WHY TO BET YOUR BUSINESS ON MARKETING TRENDS THAT *DON’T* CHANGE...
Marketers often ask: what is everyone else doing?
But this is the wrong question, according to Ty Heath and Jon Lombardo of The B2B Institute. They broke down 3 trends that most B2B companies aren't doing, but are working, and will work for a long time at their recent talk at Inbound 2020.
Jon referenced Jeff Bezos’ approach to marketing. Jeff doesn’t ask, “what’s changing and how do I be a part of it?” but instead, “what’s not going to change in 10 years time and how do I build on that?”
Here are the highlights.