Recently, we to spoke a company that had tried content marketing and had given up after a couple of months. They’d written a handful of blog posts, but once the blog posts were live, nothing happened.
They didn’t gain any leads and their traffic barely increased. The company concluded that no-one was interested in reading their blog posts.
But questions exist around every topic. Humans have an innate curiosity; they want to know why, and then, they want to know how.
If your blogging strategy isn’t consistent and optimised to answer your prospects’ questions, it might seem that no-one’s interested in reading your content. But, if you blog for your construction market, there’s always ways to bring traffic to your building products website, attract leads and maximise sales.
Blogging, when done right, can work for everyone.
Insynth explained to the company that a few unconnected blog posts aren’t enough. To drive results, they need to treat construction blogging like growing an orchard. Just as trees in an orchard need consistent nurturing to be healthy, blog content needs to be gradually built up to drive traffic.
Here’s how you can grow blogging as part of your construction content marketing strategy to reap the fruits of your labour.