketing techniques such as construction inbound marketing, help building product companies to grow sustainability.

As the only HubSpot-certified agency to major in construction marketing.

We have a proven formula of bringing a variety of functionalities together including CRM ImplementationWeb DesignSEO, and Content Marketing to achieve your ultimate aim: Growing your business and gaining new specifiers and customers.

Book A Free Consultation Today to discover more.

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