Sandy Bassi
Brand awareness is the way in which specifiers and architects recognise and remember your building product business.
The greater brand awareness you have, the more your intended audience is familiar with your building product brand.
By boosting your brand awareness, specifiers and architects will be more likely to buy from your building product business over a competitor’s business with which they’re not as familiar with.
You can work to improve your brand awareness with the help of digital adoption, read on to find out how…
Guest Blog For Other Construction Sites
Search engine optimisation (SEO) can sound a little intimidating at first, but it can do wonders for your brand awareness.
SEO is simple to implement and it involves getting your content seen by search engines like Google to display on the search engine results pages (SERPs).
You can start by bettering your SEO by conducting research on keywords that are relevant to your offering within your space and optimising these keywords into your content within the main body text, header tags, titles, alt tags, and meta descriptions.
Use tools like SEMrush and Moz Keyword Researcher to find the most important keywords in your industry and amongst your construction competitors.
Build content around these keywords– say you’re a window cleaning company and you find that a lot of people are searching for ‘how to clean commercial windows?’ You might create a post titled, ‘5 tips to have streak-free commercial windows.’ A good way to go about this is to use a cluster model.
WARNING: Don’t overstuff your intended keywords within your content, Google will penalise you for this and might even lower your rankings
Take Advantage Of Product Directories
Listing your building product business on product directories can provide you with value in terms of enhancing your brand awareness.
The more online business directories you can use to list your building product business to, the more benefits you will reap. These benefits ranging from increased brand awareness, visibility, Google rankings and even, SEO.
Better yet, many directories are FREE (with so many advantages). Begin with searching ‘construction product directories’ and list your company to as many directories as you can.
Guest Blog For Other Construction Sites
Blogging is great, but there’s only so much mileage from these assets. That’s where guest blogging comes in. This is the process of writing blog posts for another publication.
Guest blogging provides you with instant exposure to targeted traffic and in turn, grows your brand awareness. This is simply because your building product brand can be seen by a whole new audience.
To get started with guest blogging, research guest blogging opportunities within the construction industry – try using publications that have a high domain authority so it can boost your domain authority (DA).
Adopt Social Media For Your Building Product Business
Even within the construction industry and construction marketing, social media platforms are a playground for engaging with one another. This lends it to be a great place for you to engage with potential customers and specifiers at every stage of their journey with you.
Whether they are potential leads, current customers, or people you are trying to get back, social media can get your building product business ‘out there’.
This engagement can help boost your brand awareness by creating content on social media that can reach a wider audience or content that can be shared between personal networks.
Final Thoughts
Building brand awareness doesn’t have to be as daunting as it might seem. If you take anything away from this blog, remember this:
- Brand awareness is essential because it helps others remember your business, products, and your unique mission.
- Blogs, infographics, and guest articles are a great way to get started with content.
- Boosting SEO can work in your favour by giving your content the recognition it deserves
Finally, it’s important to remember that brand awareness isn’t something that can be done and dusted. Keep testing new strategies to see what makes the biggest impact on your construction marketing.
About Insynth
Insynth Marketing is a leading UK construction marketing agency based in Shifnal in the West Midlands.
They use the latest inbound marketing techniques such as construction inbound marketing, to support building product companies to grow their business by proactively driving sales lead generation activity.
As the only HubSpot certified agency to major on construction marketing, we bring together construction marketing strategy, digital strategy, website design, SEO, content marketing, email marketing, sales automation, marketing automation and HubSpot CRM implementation to produce successful campaigns and great results for our clients.