Sandy Bassi
Digital marketing agency services are an essential part of growing your business in the digital age, especially within the construction industry.
That’s why hiring an agency to work on your construction business’ behalf can make a world of difference. You can get access to a whole team of industry specialists and double down on the ROI that investing in your digital marketing can provide.
If you’re thinking about which construction marketing services to look out for, here are 5…
#1: Search Engine Optimisation (SEO)
SEO is a key element to any digital marketing strategy. There’s no point in having a website if it isn’t optimised to drive web traffic to it.
Any construction marketing agency's services list should always include SEO, because it has an impact on all of your online marketing strategies. To guarantee that your building product website appears in online searches, SEO is essential.
The art of SEO, on the other hand, is difficult to master. With 98% of specifiers turning to Google first when looking for products, your website needs to be visible on the first page of search results. You're leaving the door wide open for your competition if you don't invest properly in SEO.
So, it’s definitely important to look for SEO services, otherwise, you’re missing out.
#2: Content Marketing
Content marketing goes hand in hand with SEO because it can really help boost SEO quality. This is because blogging positions your construction website as a thought leader, providing relevant solutions to your customer’s queries, questions and pain points.
Content marketing uses the age-old art of storytelling to increase brand awareness. Its goal is to establish a relationship with potential customers and position your building product brand as a partner in meeting their needs. It's a clever approach to inbound marketing - attracting customers without having to advertise directly.
Therefore, it’s a must to search for content marketing services from a construction marketing agency that’s willing to learn more about your products/services. This way, you’ll receive high-quality blogs to help with SEO and to position your business as a thought leader.
#3: Email Marketing
Email marketing is one of the oldest digital marketing strategies but it’s still one of the best ways to generate leads. Simply put, email marketing isn’t dead.
Brand recognition, increase in engagement and establishing authority in your space are all benefits of using email, but just how do they benefit your building products brand?
Perhaps you’re already doing marketing, however, if you provide your customers with unhelpful, sales-based information, chances are your emails will be seen as spammy, and often ignored by the recipients of your emails, and if nobody is seeing them, then they won’t benefit your building products brand.
Email marketing is powerful when done correctly, in fact, 99% of consumers check their email every day and it is by far the preferred way to receive updates.
Want to find out more about email marketing for your building product busness? Read our free guide here.
#4: Website Design
Your building product website serves as your online shop window. As such, it’s the most important part of your digital marketing efforts and definitely something to look for with an agency’s construction marketing services.
There are so many things about your website that can damage your SEO and credibility online.
H1 tags, images, load speed, and working links are just a few of the features that make your website more valuable.
A good construction marketing agency will carefully examine your website and guarantee that every element of it is working for you.
Enhancing sales is one of the most significant goals of any website. And an agency can assist in guiding you through the process of purchasing your products and services.
#5: Digital CPDs
Continuous Professional Development (CPD) has proven to be a sustainable route to market for numerous Building Product companies. It is also an important element of architects' and specifiers' professional development.
We've all had to change our practices and think in new ways as a result of the rise of digital technology, which allows us to work from home and streamline our processes.
This is achieved by digitising CPD sessions.
Searching for a construction marketing agency that offers digital CPDs are crucial in this digital era, helping you excel and deliver seamless presentations.
Conclusion
Every project, no matter how big or small, requires the attention of an industry expert. Choosing the correct construction marketing agency, on the other hand, might be difficult.
That's understandable given the tens of thousands of agencies available.
However, you now know what services to look for and how to prepare your staff. Next time you're looking for a construction digital marketing agency to bring your ideas to life, remember the tips and traits discussed in this blog.
Of course, there are many more factors to consider when looking for construction marketing services for your building products brand, but always consider:
- Your business aims and objectives
- Your expectations
- The value you place on growth
If you’d like a no-obligation chat with one of the construction experts here at Insynth, don’t hesitate to get in touch today.
About Insynth
At Insynth we deliver a predictable flow of leads, customers, and specifications for building product brands through our inbound marketing approach, proven to reach a technically demanding audience.
We use the latest marketing techniques such as construction inbound marketing, to equip building product companies to grow sustainability in this era of digital transformation.
As the only HubSpot certified agency to major in construction marketing. We have a proven formula of bringing a variety of functionalities together including CRM Implementation, Web Design, Sales Automation, SEO, and Email Marketing to achieve your ultimate aim: Growing your business and gaining new specifiers and customers.