Whether you’re a manager handling an exceptional sales team, an executive looking after a whole sales organisation or a sales rep looking to hit your numbers, 2019 is a fresh start. However, it may not be wise to leave 2018 completely behind you.
One of the biggest frustrations that senior commercial and financial teams have with marketing is their lack of accountability and vagueness when it comes to planning and ROI.
All too often, objectives are woolly and ambiguous, with no real clarity over what the expected outcome will be in a measurable and time bound fashion. This is where SMART goals can help build your credibility as a marketer and pull together your marketing activities around an overarching objective.