Email marketing is a standard within the marketing section of any business, with 87% of marketers utilising the capability of email marketing to generate leads.  

Although it may seem like a complex maze of trial and error (although partly true) this isn’t always the case when it comes to email marketing.  

The only time trial and error comes into it is when you have no guidance for email marketing, apart from that, the only real experimentation that comes into it is when running AB tests on your emails before you find the winning solution.  

To find out the 4 tips for increased success in your email marketing, read on...

Email marketing should be a standard in your building products business, but what are the true benefits of using email? 

When it comes to social media, the last thing you want is for your page or post to look boring, text heavy and generic.

The use of graphic design can completely change the look of your building products brands social media, giving it a modern, sleek look and make it stand out from your competition.

In this blog, we’re going to look at how social media can enhance the appearance of your social media, as well as improve engagement on your posts.

Having interesting and captivating graphics in your social media posts can help to engage your audience and elevate the content that you post online.

As time moves forward, a new generation is coming into the construction scene.

Gone are the days of driving cross country to explain a product to a potential client. Now we have tools to give us a much wider reach of qualified individuals, from the comfort of your office.

Using social media can have a  positive effect on your building products brand. Especially through the use of video.

In this blog we will be looking at ways the use of video can help boost your social media marketing efforts, how the use of video can resonate with customers, as well as the best tools to use to create informative videos for your marketing.

A customer relationship management (CRM) tool is one that allows your building products business to interact with current customers and potential leads. These tools, like HubSpot, can help your company become more efficient and can track a range of data to help drive your growth.

Now you may be thinking, well how does a CRM system improve customer experience? There are many ways in which a CRM can enhance your customers experience, such as enabling you to tailor your marketing strategy to better suit your customers, as well as your buyer persona.

In this blog, we will be highlighting the 4 ways a CRM system will improve your customer experience, and aid those on the buyers journey.

Read on to find out more…

How do you know which webpages are performing best?
How do you know which pages are generating traffic to your site?
How do you know which pages are getting low engagement?
In this era of digital transformation, it's simply not enough to let your building product website sit on a shelf to gather dust... it should be dynamic and ever changing, which is why monitoring your analytics is crucial.

As we move towards the digital way of working, team management tools have become a necessity for many businesses, especially whilst working remotely. Not only do these tools enable the organisation and management of your team, but they can also help to increase efficiency.

We always hear the phrase “work smarter, not harder”, and in many cases it’s true. If you know an easier way to reach a goal, why not use it and get there before your competitors?

Working smart essentially means figuring out what your strengths are and building a network around you to build upon those in order to reach goals in the quickest and most efficient way possible.

The easiest way to work smarter may be through the use of technology: building your tech stack. In this blog, we will be looking at what technologies you may want to consider for your building product company for smarter working, and gaining an advantage over your competitors in 2021.