--- title: How You Can Elevate Your Business Using Storytelling description: Learn how to tell stories that contribute to a wider change in your marketplace. Discover how to tie your stories to messages that empower and inspire. image: https://www.insynth.co.uk/hubfs/Live%20From%20%23INBOUND2018_%20How%20You%20Can%20Elevate%20Your%20Business%20Using%20Compelling%20Storytelling%20_%20Insynth%20Marketing%20(1).png --- [Skip to the main content.](https://www.insynth.co.uk/blog/live-inbound18-how-you-can-elevate-your-business-using-compelling-storytelling#main-content) [![clean-logo-2024-white](https://507386.fs1.hubspotusercontent-na1.net/hubfs/507386/clean-2024/logo/clean-logo-2024-white.svg "clean-logo-2024-white")](http://Insynth%20Marketing%20Ltd) [![Insynth | Construction Marketing Agency HubSpot Experts | Content Specialists](https://www.insynth.co.uk/hs-fs/hubfs/2021%20Branding/New-Insynth-Logo-Landscape-1.png?width=1073&height=352&name=New-Insynth-Logo-Landscape-1.png "Insynth | Construction Marketing Agency HubSpot Experts | Content Specialists")](http://Insynth%20Marketing%20Ltd) - Services - [CRM Strategy and Consultancy](https://www.insynth.co.uk/en/strategy-and-consultancy-for-building-product-manufacturers) - [HubSpot Consultancy](https://www.insynth.co.uk/hubspot-services-construction-industry) - [HubSpot Website Development](https://www.insynth.co.uk/building-products-website-design) - [Resources](https://www.insynth.co.uk/construction-marketing-resources) - [Results](https://www.insynth.co.uk/construction-marketing-case-studies) - [About](https://www.insynth.co.uk/about-us) - [Insynth News](https://www.insynth.co.uk/news) - [Careers](https://www.insynth.co.uk/en/careers-at-insynth) - [Blog](https://www.insynth.co.uk/blog) - [Contact](https://www.insynth.co.uk/contact-insynth) Search Toggle Menu Search Toggle Menu - Services - [CRM Strategy and Consultancy](https://www.insynth.co.uk/en/strategy-and-consultancy-for-building-product-manufacturers) - [HubSpot Consultancy](https://www.insynth.co.uk/hubspot-services-construction-industry) - [HubSpot Website Development](https://www.insynth.co.uk/building-products-website-design) - [Resources](https://www.insynth.co.uk/construction-marketing-resources) - [Results](https://www.insynth.co.uk/construction-marketing-case-studies) - [About](https://www.insynth.co.uk/about-us) - [Insynth News](https://www.insynth.co.uk/news) - [Careers](https://www.insynth.co.uk/en/careers-at-insynth) - [Blog](https://www.insynth.co.uk/blog) - [Contact](https://www.insynth.co.uk/contact-insynth) 1 min read # How You Can Elevate Your Business Using Storytelling [![Picture of Charlotte McCormac](https://app.hubspot.com/settings/avatar/61cb7b374d752f1e47c27c3a7738db91) Charlotte McCormac](https://www.insynth.co.uk/blog/author/charlotte-mccormac) : 05-Sep-2018 18:41:00 [Content Marketing](https://www.insynth.co.uk/blog/tag/content-marketing) [Events](https://www.insynth.co.uk/blog/tag/events) ![How You Can Elevate Your Business Using Storytelling](https://www.insynth.co.uk/hubfs/Live%20From%20%23INBOUND2018_%20How%20You%20Can%20Elevate%20Your%20Business%20Using%20Compelling%20Storytelling%20_%20Insynth%20Marketing%20(1).png) ![Live From #INBOUND2018_ How You Can Elevate Your Business Using Compelling Storytelling _ Insynth Marketing (1)](https://www.insynth.co.uk/hs-fs/hubfs/Live%20From%20%23INBOUND2018_%20How%20You%20Can%20Elevate%20Your%20Business%20Using%20Compelling%20Storytelling%20_%20Insynth%20Marketing%20(1).png?width=1320&name=Live%20From%20%23INBOUND2018_%20How%20You%20Can%20Elevate%20Your%20Business%20Using%20Compelling%20Storytelling%20_%20Insynth%20Marketing%20(1).png) **'What is the relationship between a great story and change?' **- The question that Bridgit-Antoinette Evans opened her session at the[2018 Inbound](https://www.insynth.co.uk/blog/inbound-2018-what-could-you-learn) conference with. To answer this, you'll need your imagination. Bridgit focuses on brand-building and compelling stories that resonate. She discusses how to change customer perception and create positive impact through media and communications. ![Bridgit Antoinette Evans_Pop Culture](https://www.insynth.co.uk/hs-fs/hubfs/Bridgit%20Antoinette%20Evans_Pop%20Culture.jpg?width=272&name=Bridgit%20Antoinette%20Evans_Pop%20Culture.jpg)Bridgit is the executive director of [Pop Culture](https://www.npr.org/sections/pop-culture/). She is an industry-changing thought leader in the culture change strategy field. She encourages creative and social justice leaders to collaborate in the creation of stories that shape narratives, values, beliefs and behaviours.     ## Unconscious Narratives As humans, we engage with narratives as stereotypes. We have societal ideas about what success looks like, what is right and what is wrong. This has a huge impact on storytelling in content marketing. Why? **Because world-changing stories are stories people already know.** While a great story can't usually generate a big change, reinforcing your stories with other well-known stories tends to immerse your readers in a wider cultural change. Stories are activated in people, and the ones with an [emotional resonance](https://www.insynth.co.uk/blog/construction-marketing-strategy-winning-the-battle-for-hearts-and-minds-not-just-clicks-and-ranks) create an impact every time.   ## Conclusion Tell your own stories, but tie them to important messages that are broadly recognised. This way, you will appeal to a wider range of prospects and add your story to conversations with other like-minded storytellers. Find out how Insynth can create compelling stories to lift your company narratives off the ground. [![New Call-to-action](https://no-cache.hubspot.com/cta/default/3859543/dce93f89-9d48-4b8e-8488-ce796525403f.png)](https://cta-redirect.hubspot.com/cta/redirect/3859543/dce93f89-9d48-4b8e-8488-ce796525403f) |   |   Read More ■  Live @ #INBOUND18: Secrets To Search Dominance ■  Live @ #INBOUND18: Lessons Learned In Viral Marketing ■  Live @INBOUND18: Moz + Hubspot = SEO Mastery At The Pace Of Google | | --- | --- | ***About Insynth*** *Insynth Marketing is a leading UK construction marketing consultancy based in Shifnal in the West Midlands. Insynth employ the latest inbound marketing techniques such as [construction inbound marketing](https://www.insynth.co.uk/what-is-construction-inbound-marketing), to help building product manufacturers grow their businesses by aggressively driving sales lead generation activity. * *As the only HubSpot certified agency to major on construction marketing, we bring together construction marketing strategy, digital strategy, [website design](https://www.insynth.co.uk/inbound-marketing-services/inbound-website-services), [SEO](https://www.insynth.co.uk/inbound-marketing-services/inbound-website-services/seo-search-engine-optimisation), [content marketing](https://www.insynth.co.uk/content-marketing-for-construction), [email marketing](https://www.insynth.co.uk/lead-nurturing), sales automation, marketing automation and HubSpot [CRM implementation](https://www.insynth.co.uk/hubspot-implementation-support) to produce successful campaigns and great results for our clients.* - [Tweet](https://twitter.com/share) ##### ABOUT INSYNTH ABOUT INSYNTH Insynth Marketing is a HubSpot-certified construction marketing agency. We help construction-related businesses to generate predictable flows of leads, customers, and specifications in this era of digital transformation. [![platinum-badge-color (2)](https://www.insynth.co.uk/hs-fs/hubfs/platinum-badge-color%20(2).png?width=100&name=platinum-badge-color%20(2).png)](https://ecosystem.hubspot.com/marketplace/solutions/insynth-marketing-ltd)            ##### Useful Links Useful Links - [Marketing Resources](https://www.insynth.co.uk/construction-marketing-resources) - [Case Studies](https://www.insynth.co.uk/construction-marketing-case-studies) - [Insynth News](https://www.insynth.co.uk/news) - [About Insynth](https://www.insynth.co.uk/about-us-old) - [What We Do](https://www.insynth.co.uk/construction-marketing-services) ##### LATEST BLOG LATEST BLOG [Featured Blog Image](https://www.insynth.co.uk/blog/elevating-your-construction-product-brand-hubspots-crm-and-ai-integration) ###### [Elevating Your Construction Product Brand: HubSpot's CRM and AI Integration](https://www.insynth.co.uk/blog/elevating-your-construction-product-brand-hubspots-crm-and-ai-integration) The pivotal shift towards customer-centric philosophies has asked from companies within all... ##### Contact Us Contact Us +44 1952 897 097 [hello@insynth.co.uk](mailto:info@insynth.co.uk) Insynth Marketing Ltd The Mansions Shifnal Shropshire  TF11 8BB United Kingdom  [![Insynth Construction Marketing Agency HubSpot Experts Content Specialists](https://www.insynth.co.uk/hubfs/2021%20Branding/Insynth%20%20Construction%20Marketing%20Agency%20%20HubSpot%20Experts%20%20Content%20Specialists.svg)](https://www.insynth.co.uk) © 2026 Insynth Marketing Ltd. ![](https://dc.ads.linkedin.com/collect/?pid=206356&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Charlotte McCormac", "url" : "https://www.insynth.co.uk/blog/author/charlotte-mccormac" }, "dateModified" : "2019-07-10T09:06:13.291Z", "datePublished" : "2018-09-05T17:41:00.000Z", "headline" : "How You Can Elevate Your Business Using Storytelling", "image" : [ "https://www.insynth.co.uk/hubfs/Live%20From%20%23INBOUND2018_%20How%20You%20Can%20Elevate%20Your%20Business%20Using%20Compelling%20Storytelling%20_%20Insynth%20Marketing%20(1).png" ], "mainEntityOfPage" : { "@id" : "https://www.insynth.co.uk/blog/live-inbound18-how-you-can-elevate-your-business-using-compelling-storytelling", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.insynth.co.uk/hubfs/2021%20Branding/New-Insynth-Logo-Landscape.png" }, "name" : "Insynth Marketing Ltd" } } ```