--- title: "Digital Adoption: Using Video For Your Building Products Business" description: Your building products business can utilise videography to maximise your construction marketing for digital adoption. Read on to find out more... image: https://www.insynth.co.uk/hubfs/Digital%20Adoption_%20Using%20Video%20For%20Your%20Building%20Product%20Business.gif --- [Skip to the main content.](https://www.insynth.co.uk/blog/digital-adoption-video-for-building-products-business#main-content) [![clean-logo-2024-white](https://507386.fs1.hubspotusercontent-na1.net/hubfs/507386/clean-2024/logo/clean-logo-2024-white.svg "clean-logo-2024-white")](http://Insynth%20Marketing%20Ltd) [![Insynth | Construction Marketing Agency HubSpot Experts | Content Specialists](https://www.insynth.co.uk/hs-fs/hubfs/2021%20Branding/New-Insynth-Logo-Landscape-1.png?width=1073&height=352&name=New-Insynth-Logo-Landscape-1.png "Insynth | Construction Marketing Agency HubSpot Experts | Content Specialists")](http://Insynth%20Marketing%20Ltd) - Services - [CRM Strategy and Consultancy](https://www.insynth.co.uk/en/strategy-and-consultancy-for-building-product-manufacturers) - [HubSpot Consultancy](https://www.insynth.co.uk/hubspot-services-construction-industry) - [HubSpot Website Development](https://www.insynth.co.uk/building-products-website-design) - [Resources](https://www.insynth.co.uk/construction-marketing-resources) - [Results](https://www.insynth.co.uk/construction-marketing-case-studies) - [About](https://www.insynth.co.uk/about-us) - [Insynth News](https://www.insynth.co.uk/news) - [Careers](https://www.insynth.co.uk/en/careers-at-insynth) - [Blog](https://www.insynth.co.uk/blog) - [Contact](https://www.insynth.co.uk/contact-insynth) Search Toggle Menu Search Toggle Menu - Services - [CRM Strategy and Consultancy](https://www.insynth.co.uk/en/strategy-and-consultancy-for-building-product-manufacturers) - [HubSpot Consultancy](https://www.insynth.co.uk/hubspot-services-construction-industry) - [HubSpot Website Development](https://www.insynth.co.uk/building-products-website-design) - [Resources](https://www.insynth.co.uk/construction-marketing-resources) - [Results](https://www.insynth.co.uk/construction-marketing-case-studies) - [About](https://www.insynth.co.uk/about-us) - [Insynth News](https://www.insynth.co.uk/news) - [Careers](https://www.insynth.co.uk/en/careers-at-insynth) - [Blog](https://www.insynth.co.uk/blog) - [Contact](https://www.insynth.co.uk/contact-insynth) 2 min read # Digital Adoption: Using Video For Your Building Products Business [![Picture of Sandy Bassi](https://www.insynth.co.uk/hs-fs/hubfs/Team%20Members/9.jpg?width=30&name=9.jpg) Sandy Bassi](https://www.insynth.co.uk/blog/author/sandy-bassi) : 04-Feb-2021 11:45:34 [Content Marketing](https://www.insynth.co.uk/blog/tag/content-marketing) ![Digital Adoption: Using Video For Your Building Products Business](https://www.insynth.co.uk/hubfs/Digital%20Adoption_%20Using%20Video%20For%20Your%20Building%20Product%20Business.gif) As technology and digital habits evolve, it's not really surprising that video usage has shot up dramatically.   It has even been predicted that users will spend [100 minutes a day watching online videos](https://www.smartinsights.com/digital-marketing-platforms/video-marketing/video-marketing-statistics-to-know/) this year, highlighting opportunities for specifiers and architects to see your video marketing content. When it comes to digital adoption, videography is something you should strongly consider for your construction marketing and here are some interesting facts to drive home this point: - [81%](https://blog.hubspot.com/marketing/state-of-video-marketing-new-data) of businesses use video as a marketing tool - Mobile video consumption rises by [100%](https://www.insivia.com/28-video-stats-2018/) every year - By 2022, online videos will make up more than [82%](https://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/white-paper-c11-741490.html) of all specifier internet traffic   Read on to find out how using video for your building products business can benefit you… ## Why Should My Building Product Business Use Video? ![Digital Adoption: Using Video For Your Building Products Business](https://www.insynth.co.uk/hs-fs/hubfs/Videography%20(1).jpg?width=600&name=Videography%20(1).jpg) The consumption of video is growing rapidly, not only does it attract a larger market, but it also engraves the information in viewers minds in a timely manner. In fact, viewers retain [95%](https://biteable.com/blog/video-marketing-statistics/) of a video message when they watch a video, compared to when they read a piece of text. This showcases an opportunity for you to get ahead of your competitors and to utilise video to get your message across to an audience that ***prefers*** video messages. With all this in mind… are you wondering how to get started for your construction marketing? ## Time-Lapse Videos The [building product industry](https://www.insynth.co.uk/blog/strategising-for-success-with-your-building-products-business) is one that involves time for a process to be completed. The time-lapse video technology allows you to speed up the evolution of a slow-moving process without compromising any valuable necessities to the project. This technique is ideal for the building products industry because specifiers and architects can quickly see the evolution and benefits to your products or service by watching the evolution. For example, if a commercial window cleaner made a time-lapse video – they’ll be able to show the process of windows going from dull and dirty to pristine and complimenting the building well. ## Testimonial Videography You can utilise [videography](https://www.insynth.co.uk/blog/how-to-make-video-marketing-work-for-construction-companies-in-2021) within your construction marketing with testimonial videos. Nothing reflects the success of building products business like testimonial videos. Testimonial videos are great because reputation is critical, video implementation will display elements of authenticity and trust because specifiers will be able to visually see an individual talking. These testimonial videos will help you to adopt digital to become a leader within your industry. ## Tutorial Videos Educational videos can display your construction marketing and building products business as thought leaders within your industry. Quick how-to or a FAQ video is a great way to answer questions specifiers may have or to demonstrate how to install a product. These videos can also display a [human](https://www.insynth.co.uk/blog/automate-humanise-construction-marketing) and authentic touch throughout your brand to promote feelings of trust. ## Conclusion Increasing exposure, strengthening credibility, educating specifiers, and converting leads are all benefits of video marketing in the building product industry. Videos can even help encourage validity to give your building products brand a ***human*** feel. So, what are you waiting for? Lights, camera, and action. [![construction-marketing-strategy-RIBA-BarbourABI-construction-marketing-insynth-building-materials](https://no-cache.hubspot.com/cta/default/3859543/9a0f8a75-b20f-4023-93cb-7ee99a1056ac.png)](https://cta-redirect.hubspot.com/cta/redirect/3859543/9a0f8a75-b20f-4023-93cb-7ee99a1056ac) ## **About Insynth** At Insynth we deliver a predictable flow of leads, customers, and specifications for building product brands through our inbound marketing approach, proven to reach a technically demanding audience. We use the latest marketing techniques such as [construction inbound marketing](https://www.insynth.co.uk/en/what-is-construction-inbound-marketing#:~:text=Construction%20inbound%20marketing%20is%20the,to%20your%20website%20and%20business.), to equip building product companies to grow sustainability in this era of digital transformation. As the only HubSpot certified agency to major in construction marketing. 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We help construction-related businesses to generate predictable flows of leads, customers, and specifications in this era of digital transformation. 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