Simon Rhodes, Leigh Simpson and Jack Meisinger recently discussed marketing automation for building product businesses, and Project Prospecta specifically.
Missed the webinar? Watch it here:
Jack Meisinger
Recent posts by Jack Meisinger
1 min read
Marketing Automation Webinar (Full Recording)
Topics: Sales Strategy Construction Marketing Strategy Marketing Automation
3 min read
3 Mistakes Sales Reps Make with Barbour ABI and Glenigan Leads
Following up with Barbour ABI and Glenigan leads is a bit different than following up leads from other sources.
Topics: Sales Strategy
3 min read
5 Questions To Ask Before Subscribing To Barbour ABI or Glenigan
Thinking of subscribing to a market intelligence service like Barbour ABI or Glenigan in order to find some new leads for your building product business?
4 min read
Live @ INBOUND 2020: Trends for the Contrarian Marketer
WHY TO BET YOUR BUSINESS ON MARKETING TRENDS THAT *DON’T* CHANGE...
Marketers often ask: what is everyone else doing?
But this is the wrong question, according to Ty Heath and Jon Lombardo of The B2B Institute. They broke down 3 trends that most B2B companies aren't doing, but are working, and will work for a long time at their recent talk at Inbound 2020.
Jon referenced Jeff Bezos’ approach to marketing. Jeff doesn’t ask, “what’s changing and how do I be a part of it?” but instead, “what’s not going to change in 10 years time and how do I build on that?”
Here are the highlights.
Topics: Inbound2020
3 min read
3 Tips for Managing Barbour ABI or Glenigan Leads
So you subscribed to Barbour ABI or Glenigan? Or maybe you’ve been a subscriber for a while.
Topics: Sales Strategy Marketing Automation
3 min read
Misconceptions about AI for Barbour ABI and Glenigan
Here are some of the common responses when you suggest using AI to scale marketing for a construction or building product company.
3 min read
Project Prospecta Origin Story
This week I interviewed Leigh Simpson, the founder of Project Prospecta, to learn where the idea came from.
Topics: Content Marketing Sales Strategy Marketing Automation
4 min read
How do Barbour ABI and Glenigan work?
After you’ve tried a variety of tactics for finding new construction leads and they don't work, where do you turn? Maybe you’ve called all the companies you can find in directories. Your network is quiet and the phones haven’t rung in a while.
Topics: Sales Strategy Construction Marketing Strategy Email Marketing
3 min read
5 fast ways to generate construction sales leads
Cold calling is one thing. Cold calling during a pandemic is another. One sales rep I talked to said receptionists are taking 20 minutes to transfer calls and many of his contacts have been furloughed. That’s tough.
