Searches for sales enablement has grown almost 50% over the last two years. Aberdeen found that 74% of high-performing organisations have strong sales and marketing alignment; a key aspect of sales enablement.
Although impressive statistics, correlation does not always imply causation. Many sales directors have invested in training, technology, and content that’s supposed to help their sales team perform at higher levels. The benefits don’t materialise or are marginal at best.
Why are some companies reaping the rewards while others feel like they’re pouring money down the drain?
We take a look at what sales enablement isn’t and how to get started with sales enablement that’ll actually be worthwhile for your team.