Victor’s LinkedIn: https://www.linkedin.com/in/victorpan/
Your words are golden on the web. The more you write around a topic, the more Google recognises you as a reputable source. Google’s algorithms dictate that your website will rank highly based on keyword usage, relevance, site design and other factors.
Google provides the highest quality, most relevant results based on the keyword(s) used by the searcher.
As a building products manufacturer who wants more traffic on your site, you need a secure content strategy that puts you in the best position to rank highly on search results.
If you’re actively creating content for blogs, you may struggle to find the time to create new content for social media too. When creating content, its quality over quantity so you might have spent a lot of your valuable time on writing a blog.
To ensure you get the most out of your blog content, below are a few tips on how you can re-use material to create social media posts.
The Importance Of Content Promotion
Content promotion refers to the distribution of content through a variety of media channels. These include social media networks, blogs, emails, and live events, to name a few.
A common viewpoint shared by many is the notion that you should create less and promote more. We understand the weight of this argument. What’s the point, for example, in organising a birthday party without promoting it? No one would turn up.
Consistently Creating content takes time. In fact, most building products and construction companies attribute the fall in progress with content creation to lack of time.
Repurposing content allows you to extend the life and value of your content by changing it to serve a different purpose. For example, you could change a blog into a video. The message might be the same, but the channel or format through which it is consumed will be different.
Social media is essential for the building product industry as the products can be a big investment.
It gives prospects another platform to get a feel for your company and an opportunity for companies to show why they're the experts in their field.
It can be a challenge to create content that's right for social media, read on to find out how.
To begin this post, I’d like to share some statistics that might surprise you:
You can’t (and shouldn’t be expected to) pluck ideas out of thin air. This expectation would be both unobtainable and unrealistic. That’s why you need to consider a way in which you can generate ideas that work for the benefit of you and your team.
What Can You Expect From This Blog?
You have your blog titles and a time-frame in which to distribute them. Now, you’re tasked with actually writing the content itself.
Let’s say you’re at the start of your journey when it comes to content creation and you’re wondering where to begin.
Would you like to learn more about content creation and how it relates to your building products brand?
Read on to find out:
- The fundamentals of content creation for your building products brand
- The different types of content creation you could (and should) be making
- Which agricultural and construction brand paved the way for content marketing back in the 1800s
In an unusual move for Google, the officially announced an impending algorithm update this week. Google described it as the June 2019 core update.
The update began rolling out on the Monday 3rd June, impacting Google search ranking and listings positively and negatively across the globe.