Search Engine Optimisation (SEO)

The Insynth SEO approach is focussed on reaching your potential customers by ranking you for the terms that they are seeking.

We follow a simple 3 step process to provide a successful SEO campaign.

1. Your site is researched, audited and optimised to attract your ideal target audiences.

2. Your rankings improve, getting you found online by your perfect customers.

3. You generate higher traffic levels to your site, by better-matched prospects, generating better quality sales leads.

This is overly simplified, as we work on both On-Site SEO and Off-Site SEO strategies to give a rounded and long-term improvement in your rankings and traffic.

On-site Search Engine Optimisation

We conduct a thorough keyword research exercise, evaluating competitors and Google keyword suggestions to identify the keywords and phrases that your prospects are using when finding you and your competitors.

These keywords and phrases are then ranked scientifically to identify those likely to boost traffic and page rank for your site.

Your website content is then updated in an ethical and systematic way, to ensure that it accurately matches your offer with the terms that your prospects are searching for.

We fix the key areas of your website content, including;

• Page Titles
• Image Text
• H1 & H2 Tags (and beyond if necessary)
• Page Slugs
• Meta Descriptions
• Page Tags
• Keyword Density
• Internal & External Links, and
• Ensure that your content is well written, and of a good length.

Once all of this is done, we update your site index and submit to the major search engines for re-classification, improved indexing and higher rankings.

We then conduct GAP analysis to identify opportunities in your content to address search terms that you are not being covered on your site and are potentially less competitive.  We then create new content to fill these gaps.

Our methodology is based on engaging with your potential customers.  Our detailed keyword research is focussed on aligning your products and services to the phrases your prospects use in the search for solutions like yours.

We put the hard work in for you, getting into the detail of SEO to ensure your web pages are then optimised in line with this research and updated for search engines to crawl, assess and rank.

Off-Site Search Engine Optimisation

Off-site SEO is all the activity that we carry out for you that is not directly on your website but affects your rankings on the major search engines.

The key elements of this part of the strategy are;

• Link Building/Link Earning
• Social Media Marketing
• Endorsements

The creation of strong content may be key to On-site SEO, but the promotion of it is equally important to Off-Site SEO.  If authoritative websites link to your content, then this sent a huge signal to Google that your site has quality content – rapidly driving up your site authority and PageRank score.

Some of this will happen organically, as people find your content and link to it on forums and social media, but this is a pretty old school activity, reaching out to directories and editors for inclusion in their publications and blogs.

Book A Free Website & SEO Audit Today

Insynth offers a FREE audit of your website to identify opportunities for improvement.

Armed with our audit, you can the necessary steps to make sure you site is fully optimised and maximising its’ potential.  Click below to book your audit today.