Jack Meisinger

Jack Meisinger

General Manager at Project Prospecta. He enjoys writing blogs, email automation, and playing drums.

Recent posts by Jack Meisinger

5 min read

5 Important Marketing Resources for Sales Enablement

By Jack Meisinger on 11-Feb-2021 18:10:39

If you’re a building product business with limited resource, creating marketing materials for your sales team may not be your first priority. 

But I've seen many building products businesses whose marketing is actually working against their sales teams efforts.

Topics: Construction Marketing Sales Strategy
5 min read

How Buyer Personas Will Help Your Business Grow

By Jack Meisinger on 28-Jan-2021 16:38:59

In my role with Project Prospecta, I find myself involved with sales more days than not. In my other role at Insynth, I help out with marketing. Being on both sides has given me a new appreciation of the need for sales and marketing to work together.

It’s so important for every part of your business to work towards a common goal (not doing "random acts of marketing").

Topics: Construction Marketing Sales Enablement
4 min read

Come back stronger in 2021 (5 keys to overcoming business setbacks)

By Jack Meisinger on 04-Jan-2021 09:00:00

2020 is over, but the challenges didn't disappear when you flipped the calendar page.

Topics: Construction Marketing News Construction Marketing Strategy Bouncing Back
4 min read

How to Connect with Specifiers in 2021

By Jack Meisinger on 23-Dec-2020 09:00:00

How do you get in front of architects, designers, buyers, and specifiers as the pandemic rolls into the New Year? Business won't stop, but it will change. And the need to connect with specifiers will continue to change the way we reach out.

Topics: 2021
3 min read

Why Video for Construction Sales Works

By Jack Meisinger on 11-Dec-2020 17:27:56

We have left the digital era and entered the digital only era. At least for now. And the industry likely will never return to “normal”. And while we will be happy to say goodbye to 2020 and physical restrictions, there are some ways of working that we will take with us. The primary one is video.

1 min read

Marketing Automation Webinar (Full Recording)

By Jack Meisinger on 20-Nov-2020 09:50:09

Simon Rhodes, Leigh Simpson and Jack Meisinger recently discussed marketing automation for building product businesses, and Project Prospecta specifically.

Missed the webinar? Watch it here:

Topics: Sales Strategy Construction Marketing Strategy Marketing Automation
3 min read

3 Mistakes Sales Reps Make with Barbour ABI and Glenigan Leads

By Jack Meisinger on 09-Oct-2020 16:57:18

Following up with Barbour ABI and Glenigan leads is a bit different than following up leads from other sources.

Topics: Sales Strategy
3 min read

5 Questions To Ask Before Subscribing To Barbour ABI or Glenigan

By Jack Meisinger on 02-Oct-2020 19:05:43

Thinking of subscribing to a market intelligence service like Barbour ABI or Glenigan in order to find some new leads for your building product business?

4 min read

Live @ INBOUND 2020: Trends for the Contrarian Marketer

By Jack Meisinger on 23-Sep-2020 12:00:19


Marketers often ask: what is everyone else doing? 

But this is the wrong question, according to Ty Heath and Jon Lombardo of The B2B Institute. They broke down 3 trends that most B2B companies aren't doing, but are working, and will work for a long time at their recent talk at Inbound 2020.

Jon referenced Jeff Bezos’ approach to marketing. Jeff doesn’t ask, “what’s changing and how do I be a part of it?” but instead, “what’s not going to change in 10 years time and how do I build on that?”

Here are the highlights.

Topics: Inbound2020