Based in the heart of the West Midlands, Mat Green of Ercon Powder Coating knew he needed to generate more leads and sales to supercharge his business.
Mat needed to grow his family-owned powder coating business. He visualised the potential of inbound and content marketing. With an inbound approach, Mat knew that he could:
Mat knew that this approach could transform his company.
He needed a partner who could help him and guide him through the process. A team that could get him off to the best possible start and help him avoid the common mistakes.
Mat got in touch with INSYNTH. He felt that their expertise and knowledge of manufacturing and B2B marketing fitted him perfectly. Mat had used other agencies before, but never felt like they really understood how his market worked, or cared enough about how their work was driving Ercon's success.
"I was spending money every month on digital marketing, without really knowing what was working and what return I was achieving. I worried that if I didn't do it my business would suffer. Insynth explained how digital marketing worked in simple English - no jargon. At last I understood it better and knew what we needed to do. It was like 'WOW - I've found a marketing company that I can trust to look after our best interests.' "
Since starting work with Insynth, Ercon has started publishing weekly educational blog posts, increased their top 10 words on Google from 12 to 58 (including ranking #1 for "West Midlands Powder Coating") and is attracting regular and higher quality sales enquiries.
Great content gets you noticed. It generates leads. This is exactly what happened for Ercon.
increase in organic website traffic
increase in time on site
improvement in visibility on Google
We can help you create material for your construction content marketing strategy, such as;
We’ll kick-off by defining and agreeing your goals with you. We’ll dive into your needs and challenges to determine how your content should be used and distributed.
Your existing content will be audited and scheduled for re-purposing or refreshing.
Content ideas are formulated and assigned against different buyer personas and buying stages to ensure your content is aimed at the right audiences.
A detailed editorial calendar is produced to schedule content deadlines, and then we’re all set for the off.
Using a blend of in-house writing and external industry experts, your content is crafted and honed to ensure that it is technically correct, helpful and engaging.
Specific attention is paid to buyer personas and the stage of the buyer’s journey that is being addressed.
Copy is sent to you for review and comment. Once all edits have been made and the content is signed off, your content will be ready for publication.
Once your content is ready, it’s time to get eyeballs on it and promote it to the widest possible audience.
We balance social media, email marketing and pay per click ads to promote your content.
We’ll also circulate it to industry titles, websites and blogs for wider coverage.
With Insynth's outreach techniques, you'll see your content shared across a range of websites, publications and other media.