Luke Monterosso

Luke is a Business Development Manager at Insynth Marketing. With a passion for learning and technology, he'll help you leverage technology to generate more leads and save you time.

Recent Posts

What Is a Secure Socket Layer and Why Should You Care?

By Luke Monterosso on 12-Mar-2019 11:40:27

Secure Socket Layer can be shortened to SSL.

When a web browser contacts your secured website, the SSL certificate enables an encrypted connection. It’s kind of like sealing a letter in an envelope before sending it through the mail.

Without SSL encryption any computer could intercept the transmission from your browser to the server.

This includes the transmission of credit card numbers, usernames and passwords, and other sensitive information.

29% of Building Product websites were not secured with an SSL certificate – (The State of Building Product Digital Marketing, 2019)

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Overcoming Your Fear Of Cold Calling

By Luke Monterosso on 11-Mar-2019 09:34:00

Fear is one of the most common reasons people procrastinate on taking action towards their goals. Psychologists like to say that fear means False, Experiences, Appearing, Real. We want to provide you with actionable steps to help you in the process of overcoming your fear of cold calling. 

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The Good, The Bad and The Ugly – My Pipeline Generation Bootcamp Experience

By Luke Monterosso on 06-Mar-2019 10:06:00

I jumped into 8 weeks of sales training with Mr Dan Tyre, HubSpot’s first sales executive of the now multi-billion-pound company, serial investor and co-author the ‘Inbound Organization’. If anyone was going to dispel the common preconception that top salespeople are born with certain personality traits and sales can’t be taught – this was the right person for the job.

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Your Futurebuild 2019 Tradeshow Checklist

By Luke Monterosso on 04-Mar-2019 09:19:10

Attracting over 26,000 visitors and 500 exhibitors, Futurebuild 2019 in London is a much-anticipated event for the construction industry.

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5 Goals To Share With Your Sales Team For 2019

By Luke Monterosso on 18-Jan-2019 10:09:13

Whether you’re a manager handling an exceptional sales team, an executive looking after a whole sales organisation or a sales rep looking to hit your numbers, 2019 is a fresh start. However, it may not be wise to leave 2018 completely behind you.

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What are SMART Goals & How Can They Help Grow Your Business?

By Luke Monterosso on 14-Dec-2018 08:53:48

One of the biggest frustrations that senior commercial and financial teams have with marketing is their lack of accountability and vagueness when it comes to planning and ROI.

All too often, objectives are woolly and ambiguous, with no real clarity over what the expected outcome will be in a measurable and time bound fashion.  This is where SMART goals can help build your credibility as a marketer and pull together your marketing activities around an overarching objective.

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