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Digital Adoption: Using Video For Your Building Products Business

Digital Adoption: Using Video For Your Building Products Business

As technology and digital habits evolve, it's not really surprising that video usage has shot up dramatically.  

It has even been predicted that users will spend 100 minutes a day watching online videos this year, highlighting opportunities for specifiers and architects to see your video marketing content.

When it comes to digital adoption, videography is something you should strongly consider for your construction marketing and here are some interesting facts to drive home this point:

  • 81% of businesses use video as a marketing tool
  • Mobile video consumption rises by 100% every year
  • By 2022, online videos will make up more than 82% of all specifier internet traffic


Read on to find out how using video for your building products business can benefit you…

Why Should My Building Product Business Use Video?

Digital Adoption: Using Video For Your Building Products Business

The consumption of video is growing rapidly, not only does it attract a larger market, but it also engraves the information in viewers minds in a timely manner.

In fact, viewers retain 95% of a video message when they watch a video, compared to when they read a piece of text.

This showcases an opportunity for you to get ahead of your competitors and to utilise video to get your message across to an audience that prefers video messages.

With all this in mind… are you wondering how to get started for your construction marketing?

Time-Lapse Videos

The building product industry is one that involves time for a process to be completed. The time-lapse video technology allows you to speed up the evolution of a slow-moving process without compromising any valuable necessities to the project.

This technique is ideal for the building products industry because specifiers and architects can quickly see the evolution and benefits to your products or service by watching the evolution.

For example, if a commercial window cleaner made a time-lapse video – they’ll be able to show the process of windows going from dull and dirty to pristine and complimenting the building well.

Testimonial Videography

You can utilise videography within your construction marketing with testimonial videos. Nothing reflects the success of building products business like testimonial videos.

Testimonial videos are great because reputation is critical, video implementation will display elements of authenticity and trust because specifiers will be able to visually see an individual talking.

These testimonial videos will help you to adopt digital to become a leader within your industry.

Tutorial Videos

Educational videos can display your construction marketing and building products business as thought leaders within your industry.

Quick how-to or a FAQ video is a great way to answer questions specifiers may have or to demonstrate how to install a product.

These videos can also display a human and authentic touch throughout your brand to promote feelings of trust.


Increasing exposure, strengthening credibility, educating specifiers, and converting leads are all benefits of video marketing in the building product industry.

Videos can even help encourage validity to give your building products brand a human feel.

So, what are you waiting for? Lights, camera, and action.



About Insynth

At Insynth we deliver a predictable flow of leads, customers, and specifications for building product brands through our inbound marketing approach, proven to reach a technically demanding audience.

We use the latest marketing techniques such as construction inbound marketing, to equip building product companies to grow sustainability in this era of digital transformation.

As the only HubSpot certified agency to major in construction marketing. We have a proven formula of bringing a variety of functionalities together including CRM Implementation, Web Design, Sales Automation, SEO, and Email Marketing to achieve your ultimate aim: Growing your business and gaining new specifiers and customers.

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