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Choosing a Marketing Agency: Essential Questions To Ask Your Team

Choosing a Marketing Agency: Essential Questions To Ask Your Team

Does your construction business need to increase its online visibility? Want to achieve more sales leads? Need a re-brand?

If you’ve been asking any (or all) of the above questions, chances are you’ve considered outsourcing a digital marketing agency.

But, with so many agencies to choose from, it’s not a decision that should be taken lightly, particularly in such uncertain times.

So, before making the decision to outsource, it’s crucial that you lay the foundations for a successful partnership… and this means asking yourself and your team some key questions before embarking on the decision-making process.

Read on to find out more…

Q1. What are the current needs of my building products business?

What concerns or obstacles is your business currently facing?

  • Are your competitors being found on Google and you’re not?
  • Are you struggling to obtain new business/enquiries?
  • Are you under-utilising your CRM?
  • Is your social media presence poor?

These are just some of the concerns that we come across when talking to companies within the building products and construction industry.

So, the first thing you should consider is making a list of any critical elements that are hindering overall success. Rank this list in order of most to least critical.

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Q2. What Skills does my team bring to the business?

Evaluating what assets you currently have in your team will help you to understand what additional skills you’re looking for in a strategic marketing partner.

You may have a marketing manager than needs support on additional marketing activities.

Or, you already be paying an agency to make changes to your website.

Getting your current skillset in order will help you to specify exactly what additional tools you need to make your marketing a success.

Q3. What are my goals/expectations for a digital marketing agency?

By addressing this early on, you’ll ensure that clear communication is set forth, moving forward. Expecting an agency to understand your goals if you don’t have them firmly set will compromise your outcomes.

Evaluate your current marketing strategy and assess what you can do better.

Q4. What are our ‘must haves’?

In the same way that not all houses come with dishwashers, not all agencies will be able to tick all of your boxes.

If you’re after a re-brand, an agency that specialises in website design might be an option.

Or, if you’re looking to increase online visibility, then an SEO-driven agency could be the way forward.

By evaluating your goals and expectations, you can draw up a list of ‘must haves’ for your marketing agency.


With an internal plan in place, your team can now confidently begin an evaluation of potential marketing agencies.

If you’ve already asked some of the key questions outlined above, perhaps it’s time to talk to an agency to gain further insight?

If you want to discuss your goals further with one of our construction marketing experts, don’t hesitate to get in touch. Give us a call; Drop us an email… or fill out the form below.

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Insynth Marketing is a leading UK construction marketing agency based in Shifnal in the West Midlands. 

They use the latest inbound marketing techniques such as construction inbound marketing, to support building product companies to grow their business by proactively driving sales lead generation activity. 

As the only HubSpot certified agency to major on construction marketing, we bring together construction marketing strategy, digital strategy, website designSEOcontent marketingemail marketing, sales automation, marketing automation and HubSpot CRM implementation to produce successful campaigns and great results for our clients.

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