Luke Monterosso

Luke is a Business Development Manager at Insynth Marketing. With a passion for learning and technology, he'll help you leverage technology to generate more leads and save you time.

Recent Posts

9 Tools to Help Your Sales Team Succeed

By Luke Monterosso on 17-May-2019 10:37:46

According to research by HubSpot the top sales priorities in businesses are closing more deals, improving sales funnel efficiency and improving sales technology. In a study by LinkedIn, 82% of top sales people cite tools ‘critical’ to their ability to close deals.

With so many tools on offer, it can be difficult to decide on what is best for you and your team. We thought we’d tackle those top priorities by listing some of our favourite tools.

Include are tools for prospecting, sales intelligence, lead capture, video and more. Each are listed with a free trial so you can decide what works best for you. 

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Important Questions to Ask When Hiring a Digital Marketing Agency

By Luke Monterosso on 09-May-2019 17:39:53

Hiring a marketing agency can help take your company to the next level. You get to work with top strategic and creative talent without the huge overhead, training and recruitment costs. There’s no shortage of digital marketing agencies, so how do you go about choosing an agency that best suits your needs?

There are plenty of good articles with questions to ask your prospective agency but rather than getting concerned with the small details, I want to give you the questions to:

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Are You Hooked on Pay-Per-Click Advertising?

By Luke Monterosso on 03-May-2019 11:48:13

PPC (Pay-per-click) is an advertising model that allows building product companies to have their company appear both above and below the organic search engine results. You’ll pay the search engine every time somebody clicks on your ad regardless of how many times its shown.

Rarely do we speak to a building product company that hasn’t tried paid advertising at some point in their marketing strategy. Do we blame them? Not at all, testing different marketing strategies to find out what works best for your company is part of growing a business. That said, there is a point at which too much paid advertising becomes a problem.


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Attributing Construction Marketing to Leads and Sales

By Luke Monterosso on 26-Apr-2019 11:56:43

 

We want to help you get the data & facts to showcase the ROI of your construction marketing efforts. In this blog we talk about the problems marketers face and how they can be solved.

Next time it comes to asking for headcount or budget you’ll have the data and facts to showcase marketing as a direct driver to revenue.

Building product companies are putting a lot of time and effort into their marketing strategies to support brand awareness, customer satisfaction and their sales team.

How can you be sure your campaign collateral, social media posts and blogs are making an impact with specifiers, architects and contractors and growing your business?


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Do Your Sales Team Follow Up On Construction Marketing Leads?

By Luke Monterosso on 23-Apr-2019 13:39:54

 

A lot of time, effort and money is spent on marketing and advertising each year for building product companies, through trade magazines, building product directories, online marketing, emails, tradeshows or a combination of these. Often, they all point back to one place… your website.

Taking a mystery shopper approach, in our The State of Building Product Digital Marketing 2019 Report, we discovered that 80% of building product companies didn't respond to a product enquiry through their website in any way. Of the 20% that did, only 6% answered the phone to enquire about our requirements and offer additional help.

 

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What Architects Want: The Key Content Your Website Needs

By Luke Monterosso on 11-Apr-2019 17:05:55

An architect likes the look of your building product. In fact, it has the potential to offer the ideal solution for the architect’s project. They just need to check the product specifications on your website.

But these haven’t been included in the product information.

The architect has no way of knowing whether your building product is right after all. The architect could find your contact information and get in touch to clarify the details.

Or they could Google your competitor. The latter takes a fraction of the time.

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How Can I Use Live Chat for My Building Product Business?

By Luke Monterosso on 05-Apr-2019 08:45:31

Architects, specifiers and contractors are all comfortable using live chat. The immediate response allows for a better customer experience, an increase in conversions and for the building product industry especially - a competitive advantage to those who use it.

The technology isn’t particularly new, it’s been around for the last 10 years. You may have seen live chat while you’ve been shopping online or talking to your bank. We found that 94% of building product companies didn’t have it on there website. If you’re part of that percentage, don’t worry – it’s fairly straightforward to setup.

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7 Ways You Can Use Video Email for Building Product Sales

By Luke Monterosso on 03-Apr-2019 12:46:59

 

By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017.

For building product sales teams, it allows those with complex, bespoke and difficult to explain products to deliver their message to potential customers.

It will also save your company time. Every 10 seconds of video you record is equivalent to 81 seconds of typing.

It doesn’t have to be expensive, it can be a screen-recording of you explaining your technical drawing to your customer or perhaps a smartphone recording answering a question they have about your product. At Insynth, we use video because sometimes it’s quicker and more personal than typing an email. 

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10 Vital Trust Signals Your Website Might Be Missing

By Luke Monterosso on 27-Mar-2019 16:57:44

Did you know 92% of B2B buyers are more likely to purchase after reading a trusted review?

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What Is a Secure Socket Layer and Why Should You Care?

By Luke Monterosso on 12-Mar-2019 11:40:27

Secure Socket Layer can be shortened to SSL.

When a web browser contacts your secured website, the SSL certificate enables an encrypted connection. It’s kind of like sealing a letter in an envelope before sending it through the mail.

Without SSL encryption any computer could intercept the transmission from your browser to the server.

This includes the transmission of credit card numbers, usernames and passwords, and other sensitive information.

29% of Building Product websites were not secured with an SSL certificate – (The State of Building Product Digital Marketing, 2019)

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Overcoming Your Fear Of Cold Calling

By Luke Monterosso on 11-Mar-2019 09:34:00

Fear is one of the most common reasons people procrastinate on taking action towards their goals. Psychologists like to say that fear means False, Experiences, Appearing, Real. We want to provide you with actionable steps to help you in the process of overcoming your fear of cold calling. 

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The Good, The Bad and The Ugly – My Pipeline Generation Bootcamp Experience

By Luke Monterosso on 06-Mar-2019 10:06:00

I jumped into 8 weeks of sales training with Mr Dan Tyre, HubSpot’s first sales executive of the now multi-billion-pound company, serial investor and co-author the ‘Inbound Organization’. If anyone was going to dispel the common preconception that top salespeople are born with certain personality traits and sales can’t be taught – this was the right person for the job.

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