What is successful social media marketing for your building product business? It’s everything from engaging users, attracting potential customers, researching, and keeping in mind the ultimate goal of gaining awareness to convert followers and connections into customers.
It’s important to improve your social media strategy because:
An average of 3 hours per day is spent on social networks
54% of social browsers use social media to research products
71% of specifiers who have had a positive experience with a brand on social media are likely to recommend the brand to fellow specifiers
Read on to discover how to adopt digital to improve your social media strategy…
Identify Your Right Social Media Channel
There are so many platforms out there right now, but which is the best platform for your building product business?
You don’t need to get on every single platform; however, you must select a platform that’s based on where your target market spends most of their time.
Researching where your target market spends most their time usually takes a while, so it’s good to analyse which posts perform well on each platform and where most individuals are engaging.
For the construction industry, we believe Facebook and LinkedIn to be the most popular platforms. Facebook is a huge platform, with 2.7 billion users, so this platform is often a good place to start.
Facebook is best if you want to increase your building product brand awareness or generate leads.
Additionally, If you want to expand your network of influencers and professionals, then Twitter and LinkedIn may be good to consider too.
Make The Most Out Of Live Videos
Live videos are becoming increasingly popular because they provide users with quick information to take in. In fact, Livestream found that 80% of individuals would rather watch a live video from a brand than read a blog.
This provides you with the opportunity to get ahead of your competitors within the construction industry by taking advantage of live features.
You should start taking advantage of live videos by creating ‘stories’ about new products or services or to post shareable content.
Leverage User-Generated Content
User-generated content (UGC) is one of the most powerful ways to promote your building products or services. Individuals trust other people over any marketing material.
UGC is any content ranging from text, videos, images, and reviews, that are created by other customers rather than brands.
This should be done by making it easy for users to share your construction brand. This can be done with hashtags, engaging comments, and creating shareable content.
Adopting this way of encouraging your customers can help you win their trust. You can also add some of their personal experiences and add to your social media page to display this UGC to other users.
Use Social-Friendly Images
It’s difficult to find social media content that doesn’t have images, 74% of marketers on social media use images in their marketing strategy.
Customers are getting pickier and are rejecting the use of stock images. But how do you create new and innovative images on your own when you’re not a designer?
You can use Canva to create infographics and original graphics with the use of hundreds of templates.
So, you can simply create posts that are social-friendly and help grab your audience’s eye.
Ultimately, you need to make sure that your building products and services are highly visible and relevant to potential customers.
You can do this by creating engaging and compelling content to win over potential customers on the right social media platforms, with the use of live videos, encouraging user-generated content and creating social media-friendly images.
Insynth Marketing is a leading UK construction marketing agency based in Shifnal in the West Midlands.
They use the latest inbound marketing techniques such as construction inbound marketing, to support building product companies to grow their business by proactively driving sales lead generation activity.
As the only HubSpot certified agency to major on construction marketing, we bring together construction marketing strategy, digital strategy, website design, SEO, content marketing, email marketing, sales automation, marketing automation and HubSpot CRM implementation to produce successful campaigns and great results for our clients.