There are so many opportunities to make your building products and construction website a content-rich beacon of information.
Our industry is full of content opportunities. Whether it’s BIM objects, technical specifications or product information, there's a lot of accessible information for our audience of architects, contractors and designers.
But, in the building products and construction industry, there’s an overlooked and neglected facet of content…
And it’s blogging.
A series of keyword-rich blogs can have the ability to drive substantial traffic to your website, increasing specification potential and placing you ahead of your competition.