Sandy Bassi
Everywhere around us is adopting digital, we are now able to incorporate our mobile devices into our everyday lives. Instead of having box telephones that meant you had to stay at your desk to make a phone call.
Digital adoption is making our lives easier, everything you need to do your job is available at just a touch of a button.
Chances are, technology has altered your professional life for the better. That’s what successful digital adoption feels like.
One of the greatest benefits of digital adoption is improving our performance. It allows us to do what we need to do more efficiently
Recent studies claim that businesses can increase revenues by 23% with digital strategies. This demonstrates the huge benefit it can have to your building product business and construction marketing.
Read on to discover the 5 benefits of digital adoption…
1. Allows Your Employees To Be Creative
A study that looked into samples work conditions found that staff within sales and marketing found that creativity is crucial for job satisfaction.
This is due to; fast and successful adoption can enable you and your employees, to achieve more in your working hours and also provide you with the means to be creative.
A digitally focused building product business is more likely to have seamless operations, making your employees more efficient within their jobs.
It also provides value for your staff as they can specialise in these digital technologies to become creative experts within your construction industry.
2. A Successful Digital Adoption Can Lead To Customer Retention
The majority of today’s customer experiences take place online, whether it’s through an app, website, or via other platforms.
As other companies are introducing apps or working to improve their website, it’s safe to say that customers are adopting these changes quickly to reap in the associated benefits.
As soon as your construction customers start to feel comfortable with your technology, the better their user experience will be, leading to customer satisfaction.
To adopt this into your building product company you could work to improve your website to drive better user experiences.
3. Allows You To Have An Competitive Advantage
Ultimately, the rewards of digital adoption are that it will help your building product business to remain competitive.
Studies showcase that companies in most industries have already implemented digital technologies.
The evidence showcases profit growth (from 9% to 26%) in these companies compared to those who are more traditional with their technology.
This will benefit you as many construction companies are still conservative with their technology approach, so, see this as an opportunity to have a competitive advantage and to target the tech-savvy customers of today.
4. It Can Drive Efficiency
Technologies such as a CRM system or marketing automation can drive efficiency for your construction marketing and sales.
Wouldn’t it be great to have data in one place and not spread across multiple spreadsheets, files, inboxes and even in filing cabinets?
With a CRM system, you can have all this information in one place. With all the data you need to have to view your sales pipeline and information about a potential customer.
Marketing automation software can work to eliminate those repetitive manual admin tasks. With this, you and your construction team will have more time to work efficiently and to work on growing your company.
Conclusion
There you have it, the top benefits of digital adoption. It can help drive your building product company further for efficiency, growth, and for competitive advantages.
As technology becomes more and more advanced, the adoption process becomes more difficult.
So, you must start prioritising adoption as part of your ongoing digital transformation.
About Insynth
Insynth Marketing is a leading UK construction marketing agency based in Shifnal in the West Midlands.
They use the latest inbound marketing techniques such as construction inbound marketing, to support building product companies to grow their business by proactively driving sales lead generation activity.
As the only HubSpot certified agency to major on construction marketing, we bring together construction marketing strategy, digital strategy, website design, SEO, content marketing, email marketing, sales automation, marketing automation and HubSpot CRM implementation to produce successful campaigns and great results for our clients.