Do you know what website visitors are doing when they’re on your site?
If they’re not converting, why not?
There’s always a reason why a visitor decides not to buy your product, download your guide, or book a meeting.
With Insynth’s technology, you can track user behaviour, identify the reasons why visitors aren’t converting and make an informed judgement about how to adapt your website for the next visitor’s conversion.
For years, building product companies have wished that they knew what was going through the minds of website visitors before they simply closed their browsers without converting.
Now, the answers are right in front of us. With innovative technology, Insynth can track user behaviour insights, use these to optimise your website for conversion, and give your lead generation strategy a new lease of life.
Does Your Building Products Brand Need To Track User Behaviour?
If you’re experiencing any of the following, Insynth can monitor your visitor behaviour to help you onto the right tracks for improved conversion rates (and sales growth):
Your conversion rates need to improve.
You’re not sure what your visitors are doing on your website.
Your customers express frustration.
You don’t consistently analyse your website through A/B testing.
If these factors apply to your building products company, it’s safe to assume that your website isn’t optimised for conversion and your sales are probably suffering as a result.
What’s Covered In User-Engagement Technology?
When you work with Insynth, you’ll be able to:
See how many people are on your website in real time.
Identify which keywords, locations, referrers and social media platforms are driving your traffic.
Access screen recordings of user behaviour on your website.
Access heatmaps that show how users have interacted with your website. Heatmaps can be segmented by location, browser, date and device.
Implement instant chat facilities.
View conversion funnels that highlight where visitors have abandoned the conversion process.
Use form analytics that reveal which fields are successful and which fields are avoided by your visitors.
Create polls that you can customise to ask your visitors directly: What do they want from your website?
With this data, your conversion rates and sales can only move in one direction: forwards.
Sign up to speak to a marketing expert who can advise you on tracking user engagement today.
Insynth Marketing is a leading UK construction marketing consultancy based in Shifnal in the West Midlands. Insynth employ the latest inbound marketing techniques such as construction inbound marketing, to help building product manufacturers grow their businesses by aggressively driving sales lead generation activity.
As the only HubSpot certified agency to major on construction marketing, we bring together construction marketing strategy, digital strategy, website design, SEO, content marketing, email marketing, sales automation, marketing automation and HubSpot CRM implementation to produce successful campaigns and great results for our clients.