Mat Green, Managing Director - Ercon Powder Coatings

Meet Mat Green, Managing Director of Ercon Powder Coating

Mat Was Once In Your Shoes 

Based in the heart of the West Midlands, Mat Green of Ercon Powder Coating knew he needed to generate more leads and sales to supercharge his business. 

Mat needed to grow his family-owned powder coating business. He visualised the potential of inbound and content marketing. With an inbound approach, Mat knew that he could:

  • Combine sales and marketing in a holistic approach to maximise business growth.
  • Help prospects to trust Ercon and use their services.
  • Be the provider of technical, useful content that his audience would refer to time and time again.

Mat knew that this approach could transform his company.

He needed a partner who could help him and guide him through the process.  A team that could get him off to the best possible start and help him avoid the common mistakes. 

Mat got in touch with INSYNTH.  He felt that their expertise and knowledge of manufacturing and B2B marketing fitted him perfectly.  Mat had used other agencies before, but never felt like they really understood how his market worked, or cared enough about how their work was driving Ercon's success. 

"I was spending money every month on digital marketing, without really knowing what was working and what return I was achieving.  I worried that if I didn't do it my business would suffer.  Insynth explained how digital marketing worked in simple English - no jargon.  At last I understood it better and knew what we needed to do.  It was like  'WOW - I've found a marketing company that I can trust to look after our best interests.' "

Since starting work with Insynth, Ercon has started publishing weekly educational blog posts, increased their top 10 words on Google from 12 to 58 (including ranking #1 for "West Midlands Powder Coating") and is attracting regular and higher quality sales enquiries.

Great content gets you noticed. It generates leads. This is exactly what happened for Ercon.


Working with Insynth, Ercon achieved


increase in organic website traffic


increase in time on site


improvement in visibility on Google

All The Content You'll Ever Need

We can help you create material for your construction content marketing strategy, such as;


Content Marketing for building products

  • Articles & Blog Posts
  • Case Studies
  • Newsletters
  • Email Templates
  • Pillar Content
  • FAQs
  • Landing Pages

Digital Content For Your Building Products Website

  • Website Copy
  • Infographics
  • Data Representations
  • Interactive Graphics
  • Technical Calculators
  • Apps
  • Photography
video and rich media for construction content marketing
  • Explainer Videos
  • Product Demonstrations
  • Installation Guides
  • Webinars
  • Podcasts
  • Drone Footage
  • Video Case Studies
And So Much More!

4 Steps To Construction Content Marketing Success

A proven process for generating high quality content that drives SEO, authority, lead generation and business growth
Content Strategy & Planning For Building Product Companies

1. Content Strategy & Planning

We’ll kick-off by defining and agreeing your goals with you. We’ll dive into your needs and challenges to determine how your content should be used and distributed.

Your existing content will be audited and scheduled for re-purposing or refreshing.

Content ideas are formulated and assigned against different buyer personas and buying stages to ensure your content is aimed at the right audiences.

A detailed editorial calendar is produced to schedule content deadlines, and then we’re all set for the off.

2. Content Production

Using a blend of in-house writing and external industry experts, your content is crafted and honed to ensure that it is technically correct, helpful and engaging.

Specific attention is paid to buyer personas and the stage of the buyer’s journey that is being addressed.

Copy is sent to you for review and comment. Once all edits have been made and the content is signed off, your content will be ready for publication.

Content Production For Your Building Products Company
Content Promotion For Your Building Products Company

3. Content Promotion

Once your content is ready, it’s time to get eyeballs on it and promote it to the widest possible audience.

We balance social media, email marketing and pay per click ads to promote your content.

We’ll also circulate it to industry titles, websites and blogs for wider coverage.

With Insynth's outreach techniques, you'll see your content shared across a range of websites, publications and other media.

Performance Review

Each month and quarter, you’ll receive a detailed performance review with actionable feedback that provides insights on
  • Backlinks
  • Traffic
  • Conversions
  • Leads
  • Keyword Rankings
  • Visibility
  • Revenue associated with campaigns to give valuable ROI information
Performance Analysis For Building Product Companies

What Does Content Marketing From INSYNTH Cost?

INSYNTH work with businesses with content marketing budgets from £500 to £5,000 per month.  There are a number of factors that affect the price, such as;


The amount of content required affects the price.  A single blog post per month will cost far less than a package that requires 3 blog posts a week, weekly newsletters, email campaigns and video production. 


Every formatrequires different skills and time to create high quality content.  Writing is normally the most cost effective medium going right up to developing complex technical calculators, apps and video.   


Do you want us to manage your content creation process, editing and posting your content, or do you want us to take control of everything from research through to outreach and promotion?  

Once we understand your business goals, we can figure out what content marketing support you need and produce a detailed proposal just for you.

Ready To Find Out More?

If you're interested to learn how the Insynth approach to content marketing can help you grow your building products brand, then let's arrange a time to talk.