6 min read

Writing A Construction Marketing Plan in 2022

By Jake Derry on 26-Nov-2021 09:26:45

As 2022 approaches, many building product businesses are looking ahead to see how they can improve our businesses for the coming year.

Your marketing plan will be the pillar your building product business hangs on to, as it steers itself towards success. Your 2022 marketing plan will allow you and your team to keep track of your company objectives and maximise your potential.

This blog will cover the key elements to consider to deliver a solid marketing plan for 2022.

Topics: Content Marketing Inbound Marketing
7 min read

7 Tips To Hiring A Marketing Agency

By Alex Miles on 19-Nov-2021 09:03:34

Hiring a digital marketing agency seems like a looong task that no one wants to do; the research and decision making that goes into finding the perfect agency for your business is daunting but crucial at a time where digitalising your business is becoming the norm.

But it doesn’t have to be. By following these tips, the process of finding an agency that’s just right for your business will be easy and efficient.

Topics: Inbound Marketing
6 min read

Essentials When Searching For Construction Marketing Companies

By Bea Park on 04-Nov-2021 09:45:00

You’re looking to expand and recruit a construction marketing agency to assist with your marketing strategy, but where do you begin?

Using a digital marketing agency is essential for growing your business in the digital age and can make a world of difference. But whilst they can help boost your ROI, it is still a huge decision. You have to remember, the agency you choose soon becomes your colleagues that you could be building your brand with for years to come.

Topics: Content Marketing Inbound Marketing
5 min read

#INBOUND2021: Is Your Construction Business Accessible Enough?

By Alex Miles on 14-Oct-2021 13:04:44

Live From #INBOUND2021

Alisa Smith opens up the talk describing her appearance and surroundings. At first, I was a bit confused, then it clicked. INCLUSIVITY!! 

Before even talking about the main topic of the seminar she had already made an effort to include those attending who could be visually impaired, absolute genius.

Let’s get into it.

Topics: Inbound2021 Inbound Marketing
9 min read

10 Secrets About Construction Digital Marketing Nobody Told You About

By Ainhoa Rodriguez-Muguruza on 05-Aug-2021 09:00:00

81% of the construction leaders interviewed within the Construction Front Line Survey shared their expectations to enact or put in place initiatives to improve their construction businesses digitally in the following 12 months. With that 12-month deadline quickly approaching, it becomes clear that the construction industry is finally catching up with digital innovation.

Despite over half of the firms surveyed admitting that the sector has been slow adopting digital, results show that attitudes towards digitalisation within the construction industry are almost instantly rewarded, reducing their operating costs, and increasing their employee productivity. But the changes that come together with digital transformation go beyond adopting new technologies.

Topics: Content Marketing Inbound Marketing
7 min read

Website Metrics You Should Be Tracking To Measure Your Inbound Marketing Success

By Freya Oxton-Grant on 30-Jul-2021 10:53:53

How well does your website perform? How hard does it work for your building product or construction company? Do you even know how to find out?

Outstanding websites that convert architects to returning customers requires an investment, both time and money, and you need to know what your return is on that investment.

If your website was one of your sales reps, would you let them off not meeting their key performance objectives or quotas? Would you be happy to just give them a pat on the back, and say, “Just try your best!”? No… I didn’t think so.

Topics: Content Marketing Website Inbound Marketing
8 min read

How England Can Inspire Your  Construction Marketing

By Dom D'Angelillo on 16-Jul-2021 10:28:55

Are you still feeling disheartened about England narrowly missing out on European glory? Don’t worry, you’re not the only one.

But don’t let that get you down for too long. After all, think of the journey Gareth Southgate and the lads have been on for the last few years, taking us from international embarrassment to unity and pride.

There are significant lessons to be learned from England, so let’s talk about how a change in your construction marketing tactics can pave the way for a shift in fortunes.

Topics: Content Marketing Inbound Marketing
19 min read

A Complete Guide to Sales and Marketing Alignment In Construction

By Freya Oxton-Grant on 30-Jun-2021 16:24:39

There are many reasons why Sales and Marketing teams can be misaligned. Usually, it traces back to the issue that they are under different mandates, have different goals, and are tracked using differing metrics.

There can also be tensions that arise between the two teams – “Well, I did my part!”

If these are the sort of issues in your business, you may want to continue reading as in this post we will be covering everything you need to know to diagnose, fix, and ensure sales and marketing alignment for your building product business.

Topics: Content Marketing Inbound Marketing
6 min read

The Mindset Shift That Will Help You Market Your Construction Products

By Ainhoa Rodriguez-Muguruza on 11-Jun-2021 12:36:19

When designing your construction marketing strategy, we might feel tempted to describe all the reasons our building products are the best ones in the market. Putting our efforts into creating a list with the characteristics that make our services great seems sensible, but how will that make us any different from our competitors? And, most importantly, will that be enough to make a difference when a prospect is doubting between our products and those of a competitor?

Topics: Content Marketing Inbound Marketing
8 min read

10 Construction Marketing Ideas

By Freya Oxton-Grant on 01-Jun-2021 11:00:00

If you are taking the opportunity to rethink your goals and get strategies set in place for how your building product business can continue to move forward and grow, then this is the perfect article for you.

Topics: Content Marketing Inbound Marketing
6 min read

4 Ways To Increase Effectivity Of Email Marketing For Building Products

By Josh Simpson on 28-May-2021 10:45:32

Email marketing is a standard within the marketing section of any business, with 87% of marketers utilising the capability of email marketing to generate leads.  

Although it may seem like a complex maze of trial and error (although partly true) this isn’t always the case when it comes to email marketing.  

The only time trial and error comes into it is when you have no guidance for email marketing, apart from that, the only real experimentation that comes into it is when running AB tests on your emails before you find the winning solution.  

 

To find out the 4 tips for increased success in your email marketing, read on...

Topics: Content Marketing HubSpot MarTech Inbound Marketing
4 min read

Top 3 Tips For Conducting Interviews For Your Buyer Persona Research

By Sandy Bassi on 19-May-2021 16:45:24

Conducting interviews for your building product buyer personas will provide you with far more in-depth data when compared to surveys or questionnaires.

This is because interviews will enable you to get a feel for what drives your building product target audience by getting deeper insights into their motivations and fears.

Specifiers, contractors and won/loss deals will be individuals to interview because they will provide you with insight into what your ideal customer might look like for your building product brand.

Here are top tips to conducting your buyer persona interviews, so that you can get the most out of your conversations, read on to find out more…

Topics: Inbound Marketing
4 min read

Gathering Buyer Persona Research For Your Building Product Brand

By Sandy Bassi on 07-May-2021 09:29:32

One of the most critical steps to creating your building product buyer personas is finding some people to speak with so you can gain deeper insights to your ideal customers and who your buyer persona might be.

That means you'll have to conduct some interviews to get to know what drives your building product target audience.

But how do you find those interviewees? Read on to find out…

Topics: Inbound Marketing
3 min read

The One Thing Building Product Brands Neglect

By Sandy Bassi on 23-Apr-2021 09:12:38

With your building product brand do you fully understand your target audience of specifiers and contractors?

Have you actively spoken to those deals you’ve won/lost and understood your target audience from their viewpoint of your building product brand?

If you haven’t done this, there is one thing your building product is neglecting. Without building buyer personas you’ll have a biased view of your target audience.

So, what are buyer personas? And how can you benefit? Read on to find out…

Topics: Inbound Marketing
4 min read

Buyer Personas For Your Building Product Brand

By Sandy Bassi on 09-Apr-2021 09:24:59

Do you know who your building product buyer personas are? How much do you know about your ideal customer?

Buyer personas are important and knowing about them will help your building product brand attract quality leads who you’ll be more likely to retain over time.

Read on to find out more about buyer personas for your building product brand…

Topics: Inbound Marketing
5 min read

Microsoft Clarity: Your Building Product Website NEEDs This Free Tool

By Rich Newsome on 02-Apr-2021 10:30:00

“Every breath you take, every click you make, I’ll be watching you…”

We all know the popular Sting song (albeit with added poetic licence).

Whilst many consider it to be a song about love, its undertones are far more sinister. It’s actually about an overly possessive ex-lover. Quite ironic considering it ranks in the top ten most popular wedding songs of all time…

So, how is a song about stalking relevant to a building product blog? I hear you ask…

Well, there are very few incidences when stalking is deemed to be acceptable, but when it comes to your website, perhaps you should take a leaf out of Sting’s songbook.

Read on to find out more…

Topics: Inbound Marketing
6 min read

Content Marketing: Is It Right For Your Building PRODUCT Brand?

By Dorian Wallace on 24-Feb-2021 14:04:31

With content marketing costing 62% less than traditional marketing but generating 3 times as many leads, content marketing is a game changer for businesses worldwide.

But, what does this mean for your building product business, is it relevant for you?

Read on to find out more.

Topics: Content Marketing Inbound Marketing
5 min read

Is Your Website Set Up To Attract Specifiers?

By Rich Newsome on 28-Jan-2021 10:11:35

Businesses within the building products and construction industry – who are dissatisfied with their website - normally fall into two categories:

  1. Your website is dated and being used as a “brochure.”
  2. Your website looks great (visually), but it’s attracting consumers, rather than specifiers.

In this post, I’ll be exploring what you can do to turn your website into a swiss army knife: a technical resource AND extra salesperson, helping you to gain more specifications, increased gross margins, multiple-purchase deals and better, more rewarding relationships with decision makers .

Topics: Content Marketing Inbound Marketing
3 min read

Choosing a Marketing Agency: Essential Questions To Ask Your Team

By Rich Newsome on 06-Nov-2020 09:51:22

Does your construction business need to increase its online visibility? Want to achieve more sales leads? Need a re-brand?

If you’ve been asking any (or all) of the above questions, chances are you’ve considered outsourcing a digital marketing agency.

But, with so many agencies to choose from, it’s not a decision that should be taken lightly, particularly in such uncertain times.

So, before making the decision to outsource, it’s crucial that you lay the foundations for a successful partnership… and this means asking yourself and your team some key questions before embarking on the decision-making process.

Read on to find out more…

Topics: Content Marketing Inbound Marketing
4 min read

5 Key Questions You Should Ask Construction Marketing Agencies

By Olivia Atkinson on 03-Sep-2020 15:04:50

Searching for a construction marketing agency for your building products business can be frustrating.

But once you find one, you may be unsure whether they will be the best fit for your business and what you hope to achieve with your marketing.

We understand.

That's why we have put together a short list of 5 key questions you should ask any construction marketing agency you may be considering, to see if they will be suitable for you.

Topics: Content Marketing Inbound Marketing
7 min read

Construction Marketing: What Is Lead Nurturing?

By Olivia Atkinson on 03-Sep-2020 09:19:10

Lead nurturing is the purposeful process of engaging a defined target group by providing relevant information at each stage of the buyer's journey. It focuses on marketing and communication efforts to listen to prospects, and provide valuable information and answers.

Effectively you’re guiding prospects to eventually purchase from you, but in a way that's helpful and not sales driven. The more a lead is nurtured, the more knowledgeable they become about your specific product.

This ultimately creates a more qualified lead, ensuring the sales team get involved at the right time, when the lead is ready to purchase.

Topics: Content Marketing Sales Inbound Marketing
4 min read

7 Essentials For RIBA CPD Approval

By Rich Newsome on 28-Aug-2020 09:38:55

When it comes to RIBA CPD submission, there are several factors that are mandatory in order to gain approval.

In this post, we’ll aim to give an overview on what those essential elements are. This will be useful for anyone who is thinking of digitising their current CPD or creating a new one from scratch.

Don’t forget to head over to our CPD services page, where we talk you through our step-by-step CPD creation strategy to help you get approved with ease.

Topics: Content Marketing CPD Inbound Marketing
3 min read

What You Should Look For When Researching Marketing Agencies

By Olivia Atkinson on 27-Aug-2020 11:44:58

Finding the right marketing agency for you building products business can be like walking through a digital minefield.

There are so many out there it is easy to be overwhelmed.

But there is a way around this and it is not as hard as you may believe it to be!

Below are a six things you should look for when researching marketing agencies.

Topics: Content Marketing Inbound Marketing
7 min read

Why Using a Construction Marketing Agency Is The Way To Go

By Dorian Wallace on 07-Aug-2020 09:37:39

There are so many marketing agencies out there it can be difficult to know which one will help solve your issues. We understand that not every marketing agency is going to solve your problems.

Topics: Content Marketing Inbound Marketing
3 min read

Effective Formats for Building Product CPD Presentations

By Rich Newsome on 29-Jul-2020 14:51:30

READ THE GUIDE

It’s widely known that, for architects and design professionals, CPD is a vital part of career development. Many professional institutes (such as RIBA CIOB, RICS, RTPI, CIAT, ICE, IStructE) now require members to undertake a minimum number of CPD hours each year.

Topics: Content Marketing Sales CPD Inbound Marketing
2 min read

Construction Marketing Agencies: The What And The Why

By Olivia Atkinson on 23-Jul-2020 09:12:44

Time and again construction / building products businesses choose a marketing agency because the agency has a good website or were referred to them by a trusted source.

However this may not be the most effective way to go about it. 

Finding the right specialised agency that really understands the construction industry, and all of it's nuances and dynamics, would provide more benefits than just a generalised marketing agency.

Let's find out why working with a construction marketing agency makes sense for your business.

Topics: Content Marketing Inbound Marketing
4 min read

Construction Marketing Time Saving Tools

By Josh Simpson on 03-Jul-2020 08:50:02

Working in digital marketing for around a month now, I have learnt that time is one of your businesses most valuable assets. After all, time is money, and the more money you bring in as revenue, the more likely you are to be profitable. Therefore going off that, time leads to profits, right? That’s why you need to use your time wisely and in the right areas, so why wouldn’t you want to save time wherever you can?

There’s an endless amount of different software that can help you save time, from CRM systems, to social media scheduling, or even easy to use graphic design software. After working in digital marketing, I’ve been able to learn how to use these different software and now use them on a regular basis, showing just how easy they are to use, if somebody with no experience can pick it up, and effectively use these systems. All of which are designed with one goal in mind, to save you time in your business.

Topics: Content Marketing Social Media Inbound Marketing
4 min read

THE APPRENTICE: Insynth Edition

By Josh Simpson on 19-Jun-2020 09:04:04

As more building products and construction companies become more educated on the Inbound marketing methodology, Insynth is pleased to welcome our new Digital Marketing apprenticeJosh Simpsonto the ever-growing team. 

As the only HubSpot certified agency to major on construction marketing, Insynth is leading the way with the latest inbound marketing techniques and welcomes this opportunity to help develop individuals' professional skills further. 

Topics: Content Marketing Social Media Inbound Marketing
4 min read

What Is CPD and Why Should You Consider Delivering One?

By Rich Newsome on 05-Jun-2020 10:20:00

READ THE GUIDE

Regardless of your profession, Continuing Professional Development (CPD) is a great way to enhance your personal proficiency, whilst keeping up to date with the latest technologies and trends within your industry.

For those operating in the architectural and design space, CPDs play a pivotal role within each professional’s career requirements.

Topics: CPD Inbound Marketing
5 min read

How To Win More Building Product Specifications: Buyer Personas

By Rich Newsome on 04-Jun-2020 10:39:05

Winning more building product specifications is not something that can be answered in one sentence, or even one blog post. It’s a complicated process involving a multitude of skills and techniques that encapsulate a deep knowledge and understanding.

Today, we’re focusing at the start of the journey: Your audience.

We often refer to your audience as ‘Buyer Personas’, and understanding your BPs is crucial to winning more building product specifications.

Topics: Content Marketing Inbound Marketing
10 min read

Great Books For Sales & Marketing During The Covid-19 Lockdown

By Rich Newsome on 02-Apr-2020 08:55:53

Many of us will be using this time away from the office to focus on improving our practice-and what better way to do this than with a great book?

As an avid reader myself, it’s not the reading that’s the hard part; it’s actually finding the right book to read in the first place. There are so many texts out there; trying to pin-point the ones that will resonate is half the battle.

This blog aims to take the hard work out of looking. Whether you’re a Business Owner, Managing Director, Sales Professional, Marketer or even Student, these books are the very best in self and business development.

So let’s dive in…

Topics: Inbound Marketing
4 min read

Creating Your 2020 Construction Marketing Plan

By Olivia Atkinson on 05-Mar-2020 10:10:59

Hopefully by now you’ve got a pretty good idea of what 2020 looks like for your building materials company. If not, this blog should open up some areas that you might not have considered, or start discussions internally.

It’s healthy to review where you’re at as a company and how you are being perceived in your market. Most marketing reviews and strategy planning takes place yearly. This is your opportunity to not ask why but why not?

The construction and building sector is one known for it’s traditionalism, with this comes the reserved approach to trying new things and experimenting.

This blog consists of questions to try and kick-start your marketing strategy plans. Ask yourself…

Topics: Content Marketing MarTech Inbound Marketing
8 min read

Adjust Your Construction Marketing Strategy And Win Projects Like This

By Rich Newsome on 03-Mar-2020 13:30:00

When we talk to different companies within the building products and construction industry, we always begin with one question:

What are your goals?

Quite often, companies want to explore an area of the market that they feel has been ignored or neglected; other times, companies want to launch a new product that’ll hopefully bring a new revenue stream to their business.

But, more often that not, companies simply want to win cooler projects.

The types of project that’ll make their case studies section on their website pop.

The types of project that’ll position them as innovators and thought-leaders in their space.

This post aims to highlight some of the UK's most impressive building renovations, whilst giving you insight into how you can win these types of project. 

Topics: Content Marketing Social Media MarTech Inbound Marketing
5 min read

5 Reasons Why Your Building Products Site Isn’t Showing Up On Google

By Rich Newsome on 23-Jan-2020 14:00:01

There’s nothing more frustrating than your website not showing up on Google when you type in a particular keyword.

You spend so much time improving your website’s content; you’ve got an attractive website; you’re promoting your brand in the best light.

Yet, when you’re sat there, ready to rake in all the traffic…

Nothing happens. No increase. No ROI.

For construction marketers who are new to digital marketing, this can be disheartening. Fear not, however. There could be one of five reasons why you’re not finding your building products website on Google. This post aims to identify them.

Topics: Content Marketing Social Media Inbound Marketing
9 min read

What Will Make Your Construction Content Marketing Stand Out In 2020?

By Rich Newsome on 15-Jan-2020 15:36:34

Want to make your construction content marketing stand out in 2020?

You’ve come to the right place.

As we enter into the new decade, we need to understand that the times are changing. So, before I break into a clichéd Bob Dylan quote, I’m going to share some key tips to make your construction marketing content stand out, increase specifications and win you the projects you deserve.

Topics: Content Marketing Inbound Marketing
5 min read

Construction Marketing Strategy: Outsourcing Your Content Creation

By Rich Newsome on 09-Jan-2020 09:15:00

There are so many opportunities to make your building products and construction website a content-rich beacon of information.

Our industry is full of content opportunities. Whether it’s BIM objects, technical specifications or product information, there's a lot of accessible information for our audience of architects, contractors and designers.

But, in the building products and construction industry, there’s an overlooked and neglected facet of content…

And it’s blogging.

A series of keyword-rich blogs can have the ability to drive substantial traffic to your website, increasing specification potential and placing you ahead of your competition.

Topics: Content Marketing Inbound Marketing
7 min read

Construction Marketing Strategy: New Year, New Me, New….MSPOT?

By Rich Newsome on 02-Jan-2020 12:32:00

You planned too much for 2019. There were specifications you didn’t get, money you didn’t make and goals you didn’t accomplish. Sound familiar?

In many cases, we find that this is largely down to a lack of strategy and focus.

So, why not kick-start 2020 with a new source of inspiration that creates focus and alignment for your team.

Topics: Content Marketing Inbound Marketing
7 min read

Construction Marketing Strategy: Insynth’s Free Resources 2019

By Rich Newsome on 18-Dec-2019 10:30:00

As an inbound marketing agency that specialises in the building products and construction industry, one of our main aims is to educate our audience. Part of the ‘education’ process involves producing high-quality, free resources aimed at up-skilling your front-facing teams.

The resources that we’ve produced this year will be shared in this post.

Topics: Content Marketing SEO Sales Inbound Marketing
6 min read

Construction Marketing Strategy: What Is The Role Of Marketing In 2020?

By Rich Newsome on 05-Dec-2019 15:37:04

Continuing with our series on construction marketing strategy, this post sets out to assess the current state of marketing within the building products and construction industry, and what you can do to ensure a successful and prosperous 2020… and beyond.

You’ll find many posts out there that talk about marketing in 2020, and you’ll no doubt be bombarded with buzzwords like KYC, Digital Marketing Transformation and insights-driven marketing.

These words all have their place in the marketing sphere, but they don’t necessarily resonate with the challenges that the building products and construction industry face. So, we’ll set out to assess the current state of marketing within your industry, allowing you to progress further and smash your goals.  

Topics: Content Marketing Sales Inbound Marketing
15 min read

What Is Content Marketing For Construction?

By Rich Newsome on 04-Dec-2019 11:14:16

In this post, we’ll aim to cover all aspects of content marketing for construction and how it can prove to be a profitable, results-driven tactic-not to be ignored in today’s digital world.

Topics: Content Marketing Inbound Marketing
7 min read

Construction Marketing Strategies: Why Inbound Works For Building Products

By Leigh Simpson on 28-Nov-2019 09:29:13

Post Grenfell, the attitude around specification has become more stringent and cautious, with legislators and specifiers alike demanding greater reassurance about the performance, safety and provenance from the materials that are being used in construction.

So how does this impact your construction marketing strategies and why does Inbound Marketing become the ideal method of adapting to this change?

Topics: Content Marketing SEO Website Social Media Inbound Marketing
9 min read

Construction Marketing Strategy: What is TAM?

By Rich Newsome on 22-Nov-2019 09:55:14

How big is your market? Are you accessing a reasonable chunk of it? Is there room for development? These are all common questions that companies within the building products and construction industry often ask themselves.  

And there’s good reason for this. Last year, the construction products manufacturing sector consisted of 23,884 companies in the UK. With a market of this size, there’s a lot of competition 

Now of course, your market share will vary depending on your sector within the construction and building products industry, and this is where TAM comes in.  

TAM stands for Total Accessible Market and is a key strategy in determining market size and your potential for growth.  

Topics: Content Marketing Inbound Marketing
6 min read

Tales From The Oldskool Salesman: Embracing Change

By Will Morris on 30-Oct-2019 16:22:22

It was Autumn 2016. I was sat outside my CEO’s office awaiting the annual meeting to discuss next year’s targets.

All these thoughts were running through my head:

“Will we have new products?”

“Will I be able to hire the two new guys needed for my Sales team?”

“Have we achieved enough this financial year?”

 

Topics: Content Marketing MarTech Inbound Marketing
5 min read

Measuring Your Building Products Brand’s Email Efforts

By Rich Newsome on 16-Oct-2019 11:41:33

As with every aspect of digital marketing, you need a process for tracking and measuring important metrics, and this is most definitely the case for your email marketing. After all, email continues to be one of the most important and effective marketing tactics.

We’ll aim to cover some of the key email metrics you should consider measuring. Bear in mind, however, that you’ll be measuring different metrics based on your individual goals.

And, of course, your goals will vary with your building products company over time.

Take note, because your sales team, managers and directors will want figures, return and results.

Topics: Content Marketing Inbound Marketing
6 min read

Construction Marketing: How To Improve Your Writing

By Rich Newsome on 15-Jul-2019 10:00:00

Getting words down on the page is step one. Getting your work published is a different matter. Quite often, your first draft will look largely different to your final piece.

During the editing and improving phase, you’ll be using it as an opportunity to cut out any unnecessary and irrelevant points that don’t support your core ideas and refine your language to be stronger and more action orientated.

Topics: Content Marketing SEO Inbound Marketing
8 min read

The Art Of Storytelling for your Building Products Company

By Rich Newsome on 25-Jun-2019 17:29:17

What Can You Expect From This Blog?

At this stage, you should understand what content is and how to implement a framework for content creation.

You have your blog titles and a time-frame in which to distribute them. Now, you’re tasked with actually writing the content itself. 

Topics: Content Marketing Inbound Marketing
4 min read

Planning A Framework For Content Creation In 6 Steps

By Rich Newsome on 20-Jun-2019 12:45:47

Let’s say you’re at the start of your journey when it comes to content creation and you’re wondering where to begin.

Topics: Content Marketing Inbound Marketing
6 min read

What Is Content Marketing In The Building Products Industry?

By Rich Newsome on 12-Jun-2019 15:45:07

Would you like to learn more about content creation and how it relates to your building products brand?

Read on to find out:

  • The fundamentals of content creation for your building products brand
  • The different types of content creation you could (and should) be making
  • Which agricultural and construction brand paved the way for content marketing back in the 1800s 
Topics: Content Marketing Inbound Marketing
6 min read

How To Optimise Your Frequently Asked Questions Page

By Olivia Atkinson on 26-Apr-2019 11:48:16

Most websites have a FAQ page somewhere on their website but they’re not always optimised for search engines. You may not even need a FAQ section but its become a page that is seen as important as ‘About Us’ and ‘Contact Us' pages.

David Hamill advises that if your FAQ page is answering questions that the rest of the website should answer, then you have a problem with your site content.

Some people overlook the potential and the opportunity FAQ pages offer, with many including questions that are very samey and repetitive, providing answers that come across as patronising.

Topics: Content Marketing Inbound Marketing
6 min read

Beyond Digital: Growing Your Building Products Brand

By Olivia Atkinson on 29-Mar-2019 15:32:47

Yesterday, Insynth presented on how digital marketing is changing the way that specifiers and buyer engage with building product brands, and how you should adapt your marketing plans to keep up to date with these changes.

Old fashioned traditional ways of reaching your audience such as cold calling, trade shows and brought contact lists are all suffering.

This blog summaries the struggles and challenges that building products companies face and how you can approach them. We’ve also included our presentation from the day for you to view.

Topics: Content Marketing SEO MarTech Inbound Marketing
6 min read

Construction Marketing Tips: How To Optimise Images For SEO

By Olivia Atkinson on 21-Mar-2019 12:02:13

Google doesn’t read images, search engines only read text, so if your image is named ‘DSC_006’ then it’ll never be found.

You might not think that the name of your image matters, but a third of all searches performed on Google are for images.

That’s a third of the traffic you’re missing out on just because your image isn’t named correctly for Google to find it.

Read on to find out more…

Topics: Content Marketing SEO Inbound Marketing
5 min read

Construction Content Marketing: Getting Your Keyword Strategy Right

By Leigh Simpson on 13-Mar-2019 12:15:00

To generate website traffic, you need people to visit your site. To get them to come, you need to understand what they’re looking for, what phrases they’re using and what type of content would best fit their needs.

Fundamentally, a keyword strategy is needed in any successful building product company's content marketing plan. Let’s explore what keyword strategy is and how it complements keyword research.

Topics: Content Marketing Inbound Marketing
4 min read

Your Futurebuild 2019 Tradeshow Checklist

By Luke Monterosso on 04-Mar-2019 09:19:10

Attracting over 26,000 visitors and 500 exhibitors, Futurebuild 2019 in London is a much-anticipated event for the construction industry.

Topics: Sales Events Inbound Marketing
5 min read

Content Marketing Tips For Building Materials – Part 2

By Olivia Atkinson on 27-Feb-2019 16:28:03

Part one discovered the importance of strong storytelling, communication and how a good online presence is imperative for the building materials sector.

Topics: Content Marketing SEO MarTech Inbound Marketing
7 min read

The Tech To Supercharge Your Construction Marketing Strategy

By Abby Buchan-Howard on 13-Feb-2019 17:06:10

With digital and smart technologies changing that we live our lives, the construction industry is set to experience some swift changes in order to adapt to the way that buyers are now researching and making purchase decisions.

To keep up with the trends set to sweep the building products industry, your construction marketing strategy should encompass several key elements that are changing the way that prospects are converted into customers.  

Read on to find out more...

Topics: Content Marketing Social Media MarTech Inbound Marketing
5 min read

Construction Marketing Strategy: SEO Trends 2019-Part 3

By Abby Buchan-Howard on 06-Feb-2019 10:00:00

Insynth have been running a blog series on the upcoming SEO trends of 2019 that your construction marketing team need to embrace in order to succeed in the Google rankings.

In this final instalment, we’ll be exploring image search. This developing search method allows users to carry out organic search using there camera.

For SEO professionals in the building products sector, this is a game changer for how you’ll carry out your construction marketing strategies.

Read on to find out more…

Topics: Content Marketing SEO Sales Inbound Marketing
5 min read

Construction Marketing Strategy: SEO Trends 2019-Part 2

By Abby Buchan-Howard on 04-Feb-2019 10:00:00

In this 3 part series on the upcoming SEO trends that you need to know in 2019, we’re looking at the most important factors that you need to consider when applying your SEO strategy for construction marketing.

In this second instalment, we’ll be exploring how you can leverage your SEO strategy to showcase your building product’s company

Read on to find out more…

Topics: Content Marketing SEO Inbound Marketing
7 min read

Construction Marketing Strategy: SEO Trends 2019-Part 1

By Abby Buchan-Howard on 01-Feb-2019 11:46:18

The new year is now well underway. For many SEO professionals in the construction marketing industry this is the time to start looking forward to the upcoming trends for 2019 and leverage the latest techniques to dominate in the SERPs.

It’s a well-known fact that search engines are getting more intelligent every day. If you want your building products company to achieve top rankings in 2019, you need to be ready for the latest SEO trends and developments that are coming up.

Read on to find out more…

Topics: Content Marketing SEO Sales MarTech Inbound Marketing
10 min read

Construction Marketing Goals For 2019

By Abby Buchan-Howard on 28-Jan-2019 10:04:28

It’s a new year! It’s time to take a step back, review how the last year has gone for your building products company and begin to put together your new goals for your team to strive towards.

Choosing the right marketing goals for your business ensures that your teams are working towards achievable, realistic targets that will help drive growth for the company as a whole.

Insynth have been blogging about some of the best construction marketing goals that you can you include in your strategy for 2019 and how they can help you to grow and thrive in the new year!

Read on to find out more…

Topics: Content Marketing SEO Social Media Inbound Marketing
6 min read

Construction Marketing Tips: Trends From Across The Pond

By Olivia Atkinson on 22-Jan-2019 17:44:44

As America is bigger, it’s only natural that they are the first to start some trends and take on new technology. An advantage to us is they can test out these trends to find out which ones work better than others.

We can then implement the successful trends into our marketing strategy. It’s equally important to be aware of what may be about to take off and get ahead of your competitors.

Topics: Content Marketing MarTech Inbound Marketing
7 min read

Construction Marketing: Insynth's Top 7 Blog Posts Of 2018

By Abby Buchan-Howard on 11-Jan-2019 09:51:26

In 2018, Insynth were blogging extensively to promote content marketing for construction and how inbound marketing can benefit the building products sector.

We’re kicking off 2019 with a reflection of last year’s blog posts and revisiting the most successful pieces we produced.

In total we wrote 146 blog posts- averaging 3 every week-, generating huge volumes of traffic to our site. We thought it was be a great start to 2019 if we shared our top 7 blog posts with our readers!

Read on to find out more!

Topics: Content Marketing SEO Digital PR Inbound Marketing
7 min read

What Are Your Construction Marketing Objectives For 2019?

By Abby Buchan-Howard on 09-Jan-2019 16:39:35

Welcome to 2019! Happy new year from everybody here at Insynth!

With the new year upon us, it’s time to start thinking about what your construction marketing objectives will be in 2019. Do you want to see growth? More leads?

Whatever your goals for 2019, it’s vital that you identify the right objectives for your business that are realistic and deliverable, maybe even beatable, to give your building products company the best chance of success this year!

Topics: Inbound Marketing
6 min read

Readability Ranks: The Score You Didn't Know You Needed

By Abby Buchan-Howard on 21-Nov-2018 12:17:28

Google is always looking for good content. It wants to give the user the best experience and puts the best content at the top.

Content that’s easy to read is useful to the reader. It’s more likely to be on page one of Google and has a higher chance of being found online.

One of the best ways to do this is to write content for a wide audience.

Read on to find out more…

Topics: Content Marketing SEO Inbound Marketing
4 min read

Construction Marketing: Are You A Storyteller Or An Opera Singer?

By Abby Buchan-Howard on 07-Nov-2018 11:00:00

Are you a storyteller or an opera singer?

This might seem like a strange question but stick with us.

Here are Insynth, we’ve been learning about content writing, and how working in the style of either an opera singer or a storyteller can impact on the reader’s perception of you.  

Keep reading to find out more…

Topics: Content Marketing Inbound Marketing
3 min read

Creating Short Forms For Lead Generation

By Charlotte McCormac on 05-Nov-2018 13:30:00

When researching or shopping for building products online, we’re often faced with sign-up forms: Sign up to learn more, to access downloads, to create an account that will make your shopping experience easier.

Sometimes these forms are simple: they take seconds to complete because they’re short, clear and user-friendly.

Other times, they require information that we don’t know off the top of our heads, we’re not sure exactly what certain forms are asking for, or they’re just so long that we don’t have time to complete them.

This is when we revert back to the Google homepage and look elsewhere.

People don’t like parting with their personal information at the best of times, and if your forms ask for too much too early in the buyer’s journey, your website visitors are likely to find what they’re looking for on a different website.

This leaves you with limited leads, limited customers and essentially, limited sales.

But, with short forms, your conversion rates will soar.

Let’s think carefully about what information you really need from your website visitors when they first sign up for something on your building products website.

Topics: Inbound Marketing
4 min read

How A.I Can Deliver 1st Class Customer Service Every Time

By Leigh Simpson on 05-Nov-2018 10:00:00

Positive customer experience is vital for referrals and maximising life time value from your customer relationships.  However, one of the biggest challenges any business faces is keeping customers happy and being consistent in the way we deal with customer challenges and needs. 

Unhappy customers can spread their dissatisfaction quickly with social media. But, a delighted client can be the most valued influencer in attracting new customers. 

Discover how A.I. can help you improve customer experience, build your brand reputation and grow your business. 

Topics: Content Marketing MarTech Inbound Marketing
4 min read

What Google Looks For When Ranking Your Website

By Charlotte McCormac on 01-Nov-2018 09:41:00

 

The websites ranked at the top of Google listings are the sites that Google deems most relevant and trustworthy for search enquiries.

If your website ranks below the first few results, visitors are unlikely to click through to your page – and if you’re not on the first page of results, you can pretty much guarantee that no-one will scroll far enough to find you.

Topics: SEO MarTech Inbound Marketing
3 min read

See What Visitors Are Doing On Your Website

By Charlotte McCormac on 31-Oct-2018 10:12:00

Do you know what website visitors are doing when they’re on your site?

If they’re not converting, why not?

There’s always a reason why a visitor decides not to buy your product, download your guide, or book a meeting.

With Insynth’s technology, you can track user behaviour, identify the reasons why visitors aren’t converting and make an informed judgement about how to adapt your website for the next visitor’s conversion.

Topics: MarTech Inbound Marketing
4 min read

How To Use Form Analytics To Maximise Conversion

By Charlotte McCormac on 30-Oct-2018 09:42:22

Well-designed online forms convert website visitors into leads, which is why they should be core to your building product brand’s lead generation strategy.

Once a visitor provides their details, it’s important to nurture them throughout their buying process until a sale has been closed and you’ve exceeded their customer service expectations.

But you can’t close sales unless your forms are generating high-quality leads. Here are the tips and tricks you need to use form analytics to ensure that the forms on your building products website convert successfully.

Topics: MarTech Inbound Marketing
5 min read

Why Original Photography Triumphs Over Stock Images

By Abby Buchan-Howard on 26-Oct-2018 11:30:00

In construction marketing, visual images can make a substantial difference to the impact that your content has one your readers.

Topics: Content Marketing Inbound Marketing
5 min read

4 Things That Architects Hate On Building Products Websites

By Charlotte McCormac on 25-Oct-2018 08:30:00

So, you’re a building products manufacturer with a website that clearly displays all your construction products, but you’re just not getting specified by architects, and you’re wondering why.

Is it possible that you’re guilty of the four pet hates of architects?

It’s time to find out.

Topics: Content Marketing Website Inbound Marketing
6 min read

Success For Contour: Insynth Client Wins Top Google Rankings

By Abby Buchan-Howard on 22-Oct-2018 10:41:40

Contour Heating, a heating solutions manufacturer based in the West Midlands, has been working with Insynth to boost their Google rankings and site visibility and to produce content that helps them to stand out from the crowd in the HVAC community.

After less than one year of working with us here at Insynth, Contour Heating now hold multiple number one spots on Google rankings and have the highest site visibility over all their main competitors!

Impressive right? Read on to find out more!

Topics: Content Marketing Events Inbound Marketing
4 min read

Rescue Your Sales Team: Saving Time To Maximise Productivity

By Abby Buchan-Howard on 18-Oct-2018 10:07:32

Did you know that you could be losing business because your sales team are wasting their time on tasks that don’t involve selling?

Scary right?

Over half of a sales person’s time is spent not selling to your customers. Your building products company could be losing business as a result.

Read on to find out more about Insynth’s examination of how sales team’s time is being misplaced.

Topics: Content Marketing Sales MarTech Inbound Marketing
5 min read

INBOUND 2018: What Could You Learn?

By Charlotte McCormac on 14-Sep-2018 13:44:19

As 3 of over 24,000 attendees from just one of 110 countries involved, Insynth travelled to the USA for the 2018 INBOUND conference: three days of keynote and breakout sessions, brimming with learning, inspiration and connection.

Hosted by HubSpot, the Inbound sessions covered everything from content tricks, to SEO techniques, to the neuroscience of engagement.

We're ready to offer the secrets uncovered at the conference for our clients. 

Below, you'll find links to our live-blogs of sessions that will help you to meet your marketing goals.

Each category of Inbound sessions brings a wealth of new, inspirational tips that are designed to help your building products company grow better.

Topics: Content Marketing SEO Inbound Marketing
5 min read

Live @ #INBOUND18: A Keynote Session With Scott Harrison

By Charlotte McCormac on 07-Sep-2018 14:47:24

Scott Harrison opened the final day of the 2018 Inbound conference with his inspirational story about changing his life to bring good to others.

Scott talks about how you can change your story to change your life - and the lives of others - and this applies to business too.

Through Scott's organisation, Charity: Water, millions of lives have been saved through the provision of safe drinking water. You can save lives too.

Topics: Content Marketing Events Inbound Marketing
4 min read

#INBOUND18: Tools to Become A Blogger, Podcaster & Broadcaster

By Abby Buchan-Howard on 06-Sep-2018 22:18:37

Hosted by Colin Gray, Conquering Consistent Tools & Tactics, was an Inbound 2018 session about learning to use podcasting as part of a wider digital marketing campaign and how to apply the tools learned throughout to the product of amazing content for everybody to consume.

Topics: Content Marketing Events Inbound Marketing
6 min read

#INBOUND18: 7 Steps To Creating Content To Move The Sales And Marketing Needle

By Abby Buchan-Howard on 06-Sep-2018 20:30:12

Hosted by Marcus Sheridan at the Inbound 2018 conference, Contagious Content was all about how to understand your buyers and to ensure that your content is answering the questions that they need answering in order to get them to come on board with your brand. 

The aim of the talk was to takeaway the ideas and steps needed to move your content marketing process forward so that the sales AND marketing needle starts to shift for your company. 

Topics: Content Marketing Events Inbound Marketing
4 min read

Live @ #INBOUND18: How To Get Media Famous (Without Even Trying)

By Charlotte McCormac on 06-Sep-2018 17:26:33

Are you regularly blogging? Updating your social media accounts? Emailing your leads?

And are you often featured in newspapers, magazines and other media outlets?

No? There are so many uncovered methods of getting press coverage for your company. And it's all about getting credibility to gain authority in the marketplace.

But remember, 'you can't be vanilla if you want to engage with the press' - Janet Murray.

Topics: Content Marketing Events Inbound Marketing
5 min read

Live @ #INBOUND18: Lessons Learned In Viral Marketing

By Abby Buchan-Howard on 06-Sep-2018 17:17:45

Hosted by Nathan Rawlins at Inbound 2018, Lessons Learned In Viral Marketing focused on giving insights into the highs and lows that come with viral marketing. Rawlins, who has experienced the force of viral marketing from both of these sides, hosted the talk  at Inbound to share his insights. 

Topics: Content Marketing Inbound Marketing
5 min read

Live @ #INBOUND2018: Keynote Speaker- Shonda Rhimes

By Abby Buchan-Howard on 06-Sep-2018 15:19:11

Shonda Rhimes, writer of the hit TV series Grey's Anatomy, opens Thursday at Inbound 2018 with her keynote speech on performance, writing and her career. 

Rhimes's company; Shonda Land is now teaming up with Netflix to exclusively produce content for that platform. Her talk about Inbound is focused on her career and time on set of Grey's Anatomy and how the production process have influenced her work moving forwards

Topics: Content Marketing Events Inbound Marketing
4 min read

Live @ #Inbound18 - HubSpot Product Announcements

By Leigh Simpson on 06-Sep-2018 13:11:10

The pace of innovation and new features in the HubSpot ecosystem is mind blowing.  Since Inbound 17 there have been more changes than I can keep track of and every week there is a new feature to impress.

Learn about the big changes to the suite that were announced at the Inbound 2018 conference, and how these could help you supercharge your business growth.

Topics: Content Marketing Events MarTech Inbound Marketing
5 min read

Live @ #INBOUND18: A Keynote Session With Brian Halligan and Dharmesh Shah

By Abby Buchan-Howard on 05-Sep-2018 20:53:34

Opening this afternoon's keynote at Inbound 2018, HubSpot's Brian Halligan kicked off with a discussion about applying a flywheel to your business for accelerated growth.

HubSpot's flywheel moves from an attract phase, into an engage phase, into a delight phase in order to convert website traffic into free users, then into customers, and finally into promoters.

Here's how you can use a flywheel to fast-track sales success for your company.

Topics: Content Marketing Events Inbound Marketing
5 min read

Live @ #INBOUND18: Building a High-Velocity Lead  Machine

By Charlotte McCormac on 05-Sep-2018 18:02:45

53% of B2B buyers said they would prefer to gather information online and not have to talk to sales (Forrester Research, Inc). The unpleasant truth is, most people don't want to talk to you.

Gaetano DiNardi's session at the Inbound 2018 conference teaches important lessons in leveraging technology to build a modern sales process to maximise results.

Here's what you can apply from Gaetano's lead generation tips and tricks.

Topics: Content Marketing Sales Events Inbound Marketing
5 min read

Live @ #INBOUND18: The Future Of Marketing

By Abby Buchan-Howard on 05-Sep-2018 17:27:48

Hosted by Sangram Vajre, co-founder of Terminus, The Future of Marketing is an Inbound 2018 talk focusing on how to gain the focus and attention necessary to implement an effective marketing strategy that will continue to grow into the future in the ever changing digital marketing landscape.

The lesson to be taken from Sangram's talk is to go forward to change attitudes and approaches to marketing to make it a better understood industry in the future.

Topics: Content Marketing Events Inbound Marketing
4 min read

Inbound 2018: Insynth To Attend Marketing Event In Boston

By Abby Buchan-Howard on 31-Aug-2018 11:25:01

Every September, Boston Massachusetts becomes the staging area for one of the largest sales and marketing events centred on inbound marketing.

Inbound is about bringing together experts in content and inbound marketing from all over the world and getting them to share their knowledge and expertise with the thousands of attendees to this growing annual event.

Next week, Insynth will be attending alongside the 22,000 others set to land at Inbound. They will be attending talks with sales and marketing experts and learning more about the latest in the world of Inbound.

Keep reading to find out more about Insynth’s upcoming Inbound adventure…

 

Topics: Content Marketing Inbound Marketing
6 min read

Content Marketing For Construction: Reviewing Historical Content

By Abby Buchan-Howard on 24-Aug-2018 11:21:06

You’ve written a piece of content about your building products. You’ve proofread it for technical accuracy, you’ve added alt-tags to your images and optimised the piece for SEO. You press ‘publish’.

Job done, right?

Wrong!

Just because a blog post or web page is now out there for the world to see doesn’t mean that you never have to look at it again. In ever-shifting industries, such as construction where products, protocols and building regulations are often being updated, content can quickly be out of date.

Read on to find out how you can avoid falling into this trap and why reviewing your historical content regularly is so important.

Topics: Content Marketing Inbound Marketing
6 min read

Digital Construction Marketing: The Dunning-Kruger Effect

By Abby Buchan-Howard on 16-Aug-2018 09:53:32

Digital content marketing is an ever-changing industry that, when utilised properly, can be hugely beneficial to those embracing it. 

In the construction industry, a setting that is still taking its earliest steps towards bringing together the building products culture and the digital marketing mindset, there is a risk that marketers can get carried away, jump in head first without first understanding the full scale of a digital marketing task thinking that they understand it all.

The result is this; The Dunning-Kruger Effect.

Let’s look at how The Dunning-Kruger Effect can infect a Digital Marketing workplace.

Topics: Content Marketing Inbound Marketing
9 min read

Using Images: How Can Visuals Improve Your SEO?

By Abby Buchan-Howard on 10-Aug-2018 17:00:45

You've heard the phrase "a picture tells a thousand words". Did you know that images in your website can improve your SEO? 

By loading your images with the right words in the alt-text, titles, file names, while considering a range of other factors, your images won't just say a thousand words, they will help grow you website traffic and increase your chances of having great rankings on Google. 

Read on to find out how images can be a great addition to your SEO and construction marketing campaigns.

Topics: Content Marketing SEO Inbound Marketing
3 min read

Congratulations: Insynth's Content Marketer Graduates University

By Abby Buchan-Howard on 27-Jul-2018 11:59:21

Insynth prides itself on having a team of talented content writers working alongside clients to produce amazing results for their companies.

This week, Insynth is delighted to congratulate Digital Content Marketer, Charlotte McCormac on graduating with first-class honours in her English degree from Birmingham City University.

 

Topics: Content Marketing Inbound Marketing
8 min read

Social Media and Marketing: Using YouTube for Construction Marketing

By Abby Buchan-Howard on 13-Jul-2018 10:04:47

YouTube is a video sharing website owned by Google. It is designed to allow users to post and view video footage and subscribe to creators whose content they are most keen to stay up to date with. It is quickly becoming a key tool to have in your marketing arsenal and for  , this is hugely important to success online.

Topics: Content Marketing Social Media Inbound Marketing
5 min read

How To Avoid The Seven Sins Of Construction Marketing Agency Selection

By Charlotte McCormac on 04-Jul-2018 11:07:28

Are you researching marketing agencies and looking for a construction marketing agency to bring reality to your building product growth goals?

Topics: Inbound Marketing
7 min read

Barcelona: How It Shaped My View Of Inbound

By Leigh Simpson on 27-Jun-2018 11:50:16

A last-minute decision to visit Barcelona was a wonderful surprise from my wife; we’ve been talking about it for 20 years!  But with my Inbound mindset, it was more than the food, drink, architecture and culture that left an impression on me.

Here are a few of my experiences from the weekend and how my passion for Inbound was stoked again.

Topics: Content Marketing Inbound Marketing
5 min read

3 EASY Tips For Managing Tradeshow Leads

By Leigh Simpson on 20-Jun-2018 14:22:47

One of the main challenges you can face with trade shows is managing the leads that are generated from visitors to your stand.  A successful show can generate hundreds of leads, all of which need to be followed up quickly.

So learn 3 SIMPLE tips to help you process them and identify the hottest leads.

Topics: Events Inbound Marketing
2 min read

We’re Growing: Insynth Welcome Content Creator

By Charlotte McCormac on 05-Jun-2018 17:18:40

Charlotte McCormac brings a passion for writing and a first-class degree in English to the role.

Shropshire based construction marketing specialist, Insynth, is delighted to announce the appointment of Charlotte McCormac as their new digital content marketer. Charlotte is responsible for creating exciting content for clients, as well as search engine optimisation and implementing inbound marketing strategies. Charlotte will be producing blogs, eBooks and whitepapers, as well as managing social media channels. 

Topics: Content Marketing Inbound Marketing
9 min read

17 Signs Your Construction Inbound Marketing Strategy Is Working!

By Leigh Simpson on 30-May-2018 17:41:21

In one of our recent blog posts, we discussed how long it takes for content marketing to work.  Blogging frequency and quality were the key topics, but it led to questions about more subtle signs that things are starting to work.

So, here’s a quick list of the sort of signals that you should be on the lookout for when starting out on your construction inbound marketing journey (we'd love you to add your own ideas in the comments at the end of the post).

Topics: Content Marketing Sales Inbound Marketing
5 min read

How Long Does Content Marketing Take To Work?

By Leigh Simpson on 25-May-2018 08:15:00

A common question that we get when discussing inbound marketing with potential construction clients is "how long does content marketing take to work?".

There are a number of factors at play, but we'll give you some insight into how long it takes and when you can start to see results.

Topics: Content Marketing Inbound Marketing
5 min read

Who's The Best Person To Write Your Content?

By Leigh Simpson on 22-May-2018 19:19:59

Content Marketing is starting to become more commonplace in the marketing strategies of building product manufacturers and construction companies.  The businesses that really grasp the nettle and execute great content will soon become the thought leaders in their fields and grow their market share.

One big challenge that everyone kicking off their content marketing strategy faces is, who is going to write all of this content?  Producing 2 – 3 blog posts every week plus white papers, webinars and eBooks takes time and skill.  And, let’s face it, not everyone enjoys writing.  So how do you tackle this problem?

Topics: Content Marketing Inbound Marketing
11 min read

How To Develop A Construction Marketing Strategy

By Leigh Simpson on 17-May-2018 17:13:16

Developing a marketing strategy for your construction or building products business can seem like a daunting task.  While it’s not a 5-minute job, it doesn’t need to be a huge burden for you to create your new marketing plan.

Without one though, your time, effort and money can easily be misdirected and even wasted, negatively impacting your ROI and personal success. 

A well-researched and crafted strategy document will add real clarity and focus to all of your marketing, and sales, activity, improving your brand, market share, product offering and profitability.

By following a systematic process, you will be able to quickly establish where you are currently, where the opportunities are and how to realise them.  Here are a few pointers, describing how we approach construction marketing strategy with our clients.

Topics: Content Marketing Inbound Marketing
14 min read

15 SIMPLE Construction Marketing Strategy Hacks To Boost Sales

By Leigh Simpson on 12-May-2018 17:20:39

What's interesting in our regular website reviews and health checks is that most businesses have already got most of the ingredients for success in place, they’re either poorly aligned, under-resourced or missing something crucial i.e. a construction marketing plan.

All that's needed is to shift a few elements around, refine a few areas and fill in some missing elements.  Couple this with a firm commitment to digital and you have a winning combination.  So, what are the critical pieces of a marketing plan and how should you bring them together? 

Addressing this can make a huge difference to website traffic, conversion, lead generation and ultimately sales. Follow this 15 part guide, full of simple tips and hacks, to pull your online construction marketing strategy together.

Topics: Inbound Marketing
7 min read

Construction Marketing Tips: Buyer Profiles And Buyer Personas

By Leigh Simpson on 10-May-2018 11:45:29

Understanding who your perfect customers are is a vital part of your construction marketing strategy, but one that is often skimmed over or missed altogether. 

If you intend to tailor and segment your content and message to your different audiences, profiles and personas will be very useful.  So, what’s the difference between a buyer profile and a buyer persona?

Topics: Inbound Marketing