Sandy Bassi

Sandy Bassi

Sandy is a Digital Content Marketer with Insynth Marketing Ltd. She brings to the business a First-Class Honours Degree in Marketing, Advertising & PR and a CIM Professional Diploma. She has helped businesses across the globe to achieve their marketing goals.

Recent posts by Sandy Bassi

5 min read

Adopting Digital: Content Marketing For Your Building Product Brand

By Sandy Bassi on 18-Feb-2021 16:17:59

Specifiers, architects and leads want valuable content from your building products business. You can adopt digital to reach your audience in a way that feels natural and organic rather than being disruptive and spammy.

Content marketing attracts, engages, and delights, your target markets – in fact:

  • 93% of B2B marketers use content marketing
  • 60% of marketers create at least one piece of content each day
  • Conversion rates are nearly 6x higher for content marketing adopters than non-adopters

By adopting digital to improve content marketing, you can increase conversions, improve your brand awareness and ultimately – boost revenue.

Read on to find out how you can adopt digital to improve your content marketing…

Topics: Content Marketing Construction Marketing
4 min read

Digital Adoption: Using Video For Your Building Products Business

By Sandy Bassi on 04-Feb-2021 11:45:34

As technology and digital habits evolve, it's not really surprising that video usage has shot up dramatically.  

It has even been predicted that users will spend 100 minutes a day watching online videos this year, highlighting opportunities for specifiers and architects to see your video marketing content.

When it comes to digital adoption, videography is something you should strongly consider for your construction marketing and here are some interesting facts to drive home this point:

  • 81% of businesses use video as a marketing tool
  • Mobile video consumption rises by 100% every year
  • By 2022, online videos will make up more than 82% of all specifier internet traffic

 

Read on to find out how using video for your building products business can benefit you…

Topics: Content Marketing Construction Marketing
4 min read

Digital Adoption: Increasing Your Building Product Brand Awareness

By Sandy Bassi on 22-Jan-2021 11:20:50

Brand awareness is the way in which specifiers and architects recognise and remember your building product business.

The greater brand awareness you have, the more your intended audience is familiar with your building product brand.

By boosting your brand awareness, specifiers and architects will be more likely to buy from your building product business over a competitor’s business with which they’re not as familiar with.

You can work to improve your brand awareness with the help of digital adoption, read on to find out how…

Topics: Construction Marketing Strategy Digital Adoption
4 min read

Adopting Digital To Improve Your Social Media Strategy

By Sandy Bassi on 14-Jan-2021 11:21:27

What is successful social media marketing for your building product business? It’s everything from engaging users, attracting potential customers, researching, and keeping in mind the ultimate goal of gaining awareness to convert followers and connections into customers.

It’s important to improve your social media strategy because:

  • An average of 3 hours per day is spent on social networks
  • 54% of social browsers use social media to research products
  • 71% of specifiers who have had a positive experience with a brand on social media are likely to recommend the brand to fellow specifiers

Read on to discover how to adopt digital to improve your social media strategy…

Topics: Construction Marketing Construction Marketing Strategy Digital Adoption
6 min read

Social Media Trends To Drive Your 2021 Construction Marketing Strategy

By Sandy Bassi on 06-Jan-2021 10:13:40

Nobody could have predicted the rise in social media usage throughout 2020, as customers turned to social platforms in order to stay connected (and entertained) during the pandemic.

Here are some statistics that were found in 2020:

  • In July, Hootsuite found that there were 96 billion active social media users worldwide
  • Facebook is the most popular social media platform
  • 73% of marketers believe that social media marketing has been “somewhat effective” or “very effective” for their businesses.

But what does this mean for your building product business, and for the construction industry as a whole? Read on to find out more...

Topics: Construction Marketing Construction Marketing Strategy 2021
5 min read

5 Construction Marketing Mistakes You Need To Avoid In 2021

By Sandy Bassi on 29-Dec-2020 11:00:00

It’s important to learn from errors to prevent them from happening again. Mistakes shape us and we learn from them, even the most successful individuals have made mistakes along the line.

With 2020 already being a challenging year, you can learn from the mistakes made and adopt them in 2021 to ensure your building products business thrives.

Read on to discover 5 mistakes you need to avoid for your construction marketing in 2021…

Topics: Construction Marketing Construction Marketing Strategy 2021
5 min read

How Building Products Businesses Are Adapting In 2021

By Sandy Bassi on 18-Dec-2020 09:53:26

A global pandemic can really stir things up in the marketing world. In 2020, we’ve seen some big changes and 2021 is likely to bring even more.

2020 has been a year like no other, with many businesses dramatically shaping their digital efforts. What is the ‘new normal’?

Something we all can take from 2020 is that being adaptable is a good idea at the best of times. During unstable times it’s a necessity.

Discover how building product businesses can adapt for growth in 2021…

Topics: 2021
4 min read

Digital Adoption: Utilising Email For Construction Marketing

By Sandy Bassi on 11-Dec-2020 11:30:00

You’ve probably heard that email marketing is dead. However, I’m here to tell you that it’s very much alive, in fact, it’s kicking.

Here are some interesting facts for you,

  • 81% of B2B marketers say their most used form of content marketing is email newsletters
  • 99% of consumers check their email every day and it is by far the preferred way to receive updates
  • 78% of marketers have seen an increase in email engagement over the last 12 months

Read on to discover how you can adopt digital to utilise email marketing for your building products business…

Topics: Digital Adoption
4 min read

Adopting Digital: Increase Website SEO For Your Construction Marketing

By Sandy Bassi on 04-Dec-2020 09:19:29

Search Engine Optimisation (SEO) is a way to get a higher ranking on Search Engine Result Pages (SERPs). When it comes to digital adoption, SEO is too valuable to miss out, here’s why…

  • 70% of marketers see SEO as more effective than PPC
  • 96% of global traffic comes from Google search, Google Images, and Google maps
  • 53.3% of all website traffic comes from organic search

If your website has a higher rank, each time someone searches about a construction product or service you’re offering, your site will feature at the top.

Read on to discover how you can digitally adopt SEO for your building products business…

Topics: Digital Adoption