INBOUND 2018: What Could You Learn?

14-Sep-2018 13:44:19

INBOUND 2018_ What Could You Learn_ _ Insynth Marketing

As 3 of over 24,000 attendees from just one of 110 countries involved, Insynth travelled to the USA for the 2018 INBOUND conference: three days of keynote and breakout sessions, brimming with learning, inspiration and connection.

Hosted by HubSpot, the Inbound sessions covered everything from content tricks, to SEO techniques, to the neuroscience of engagement.

We're ready to offer the secrets uncovered at the conference for our clients. 

Below, you'll find links to our live-blogs of sessions that will help you to meet your marketing goals.

Each category of Inbound sessions brings a wealth of new, inspirational tips that are designed to help your building products company grow better.

We'll start with a few of our favourite influential quotes of the week.

  • 'Create content that deserves to rank' - Adam Piotrowski
  • 'Create journeys fuelled by an undercurrent of emotional value' - Karin Krisher
  • 'World-changing stories are stories people already know' - Bridgit Antoinette Jones
  • 'Customers are people first and buyers second' - Patrika Alis Cheston
  • 'The hard part isn't coming up with ideas. It's picking the best ones' - Brittany Berger

Content Marketing

Conquering Consistency: Tools & Tactics to Become A Prolific Blogger, Podcaster & Broadcaster

Principles Of Viral Content

Content Remixing - How To Succeed At Content Marketing Without Creating Anything New

Contagious Content: 7 Key Steps To Creating Content That Move The Sales And Marketing Needle

 How To Get Started With Conversion Rate Optimisation on Your Website

 

Effective Storytelling For Content

Reading Visuals To Write (Right) Stories

Powerful Storytelling Techniques That Influence Action

The Unrelenting Value of Narrative Elements - Tying Stories to Your Inbound Approach

How You Can Elevate Your Business Using Compelling Storytelling

How To Think Like A Journalist And Create Better Brand Stories

 

SEO Tactics

Moz + Hubspot = SEO Mastery at the Pace of Google

Is The Keyword Dead? The New Role Of Intent In SEO And Content Marketing Success

Google Snippets and SEO - How a Tiny Piece of Content Is Radicalising The SEO Game

Secrets To Search Dominance Revealed

 

Video Content & Curation

Video Curation In 20 Minutes For The Aspiring Content Marketer

How To Create Relevant Videos (That Your Customers Won't Skip) With Native Content

 

Marketing Your Brand

Not So Sexy Marketing - Building Creative Campaigns For Complex Or Cliche Products

Lessons Learned In Viral Marketing

The Future of Marketing

Problem-Centric Selling

 

The Science Of Marketing

The Science Of Selling With Humour

The Neuroscience Of Engagement

Hacking Inbound Sales - Building a High-Velocity Lead Generation Machine

 

Outreach

How To Get Media Famous (Without Even Trying)

 

HubSpot

HubSpot Product Announcements

 

Keynote Sessions

Scott Harrison, CEO of Charity: Water

Shonda Rhimes, Writer of Greys Anatomy

Brian Halligan and Dharmesh Shah, CEO and Founder of HubSpot

Beth Comstock, Vice Chair of GE

 

If you'd like advice on how to implement the tips, tricks and techniques discussed in these sessions, sign up to speak to a marketing expert today.

 

 

About Insynth 

Insynth Marketing is a leading UK construction marketing consultancy based in Shifnal in the West Midlands. Insynth employ the latest inbound marketing techniques such as construction inbound marketing, to help building product manufacturers grow their businesses by aggressively driving sales lead generation activity. 

As the only HubSpot certified agency to major on construction marketing, we bring together construction marketing strategy, digital strategy, website designSEOcontent marketingemail marketing, sales automation, marketing automation and HubSpot CRM implementation to produce successful campaigns and great results for our clients.

Charlotte McCormac

Written by Charlotte McCormac

Charlotte is an award-winning digital content marketer at Insynth construction marketing consultancy, Shifnal. Her short fiction and poetry have appeared in a variety of publications. She has completed a first-class Bachelor's degree in English and is pursuing a Master's degree in Creative Writing.

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