If you’re a building product business with limited resource, creating marketing materials for your sales team may not be your first priority.
But I've seen many building products businesses whose marketing is actually working against their sales teams efforts.
In my role with Project Prospecta, I find myself involved with sales more days than not. In my other role at Insynth, I help out with marketing. Being on both sides has given me a new appreciation of the need for sales and marketing to work together.
It’s so important for every part of your business to work towards a common goal (not doing "random acts of marketing").
2020 is over, but the challenges didn't disappear when you flipped the calendar page.
How do you get in front of architects, designers, buyers, and specifiers as the pandemic rolls into the New Year? Business won't stop, but it will change. And the need to connect with specifiers will continue to change the way we reach out.
We have left the digital era and entered the digital only era. At least for now. And the industry likely will never return to “normal”. And while we will be happy to say goodbye to 2020 and physical restrictions, there are some ways of working that we will take with us. The primary one is video.
Simon Rhodes, Leigh Simpson and Jack Meisinger recently discussed marketing automation for building product businesses, and Project Prospecta specifically.
Missed the webinar? Watch it here:
Following up with Barbour ABI and Glenigan leads is a bit different than following up leads from other sources.
Thinking of subscribing to a market intelligence service like Barbour ABI or Glenigan in order to find some new leads for your building product business?
WHY TO BET YOUR BUSINESS ON MARKETING TRENDS THAT *DON’T* CHANGE...
Marketers often ask: what is everyone else doing?
But this is the wrong question, according to Ty Heath and Jon Lombardo of The B2B Institute. They broke down 3 trends that most B2B companies aren't doing, but are working, and will work for a long time at their recent talk at Inbound 2020.
Jon referenced Jeff Bezos’ approach to marketing. Jeff doesn’t ask, “what’s changing and how do I be a part of it?” but instead, “what’s not going to change in 10 years time and how do I build on that?”
Here are the highlights.
Insynth Marketing is a HubSpot certified construction marketing agency. We deploy the latest inbound marketing techniques to help building product manufacturers to generate predictable flows of leads, customers, and specifications in this era of digital transformation.
Now, this may seem obvious to some but the most vital factor specifiers consider when selecting a...
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Shropshire
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