Ainhoa Rodriguez-Muguruza

Ainhoa Rodriguez-Muguruza

I work closely with new and existing clients to help them achieve a wide variety of Inbound Marketing goals, including HubSpot CRM implementation and Onboarding, as well as help to map out business development objectives to help drive growth to our client’s building product businesses.

Recent posts by Ainhoa Rodriguez-Muguruza

12 min read

[TOP 10] 2022 Powerful SEO Trends You Need To Get Ready For

By Ainhoa Rodriguez-Muguruza on 23-Nov-2021 14:14:24

The future is now. Google is setting the pace for 2022 with a complete set of updates that aims to bring the user to the top of their priority list. We have gathered the most relevant updates by Google in 2021 and how they will shape the way we do SEO in 2022.

Make sure you are aware of these trends and that you are ready for a SEO revolution.

Topics: SEO
8 min read

HubSpot: What Is New In November

By Ainhoa Rodriguez-Muguruza on 12-Nov-2021 10:00:00

Just a few weeks away from finishing the year, HubSpot has stepped on the gas and revealed some of the most awaited platform updates. It is clear that HubSpot is setting the pace for 2022 full of news that will keep the industry of marketing evolving. Learn how HubSpot can help you stay ahead of your competitors, making sure you are always using the newest tools!

Topics: HubSpot
8 min read

HubSpot: What Is New In October

By Ainhoa Rodriguez-Muguruza on 29-Oct-2021 10:15:00

With INBOUND2021 taking place this month, October was destined to be a month full of updates and industry news! And it has not let us down.

Topics: HubSpot
13 min read

A Guide On How to Use HubSpot For Your Construction Business

By Ainhoa Rodriguez-Muguruza on 25-Oct-2021 12:15:00

HubSpot is the only CRM designed following the principles of inbound marketing. This philosophy approaches the customer as an invaluable asset around which your construction brand should evolve and grow. HubSpot represents a change of paradigm in marketing and sales processes, including the specification process! Are you making sure you are keeping up with this transformation?

Topics: HubSpot
13 min read

#INBOUND2021: 6 HubSpot Success Stories You Need To Read

By Ainhoa Rodriguez-Muguruza on 14-Oct-2021 19:37:49

Live From #INBOUND2021

Attending INBOUND2021 during these last three days has provided us with the possibility to learn from world-leading experts. But, if there is something that I truly enjoy of INBOUND is the chance to hear first-hand some of the success stories companies have been able to to experience when adding HubSpot to their tech stack. In this post, we have tried gathering a variety of the case studies that were presented during INBOUND2021 on how using different HubSpot features helped companies in their growth journey. 

Topics: Events HubSpot
7 min read

#INBOUND2021: How To Successfully Personalise Your Marketing Strategy

By Ainhoa Rodriguez-Muguruza on 14-Oct-2021 17:49:41

Live From #INBOUND2021

Marketing is driven by emotions and customers are proud to guide their decisions through their feelings! Marketing is not about calling the attention of a prospect anymore; it is about establishing relationships that are special enough for them to consider them memorable. With higher standards than ever, customers are basing their decisions on more than features and function, they are looking for experiences.

Topics: Customer Experience
6 min read

#INBOUND2021 Are You Listening To Your Customers?

By Ainhoa Rodriguez-Muguruza on 14-Oct-2021 14:36:05

Live From #INBOUND2021

Customers’ expectations are higher than ever. So, it is up to us to do our homework and make sure that we have all the information we need to provide them with streamlined, seamless, and flawless conversations. These does not refer uniquely to support conversations, any conversation counts! Are you making sure that your interactions are up to your customers standards?

Topics: Customer Experience Events
8 min read

#INBOUND2021: What Can Behavioural Science Tell You About Your Customers?

By Ainhoa Rodriguez-Muguruza on 13-Oct-2021 20:14:03

Live From #INBOUND2021

I have always found the science behind human behaviour fascinating! And, because of that, the talk “Using Behavioural Science To Improve Customer Success” was probably one of the sessions I was looking forward the most. The session was led by Andrea Belk Olson, Behavioural Scientist at Pragmadik, a market research organisation that uses data to improve customer engagement, differentiation, and build communities.

Topics: Content Marketing Events
7 min read

#INBOUND2021: What Is Cyclical Lead Nurturing?

By Ainhoa Rodriguez-Muguruza on 12-Oct-2021 20:26:57

Live From #INBOUND2021

If you are an automation fan, Mike K. Tatum’s talk was probably one of the sessions that you were looking forward to in INBOUND2021.

Mike K. Tatum is Demand Generation Manager at Momentive, the former Survey Monkey, and, in his talk “Keep Inbound Leads Engaged With a Continuous Cycle of Lead Nurturing Workflows”, he went over his sophisticated ecosystem of lead nurturing automation. He came up with a bulletproof lead nurturing system that he developed after using HubSpot’s Marketing Hub for over 5 years.

Topics: Events HubSpot MarTech
6 min read

#INBOUND2021: Is Your Business Really Customer-Centric?

By Ainhoa Rodriguez-Muguruza on 12-Oct-2021 13:36:21

Live From #INBOUND2021

Giving an unbeatable start to this year's event, Insynth's team is ready to narrate you live this 3-day revolutionary gathering of world leading software experts!

Kim Orlesky has continuously been named as one of the top sales leaders to follow, with LinkedIn considering her their most influential sales authority! She has also been awarded prizes including Startup Canada's Woman Entrepreneur of the Year and Success Magazine’s Most Inspirational Blogger. She is the author of the book Sell More. Faster. and is currently immersed on the writing of her fourth book, Virtual Selling Best Practices.

Topics: Events HubSpot
10 min read

[TOP 5] The Best Social Media Platforms For Construction Companies

By Ainhoa Rodriguez-Muguruza on 05-Oct-2021 10:15:00

HubSpot reedited their State of Marketing 2021 report last August to include data related to the UK market, making it more relevant for businesses operating at a country-level. The report opened with an unbeatable headline: social media has been the #1 channel used in marketing in 2021 with 8 in every 10 companies investing in their social presence.

But, how accurate is that data for manufacturers and construction companies?

Topics: Social Media
8 min read

HubSpot: What is New in September

By Ainhoa Rodriguez-Muguruza on 30-Sep-2021 11:15:00

Another month, another HubSpot update! Making sure you are aware of the updates of this platform is useful for both HubSpot users and non-users, either because you could be making better use of a platform that you are paying for or because these could be the tools your competitors are planning on applying in the near future! Wouldn’t it be great to stay one step ahead?

Topics: HubSpot
8 min read

Does Your Website Speak Inbound?

By Ainhoa Rodriguez-Muguruza on 27-Sep-2021 11:00:00

Inbound marketing has proven to be a remarkably efficient tool for creating benefits and helping generate more traffic and leads. As the construction industry becomes more tech-savvy, many companies are deciding to adopt this innovative marketing stance and follow the principles of an inbound marketing strategy. But, are they ready?

Topics: Website
9 min read

4 Website Metrics You Need to Get Right

By Ainhoa Rodriguez-Muguruza on 23-Sep-2021 12:00:00

With a big part of the construction industry moving their selling processes online and investing in their digital presence, guaranteeing a remarkable first impression through your website has become urgently necessary. Gone are the days you could think of a website as an optional element within your growth strategy. Without a carefully designed site, chances are, you become invisible.

Topics: Website
8 min read

5 Construction Marketing Hacks That Work

By Ainhoa Rodriguez-Muguruza on 21-Sep-2021 11:15:00

In their 2021 State of Marketing report, HubSpot found that 63% of the companies surveyed increased their marketing budget in 2021. Surprisingly enough, the results showed that increasing revenue was the least prioritised for their primary marketing goals in 2021. Instead, most companies focused their marketing efforts mainly on improving their brand awareness.

Topics: Content Marketing
7 min read

Will Your Website Pass This Test?

By Ainhoa Rodriguez-Muguruza on 16-Sep-2021 12:00:00

As commercial interactions move online, websites have become the most important asset when attracting leads. Users are, more than ever, expecting their digital experience to be flawless, determining a business’s credibility through their website’s design and moving onto competition if they consider the user experience in your website to be poor or, simply, not good enough.

Topics: Website HubSpot
8 min read

HubSpot: What Is New In August

By Ainhoa Rodriguez-Muguruza on 27-Aug-2021 09:00:00

If you are a HubSpot user, you might have felt that keeping up with the updates that the platform publishes can easily become a full-time job! Keeping up to date with the features that HubSpot is releasing can seem exhausting but understanding how HubSpot’s new tools can help you improve your business is essential to maximise the growth of your building product company.

Topics: HubSpot
9 min read

Discover The New CMS Everyone Is Talking About

By Ainhoa Rodriguez-Muguruza on 25-Aug-2021 11:45:00

At the beginning of August, HubSpot announced a new tier of the platform's existing web content management system, the CMS Hub Starter. This launch comes as a result of understanding the need of growing businesses to elevate the quality of their website experience, whilst reducing the time spent cleaning and managing data obtained through their CMS.

11 min read

Find The Perfect Directory For Your Construction CPD

By Ainhoa Rodriguez-Muguruza on 23-Aug-2021 09:30:00

As new initiatives like the Building Safety Bill are implemented within the UK construction industry, architects are expected, more than ever, to help maintain and improve standards in the built environment, encouraging construction professionals to continuously upgrade their knowledge and facilitate collaboration between trades.

Topics: CPD
9 min read

10 Secrets About Construction Digital Marketing Nobody Told You About

By Ainhoa Rodriguez-Muguruza on 05-Aug-2021 09:00:00

81% of the construction leaders interviewed within the Construction Front Line Survey shared their expectations to enact or put in place initiatives to improve their construction businesses digitally in the following 12 months. With that 12-month deadline quickly approaching, it becomes clear that the construction industry is finally catching up with digital innovation.

Despite over half of the firms surveyed admitting that the sector has been slow adopting digital, results show that attitudes towards digitalisation within the construction industry are almost instantly rewarded, reducing their operating costs, and increasing their employee productivity. But the changes that come together with digital transformation go beyond adopting new technologies.

Topics: Content Marketing Inbound Marketing
7 min read

HubSpot: What is New in July

By Ainhoa Rodriguez-Muguruza on 29-Jul-2021 09:30:00

A new month brings a new HubSpot update! Just like we did for April, May, and June, we have gathered in this post some of the most important updates about the products offered by HubSpot. Aware of the limited availability of any building product manufacturer, these posts are thought to ensure that you are up to date with all HubSpot releases with minimal effort.

Topics: HubSpot
7 min read

5 Reasons Online Construction Courses Are A Must-Have For Construction Companies

By Ainhoa Rodriguez-Muguruza on 08-Jul-2021 09:30:00

Online construction courses have seen their popularity exponentially raising in the last year. Accessible for a bigger audience, building product manufacturers are now able to increase their brand awareness and reach more people within the industry through digital CPDs. These online construction courses offer helpful content that construction professionals can access from their own home.

Taking part in online construction courses and industry specific CPDs has become a requirement for members of many professional institutes such as RIBA, asking specifiers to undertake a minimum number of hours of Continuing Professional Development (yes, that is where the acronym CPD comes from!) every year so they stay up to date with the latest construction advancements.

Topics: CPD
7 min read

HubSpot: What Is New In June

By Ainhoa Rodriguez-Muguruza on 30-Jun-2021 09:30:00

Just like with did for April and May, we have gathered in this post some of the most important updates that HubSpot has brought to light during the month of June. For a building product manufacturer, it can be difficult to keep track of the products and features that HubSpot releases regularly.

We understand that construction professionals have no time to spare. So, in order for you to use your time for growing your construction business, we have made keeping-up with HubSpot’s activity much easier.

9 min read

The 4 Key Elements your Construction Marketing Plan Needs to Increase Specification

By Ainhoa Rodriguez-Muguruza on 28-Jun-2021 11:30:00

Even if factors like efficiency or functionality have been recently highlighted as the elements specifiers seek within a brand, construction professionals keep driving their research by a particularly human feeling, trust.

Specifiers find themselves looking for specifications of over 5,000 products for each project they lead, spending countless hours online waiting for the perfect fit. A building product brand that aligns with them and that is worth sticking with can save them from having to find a new project to specify for every project they have. In this post, we help you make sure that your content marketing plan has the essential key elements you need to build that trust.

Topics: Content Marketing
10 min read

10 Construction Marketing Services You Must Consider If You Want Your Company to Grow

By Ainhoa Rodriguez-Muguruza on 22-Jun-2021 11:30:00

When planning the growth of your building product business, there is always one question at the back of your head that might be keeping you awake at night:

“Am I doing enough to guarantee the success of my company?”

For some building product manufacturers, this question comes with an even more pressing sense of urgency and, most often than not, with a fair share of frustration:

“Why am I not seeing results?”

Topics: Content Marketing
6 min read

The Mindset Shift That Will Help You Market Your Construction Products

By Ainhoa Rodriguez-Muguruza on 11-Jun-2021 12:36:19

When designing your construction marketing strategy, we might feel tempted to describe all the reasons our building products are the best ones in the market. Putting our efforts into creating a list with the characteristics that make our services great seems sensible, but how will that make us any different from our competitors? And, most importantly, will that be enough to make a difference when a prospect is doubting between our products and those of a competitor?

Topics: Content Marketing Inbound Marketing
7 min read

HubSpot: What is New In May

By Ainhoa Rodriguez-Muguruza on 31-May-2021 11:00:00

HubSpot is continuously coming up with new features to ensure you have all the tools you need to help you grow better. Keeping track of these updates and product releases can be key to guarantee that your business strategy is using the latest resources available to you.

From Insynth, we understand that, as a building product manufacturer, you have a fast-growing and dynamic company to lead, and you might not have any time to spare.

We have gathered all the updates HubSpot has launched in the month of May so you can learn about them without having to do any research.

Topics: HubSpot
6 min read

HubSpot User Groups and Why You Should be Part of One

By Ainhoa Rodriguez-Muguruza on 24-May-2021 11:15:38

After last week’s launch of the HubSpot Podcast Network, it is clear that the commitment of HubSpot with the creation of educational, affordable content is growing. As a growth-driven platform, HubSpot understands that stepping out of our comfort zone and improving our knowledge every day is the only way a business can experience true success.

Topics: HubSpot
5 min read

HubSpot Just Conquered The One Milestone They Had Left

By Ainhoa Rodriguez-Muguruza on 14-May-2021 09:48:33

Less than a month ago, HubSpot released a completely new Hub, the Operations Hub, that aims to be the answer to all the struggles operations teams go through on a daily basis. The dimension of the project of launching a new Hub suggested that Operations Hub would be the big surprise HubSpot had prepared for 2021. But little did we know…

Topics: HubSpot
5 min read

HubSpot: What Is New in April

By Ainhoa Rodriguez-Muguruza on 04-May-2021 15:02:59

Keeping up with the activity of HubSpot is not always easy. You can try and be up to date with the features HubSpot is releasing by periodically checking their website or following them on social media. But it can get overwhelming…

And, as a busy building product manufacturer, we know you have no time to spare.

So, I have summarised some of the most important updates that HubSpot has brought to light during the month of April so you are kept in the loop and can benefit from the new options these features are bringing.

Topics: HubSpot
5 min read

HubSpot Is Prompting An Operations Revolution

By Ainhoa Rodriguez-Muguruza on 23-Apr-2021 09:36:35

Like Spiderman said, "with great power comes great responsibility".

And that also applies to the superheroes that allow companies to work smarter, providing them with the tools that save them time, effort, and money.

This superhero is, of course, the operations team.

For building product businesses, power is growth. But with growth, most companies experience friction, leading to discoordination between not only your team, but also with your customers.

Topics: HubSpot