--- title: "INBOUND 2018: What Could You Learn?" description: Find out the secrets of Inbound 2018 and apply them to your marketing approach. With established speakers who specialise in content marketing, SEO, sales and video, there's plenty to learn from this year's Inbound line up. image: https://www.insynth.co.uk/hubfs/INBOUND%202018_%20What%20Could%20You%20Learn_%20_%20Insynth%20Marketing.png --- [Skip to the main content.](https://www.insynth.co.uk/blog/inbound-2018-what-could-you-learn#main-content) [![clean-logo-2024-white](https://507386.fs1.hubspotusercontent-na1.net/hubfs/507386/clean-2024/logo/clean-logo-2024-white.svg "clean-logo-2024-white")](http://Insynth%20Marketing%20Ltd) [![Insynth | Construction Marketing Agency HubSpot Experts | Content Specialists](https://www.insynth.co.uk/hs-fs/hubfs/2021%20Branding/New-Insynth-Logo-Landscape-1.png?width=1073&height=352&name=New-Insynth-Logo-Landscape-1.png "Insynth | Construction Marketing Agency HubSpot Experts | Content Specialists")](http://Insynth%20Marketing%20Ltd) - Services - [CRM Strategy and Consultancy](https://www.insynth.co.uk/en/strategy-and-consultancy-for-building-product-manufacturers) - [HubSpot Consultancy](https://www.insynth.co.uk/hubspot-services-construction-industry) - [HubSpot Website Development](https://www.insynth.co.uk/building-products-website-design) - [Resources](https://www.insynth.co.uk/construction-marketing-resources) - [Results](https://www.insynth.co.uk/construction-marketing-case-studies) - [About](https://www.insynth.co.uk/about-us) - [Insynth News](https://www.insynth.co.uk/news) - [Careers](https://www.insynth.co.uk/en/careers-at-insynth) - [Blog](https://www.insynth.co.uk/blog) - [Contact](https://www.insynth.co.uk/contact-insynth) Search Toggle Menu Search Toggle Menu - Services - [CRM Strategy and Consultancy](https://www.insynth.co.uk/en/strategy-and-consultancy-for-building-product-manufacturers) - [HubSpot Consultancy](https://www.insynth.co.uk/hubspot-services-construction-industry) - [HubSpot Website Development](https://www.insynth.co.uk/building-products-website-design) - [Resources](https://www.insynth.co.uk/construction-marketing-resources) - [Results](https://www.insynth.co.uk/construction-marketing-case-studies) - [About](https://www.insynth.co.uk/about-us) - [Insynth News](https://www.insynth.co.uk/news) - [Careers](https://www.insynth.co.uk/en/careers-at-insynth) - [Blog](https://www.insynth.co.uk/blog) - [Contact](https://www.insynth.co.uk/contact-insynth) 2 min read # INBOUND 2018: What Could You Learn? [![Picture of Charlotte McCormac](https://app.hubspot.com/settings/avatar/61cb7b374d752f1e47c27c3a7738db91) Charlotte McCormac](https://www.insynth.co.uk/blog/author/charlotte-mccormac) : 14-Sep-2018 13:44:19 [Content Marketing](https://www.insynth.co.uk/blog/tag/content-marketing) [SEO](https://www.insynth.co.uk/blog/tag/seo) [Inbound Marketing](https://www.insynth.co.uk/blog/tag/inbound-marketing) ![INBOUND 2018: What Could You Learn?](https://www.insynth.co.uk/hubfs/INBOUND%202018_%20What%20Could%20You%20Learn_%20_%20Insynth%20Marketing.png) ![INBOUND 2018_ What Could You Learn_ _ Insynth Marketing](https://www.insynth.co.uk/hs-fs/hubfs/INBOUND%202018_%20What%20Could%20You%20Learn_%20_%20Insynth%20Marketing.png?width=1320&name=INBOUND%202018_%20What%20Could%20You%20Learn_%20_%20Insynth%20Marketing.png) As 3 of over 24,000 attendees from just one of 110 countries involved, Insynth travelled to the USA for the 2018 [INBOUND](https://www.inbound.com/) conference: three days of keynote and breakout sessions, brimming with learning, inspiration and connection. Hosted by [HubSpot](https://www.hubspot.com/), the Inbound sessions covered everything from [content tricks](https://www.insynth.co.uk/content-marketing-for-construction), to [SEO](https://www.insynth.co.uk/inbound-marketing-services/inbound-website-services/seo-search-engine-optimisation) techniques, to the neuroscience of engagement. We're ready to offer the secrets uncovered at the conference for our clients.  Below, you'll find links to our live-blogs of sessions that will help you to meet your marketing goals. Each category of Inbound sessions brings a wealth of new, inspirational tips that are designed to help your building products company grow better. We'll start with a few of our favourite influential quotes of the week. - 'Create content that deserves to rank' - Adam Piotrowski - 'Create journeys fuelled by an undercurrent of emotional value' - Karin Krisher - 'World-changing stories are stories people already know' - Bridgit Antoinette Jones - 'Customers are people first and buyers second' - Patrika Alis Cheston - 'The hard part isn't coming up with ideas. It's picking the best ones' - Brittany Berger ## Content Marketing [Conquering Consistency: Tools & Tactics to Become A Prolific Blogger, Podcaster & Broadcaster](https://www.insynth.co.uk/blog/live-inbound18-conquering-consistent-tools-tactics-to-become-a-prolific-blogger-podcaster-broadcaster) [Principles Of Viral Content](https://www.insynth.co.uk/blog/live-inbound18-principles-of-viral-content) [Content Remixing - How To Succeed At Content Marketing Without Creating Anything New](https://www.insynth.co.uk/blog/live-inbound-content-remixing-how-to-succeed-at-content-marketing-without-creating-anything-new) [Contagious Content: 7 Key Steps To Creating Content That Move The Sales And Marketing Needle](https://www.insynth.co.uk/blog/live-inbound18-contagious-content-7-key-steps-to-creating-content-that-move-the-sales-and-marketing-needle)  [How To Get Started With Conversion Rate Optimisation on Your Website](https://www.insynth.co.uk/blog/live-inbound18how-to-get-started-with-conversion-rate-optimisation-on-your-website)   ## Effective Storytelling For Content [Reading Visuals To Write (Right) Stories](https://www.insynth.co.uk/blog/live-inbound18-reading-visuals-to-write-right-stories) [Powerful Storytelling Techniques That Influence Action](https://www.insynth.co.uk/blog/live-inbound18-powerful-storytelling-techniques-that-influence-action) [The Unrelenting Value of Narrative Elements - Tying Stories to Your Inbound Approach](https://www.insynth.co.uk/blog/live-from-inbound2018-the-unrelenting-value-of-narrative-elements-tying-stories-to-your-inbound-approach) [How You Can Elevate Your Business Using Compelling Storytelling](https://www.insynth.co.uk/blog/live-inbound18-how-you-can-elevate-your-business-using-compelling-storytelling) [How To Think Like A Journalist And Create Better Brand Stories](https://www.insynth.co.uk/blog/live-from-inbound2018-how-to-think-like-a-journalist-and-create-better-brand-stories)   ## SEO Tactics [Moz + Hubspot = SEO Mastery at the Pace of Google](https://www.insynth.co.uk/blog/live-inbound18-moz-hubspot-seo-mastery-at-the-pace-of-google) [Is The Keyword Dead? The New Role Of Intent In SEO And Content Marketing Success](https://www.insynth.co.uk/blog/live-inbound18-is-the-keyword-dead-the-new-role-of-intent-in-seo-and-content-marketing-success) [Google Snippets and SEO - How a Tiny Piece of Content Is Radicalising The SEO Game](https://www.insynth.co.uk/blog/live-inbound18-google-snippets-and-seo-how-a-tiny-piece-of-content-is-radicalising-the-seo-game) [Secrets To Search Dominance Revealed](https://www.insynth.co.uk/blog/live-inbound2018-secrets-to-search-dominance-revealed)   ## Video Content & Curation [Video Curation In 20 Minutes For The Aspiring Content Marketer](https://www.insynth.co.uk/blog/live-inbound-video-curation-in-20-minutes-for-the-aspiring-content-marketer) [How To Create Relevant Videos (That Your Customers Won't Skip) With Native Content](https://www.insynth.co.uk/blog/live-inbound2018)   ## Marketing Your Brand [Not So Sexy Marketing - Building Creative Campaigns For Complex Or Cliche Products](https://www.insynth.co.uk/blog/live-inbound18-not-so-sexy-marketing-building-creative-campaigns-for-complex-or-cliche-products) [Lessons Learned In Viral Marketing](https://www.insynth.co.uk/blog/live-inbound18-lessons-learned-in-viral-marketing) [The Future of Marketing](https://www.insynth.co.uk/blog/live-from-inbound2018-the-future-of-marketing) [Problem-Centric Selling](https://www.insynth.co.uk/blog/live-inbound18-problem-centric-selling)   ## The Science Of Marketing [The Science Of Selling With Humour](https://www.insynth.co.uk/blog/live-inbound2018-funny-to-money-the-science-of-selling-with-humour) [The Neuroscience Of Engagement](https://www.insynth.co.uk/blog/live-inbound18-the-neuroscience-of-engagement) [Hacking Inbound Sales - Building a High-Velocity Lead Generation Machine](https://www.insynth.co.uk/blog/live-inbound18-hacking-inbound-sales-building-a-high-velocity-lead-generation-machine)   ## Outreach [How To Get Media Famous (Without Even Trying)](https://www.insynth.co.uk/blog/live-inbound18-how-to-get-media-famous-without-even-trying)   ## HubSpot [HubSpot Product Announcements](https://www.insynth.co.uk/blog/live-inbound18-hubspot-product-announcements)   ## Keynote Sessions [Scott Harrison, CEO of Charity: Water](https://www.insynth.co.uk/blog/live-inbound18-a-keynote-session-with-scott-harrison) [Shonda Rhimes, Writer of *Greys Anatomy*](https://www.insynth.co.uk/blog/live-inbound2018-keynote-speaker-shonda-rhimes) [Brian Halligan and Dharmesh Shah, CEO and Founder of HubSpot](https://www.insynth.co.uk/blog/live-inbound18-a-keynote-session-with-brian-halligan-and-dharmesh-shah) [Beth Comstock, Vice Chair of GE](https://www.insynth.co.uk/blog/live-inbound18-beth-comstock-keynote)   If you'd like advice on how to implement the tips, tricks and techniques discussed in these sessions, sign up to speak to a marketing expert today.     About Insynth  *Insynth Marketing is a leading UK construction marketing consultancy based in Shifnal in the West Midlands. Insynth employ the latest inbound marketing techniques such as **[construction inbound marketing](https://www.insynth.co.uk/what-is-construction-inbound-marketing)**, to help building product manufacturers grow their businesses by aggressively driving sales lead generation activity. * *As the only HubSpot certified agency to major on construction marketing, we bring together construction marketing strategy, digital strategy, **[website design](https://www.insynth.co.uk/inbound-marketing-services/inbound-website-services)**, **[SEO](https://www.insynth.co.uk/inbound-marketing-services/inbound-website-services/seo-search-engine-optimisation)**, **[content marketing](https://www.insynth.co.uk/content-marketing-for-construction)**, **[email marketing](https://www.insynth.co.uk/lead-nurturing)**, sales automation, marketing automation and HubSpot **[CRM implementation](https://www.insynth.co.uk/hubspot-implementation-support)** to produce successful campaigns and great results for our clients.* - [Tweet](https://twitter.com/share) ##### ABOUT INSYNTH ABOUT INSYNTH Insynth Marketing is a HubSpot-certified construction marketing agency. We help construction-related businesses to generate predictable flows of leads, customers, and specifications in this era of digital transformation. [![platinum-badge-color (2)](https://www.insynth.co.uk/hs-fs/hubfs/platinum-badge-color%20(2).png?width=100&name=platinum-badge-color%20(2).png)](https://ecosystem.hubspot.com/marketplace/solutions/insynth-marketing-ltd)            ##### Useful Links Useful Links - [Marketing Resources](https://www.insynth.co.uk/construction-marketing-resources) - [Case Studies](https://www.insynth.co.uk/construction-marketing-case-studies) - [Insynth News](https://www.insynth.co.uk/news) - [About Insynth](https://www.insynth.co.uk/about-us-old) - [What We Do](https://www.insynth.co.uk/construction-marketing-services) ##### LATEST BLOG LATEST BLOG [Featured Blog Image](https://www.insynth.co.uk/blog/elevating-your-construction-product-brand-hubspots-crm-and-ai-integration) ###### [Elevating Your Construction Product Brand: HubSpot's CRM and AI Integration](https://www.insynth.co.uk/blog/elevating-your-construction-product-brand-hubspots-crm-and-ai-integration) The pivotal shift towards customer-centric philosophies has asked from companies within all... ##### Contact Us Contact Us +44 1952 897 097 [hello@insynth.co.uk](mailto:info@insynth.co.uk) Insynth Marketing Ltd The Mansions Shifnal Shropshire  TF11 8BB United Kingdom  [![Insynth Construction Marketing Agency HubSpot Experts Content Specialists](https://www.insynth.co.uk/hubfs/2021%20Branding/Insynth%20%20Construction%20Marketing%20Agency%20%20HubSpot%20Experts%20%20Content%20Specialists.svg)](https://www.insynth.co.uk) © 2026 Insynth Marketing Ltd. ![](https://dc.ads.linkedin.com/collect/?pid=206356&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Charlotte McCormac", "url" : "https://www.insynth.co.uk/blog/author/charlotte-mccormac" }, "datePublished" : "2018-09-14T12:44:19.000Z", "headline" : "INBOUND 2018: What Could You Learn?", "image" : [ "https://www.insynth.co.uk/hubfs/INBOUND%202018_%20What%20Could%20You%20Learn_%20_%20Insynth%20Marketing.png" ], "mainEntityOfPage" : { "@id" : "https://www.insynth.co.uk/blog/inbound-2018-what-could-you-learn", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.insynth.co.uk/hubfs/2021%20Branding/New-Insynth-Logo-Landscape.png" }, "name" : "Insynth Marketing Ltd" } } ```