2022 has come with an undeniable trend: the way we do things has changed and, more importantly, has not stopped changing. As a result, the construction industry is witnessing an unprecedented transformation. And revolution, indeed, comes through education.

Powered by the sector's digitalisation, construction marketing has also had to catch up. These new trends ask for innovation in how we communicate and make sure we reach the right people, with the right message, at the right time. As HubSpot partners, we understand inbound as the new way of driving digital interactions, prioritising personalisation, relevance, and value.

And, just like that… Q1 is gone! HubSpot has made us used to monthly updates, with new features coming out almost anytime but, with a new quarter, we can see exciting new updates coming to life! I can be difficult to keep up with HubSpot’s news, particularly when they release announcements so often so, with that in mind, this blog will provide you with a summary of the most important HubSpot news during the month of April!

Choosing HubSpot as a CRM is often thought a process through which you open new doors! And, this is often daunting. Trying to do too much or start using the platform without customising it first can discourage you and your team, ultimately making you abandon the platform.

A good way to start getting used to HubSpot’s vocabulary is to keep up with its new features. Because keeping on top of HubSpot's updates can be tricky, this blog will provide you with a summary of the most important HubSpot news during the month of March!

Another month brings another post with HubSpot's latest updates! Choosing HubSpot as a CRM is a fantastic decision, and it is important that you keep up with its new features so you can make the most of your platform. Because keeping on top of HubSpot's updates can be tricky, this blog will provide you with a summary of the most important HubSpot news during the month of February!

Well, Happy New Year! No doubt, the clock is ticking, and 2022 has arrived with a wide range of opportunities that could be the key to the success of your construction product business. Do you have the tools that will allow you to make the most of those opportunities?

So close to the New Year... that we need a HubSpot 2021 round-up! This year has brought us new updates and features that have revolutionised how we do marketing. And we are expecting even more for the next year! So you can make the most of your platform, it is essential that you are aware of all its features. But, it is now always easy to keep up with HubSpot! So, keep reading for a quick, concise, and compelling summary!

Last month of the year and, yet, full of updates from HubSpot. With an impressive attention to detail, HubSpot has exceeded all expectations when it comes to the updates recently announced. After a fantastic 2021, the platform is driven to position themselves as the #1 CRM available to B2B and B2C businesses. How is HubSpot making a difference in 2022?

Just a few weeks away from finishing the year, HubSpot has stepped on the gas and revealed some of the most awaited platform updates. It is clear that HubSpot is setting the pace for 2022 full of news that will keep the industry of marketing evolving. Learn how HubSpot can help you stay ahead of your competitors, making sure you are always using the newest tools!

With INBOUND2021 taking place this month, October was destined to be a month full of updates and industry news! And it has not let us down.

HubSpot is the only CRM designed following the principles of inbound marketing. This philosophy approaches the customer as an invaluable asset around which your construction brand should evolve and grow. HubSpot represents a change of paradigm in marketing and sales processes, including the specification process! Are you making sure you are keeping up with this transformation?

Live From #INBOUND2021

Attending INBOUND2021 during these last three days has provided us with the possibility to learn from world-leading experts. But, if there is something that I truly enjoy of INBOUND is the chance to hear first-hand some of the success stories companies have been able to to experience when adding HubSpot to their tech stack. In this post, we have tried gathering a variety of the case studies that were presented during INBOUND2021 on how using different HubSpot features helped companies in their growth journey. 

Live From #INBOUND2021

If you are an automation fan, Mike K. Tatum’s talk was probably one of the sessions that you were looking forward to in INBOUND2021.

Mike K. Tatum is Demand Generation Manager at Momentive, the former Survey Monkey, and, in his talk “Keep Inbound Leads Engaged With a Continuous Cycle of Lead Nurturing Workflows”, he went over his sophisticated ecosystem of lead nurturing automation. He came up with a bulletproof lead nurturing system that he developed after using HubSpot’s Marketing Hub for over 5 years.

Live From #INBOUND2021

INBOUND 2021 is finally here. Equipped with our digital passes and an endless amount of decaf , we are ready to sink our teeth into the 3-day event.

In today’s session held by VP, Tony Verre, The Integer Group, we are learning all about delivering next-level SEO strategies by applying product design methodologies to our search processes – creating a content experience that thrives!

Tony Verre has 12 years of SEO and digital marketing experience. In this time Tony has created and executed digital, SEO and eCommerce strategy for a number of the Top Fortune 100. (Equally important to note,  he’s a big sci-fi and comic-book nerd – my kind of person!)

Live From #INBOUND2021

Giving an unbeatable start to this year's event, Insynth's team is ready to narrate you live this 3-day revolutionary gathering of world leading software experts!

Kim Orlesky has continuously been named as one of the top sales leaders to follow, with LinkedIn considering her their most influential sales authority! She has also been awarded prizes including Startup Canada's Woman Entrepreneur of the Year and Success Magazine’s Most Inspirational Blogger. She is the author of the book Sell More. Faster. and is currently immersed on the writing of her fourth book, Virtual Selling Best Practices.

Another month, another HubSpot update! Making sure you are aware of the updates of this platform is useful for both HubSpot users and non-users, either because you could be making better use of a platform that you are paying for or because these could be the tools your competitors are planning on applying in the near future! Wouldn’t it be great to stay one step ahead?

As commercial interactions move online, websites have become the most important asset when attracting leads. Users are, more than ever, expecting their digital experience to be flawless, determining a business’s credibility through their website’s design and moving onto competition if they consider the user experience in your website to be poor or, simply, not good enough.

If you are a HubSpot user, you might have felt that keeping up with the updates that the platform publishes can easily become a full-time job! Keeping up to date with the features that HubSpot is releasing can seem exhausting but understanding how HubSpot’s new tools can help you improve your business is essential to maximise the growth of your building product company.

A new month brings a new HubSpot update! Just like we did for April, May, and June, we have gathered in this post some of the most important updates about the products offered by HubSpot. Aware of the limited availability of any building product manufacturer, these posts are thought to ensure that you are up to date with all HubSpot releases with minimal effort.

HubSpot is continuously coming up with new features to ensure you have all the tools you need to help you grow better. Keeping track of these updates and product releases can be key to guarantee that your business strategy is using the latest resources available to you.

From Insynth, we understand that, as a building product manufacturer, you have a fast-growing and dynamic company to lead, and you might not have any time to spare.

We have gathered all the updates HubSpot has launched in the month of May so you can learn about them without having to do any research.

Email marketing is a standard within the marketing section of any business, with 87% of marketers utilising the capability of email marketing to generate leads.  

Although it may seem like a complex maze of trial and error (although partly true) this isn’t always the case when it comes to email marketing.  

The only time trial and error comes into it is when you have no guidance for email marketing, apart from that, the only real experimentation that comes into it is when running AB tests on your emails before you find the winning solution.  

To find out the 4 tips for increased success in your email marketing, read on...

After last week’s launch of the HubSpot Podcast Network, it is clear that the commitment of HubSpot with the creation of educational, affordable content is growing. As a growth-driven platform, HubSpot understands that stepping out of our comfort zone and improving our knowledge every day is the only way a business can experience true success.

Email marketing should be a standard in your building products business, but what are the true benefits of using email? 

Less than a month ago, HubSpot released a completely new Hub, the Operations Hub, that aims to be the answer to all the struggles operations teams go through on a daily basis. The dimension of the project of launching a new Hub suggested that Operations Hub would be the big surprise HubSpot had prepared for 2021. But little did we know…

Keeping up with the activity of HubSpot is not always easy. You can try and be up to date with the features HubSpot is releasing by periodically checking their website or following them on social media. But it can get overwhelming…

And, as a busy building product manufacturer, we know you have no time to spare.

So, I have summarised some of the most important updates that HubSpot has brought to light during the month of April so you are kept in the loop and can benefit from the new options these features are bringing.

When it comes to social media, the last thing you want is for your page or post to look boring, text heavy and generic.

The use of graphic design can completely change the look of your building products brands social media, giving it a modern, sleek look and make it stand out from your competition.

In this blog, we’re going to look at how social media can enhance the appearance of your social media, as well as improve engagement on your posts.

Like Spiderman said, "with great power comes great responsibility".

And that also applies to the superheroes that allow companies to work smarter, providing them with the tools that save them time, effort, and money.

This superhero is, of course, the operations team.

For building product businesses, power is growth. But with growth, most companies experience friction, leading to discoordination between not only your team, but also with your customers.

Having interesting and captivating graphics in your social media posts can help to engage your audience and elevate the content that you post online.

When you’re taking your construction business digital, you must choose the right content management system (CMS) for you.

The only way you can decide which is best for you is by researching and testing a whole range of different CMS options to compliment your digital marketing efforts, so we’ve narrowed down our top 3, as well as what each one can offer your business to make the whole process easier for you.

Now, more than ever, multiple areas of business across an array of industries are reliant on technology - which is why your tech stack needs to be right. Within building product companies, the right tech can make it possible for construction projects to continue.

With so many options out there, and such a reliance on digital, your tech stack has become almost essential to your business, and you may not even realise it.  

If we can take anything from the past few months, it’s how reliant we have become on technology. For most of us, working from home has prompted us to discover new and interesting ways of working.

How many of you have discovered the ‘virtual background’ on Zoom?

Remote working aside, however, we have noticed that many organisations within building products and construction are turning to technology as a way of running certain business operations more efficiently.

With trade shows being cancelled and sales reps not out on the road, our online presence has had to step up – turning our website into an ‘extra salesperson’ in many ways.  

Building a technology stack can be a daunting task – particularly with so many options out there. This blog hopes to give you some advice on how you can get the most out of your tech stack, and which tried and tested tools work best.

Read on to find out more.