--- title: 5 Construction Marketing Hacks That Work description: We have gathered in this article 5 simple but effective digital marketing hacks for construction companies together with the data that proves their success image: https://www.insynth.co.uk/hubfs/5%20Construction%20Marketing%20Hacks%20That%20Work.gif --- [Skip to the main content.](https://www.insynth.co.uk/blog/5-construction-marketing-hacks-that-work#main-content) [![clean-logo-2024-white](https://507386.fs1.hubspotusercontent-na1.net/hubfs/507386/clean-2024/logo/clean-logo-2024-white.svg "clean-logo-2024-white")](http://Insynth%20Marketing%20Ltd) [![Insynth | Construction Marketing Agency HubSpot Experts | Content Specialists](https://www.insynth.co.uk/hs-fs/hubfs/2021%20Branding/New-Insynth-Logo-Landscape-1.png?width=1073&height=352&name=New-Insynth-Logo-Landscape-1.png "Insynth | Construction Marketing Agency HubSpot Experts | Content Specialists")](http://Insynth%20Marketing%20Ltd) - Services - [CRM Strategy and Consultancy](https://www.insynth.co.uk/en/strategy-and-consultancy-for-building-product-manufacturers) - [HubSpot Consultancy](https://www.insynth.co.uk/hubspot-services-construction-industry) - [HubSpot Website Development](https://www.insynth.co.uk/building-products-website-design) - [Resources](https://www.insynth.co.uk/construction-marketing-resources) - [Results](https://www.insynth.co.uk/construction-marketing-case-studies) - [About](https://www.insynth.co.uk/about-us) - [Insynth News](https://www.insynth.co.uk/news) - [Careers](https://www.insynth.co.uk/en/careers-at-insynth) - [Blog](https://www.insynth.co.uk/blog) - [Contact](https://www.insynth.co.uk/contact-insynth) Search Toggle Menu Search Toggle Menu - Services - [CRM Strategy and Consultancy](https://www.insynth.co.uk/en/strategy-and-consultancy-for-building-product-manufacturers) - [HubSpot Consultancy](https://www.insynth.co.uk/hubspot-services-construction-industry) - [HubSpot Website Development](https://www.insynth.co.uk/building-products-website-design) - [Resources](https://www.insynth.co.uk/construction-marketing-resources) - [Results](https://www.insynth.co.uk/construction-marketing-case-studies) - [About](https://www.insynth.co.uk/about-us) - [Insynth News](https://www.insynth.co.uk/news) - [Careers](https://www.insynth.co.uk/en/careers-at-insynth) - [Blog](https://www.insynth.co.uk/blog) - [Contact](https://www.insynth.co.uk/contact-insynth) 5 min read # 5 Construction Marketing Hacks That Work [![Picture of Ainhoa Rodriguez-Muguruza](https://www.insynth.co.uk/hs-fs/hubfs/Team%20Members/11.jpg?width=30&name=11.jpg) Ainhoa Rodriguez-Muguruza](https://www.insynth.co.uk/blog/author/ainhoa-rodriguez-muguruza) : 21-Sep-2021 11:15:00 [Content Marketing](https://www.insynth.co.uk/blog/tag/content-marketing) ![5 Construction Marketing Hacks That Work](https://www.insynth.co.uk/hubfs/5%20Construction%20Marketing%20Hacks%20That%20Work.gif) In their [2021 State of Marketing report](https://www.hubspot.com/state-of-marketing), HubSpot found that 63% of the companies surveyed increased their marketing budget in 2021. Surprisingly enough, the results showed that increasing revenue was the least prioritised for their primary marketing goals in 2021. Instead, most companies focused their marketing efforts mainly on improving their brand awareness. Investing in digital marketing has been a **challenge for the construction businesses**, considered part of one of the most traditional sectors. **54% of construction leaders** interviewed in the [Construction Front Line Survey](https://www.causeway.com/front-line) felt that the speed at which the sector had adopted digital technologies had **not been fast enough**, with **81% planning of hurrying this adoption** by the end of the year. Supporting this data, [IDG’s Digital Business Survey](https://resources.idg.com/download/white-paper/2018-digital-business) estimated that **89% of businesses will be shifting towards a digital-first strategy** with the aim to better meet customer requirements. As more companies pursue digitalisation, [numerous reports](https://resources.idg.com/download/white-paper/2018-digital-business) back up its efficiency, witnessing how companies adopting a digital-first approach **increase their revenue by 34%**. Digitalising your marketing efforts is now always easy, with **66% of businesses not feeling fully supported** when deciding the solutions that could better endorse their KPIs. With that in mind, we have gathered in this article **5 simple but effective digital marketing hacks for construction companies** together with the data that proves their success. [![eBook-CRM-The Beginners-Guide-For-Your-Building-Product-Business](https://no-cache.hubspot.com/cta/default/3859543/31833086-36b6-4ed5-921f-71373881c8a2.png)](https://cta-redirect.hubspot.com/cta/redirect/3859543/31833086-36b6-4ed5-921f-71373881c8a2) ## #1 Base Your Email Campaigns In Your Personas According to [HubSpot](https://www.hubspot.com/state-of-marketing)**, 77% of marketers experienced an unprecedented increase in email marketing engagement** in the past 12 months, making email marketing one of the most reliable marketing tools available. In fact, as shown in Litmus’ [State of Email Engagement](https://www.litmus.com/resources/2020-state-of-email-engagement/?utm_campaign=wc-2021-06-state_of_email_engagement-emarketer&utm_medium=article&utm_source=emarketer) report, email marketing provides the **best ROI**, with a £26.12 return for every £0.73 spent. HubSpot underlined **personalisation** as key for the success of any marketing efforts and reducing the number of emails sent out! The important role of email customisation has also been highlighted by [Conversant Media](https://www.conversantmedia.com/press-release/marketers-disclose-personalization-opportunities-and-challenges-new-study), sharing that **94% of customer insights across industries** considered it “important,” “very important,” or “extremely important”. With a clear preference for quality over quantity, it is essential to realise that, within the construction industry, [not all specifiers look for the same construction solution](https://www.insynth.co.uk/blog/the-4-key-elements-your-construction-marketing-plan-needs-to-increase-specification) and, **failing to communicate in a way that resonates with them** will put them off from researching about your brand and, ultimately, look further into how your construction solution can make their lives a little bit easier. The more research you devote to developing your **specifier personas**, the more accurate your marketing efforts. According to [Demand Gen](https://blog.demandmetric.com/wp-content/uploads/2014/09/Customer-Marketing-Benchmark-Report.pdf), **53% of marketers believe that ongoing**, **personalized** **communication** with existing customers **impact** **revenue**, with [Campaign Monitor](https://www.campaignmonitor.com/resources/guides/email-marketing-new-rules/) estimating that **revenue increase** by a remarkable **760%.** ## #2 Make Sure You Include These Elements On Your Website In 2019, the [Digital Transformation and B2B E-Commerce Report](https://www.insynth.co.uk/blog/5-construction-marketing-hacks-that-work#6%20Digital%20Marketing%20Promotes%20Leadership) produced by Sana found that over 84% of construction companies aimed to **move their sales** exclusively **online** in the near future. With a solid 98% of architects preferring to research online building products, **curating an impeccable online** presence has become essential for construction leaders. If one thing is known about specifiers is that they [aim to be self-sufficient while conducting their research](https://www.insynth.co.uk/blog/how-to-reach-millennial-specifiers-in-2021). Expecting to find **accurate** and **sophisticated** **data** after a quick glance at your website, [specifiers will not doubt a second before they leave your site](https://www.insynth.co.uk/blog/the-5-things-every-architect-wants-to-see-from-your-website) if they cannot find detailed information they need for a rendering within 1-2 clicks from your homepage. In fact, **75% of a company's credibility** is thought to [come from their website design](https://javascript.plainenglish.io/top-web-development-stats-in-2021-9d0dbaf2d741)! Ensure that your interface is **intuitive** and **clean**, with high-quality media content and downloadable digital files like CAD, Revit and SketchUp readily available. Adding **successful stories**, **case studies,** and **testimonials** is also a must-have to ensure maximum impact. Specifiers should not struggle either to get in touch with you. Make yourself available! A survey conducted by [KoMarketing](http://www.komarketingassociates.com/files/b2b-web-usability-report-2015.pdf) revealed that **44% of website visitors had left a website if there was no contact information** or phone number. Make sure you include your details and enable a link to your calendar so specifiers can book some time with you if needed. [![eBook-CRM-The Beginners-Guide-For-Your-Building-Product-Business](https://no-cache.hubspot.com/cta/default/3859543/31833086-36b6-4ed5-921f-71373881c8a2.png)](https://cta-redirect.hubspot.com/cta/redirect/3859543/31833086-36b6-4ed5-921f-71373881c8a2) ## #3 Build a Multi-Channel Online Presence Whist [86% of users visiting a website](https://komarketing.com/files/b2b-web-usability-report-2015.pdf) are **attracted to look at the products** provided. It is essential to guarantee that users get to the website in the first place! Over [half of social browsers use social media exclusively to research products](https://blog.globalwebindex.com/chart-of-the-day/social-browsers-brand/), and [7 out of every 10 specifiers who have had a positive experience with a brand on social media are likely to recommend](https://www.lyfemarketing.com/blog/social-media-marketing-statistics/) it to their colleagues. On their [Social Trends 2021 Report](https://www.hootsuite.com/resources/social-trends-2021-report), Hootsuite published that **1 out of every 2 of the companies** surveyed planned to **increase the budget devoted to Facebook, YouTube and LinkedIn** in the following months. 78% of the interviewees believed **Facebook to be the most effective** platform for reaching their goals, closely followed by LinkedIn. Despite **Instagram having the highest ROI behind Facebook**, LinkedIn keeps being considered an indispensable channel for networking and lead generation, especially as [data shows](https://business.linkedin.com/marketing-solutions/ad-targeting) that **4 out of 5 LinkedIn members are decision-makers** or drive business decisions. Pinterest and Twitter keep rising in popularity but have not yet achieved such an impact. According to the [Sprout Social Index](https://sproutsocial.com/insights/data/index/), 57% of consumers will follow a brand to learn about new products or services while 47% will follow to stay up to date on company news. Consumers **will continue to engage with a brand after they have followed it on social media**, with 91% feeling drawn to visit their website, 89% making a purchase, and 85% feel encouraged to recommend the brand. ## #4 Go Niche With Local SEO As specifiers reach out to Google when seeking new solutions to consider, making sure your website is well positioned is a must! With [over 40% of the revenue](https://www.brightedge.com/resources/research-reports/content-optimization) of building companies coming from purely **organic traffic**, it has never been more important to ensure that your website [keeps a consistent search ranking](https://www.insynth.co.uk/blog/seo-future-proof-building-product-business) and that you are [periodically optimising and improving your SEO](https://www.insynth.co.uk/en/construction-marketing-seo-building-product-search-engine-optimisation). Since Google’s Pigeon update in 2014, including **local SEO** practices in marketing strategies, has become more common. The goal of local search engine optimisation follows the motto of enhancing a site's search visibility, only **working more locally**, **more niche**. In fact, **97% of users** [searching online](https://www.safaridigital.com.au/blog/local-seo-statistics/) aim to **find a local business**, with **78% purchasing offline** after their search. Improving your local SEO can also boost your ranking position on Google. Becoming the first result on Google for a particular keyword will turn your company into the result that **24.4% of all clicks** go to when doing a local search! This will increase the number of visitors consistently stepping into your website and drive valuable leads to your construction business. Together with using [the right keywords](https://www.insynth.co.uk/blog/adopting-digital-increase-website-seo-for-your-construction-marketing), **building backlinks** is another effective tactic to apply. Google’s first results have 3.8 times more backlinks than those below them, giving them greater authority and visibility. As recently revealed by [Impact](https://www.impactplus.com/blog/seo-statistics), 55.24% of pages don’t have a single backlink, making this practice a straightforward and quick way to improve the SEO of a business. ## #5 Digitalise Your CRM With Software Automation According to HubSpot’s [State of Marketing report](https://www.hubspot.com/state-of-marketing), companies are set to invest **26% of their marketing budget in software** throughout the next 12 months, mainly focusing on automation and the development of better reporting tools. When [asked to construction leaders](https://www.causeway.com/front-line), **81% share the intention to** **adopt digital tools** before the end of 2021. The [Construction Front Line Survey](https://www.causeway.com/front-line) revealed that building brands actively invested in acquiring internal management software pieces to reduce workload. The result was an **increase of productivity by up to 15%**! When asked about the perks they would highlight regarding going digital, construction brands emphasized the importance of **shared data availability**. **62% of the construction leaders** consider they would benefit from using digitalised forms to update data to their CRM automatically, 55% would like to have more access to **real-time information**, and 70% believe faster data flowscould help their overall performance. In fact, CRM automation has improved** operations by around 20%**, as reported by [Nucleus](https://nucleusresearch.com/research/single/marketing-automation-drives-business-success/). Digitalising and introducing automation into your CRM can also support business brands reach other goals, such as increasing sales revenue or improving customer engagement. For example, according to an article published on [Moosend](https://moosend.com/blog/10-marketing-automation-statistics-need-know/), **58% of marketers** consider automation key for their upselling strategies. [![eBook-CRM-The Beginners-Guide-For-Your-Building-Product-Business](https://no-cache.hubspot.com/cta/default/3859543/31833086-36b6-4ed5-921f-71373881c8a2.png)](https://cta-redirect.hubspot.com/cta/redirect/3859543/31833086-36b6-4ed5-921f-71373881c8a2) ## About Insynth At Insynth we deliver a predictable flow of leads, customers, and specifications for building product brands through our inbound marketing approach, proven to reach a technically demanding audience. We use the latest marketing techniques such as [construction inbound marketing](https://www.insynth.co.uk/en/what-is-construction-inbound-marketing#:~:text=Construction%20inbound%20marketing%20is%20the,to%20your%20website%20and%20business.), to equip building product companies to grow sustainability in this era of digital transformation. As the only HubSpot certified agency to major in construction marketing. We have a proven formula of bringing a variety of functionalities together including [CRM Implementation](https://www.insynth.co.uk/hubspot-implementation-support), [Web Design](https://www.insynth.co.uk/inbound-marketing-services/inbound-website-services), [Sales Automation](https://www.insynth.co.uk/sales-automation-building-product-industry), [SEO](https://www.insynth.co.uk/inbound-marketing-services/inbound-website-services/seo-search-engine-optimisation), and [Email Marketing](https://www.insynth.co.uk/lead-nurturing) to achieve your ultimate aim: Growing your business and gaining new specifiers and customers. [Book A Free Consultation Today](https://cta-service-cms2.hubspot.com/ctas/v2/public/cs/c/?cta_guid=2af18093-ed55-4a52-bc6b-c1e298e70e77&placement_guid=ed35d65b-909f-4d5a-81a1-f0a36f978ab3&portal_id=3859543&redirect_url=APefjpGpUAR_jGI74l9Al8GPx1FEh-umRhJ2o_C8yASPNxMvcxlG1CV5yJ-VjwclgMvW8bbtXpyadtNVJ2jlkXoF-iupXRTYiFXvurfQDymPuh5TaIudMiGHXogL0dBoAcHaoYd3GuO-RS8FPl2sEo_U-nbgjpfP2A-59IJQgshEcN7vRYRrfn2cDvPLRqBRf8wsnWovZBFsIXNYc17GfiC8AnlrCtexswwoB4gxGbkuPcNOvjviZgmUr8EqWkRXkQT04XNvkgQFLMhj4P68RaRSUMhh98Hxw4Z62VHHXToywKxPRD68uiI&hsutk=6ccc22439d4878c33e9b02bedbdedb5d&canon=https%3A%2F%2Fwww.insynth.co.uk%2Fblog%2Fare-online-building-product-directories-worth-paying-for&click=b48f0e09-6d4e-4e85-8d32-51c04cd8653f&utm_referrer=https%3A%2F%2Fwww.insynth.co.uk%2Fblog&pageId=5685702166&__hstc=148640360.6ccc22439d4878c33e9b02bedbdedb5d.1518793342330.1523290279303.1523616714542.62&__hssc=148640360.4.1523616714542&__hsfp=894307734) - [Tweet](https://twitter.com/share) ##### ABOUT INSYNTH ABOUT INSYNTH Insynth Marketing is a HubSpot-certified construction marketing agency. We help construction-related businesses to generate predictable flows of leads, customers, and specifications in this era of digital transformation. 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