13 min read

#INBOUND2021: 6 HubSpot Success Stories You Need To Read

By Ainhoa Rodriguez-Muguruza on 14-Oct-2021 19:37:49

Live From #INBOUND2021

Attending INBOUND2021 during these last three days has provided us with the possibility to learn from world-leading experts. But, if there is something that I truly enjoy of INBOUND is the chance to hear first-hand some of the success stories companies have been able to to experience when adding HubSpot to their tech stack. In this post, we have tried gathering a variety of the case studies that were presented during INBOUND2021 on how using different HubSpot features helped companies in their growth journey. 

Topics: Events HubSpot
6 min read

#INBOUND2021 Are You Listening To Your Customers?

By Ainhoa Rodriguez-Muguruza on 14-Oct-2021 14:36:05

Live From #INBOUND2021

Customers’ expectations are higher than ever. So, it is up to us to do our homework and make sure that we have all the information we need to provide them with streamlined, seamless, and flawless conversations. These does not refer uniquely to support conversations, any conversation counts! Are you making sure that your interactions are up to your customers standards?

Topics: Customer Experience Events
8 min read

#INBOUND2021: What Can Behavioural Science Tell You About Your Customers?

By Ainhoa Rodriguez-Muguruza on 13-Oct-2021 20:14:03

Live From #INBOUND2021

I have always found the science behind human behaviour fascinating! And, because of that, the talk “Using Behavioural Science To Improve Customer Success” was probably one of the sessions I was looking forward the most. The session was led by Andrea Belk Olson, Behavioural Scientist at Pragmadik, a market research organisation that uses data to improve customer engagement, differentiation, and build communities.

Topics: Content Marketing Events
7 min read

#INBOUND2021: What Is Cyclical Lead Nurturing?

By Ainhoa Rodriguez-Muguruza on 12-Oct-2021 20:26:57

Live From #INBOUND2021

If you are an automation fan, Mike K. Tatum’s talk was probably one of the sessions that you were looking forward to in INBOUND2021.

Mike K. Tatum is Demand Generation Manager at Momentive, the former Survey Monkey, and, in his talk “Keep Inbound Leads Engaged With a Continuous Cycle of Lead Nurturing Workflows”, he went over his sophisticated ecosystem of lead nurturing automation. He came up with a bulletproof lead nurturing system that he developed after using HubSpot’s Marketing Hub for over 5 years.

Topics: Events HubSpot MarTech
6 min read

#INBOUND2021: Killer SEO Strategies Through Product Design Methodology

By Jake Derry on 12-Oct-2021 15:23:06

Live From #INBOUND2021

INBOUND 2021 is finally here. Equipped with our digital passes and an endless amount of decaf , we are ready to sink our teeth into the 3-day event.

In today’s session held by VP, Tony Verre, The Integer Group, we are learning all about delivering next-level SEO strategies by applying product design methodologies to our search processes – creating a content experience that thrives!

Tony Verre has 12 years of SEO and digital marketing experience. In this time Tony has created and executed digital, SEO and eCommerce strategy for a number of the Top Fortune 100. (Equally important to note,  he’s a big sci-fi and comic-book nerd – my kind of person!)

Topics: Events HubSpot
6 min read

#INBOUND2021: Is Your Business Really Customer-Centric?

By Ainhoa Rodriguez-Muguruza on 12-Oct-2021 13:36:21

Live From #INBOUND2021

Giving an unbeatable start to this year's event, Insynth's team is ready to narrate you live this 3-day revolutionary gathering of world leading software experts!

Kim Orlesky has continuously been named as one of the top sales leaders to follow, with LinkedIn considering her their most influential sales authority! She has also been awarded prizes including Startup Canada's Woman Entrepreneur of the Year and Success Magazine’s Most Inspirational Blogger. She is the author of the book Sell More. Faster. and is currently immersed on the writing of her fourth book, Virtual Selling Best Practices.

Topics: Events HubSpot
7 min read

Relegating Your Customer To Number 2

By Bea Park on 10-Sep-2021 11:50:00

 

I know it sounds counterintuitive, but when it comes to creating an internal service culture, you need to relegate your customer to number two... Let me explain.

Topics: Content Marketing Customer Experience Events
6 min read

Top 2020 Trade Shows For Building, Construction & AEC

By Rich Newsome on 07-Feb-2020 08:31:43

With January out of the way and our construction marketing strategy in place, we imagine that your sights are firmly set on how you will promote and network your building products company to drive growth and success in the new year.

Throughout 2020, the UK is playing host to a variety of trade shows aimed at those in the construction and AEC industry, and Insynth has compiled a list of the shows not to be missed.

Read on to find out more.

Topics: Content Marketing Events
5 min read

What I Learnt From My American Adventure

By Rich Newsome on 17-Sep-2019 10:05:12

It’s been a couple of weeks since the Insynth team returned from our visit across the pond. The main aim of our trip was to attend Inbound 2019: an annual sales and marketing conference that brings together industry leaders to deliver high-quality, educational sessions.

As you can imagine, I learnt a lot! You can read about my top five highlights here.

Topics: Content Marketing Events
4 min read

What I Learnt Whilst Visiting The USA

By Olivia Atkinson on 12-Sep-2019 15:39:01

The Insynth team visited Boston last week for the annual event called Inbound. It's a marketing event which features hundreds of speakers, ranging from experts in social media, content, SEO, sales, and so much more. It's held by HubSpot. 

Other than finding out everything you see in American films is real, such as the FedEx vans, the manholes in the streets that let out steam and the fact there are donut shops everywhere, I learnt a lot of interesting progressions within marketing and business.

Topics: Events
6 min read

My Top 5 Highlights From Inbound 2019

By Rich Newsome on 11-Sep-2019 09:49:06

I’m finally back in the UK after what has been an incredibly rewarding week in Boston, USA for Inbound 2019.

Inbound is an annual event that unites industry thought leaders in sales and digital marketing. With over 250 speakers, the Insynth team was able to learn from those most involved in reshaping the future of our industry.

And what better place to do it in? The USA: Home to the most innovative practices in sales and digital marketing.

Topics: Events
7 min read

Insynth @INBOUND19 - Social Media Marketing in 2019: What's Changed, and Why Your 2016 Playbook Is Broken

By Olivia Atkinson on 06-Sep-2019 18:41:44

Tell me if this sounds familiar: you're producing content, and regularly sharing everything on social media, but your engagement is down.

The network's new algorithms don't help, and you start thinking, "Social media is old news, I'm not putting more effort into this."

Truth is, social media isn't played out, the playbook you've been using since 2016 is. In this session, you'll learn how to reinvent your social media strategy for 2019 and beyond.

Topics: Events
2 min read

Live @Inbound2019  - You’ve Got Email: How to Scale Your Personalized Email Campaigns

By Rich Newsome on 06-Sep-2019 17:52:52

Email marketing continues to be the most powerful way to reach your target audience—90% of emails reach the correct consumer’s inbox, and 91% of consumers check email daily.

For marketers using a people-based email strategy (a strategy where the offers, messages, and frequency of communication are tailored to subscribers), the challenge is scaling effectively without sacrificing the personalisation that makes email work so well in the first place.

Topics: Events
2 min read

Live @Inbound2019 - Do This, Not That! The Best Practices for Email Marketing Campaigns That Drive Customer Engagement

By Rich Newsome on 06-Sep-2019 17:03:47

Jay’s Twitter: https://twitter.com/worldata

Jay Schwedelson, President and CEO of Worldata, goes through the top do’s and don'ts for email marketing campaigns.

Whether you’re a marketer for a B2C or B2B company, email campaigns are a must to support sales and drive customer engagement. But how do you stand out with your campaigns and ensure you’re “checking all the boxes?”

Topics: Events
2 min read

Live @Inbound2019  - Don't Just Create Content, Create Experiences!

By Rich Newsome on 06-Sep-2019 15:38:14

Dan’s LinkedIn: https://www.linkedin.com/in/dangingiss/

Dan’s Twitter: https://twitter.com/dgingiss

Dan's 20-year career has consistently focused on delighting customers, spanning multiple disciplines including digital customer experience, marketing, social media and customer service. He has held leadership positions at three Fortune 300 companies – Discover, Humana and McDonald’s.

Dan is the author of the book, ‘Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media’, a host of the Experience This! podcast and a regular contributor to Forbes. He is a recognized thought leader:

Topics: Content Marketing Events
4 min read

Insynth @INBOUND19 - How We Grew HubSpot’s Monthly Organic Traffic by 3.2 Million In 1 Year

By Olivia Atkinson on 05-Sep-2019 23:31:55

Aja Frost, a Senior SEO Strategist at HubSpot discusses how their team grew organic blog traffic. Aja’s session includes the reveal of the exact strategies they used and how you can use them to grow search traffic.

Topics: Events
5 min read

Insynth @INBOUND19 - How To Become A Thought Leader On LinkedIn

By Olivia Atkinson on 05-Sep-2019 21:49:34

Ty Heath, the Global Leader for Marketing Solutions at LinkedIn, teaches B2B marketing, inbound strategy, social selling, content marketing as well as leadership, diversity and inclusion.

Topics: Events
3 min read

Insynth @INBOUND19 - How to Generate Revenue with Content Marketing

By Rich Newsome on 05-Sep-2019 20:25:06

Download content marketing guide CTA

 

Kelsey’s LinkedIn: https://www.linkedin.com/in/kelseymeyer1/

Kelsey’s Twitter: https://twitter.com/Kelsey_M_Meyer

One of the biggest concerns most marketers have today regarding their content marketing efforts is ensuring they're creating revenue for their company.

It can be difficult to identify the methods and forms of content that are actually turning a profit, or what you should be doing with your content to make sure you're meeting your revenue goal.

Kelsey Raymond, Co-founder and CEO of Influence & Co. shares her thoughts on the right strategy, the correct method for tracking revenue, and a tried-and-true process.

Topics: Events
2 min read

Insynth @INBOUND19 - How To Take Your Marketing From Good To Great

By Olivia Atkinson on 05-Sep-2019 20:04:14

How to Take Your Marketing from Good to Great

There are nearly endless marketing strategies to pursue, but it can feel nearly impossible sometimes to know if you’re on the right track or should consider another approach.

After all, even if your marketing is yielding good results, what if they could be even greater?

Topics: Events
3 min read

Insynth @INBOUND19 - Brand Story + Customer Journey = Your Marketing Power Equation

By Rich Newsome on 05-Sep-2019 16:49:52

Gabriela’s LinkedIn: https://www.linkedin.com/in/mgabrieladpereira/

Gabriela’s Twitter: https://twitter.com/DIYMFA

Contrary to popular belief, marketing is not about a snappy slogan, fancy algorithms, or complex design. As someone who must champion your company’s message, your job is to craft a story, a narrative that engages your audience.

Brand storytelling is an immersive experience between your customers and your product, and the best way to unleash this marketing superpower is through a multi-dimensional approach, combining your brand’s identity and your customer’s journey.

Topics: Events
2 min read

Insynth @INBOUND19 - How to Write Newsletters People Actually Want to Read

By Rich Newsome on 04-Sep-2019 22:15:45

Margo’s Twitter: https://twitter.com/margoaaron

The email newsletter is making a comeback. Tim Ferriss, Austin Kleon, TheSkimm, and others are seeing wild success from this channel, and yet in-house marketers and agencies remain SO BAD at newsletters.

Topics: Events
4 min read

Insynth @INBOUND19 -  7 Secrets To Content That Generates The Greatest Results, ROI and Lasting Impact

By Olivia Atkinson on 04-Sep-2019 20:33:26

 

Led by Marcus Sheridan, the web marketing guru, reveals 7 secrets to content that generates the greatest results.

Named 1 of 20 speakers you don’t want to miss by Forbes, Marcus will be sharing elements of what he calls ‘magical content’. A formula that’s been derived after analysing hundreds of the most successful case studies in the inbound space, and what they did to achieve such results.

Topics: Events
2 min read

Insynth @INBOUND19  - What's In a CTA? Tips, Tricks, & Statistics

By Rich Newsome on 04-Sep-2019 20:12:16

 

Topics: Events
2 min read

Insynth @INBOUND19 - The Inside Scoop: HubSpot’s Email Program

By Rich Newsome on 04-Sep-2019 20:02:06

Jordan’s LinkedIn: https://www.linkedin.com/in/pritikinjordan/

Topics: Events
2 min read

Insynth @INBOUND19 - How To Grow (Your Organic Traffic) Better

By Rich Newsome on 04-Sep-2019 19:56:06

Victor’s LinkedIn: https://www.linkedin.com/in/victorpan/

Topics: Content Marketing Events
3 min read

Insynth @INBOUND19 - How To Future Proof Your Content

By Olivia Atkinson on 04-Sep-2019 17:16:07

As organisations and marketing departments we talk a lot about the future. The end result is we make our content dated, we’re here now.

Reflecting on the past and our shared culture truths, is the most efficient way for a brand to both tell its story and transcend our insane content ecosystem.

They reflecting on the past and they’re embracing our shared cultural truths.

Topics: Events
4 min read

#inbound2019 5 Things You Need to Do to Create a Category.

By Leigh Simpson on 04-Sep-2019 16:28:04

Building a company is hard enough, but what if there's no clear market to launch into? That's the situation Gainsight CEO Nick Mehta found himself in when he joined the company that would become Gainsight in 2013.

Topics: Events
4 min read

Your Futurebuild 2019 Tradeshow Checklist

By Luke Monterosso on 04-Mar-2019 09:19:10

Attracting over 26,000 visitors and 500 exhibitors, Futurebuild 2019 in London is a much-anticipated event for the construction industry.

Topics: Sales Events Inbound Marketing
13 min read

2019's Must Do Building Product Trade Shows

By Abby Buchan-Howard on 31-Jan-2019 15:57:59

It’s 2019! Time to start looking forward to how you will promote, network and connect your building products company to drive growth and success in the new year.

Throughout 2019, there are a number of trade shows for the building product’s sector across the UK. Here at Insynth, we have complied a list of the shows that you can’t afford to miss if you want to launch your building products company to the next level! 

Read on to find out more!

Topics: Content Marketing Events MarTech
6 min read

Success For Contour: Insynth Client Wins Top Google Rankings

By Abby Buchan-Howard on 22-Oct-2018 10:41:40

Contour Heating, a heating solutions manufacturer based in the West Midlands, has been working with Insynth to boost their Google rankings and site visibility and to produce content that helps them to stand out from the crowd in the HVAC community.

After less than one year of working with us here at Insynth, Contour Heating now hold multiple number one spots on Google rankings and have the highest site visibility over all their main competitors!

Impressive right? Read on to find out more!

Topics: Content Marketing Events Inbound Marketing
5 min read

Live @ #INBOUND18: Moz + Hubspot = SEO Mastery

By Abby Buchan-Howard on 07-Sep-2018 18:28:07

Hosted by Sarah Bird, SEO Mastery focused on how to use Moz to master the fast-paced world of SEO and keep up to date with Google’s working along the way.

The session also focused on finding out how your company compares to the competition in search results and the best topics to get that coveted “position zero”.

Topics: SEO Events
4 min read

Live @ #INBOUND18: Is The Keyword Dead? The New Role Of Intent In SEO And Content Marketing Success

By Charlotte McCormac on 07-Sep-2018 18:27:46

With the rise of voice search and evolving Google algorithms, many are beginning to question whether keywords are still important in the modern world.

Since one piece of content can rank for a range of keywords, the focus is on quality, not quantity. The focus should no longer be on keywords, but on key topics.

Here's how you can keep your keyword research and SEO strategies alive in the context of modern search.

Topics: Content Marketing SEO Events
6 min read

Live @ #INBOUND18: Conversion Rate Optimisation For Your Website

By Abby Buchan-Howard on 07-Sep-2018 16:19:49

Hosted by Pamela Vaughn of HubSpot, How To Get Started With Conversion Rate Optimisation was an Inbound 2018 session focused on sharing the skills needed to use content marketing for the purpose of conversion rate optimisation.

This goal was to learn how to increase lead generation and traffic to your site through the production of fully optimised content that will encourage visitors to convert when they come to your website.

Topics: Content Marketing SEO Events
3 min read

Live @ #INBOUND: Video Curation In 20 Minutes For The Aspiring Content Marketer

By Charlotte McCormac on 07-Sep-2018 16:10:27

90% of customers say that video helps them make buying decision and 65% say that seeing video makes them more likely to buy.

Here's how you can make brand videos with next to no cost to increase your sales in under 20 minutes, maybe under 10, and just possibly, under 5.

Topics: Content Marketing Events
5 min read

Live @ #INBOUND18: A Keynote Session With Scott Harrison

By Charlotte McCormac on 07-Sep-2018 14:47:24

Scott Harrison opened the final day of the 2018 Inbound conference with his inspirational story about changing his life to bring good to others.

Scott talks about how you can change your story to change your life - and the lives of others - and this applies to business too.

Through Scott's organisation, Charity: Water, millions of lives have been saved through the provision of safe drinking water. You can save lives too.

Topics: Content Marketing Events Inbound Marketing
3 min read

Live @ #INBOUND18: Principles Of Viral Content

By Charlotte McCormac on 06-Sep-2018 22:22:54

How do you create content that sticks in your audience's minds?

How do you leave your readers with questions?

How can you tell compelling stories?

These are the questions that Nadya Khoja answers in her 2018 Inbound Conference session. With her answers, you too can create viral content.

Topics: Content Marketing Events
4 min read

#INBOUND18: Tools to Become A Blogger, Podcaster & Broadcaster

By Abby Buchan-Howard on 06-Sep-2018 22:18:37

Hosted by Colin Gray, Conquering Consistent Tools & Tactics, was an Inbound 2018 session about learning to use podcasting as part of a wider digital marketing campaign and how to apply the tools learned throughout to the product of amazing content for everybody to consume.

Topics: Content Marketing Events Inbound Marketing
4 min read

Live @ #INBOUND18: Reading Visuals To Write (Right) Stories

By Abby Buchan-Howard on 06-Sep-2018 21:23:30

 

Hosted by David Hooker, Reading Visuals To Write (Right) Stories focused on teaching marketers how to use visuals to tell stories about their brand in a readable and exciting way.

The Inbound 2018 session was aimed at marketers wanting to produce visual content that tell stories and send messages that audiences and customers can engage with and enjoy.

Topics: Content Marketing Events
4 min read

#INBOUND18: Succeeding At Content Marketing Without Creating Anything New

By Charlotte McCormac on 06-Sep-2018 21:06:55

'The hard part isn't coming up with ideas. It's picking the best ones' - Brittany Berger

Quality isn't about the number of blog posts that you publish. It's about the number of qualified leads that you can generate from compelling content.

Here's how you can remix and re-purpose content strategically to generate leads without constantly running on the hamster wheel of content creation.

Topics: Content Marketing Events
6 min read

#INBOUND18: 7 Steps To Creating Content To Move The Sales And Marketing Needle

By Abby Buchan-Howard on 06-Sep-2018 20:30:12

Hosted by Marcus Sheridan at the Inbound 2018 conference, Contagious Content was all about how to understand your buyers and to ensure that your content is answering the questions that they need answering in order to get them to come on board with your brand. 

The aim of the talk was to takeaway the ideas and steps needed to move your content marketing process forward so that the sales AND marketing needle starts to shift for your company. 

Topics: Content Marketing Events Inbound Marketing
4 min read

Live @ #INBOUND18: Powerful Storytelling Techniques That Influence Action

By Charlotte McCormac on 06-Sep-2018 19:52:12

'Your actions are a huge part of your story' - Lisa Gerber

Humans are wired for stories. We don't remember statistics; we remember how we felt when he heard hard-hitting, emotional stories.

But telling stories takes work, thought and time if you want to connect with your audience.

Here are the powerful techniques that you need to implement for your stories to resonate with your readers and generate leads.

Topics: Content Marketing Events
4 min read

Live @ #INBOUND18: Not So Sexy Marketing - Building Creative Campaigns For Complex Or Cliche Products

By Charlotte McCormac on 06-Sep-2018 18:30:20

'Customers are people first and buyers second.' - Patrika Alis Cheston

No matter what your product is, you're marketing to customers. Even for 'boring' products, people care about their experience with your brand.

Focus on meeting the need instead of selling the product. 

Here's how you can make sure you're always talking your customers' language.

Topics: Content Marketing Events
4 min read

Live @ #INBOUND18: How To Get Media Famous (Without Even Trying)

By Charlotte McCormac on 06-Sep-2018 17:26:33

Are you regularly blogging? Updating your social media accounts? Emailing your leads?

And are you often featured in newspapers, magazines and other media outlets?

No? There are so many uncovered methods of getting press coverage for your company. And it's all about getting credibility to gain authority in the marketplace.

But remember, 'you can't be vanilla if you want to engage with the press' - Janet Murray.

Topics: Content Marketing Events Inbound Marketing
5 min read

Live @ #INBOUND18: Creating Videos Your Customers Won't Skip

By Abby Buchan-Howard on 06-Sep-2018 16:20:50

Hosted by Frank Maguire at Inbound 2018, Head Of Marketing Development for Sharethrough, How To Create Videos was all about the importance of video in a world where it is becoming one of the most consumed medias out there. The insights gained today will be being applied to Insynth’s marketing strategy moving forward!

Topics: Content Marketing Events
5 min read

Live @ #INBOUND18: Snippets - Radicalising The SEO Game

By Charlotte McCormac on 06-Sep-2018 16:10:48

'Create content that deserves to rank' - Adam Piotrowski.

When people search online, they're looking for quick answers. 

They don't want to scroll for information.

When there isn't a featured snippet, searchers may look at the first few results. But featured snippets take up the same room as around 3 search results, so viewers are unlikely to scroll any further when one appears at the top of their page.

Featured snippets currently only appear in around 12.2% of search results, and when there is a featured snippet, only 19.6% of people will click on results beneath the snippet.

This means that there's plenty of room to win featured snippets, and when you do your website traffic will soar.

Topics: SEO Events
5 min read

Live @ #INBOUND2018: Keynote Speaker- Shonda Rhimes

By Abby Buchan-Howard on 06-Sep-2018 15:19:11

Shonda Rhimes, writer of the hit TV series Grey's Anatomy, opens Thursday at Inbound 2018 with her keynote speech on performance, writing and her career. 

Rhimes's company; Shonda Land is now teaming up with Netflix to exclusively produce content for that platform. Her talk about Inbound is focused on her career and time on set of Grey's Anatomy and how the production process have influenced her work moving forwards

Topics: Content Marketing Events Inbound Marketing
4 min read

Live @ #Inbound18 - HubSpot Product Announcements

By Leigh Simpson on 06-Sep-2018 13:11:10

The pace of innovation and new features in the HubSpot ecosystem is mind blowing.  Since Inbound 17 there have been more changes than I can keep track of and every week there is a new feature to impress.

Learn about the big changes to the suite that were announced at the Inbound 2018 conference, and how these could help you supercharge your business growth.

Topics: Content Marketing Events MarTech Inbound Marketing
5 min read

Live @ #INBOUND18: Secrets To Search Dominance Revealed

By Abby Buchan-Howard on 05-Sep-2018 21:49:51

Hosted by Maryna Hradovich of SEMrush, Secrets To Search Dominance is an Inbound 2018 session about teaching marketers to ensure that their content is always optimised for SEO and positioned to dominate search results across the internet.

With Maryna’s techniques being applied, marketers learnt how to make sure that they can stay one step ahead of the competition.

Topics: SEO Events MarTech
5 min read

Live @ #INBOUND18: Tying Stories to Your Inbound Approach

By Charlotte McCormac on 05-Sep-2018 21:45:00

'Create journeys fuelled by an undercurrent of emotional value.'

In Karin Krisher's storytelling session at the Inbound 2018 Conference, Karin discussed the secrets of framing your company stories with emotional context.

Emotion needs to be integrated into the six main narrative elements: plot, character, theme, conflict and setting.

Here's why.

Topics: Content Marketing Events
5 min read

Live @ #INBOUND18: A Keynote Session With Brian Halligan and Dharmesh Shah

By Abby Buchan-Howard on 05-Sep-2018 20:53:34

Opening this afternoon's keynote at Inbound 2018, HubSpot's Brian Halligan kicked off with a discussion about applying a flywheel to your business for accelerated growth.

HubSpot's flywheel moves from an attract phase, into an engage phase, into a delight phase in order to convert website traffic into free users, then into customers, and finally into promoters.

Here's how you can use a flywheel to fast-track sales success for your company.

Topics: Content Marketing Events Inbound Marketing
6 min read

Live @ #INBOUND18: The Science Of Selling With Humour

By Abby Buchan-Howard on 05-Sep-2018 19:28:16

Hosted by Andrew Tarvin, a humour engineer from New York, Funny To Money educated the Inbound 2018 audience about how using humour in your marketing can the key to succeeding in both your sales and marketing efforts.

Funny To Money, although geared towards sales, was full of information that marketers could employ in their content strategies to attract new customers to their company. 

Humour is important to a marketers because making people laugh makes people want to sit up and pay attention to your message. Including your brand message in your humour marketing is an effective way to draw people into your company while having fun along the way.  

Topics: Sales Events
3 min read

How You Can Elevate Your Business Using Storytelling

By Charlotte McCormac on 05-Sep-2018 18:41:00

'What is the relationship between a great story and change?' - The question that Bridgit-Antoinette Evans opened her session at the 2018 Inbound conference with.

To answer this, you'll need your imagination.

Bridgit focuses on brand-building and compelling stories that resonate. She discusses how to change customer perception and create positive impact through media and communications.

Topics: Content Marketing Events
5 min read

Live @ #INBOUND18: Building a High-Velocity Lead  Machine

By Charlotte McCormac on 05-Sep-2018 18:02:45

53% of B2B buyers said they would prefer to gather information online and not have to talk to sales (Forrester Research, Inc). The unpleasant truth is, most people don't want to talk to you.

Gaetano DiNardi's session at the Inbound 2018 conference teaches important lessons in leveraging technology to build a modern sales process to maximise results.

Here's what you can apply from Gaetano's lead generation tips and tricks.

Topics: Content Marketing Sales Events Inbound Marketing
5 min read

Live @ #INBOUND18: The Future Of Marketing

By Abby Buchan-Howard on 05-Sep-2018 17:27:48

Hosted by Sangram Vajre, co-founder of Terminus, The Future of Marketing is an Inbound 2018 talk focusing on how to gain the focus and attention necessary to implement an effective marketing strategy that will continue to grow into the future in the ever changing digital marketing landscape.

The lesson to be taken from Sangram's talk is to go forward to change attitudes and approaches to marketing to make it a better understood industry in the future.

Topics: Content Marketing Events Inbound Marketing
4 min read

Live @ #Inbound18 - Problem Centric Selling

By Leigh Simpson on 05-Sep-2018 17:00:52

Why No One Gives a Shit About You or Your Company

Bringing insights from his new book Gap Selling, Keenan, CEO of The Sales Guy talks at Inbound 2018 about why the only thing that drives sales is the creation of value.

Topics: Sales Events
6 min read

Think Like A Journalist And Create Better Brand Stories

By Abby Buchan-Howard on 05-Sep-2018 16:31:18

Hosted by Melanie Deziel, founder of StoryFuel , How To Think Like A Journalist And Create Better Brand Stories focused on how to bring journalistic writing and content marketing together for the purpose of storytelling success. 
 
Melanie's Inbound 2018 session was intent on teaching brand marketers to apply journalistic writing to their content in order to produce high standard journalism across their entire content portfolio.
Topics: Content Marketing Events
5 min read

Live @ #INBOUND18: The Neuroscience Of Engagement

By Charlotte McCormac on 05-Sep-2018 16:17:38

Think about what boredom means to you. Is it guilt about wasting time? Loss of incentive or purpose? Lack of concentration?

Neuro-scientifically speaking, some people are biologically more prone to becoming bored than others. Those who are less likely to become bored tend to have a clear purpose, mature interpersonal relationships and autonomy. But what if you're lacking these things?

Here are our key takeaways from Carmen Simon's session on The Neuroscience of Engagement at the 2018 Inbound conference.

Topics: Content Marketing Events
4 min read

Live @ #Inbound18  - Beth Comstock Keynote

By Leigh Simpson on 05-Sep-2018 14:51:51

If Failure Isn’t An Option, Then Neither Is Success

Opening the first full day at Inbound 2018 is Beth Comstock, former Vice Chair of one of the world’s largest companies, GE.

Talking about how organisational change begins with the individual, ground up and how this approach strengthened GE and led to exciting developments for the business.

Topics: Content Marketing Events
5 min read

3 EASY Tips For Managing Tradeshow Leads

By Leigh Simpson on 20-Jun-2018 14:22:47

One of the main challenges you can face with trade shows is managing the leads that are generated from visitors to your stand.  A successful show can generate hundreds of leads, all of which need to be followed up quickly.

So learn 3 SIMPLE tips to help you process them and identify the hottest leads.

Topics: Events Inbound Marketing