When it comes to social media, the last thing you want is for your page or post to look boring, text heavy and generic.

The use of graphic design can completely change the look of your building products brands social media, giving it a modern, sleek look and make it stand out from your competition.

In this blog, we’re going to look at how social media can enhance the appearance of your social media, as well as improve engagement on your posts.

An image can speak a thousand words

Nobody wants to go onto a social page where all posts are just text, which explains the huge surge in platforms like Instagram, Pinterest and snapchat over the past decade. This just shows how powerful imagery and the right content can be.

Using graphic design can take these images to a whole different level, allowing you to transform basic images into works of art, as well as give deeper insights into your building products.

The use of graphics can be more enticing and informative to your audience as you can give fully detailed graphics of your products, showing how they work, different options and sizes as well as its application, rather than trying to describe it.

People on a whole these days have a short attention span. In 2000 the average human attention span was 12 seconds, however these days it’s only 8 seconds. A goldfish on the other hand has an attention span of 9 seconds. This decline in attention span is why TikTok is so popular. People would much rather watch a short video or see a graphic showing what your building product does, instead of reading about what it does, we’re just lazy now.

 

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Graphics are straight to the point

Unlike text posts, graphics are straight to the point, and remove all technical jargon or “waffle” from your posts. Although the majority of your audience will be aware of technical terms in the building products industry, they will likely be checking their social media in their downtime, and may not want to be in “work mode”.

Anyone can look at a graphic, understand what it is about, and understand how that product works in seconds. People don’t want to be spending time trying to understand what they’re looking at, they want to know straight away.

Graphics don’t have to just be images either, you can produce high-quality, informative videos with graphic design to get your message across, but it is important to keep these as a video, and not a documentary, as previously stated, we have a short attention span when it comes to social media.

 

Colour Psychology can increase engagement

Different colours evoke different emotions, and that’s scientifically proven. For example, red is the colour for power, it gets people attention and holds it, but it is important you don’t overdo it. Blue is viewed as trustworthy, whilst purple is seen as regal, so it is perfect for a luxury product.

The colours you use in your graphics are an important part of increasing your engagement, as you want your audience to stop and look at what it is you are posting, so they can learn about what it is you are offering them, and allow you to show them why you are the best solution to their problem.

 

Conclusion

It is important to use graphics on social media, but one thing you don’t want to do is overdo it. It is important to keep authenticity in your brand, but that doesn’t mean put out content with long captions.

Keep captions to the point, but use photo posts to show off your product, or videos to show your processes, whilst looking professional is important, maintaining a personal touch to your brand is just as important in building a relationship with your audience.

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About Insynth

At Insynth we deliver a predictable flow of leads, customers, and specifications for building product brands through our inbound marketing approach, proven to reach a technically demanding audience.

We use the latest marketing techniques such as construction inbound marketing, to equip building product companies to grow sustainability in this era of digital transformation.

As the only HubSpot certified agency to major in construction marketing. We have a proven formula of bringing a variety of functionalities together including CRM Implementation, Web Design, Sales Automation, SEO, and Email Marketing to achieve your ultimate aim: Growing your business and gaining new specifiers and customers.

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Josh Simpson

Written by Josh Simpson

Josh is a Digital Marketing Apprentice with Insynth Marketing Ltd. He brings a drive to learn, and help clients wherever possible