Specifiers, architects and leads want valuable content from your building products business. You can adopt digital to reach your audience in a way that feels natural and organic rather than being disruptive and spammy.
Content marketing attracts, engages, and delights, your target markets – in fact:
- 93% of B2B marketers use content marketing
- 60% of marketers create at least one piece of content each day
- Conversion rates are nearly 6x higher for content marketing adopters than non-adopters
By adopting digital to improve content marketing, you can increase conversions, improve your brand awareness and ultimately – boost revenue.
Read on to find out how you can adopt digital to improve your content marketing…