Sandy Bassi

Sandy Bassi

Sandy is a Digital Content Marketer with Insynth Marketing Ltd. She brings to the business a First-Class Honours Degree in Marketing, Advertising & PR and a CIM Professional Diploma. She has helped businesses across the globe to achieve their marketing goals.

Recent posts by Sandy Bassi

5 min read

5 Construction Marketing Services To Look Out For

By Sandy Bassi on 27-Aug-2021 08:57:55

Digital marketing agency services are an essential part of growing your business in the digital age, especially within the construction industry.

That’s why hiring an agency to work on your construction business’ behalf can make a world of difference. You can get access to a whole team of industry specialists and double down on the ROI that investing in your digital marketing can provide.

If you’re thinking about which construction marketing services to look out for, here are 5…

Topics: Construction Marketing Strategy Construction Digital Marketing
4 min read

5 Things To Consider When Looking For A Construction Marketing Agency

By Sandy Bassi on 13-Aug-2021 09:27:25

Deciding to work with a construction marketing agency is a big business decision, particularly if you haven't invested in marketing before. 

Yet, when you make an informed and educated decision in selecting an agency partner, you can increase your engagement exponentially, and it can help you improve your ROI for your building product business.

But, how do you know which is the right agency for your unique business?

If you’re wondering how to narrow it down, here are key things you should consider when searching for a construction marketing agency, read on to find out…

Topics: Construction Digital Marketing
6 min read

How To Digitise Your Construction CPDs

By Sandy Bassi on 23-Jul-2021 09:00:25

For many Building Product businesses, Continuous Professional Development (CPD) has shown to be a successful route to market. It is also an important aspect of the professional growth of architects and specifiers.

However, due to the rise of digital technology - working from home and streamlining our approaches - we've all had to alter our techniques and think in new ways.

And this is done by digitising CPD sessions.

In reality, digital CPDs are providing manufacturers with new opportunities to reach out to a larger audience, expand their network, and establish thought leadership.

Producing a digital CPD involves more than just making a PowerPoint presentation and talking about the benefits of your products and services, however. What will set you apart from the competition is your ability to provide compelling, engaging content.

Topics: Construction Digital Marketing
4 min read

What To Look For In A Construction Marketing Company

By Sandy Bassi on 09-Jul-2021 10:40:58

It can be difficult to find a construction marketing company for your building products business.

However, when searching for an agency partner, you may be unsure whether they'll be the ideal fit for your company and your marketing goals.

We get it.

That’s why we’ve put this blog together, so you know what things to look out for when you search for a construction marketing company…

Topics: Construction Marketing
4 min read

Top 3 Tips For Conducting Interviews For Your Buyer Persona Research

By Sandy Bassi on 19-May-2021 16:45:24

Conducting interviews for your building product buyer personas will provide you with far more in-depth data when compared to surveys or questionnaires.

This is because interviews will enable you to get a feel for what drives your building product target audience by getting deeper insights into their motivations and fears.

Specifiers, contractors and won/loss deals will be individuals to interview because they will provide you with insight into what your ideal customer might look like for your building product brand.

Here are top tips to conducting your buyer persona interviews, so that you can get the most out of your conversations, read on to find out more…

Topics: Buyer Persona
4 min read

Gathering Buyer Persona Research For Your Building Product Brand

By Sandy Bassi on 07-May-2021 09:29:32

One of the most critical steps to creating your building product buyer personas is finding some people to speak with so you can gain deeper insights to your ideal customers and who your buyer persona might be.

That means you'll have to conduct some interviews to get to know what drives your building product target audience.

But how do you find those interviewees? Read on to find out…

Topics: Buyer Persona
3 min read

The One Thing Building Product Brands Neglect

By Sandy Bassi on 23-Apr-2021 09:12:38

With your building product brand do you fully understand your target audience of specifiers and contractors?

Have you actively spoken to those deals you’ve won/lost and understood your target audience from their viewpoint of your building product brand?

If you haven’t done this, there is one thing your building product is neglecting. Without building buyer personas you’ll have a biased view of your target audience.

So, what are buyer personas? And how can you benefit? Read on to find out…

Topics: Buyer Persona
4 min read

Buyer Personas For Your Building Product Brand

By Sandy Bassi on 09-Apr-2021 09:24:59

Do you know who your building product buyer personas are? How much do you know about your ideal customer?

Buyer personas are important and knowing about them will help your building product brand attract quality leads who you’ll be more likely to retain over time.

Read on to find out more about buyer personas for your building product brand…

Topics: Buyer Persona
5 min read

Adopting Digital: Content Marketing For Your Building Product Brand

By Sandy Bassi on 18-Feb-2021 16:17:59

Specifiers, architects and leads want valuable content from your building products business. You can adopt digital to reach your audience in a way that feels natural and organic rather than being disruptive and spammy.

Content marketing attracts, engages, and delights, your target markets – in fact:

  • 93% of B2B marketers use content marketing
  • 60% of marketers create at least one piece of content each day
  • Conversion rates are nearly 6x higher for content marketing adopters than non-adopters

By adopting digital to improve content marketing, you can increase conversions, improve your brand awareness and ultimately – boost revenue.

Read on to find out how you can adopt digital to improve your content marketing…

Topics: Content Marketing Construction Marketing