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Ainhoa Rodriguez-Muguruza

Ainhoa Rodriguez-Muguruza

I work closely with new and existing clients to help them achieve a wide variety of Inbound Marketing goals, including HubSpot CRM implementation and Onboarding, as well as help to map out business development objectives to help drive growth to our client’s building product businesses.

Recent posts by Ainhoa Rodriguez-Muguruza

8 min read

Elevating Your Construction Product Brand: HubSpot's CRM and AI Integration

By Ainhoa Rodriguez-Muguruza on 10-Jan-2024 11:04:00

The pivotal shift towards customer-centric philosophies has asked from companies within all industries the adoption of advanced tools. HubSpot emerges as the industry leader, seamlessly blending CRM with AI to redefine marketing and sales processes specifically for the construction sector. From intelligent content creation and dynamic image generation to precise email communication and strategic sales forecasting, HubSpot's offerings align seamlessly with the needs of building product manufacturers.

Topics: HubSpot
22 min read

25 HubSpot Features You Should Use in 2024

By Ainhoa Rodriguez-Muguruza on 20-Dec-2023 12:44:00

This year, in 2023, HubSpot's platform has undergone significant updates, enhancing its efficiency and effectiveness. Anticipate further improvements throughout the year, necessitating awareness of all available features. Continue reading for a recap of the most crucial changes and updates from this year, along with insights on maximizing their benefits as we progress into 2023.

For those unfamiliar with my blogs, I'm Ainhoa, Insynth's Head of Platform Consulting and their in-house HubSpot expert. Since April 2021, I've been  compiling monthly updates to ensure you stay informed about HubSpot's developments. This post provides a summary of the essential updates from the past few months.

If you haven't followed my blogs previously and wish to explore every new feature introduced to the platform in 2023, you can access my monthly blog posts for the current year below!

Topics: HubSpot
7 min read

HubSpot: What Is New In November

By Ainhoa Rodriguez-Muguruza on 23-Nov-2023 15:19:00

As we get into the final stretch of the year, it's a strategic moment to think about the trajectory of your business. In the dynamic landscape of today's business environment, adaptability is key, and there's no better time to assess your business goals than now. This blog serves as your compass, navigating you through the significant updates that HubSpot has unveiled this November.

Topics: HubSpot
9 min read

HubSpot: What's New In October 2023

By Ainhoa Rodriguez-Muguruza on 24-Oct-2023 12:14:00

As we step into the latter part of the year, it's the perfect time to contemplate the future of your business. We're amidst a rapidly changing landscape, and now more than ever, it's crucial to align your business aspirations with a flexible and customised CRM solution. This blog serves as your portal to stay informed about the most significant HubSpot updates this month.

Topics: HubSpot
4 min read

#INBOUND23: How Companies Are Achieving Massive ROI by Moving to CMS Hub

By Ainhoa Rodriguez-Muguruza on 10-Oct-2023 15:35:00

Businesses must constantly adapt and evolve to stay competitive.

A significant part of this adaptation involves the effective management of their online presence. A robust online presence is crucial for construction companies to attract potential clients and showcase their portfolio of projects.

Topics: HubSpot
4 min read

#INBOUND2023: What if You Could Build the CRM of Your Dreams with HubSpot?

By Ainhoa Rodriguez-Muguruza on 03-Oct-2023 15:05:00

So, what if you could build the CRM of your dreams? What if you could seamlessly integrate your processes and data into a powerful CRM that not only meets but exceeds your unique needs? As HubSpot Partners, we believe you can, and we can help you with that!

Topics: HubSpot
9 min read

HubSpot: What's New in September 2023

By Ainhoa Rodriguez-Muguruza on 28-Sep-2023 09:33:00

As we step into the latter part of September, have you contemplated the future of your business? Most of us are already seeing a paradigm shift, it's vital to harmonise your aspirations with a flexible and custom-tailored CRM solution. This blog is your gateway to staying in the loop on the most significant HubSpot advancements this month.

Topics: HubSpot
4 min read

#INBOUND23: The 10 Challenges Building Product Companies will Face in 2024 and How HubSpot Can Help

By Ainhoa Rodriguez-Muguruza on 26-Sep-2023 14:48:00

The landscape of building product companies is constantly evolving, and as we approach 2024, new challenges and opportunities are on the horizon. In this blog post, we'll delve into the ten key challenges that product companies are likely to face in 2024 and explore how HubSpot, a leading CRM and marketing automation platform, can help address these challenges.

Topics: HubSpot
7 min read

#INBOUND23: 15 Things Every HubSpot Admin in the Construction Industry Needs to Know

By Ainhoa Rodriguez-Muguruza on 19-Sep-2023 14:24:00

In an increasingly competitive business landscape, companies in the construction industry are turning to advanced CRM tools like HubSpot to streamline their operations, enhance customer relationships, and boost growth.

Topics: HubSpot
4 min read

#INBOUND2023: Revolutionise Your Website Creation with HubSpot's New AI Website Generator

By Ainhoa Rodriguez-Muguruza on 14-Sep-2023 14:56:00

As we enter the last quarter of 2023, having an online presence is not merely an option; it is an absolute necessity. Nevertheless, crafting a website that genuinely reflects your business ethos and engages your audience has frequently entailed a labour-intensive and costly undertaking, replete with intricate coding and design work.

Topics: HubSpot
5 min read

#INBOUND23: HubSpot's AI Product Launches in 2023

By Ainhoa Rodriguez-Muguruza on 11-Sep-2023 14:05:32

Staying ahead of the curve is essential for success. And, yes, that might involve AI.

HubSpot understands this better than most.

That's why, in 2023, HubSpot has rolled out a slew of exciting AI product launches aimed at helping businesses supercharge their marketing and sales efforts. According to The HubSpot Blog's State of AI Report, over 85% of marketers and sales professionals agree that AI enhances content quality and prospecting efforts.

Topics: HubSpot
8 min read

HubSpot: What Is New In August 2023

By Ainhoa Rodriguez-Muguruza on 24-Aug-2023 12:30:00

As we leave August behind, let's take a moment to consider how your business is looking to wrap up the third quarter of 2023. Envisioning the months ahead, it's clear that data and, moreover, quality data, will play a pivotal role, and a strategic CRM system will likely be at the forefront. Aligning your aspirations with a dynamic and customised CRM solution is more crucial than ever.

Topics: HubSpot
8 min read

HubSpot: What Is New in July

By Ainhoa Rodriguez-Muguruza on 27-Jul-2023 10:36:00

Looking ahead to the end of Q4 2023, how do you expect your business finishing the year? It is likely that that vision will involve the right tech and, most likely, the right CRM. It is essential to align your goals with a flexible and tailored CRM solution. In this blog post, I will share with you how HubSpot can be the CRM that help you drive your business forward and achieve your 2023 goals.

Topics: HubSpot
8 min read

HubSpot: What Is New In June 2023

By Ainhoa Rodriguez-Muguruza on 28-Jun-2023 11:27:00

As we reach the halfway point of the year, it's time to reflect on how your business has progressed and envision its future by the end of Q4 2023. To facilitate your transformation, it is crucial to align your strategies with a flexible and tailored CRM solution. This blog aims to keep you updated on the most noteworthy HubSpot advancements throughout the month of June!

Topics: HubSpot
7 min read

HubSpot: What Is New In May

By Ainhoa Rodriguez-Muguruza on 25-May-2023 10:41:00

How do you envision your business by the end of Q4 2023? If you're ready for a transformation, it's crucial to align it with a flexible and tailored CRM solution. This blog will keep you updated on the most noteworthy HubSpot advancements throughout the month of May.

Topics: HubSpot
12 min read

Join Us For HubSpot's World Certification Week 2023

By Ainhoa Rodriguez-Muguruza on 12-May-2023 10:37:19

Did you know that the construction industry has gone digital?

Well, you cannot say that we did not warn you! Since 2020, the built environment has undergone a significant transformation recognising the need to keep up with new trends and to ensure that they have the right tools and resources to grow their building product business. And, for that, people are finding that the key to success in this digital world is communication. Is your marketing geared to work in 2023?

Topics: HubSpot
8 min read

HubSpot: What Is New In April

By Ainhoa Rodriguez-Muguruza on 27-Apr-2023 11:22:00

As the Q1 2023 fades away in the distance, product brands are actively seeking innovative ways to boost their marketing, sales, and service processes. How do you want your business to look like by Q4 2023? If you are looking for a change, it is likely that this needs to happen hand-in-hand with an adaptable, fully customized CRM. This blog will keep you in the loop on the most significant HubSpot updates throughout the month of April.

Topics: HubSpot
7 min read

HubSpot: What Is New In March

By Ainhoa Rodriguez-Muguruza on 28-Mar-2023 12:43:00

As the first quarter of the year gains momentum, product brands are actively seeking innovative ways to optimize and streamline their marketing, sales, and service processes, while elevating the achievement of key performance indicators and goals. Does this resonate with you? An adaptable, fully customized CRM is the key to conquering these objectives, and staying current with the latest features ensures you're maximizing the potential of your chosen platform. This blog will keep you in the loop on the most significant HubSpot updates throughout the month of February, empowering your brand for success.

Topics: HubSpot
8 min read

10 Reasons Your Growing Building Product Business Needs A CRM

By Ainhoa Rodriguez-Muguruza on 10-Mar-2023 11:52:05

Managing contact and client information might seem simple in the early stages of the development of a company. An Excel spreadsheet is comfortable enough and, even if some members of your team struggle to find documents in the endless loops of folders within folders that you have on your shared server, there is no need to panic. Yet, as your company expands, you bring on more clients, and you recruit more staff, and… panic.

Topics: HubSpot
9 min read

HubSpot: What Is New In February 2023

By Ainhoa Rodriguez-Muguruza on 21-Feb-2023 11:38:00

As we ease into the year, Q1 KPIs and goals get more and more real, and building product brands are looking into different ways to optimise and streamline their marketing, sales, and service processes. Sounds familiar? A fully-customised CRM is a fantastic way of achieving that, but when choosing a CRM, it is important that you keep up with its new features so you can make the most of your platform. This blog will provide you with a summary of the most important HubSpot news during the month of February.

Topics: HubSpot
9 min read

HubSpot: What Is New In January

By Ainhoa Rodriguez-Muguruza on 24-Jan-2023 11:53:28

A new year, a new HubSpot update! At HubSpot, there has certainly not been time to rest. We have started 2023 with one of the most interesting and exciting set of updates, concerning marketing, sales, service, website, and operations. 2023 opens a wide range of opportunities for the built environment and it is important to ensure that your company has the right tech stack to deliver these goals. Are you ready?

8 min read

Why Should HubSpot Be Part of Your 2023 Marketing Strategy For Your Building Product Brand

By Ainhoa Rodriguez-Muguruza on 12-Jan-2023 16:58:00

A CRM is a key component of a philosophy that approaches the customer as an invaluable asset around which your construction brand should evolve and grow. HubSpot represents a change of paradigm in marketing and sales processes, including the specification process, and helping building product brands become more customer-centric, ensuring their growth. Is your 2023 strategy benefiting from all the perks of using the right CRM?

Topics: HubSpot
9 min read

HubSpot: What Is New In December

By Ainhoa Rodriguez-Muguruza on 23-Dec-2022 09:31:00

Well, the clock is ticking and... 2023 is almost here! A new year comes with new opportunities and, even if it might seem daunting, when supported by specialised consultants, platforms like HubSpot can optimise your processes, making sure that we make of 2023 your year.

Topics: HubSpot
12 min read

25 HubSpot Features You Should Use In 2023

By Ainhoa Rodriguez-Muguruza on 20-Dec-2022 09:39:13

This year has seen major updates to HubSpot's  platform, which have made it even more efficient and effective! We're expecting even more improvements in 2023, so it's important to be aware of all the features available. Keep reading for a summary of the most important changes and updates for this year, and how to make the most of them moving into 2023.

Topics: HubSpot
8 min read

HubSpot: What is New In November?

By Ainhoa Rodriguez-Muguruza on 28-Nov-2022 11:19:00

Someone needs to say it… There are only 8 weeks until the end of the year! It might seem that 8 weeks is not a lot of time, not enough, at least, to get something meaningful done, but that is not necessarily true. When supported by specialised consultants, platforms like HubSpot can make a difference in less time than we think, allowing you to start the new year with the best platform currently available for marketers, sales and service representatives, and operations managers.

9 min read

HubSpot: What Is New In October 2022

By Ainhoa Rodriguez-Muguruza on 31-Oct-2022 10:33:00

We start the last quarter of the year with a new list of updates that HubSpot is releasing as we finish the year. HubSpot is positioning itself as one of the go-to CRM platforms for 2023, having been named by Gartner as a Leader in the Magic Quadrant for B2B Marketing Automation Platforms. The evaluation was based on specific criteria that analysed the company’s overall "Completeness of Vision" and "Ability to Execute. Want to learn more?

Topics: HubSpot
8 min read

HubSpot: What Is New In September

By Ainhoa Rodriguez-Muguruza on 30-Sep-2022 11:43:00

We just came back from INBOUND22 and, wow! HubSpot has definitely given us a few surprises. Whilst no products were released, it is clear that HubSpot is maturing and it is stablishing itself as an end-to-end one-platform CRM software that can work in tandem with other integrations. As HubSpot users, INBOUND22 gave us the confidence that we are in safe hands.

Topics: HubSpot
6 min read

Prepare Your Construction Marketing Plan in 2023

By Ainhoa Rodriguez-Muguruza on 30-Sep-2022 11:38:42

With Q4 drawing near, building product businesses are contemplating how they can improve their performance in preparation for the upcoming year.

This is the time marketing plans get drafted, modified, discarded, and reformulated, to be the pillar on which the company rests as the team steers the business to success. A marketing plan should help you stay on track with company objectives, mission, and KPIs and achieve maximum potential for your building product brand.

In 2022, the average percentage of the revenue spent on marketing has been 11%. This budget increased year-on-year since the pandemic, reflecting the new role marketing is playing in the success of the industry in the post-pandemic world.

2023 is a likely contestant to see some of the biggest marketing budgets to date, asking marketers across the industry to be more resourceful with how they design their marketing plans.

Topics: Content Marketing
5 min read

#INBOUND22 Thinking About Changing Your CRM? This Is Why It Sounds Scary

By Ainhoa Rodriguez-Muguruza on 13-Sep-2022 16:11:58

LIVE FROM #INBOUND22

When someone that talks the talk has also walked the walk. We joined Frank Loughan, VP and Revenue Operations at ARC Document Solutions, Dilo Wijesuri, President and COO of ARC Document Solutions, and Kari Fairbanks, National Sales and Marketing and Operations Manager at ARC Document Solutions to learn about how they migrated from Salesforce into HubSpot and how that has led them to a 133% increase in new business growth year-on-year.

Topics: INBOUND22
4 min read

#INBOUND22 The Future of Growth Is About Connections

By Ainhoa Rodriguez-Muguruza on 09-Sep-2022 16:02:33

LIVE FROM #INBOUND22

We kicked off INBOUND22 speaking about the price of disconnection, and, throughout the event, different speakers tried to help us better understand the different strategies that we can apply to reduce the disconnection between people, systems, and community. We joined Rob Giglio, CCO, at HubSpot and Emilie Wells, CMO of Triage Staffing, to explore how the right CRM can help unlock an interconnected environment with data at its core.

Topics: INBOUND22
4 min read

#INBOUND22 RevOps And How To Achieve Scaled Growth

By Ainhoa Rodriguez-Muguruza on 08-Sep-2022 19:47:22

LIVE FROM INBOUND22

Without a unified foundation, RevOps is just a buzzword. Alison Elworthy and Sid Kumar explain to us at INBOUND22 how this new methodology aligns with the popular flywheel and the customer journey. They shared with the audience how HubSpot has elevated operations teams, helping to build an operating system that supports scaled growth. To ensure that all businesses can apply this methodology, the summarised the key pillars to get your RevOps journey started.

Topics: INBOUND22
7 min read

#INBOUND22 Has Just Started! First HubSpot Spotlight

By Ainhoa Rodriguez-Muguruza on 07-Sep-2022 17:36:06

LIVE FROM INBOUND22

It is here! It is happening! Today, at 10:30AM in Boston, US, we joined the HubSpot Spotlight on the INBOUND Main Stage to hear from Yamini Rangan, HubSpot CEO, Dharmesh Shah, co-founder and CTO, and Steph Cuthbertson CPO, all the new features and tools that the platform is releasing for 2023. The clear message was focused in connection or, rather, the lack of thereof, and we were all welcomed with a simple question that left us speechless.

Topics: INBOUND22
11 min read

Getting Ready for INBOUND22: 10 Highlights From INBOUND2021

By Ainhoa Rodriguez-Muguruza on 02-Sep-2022 10:27:34

INBOUND22 is less than a week away and we are beyond excited to be attending it live in Boston. Part of the Insynth team will be in Boston all week, from the 5th to the 9th of September, to make the most of one of the biggest and most expected marketing events of the year. And, if you are also attending INBOUND22, drop us a message. We would love to meet you there! In the meantime, here are some of the main highlights from INBOUND2021!

Topics: INBOUND22
7 min read

HubSpot: What Is New In August?

By Ainhoa Rodriguez-Muguruza on 02-Sep-2022 09:26:13

HubSpot is getting up to speed, bringing us a significant number of updates for the month of August. It is clear that HubSpot is working fast, making sure that the platform gets to INBOUND2022 in its best shape! It can be hard to keep up with all the updates the platform releases and that is why we have gathered the most relevant ones for you to look at! 

Topics: HubSpot
10 min read

5 Ways In Which HubSpot Can Help You Write The Perfect Email

By Ainhoa Rodriguez-Muguruza on 09-Aug-2022 15:19:02

As the construction industry became digitalised, numerous experts foresaw the disappearance of one-to-one conversations as we knew them, predicting disruptive and spammy tendencies to take over commercial interactions. Fortunately for building product businesses, those calculations could not have been any further from the truth and high-quality, natural, and organic connections are rewarded more than ever.

Topics: HubSpot
10 min read

10 HubSpot Sales Tools That Can Help You Reach Your 2022 KPIs

By Ainhoa Rodriguez-Muguruza on 02-Aug-2022 15:42:12

In full recovery mode from the setbacks caused by the COVID-19 pandemic, 2022 was thought to be the year that the built environment fell back on its feet. The pressure was real!

With an increasing number of construction projects being approved, building product manufacturers had the opportunity to grow and aim for slightly more ambitious KPIs. Halfway through the year, it is important we ask ourselves where we are at and what tools we can use to ensure those KPIs are satisfactorily reached.

Topics: Sales
9 min read

HubSpot: What Is New In July?

By Ainhoa Rodriguez-Muguruza on 28-Jul-2022 11:37:00

It might be holiday season but HubSpot does not stop (actually, they took a Global Week of Rest during the month of July, but that did not keep them from releasing some fantastic updates this month!). HubSpot wants to be the go-to CRM for all businesses and it is actively listening to their customers to take their feedback on board and improve some of their features. 

Topics: HubSpot
7 min read

10 Construction Marketing Strategies You Can Start Implementing

By Ainhoa Rodriguez-Muguruza on 26-Jul-2022 11:06:00

Often depicted as a sprint, marketing can often feel more like a marathon. It requires work, hard work that, however, if done right, always pays back. Building product brands often feel frustrated about their marketing strategy, feeling like they are trying a thousand tactics without getting any results. But there is another way (or rather, ten other ways!) to do marketing for your building product brand.

Topics: Content Marketing
9 min read

Is HubSpot Worth The Investment?

By Ainhoa Rodriguez-Muguruza on 14-Jul-2022 10:57:00

HubSpot has been implemented in more than 143,000 businesses in over 120 countries. It comes as no surprise that it has become one of the most popular CRM-based marketing, sales, services, and operations platform in the last ten years. A quick search in Google will take you to numerous success stories where you can see the huge impact swapping to HubSpot can have for your building product brand but, the real question is, is HubSpot really worth it?

Topics: HubSpot
7 min read

5 Ways In Which You Can Make Sense Of Your Database

By Ainhoa Rodriguez-Muguruza on 07-Jul-2022 10:52:00

It might seem a simple statement: in order to provide true value to your customers, you need to understand their needs. And, for that, you need to segment them. Market segmentation is not an exact science, it will depend on your building product brand, your customers, and the goals you have set yourself.

Customer segmentation can help boost conversions, reach a wider audience, and communicate more effectively with customers! For that, it is essential that all teams within your company understand how your customers are segmented, members of those departments will be able to effectively target your customers through their activity. 

Topics: Inbound Marketing
8 min read

HubSpot: What Is New In June?

By Ainhoa Rodriguez-Muguruza on 30-Jun-2022 16:47:36

The end of the quarter brings more HubSpot updates for users to continue making the most of their CRM. With a long-awaited product release, HubSpot is paving the way for an even stronger second half of the year. If you feel like you cannot keep up with this update, do not worry! We have written a summary so you learn about them in less than 10 minutes.

Topics: HubSpot
8 min read

[Product Release] Design Your Website For Free On HubSpot

By Ainhoa Rodriguez-Muguruza on 16-Jun-2022 11:00:00

So… HubSpot has done it again! From June 15th, HubSpot users will be able to create entry-level websites on HubSpot for free, enjoying fantastic features such as premium hosting, SSL certificate, WAF, and 24/7 security and threat monitoring, with no monthly cost entailed to it. HubSpot has clearly understood the need of growing business for a platform that would allow them to elevate the quality of their website, regardless of the dimensions of their business or their budget.

Topics: HubSpot
8 min read

Boost The Productivity Of Your Sales Team With The Right CRM

By Ainhoa Rodriguez-Muguruza on 10-Jun-2022 10:10:02

Steve Bookbinder, CEO, author, and sales coach at DM Training, explains how, every year, salespeople are asked for more. The most common request salespeople get from their managers is to be more productive, but truth is, salespeople are already productive. For Bookbinder, the key is not working harder, but smarter; it is to maximise the time salespeople have so they can do what they do best… Selling!

Topics: Sales
7 min read

HubSpot: What Is New in May?

By Ainhoa Rodriguez-Muguruza on 07-Jun-2022 12:38:23

Another month brings another blog on HubSpot's latest updates! Among other events, May gathered HubSpot's World Certification Week and the Operation Hub's first birthday, both events that created a cheerful atmosphere within the HubSpot Community. Together with those events, throughout the month of May, HubSpot has released numerous updates that can help your building product brand grow better and faster.

Topics: HubSpot
7 min read

5 Sustainability Priorities For Building Product Manufacturers In 2022

By Ainhoa Rodriguez-Muguruza on 26-May-2022 17:00:00

Understanding why building sustainability matters for the built environment will allow you and your building product brand to grow professionally and personally. The conversation has started, and it is not going anywhere. Here are the recent past, present, and future of what sustainability will bring for building product manufacturers. 

Topics: Content Marketing
6 min read

10 Essential Steps To Develop A Successful Construction Marketing Plan

By Ainhoa Rodriguez-Muguruza on 20-May-2022 10:31:13

The average percentage of the revenue spent on marketing is 11%. Yes, that is right! Companies are spending £1 out of every £10 that they earn on keeping the ball rolling.

And, for 44% of the companies spending that percentage of their revenue on marketing activities, the clear goal is lead generation. The main areas of investment lay within digital and online marketing, particularly focusing on paid search, SEO, and content marketing.

Topics: Content Marketing
7 min read

7 Reasons Inbound Is What Construction Needs

By Ainhoa Rodriguez-Muguruza on 13-May-2022 11:00:00

Labelled by most as one of the slowest to adopt digital transformations, construction doesn't have the best relationship with digital.

However, with 9 in every 10 architects choosing to use Google as their primary and, often, only tool, to research new products and solutions, the sector is finally catching up with digital innovation.

Considering that the construction sector has often been pointed out as the strongest resistance to digitalisation, construction leaders might have felt that technological adoption was what they needed. Technology without methodology, however, can see its effectiveness hindered.

In this blog post, I will address the challenge that building product manufacturers are facing as they are asked to update their processes and current strategies, implementing modern tactics that support their new business goals. To successfully transition, the sector needs to understand not only the software being introduced but also the methodology shift that accompanies it.

Topics: Inbound Marketing
15 min read

Join Us For HubSpot's World Certification Week

By Ainhoa Rodriguez-Muguruza on 05-May-2022 12:29:12

2022 has come with an undeniable trend: the way we do things has changed and, more importantly, has not stopped changing. As a result, the construction industry is witnessing an unprecedented transformation. And revolution, indeed, comes through education.

Powered by the sector's digitalisation, construction marketing has also had to catch up. These new trends ask for innovation in how we communicate and make sure we reach the right people, with the right message, at the right time. As HubSpot partners, we understand inbound as the new way of driving digital interactions, prioritising personalisation, relevance, and value.

Topics: HubSpot
9 min read

12 Video Marketing Strategies You Should Try In 2022

By Ainhoa Rodriguez-Muguruza on 22-Apr-2022 08:15:00

With Instagram, TikTok, and LinkedIn (yes, indeed!) boosting the reach video content gets in their network, it comes with no surprise that marketers around the globe are prioritising video-based marketing in their strategy.

Is this shift towards video content applicable to building product manufacturers? It is, it absolutely is! In this post, I will go over the different types of video marketing strategies you should try in 2022 to make the most of your marketing efforts.

Topics: Content Marketing
8 min read

HubSpot: What Is New In April?

By Ainhoa Rodriguez-Muguruza on 18-Apr-2022 06:30:00

And, just like that… Q1 is gone! HubSpot has made us used to monthly updates, with new features coming out almost anytime but, with a new quarter, we can see exciting new updates coming to life! I can be difficult to keep up with HubSpot’s news, particularly when they release announcements so often so, with that in mind, this blog will provide you with a summary of the most important HubSpot news during the month of April!

Topics: HubSpot
10 min read

A Full Guide On Construction Website Design

By Ainhoa Rodriguez-Muguruza on 11-Apr-2022 11:00:00

Inbound marketing has proven to be a remarkably efficient tool for creating benefits and helping generate more traffic and leads. As the construction industry becomes more tech-savvy, many companies are deciding to adopt this innovative marketing stance and follow the principles of an inbound marketing strategy. But are they ready?

Topics: Website
8 min read

HubSpot: What Is New In March?

By Ainhoa Rodriguez-Muguruza on 31-Mar-2022 17:01:11

Choosing HubSpot as a CRM is often thought a process through which you open new doors! And, this is often daunting. Trying to do too much or start using the platform without customising it first can discourage you and your team, ultimately making you abandon the platform.

A good way to start getting used to HubSpot’s vocabulary is to keep up with its new features. Because keeping on top of HubSpot's updates can be tricky, this blog will provide you with a summary of the most important HubSpot news during the month of March!

Topics: HubSpot
9 min read

10 Blogs Every Construction Marketing Expert Should Follow

By Ainhoa Rodriguez-Muguruza on 21-Mar-2022 10:44:00

Producing a successful blogging strategy is not easy, and the truth is, blogging about the construction sector does not make it any simpler!

As a swiftly changing industry, building product brands often feel that time is slipping through their hands and decide to drop marketing activities, such as blogging, which is key to their marketing efforts' success.

Topics: Content Marketing
7 min read

3 Must Have Digital PR Tactics For  Architecture Magazines In The UK

By Ainhoa Rodriguez-Muguruza on 10-Mar-2022 09:35:21

As architects and specifiers choose to go online when researching for products and solutions, building product brands are asked to understand the relevance of marketing strategies that involve SEO. If this is your case, you might have already noticed that SEO efforts might fall short depending on the goals that you have set for your company...

But there is a way of speeding up those results with Architecture Magazines

Topics: Digital PR
10 min read

International Women's Day 2022: What Does The Data Say?

By Ainhoa Rodriguez-Muguruza on 09-Mar-2022 12:00:00

As part of International Women’s Day, every industry in the UK is turning their attention to their sector, looking at the diversity or, rather, lack thereof.  And, unsurprisingly, the construction sector does not provide us with an encouraging picture... To contribute to a wider awareness of the situation of women in the construction sector, we have gathered some of the most relevant data available.

Topics: Trends
10 min read

How To Follow-Up Construction Leads Successfully

By Ainhoa Rodriguez-Muguruza on 04-Mar-2022 10:00:00

Despite the undeniable success of follow-up practices based on innovative marketing methodologies, such as inbound, salespeople within the construction industry, unfortunately, insist on holding onto outdated, spammy, and intrusive tactics.

In this post, we have gathered some of the most common mistakes we see when following up construction leads, as well as how to set up a lead management plan to avoid them.

Topics: Sales
9 min read

How To Communicate Your Building Sustainability Aims In Your Marketing

By Ainhoa Rodriguez-Muguruza on 03-Mar-2022 09:00:00

As the built environment in the UK adopts a stronger commitment to the environment, it is the moment for building product manufacturers to step forward and ask themselves how they are contributing to this commitment. Most often than not, building products are designed with the environment in mind. It is key to be able to communicate that to architects and specifiers looking for more environmentally friendly solutions.

Topics: CPD
14 min read

10 Post-CPD Tactics You Can Use To Boost Conversion

By Ainhoa Rodriguez-Muguruza on 23-Feb-2022 09:45:00

Your CPD event has been delivered. Congratulations! You might be tempted to sit back and relax, waiting for the results to come through but… That would be a mistake! Whilst incredibly efficient, CPDs are not magic tricks, and very rarely will they get you leads on their own.

You need to work for it.

Topics: CPD
7 min read

HubSpot: What Is New In February

By Ainhoa Rodriguez-Muguruza on 18-Feb-2022 10:00:00

Another month brings another post with HubSpot's latest updates! Choosing HubSpot as a CRM is a fantastic decision, and it is important that you keep up with its new features so you can make the most of your platform. Because keeping on top of HubSpot's updates can be tricky, this blog will provide you with a summary of the most important HubSpot news during the month of February!

Topics: HubSpot
10 min read

Looking At The Numbers: The Future Of CPD In Construction

By Ainhoa Rodriguez-Muguruza on 03-Feb-2022 12:23:00

As the “new normal” establishes itself, an emphasis is being put on the “new”.

The world is becoming used to new ways of behaving and performing activities, including learning. A rise in digitally delivered learning has put the future of CPD into question.

With that in mind, we have summarised the results of 4 reports on CPD published during 2021 to understand the past, present, and future of CPD in construction.

Topics: CPD
9 min read

HubSpot: What Is New In January?

By Ainhoa Rodriguez-Muguruza on 28-Jan-2022 10:18:00

Well, Happy New Year! No doubt, the clock is ticking, and 2022 has arrived with a wide range of opportunities that could be the key to the success of your construction product business. Do you have the tools that will allow you to make the most of those opportunities?

Topics: HubSpot
12 min read

25 HubSpot Features You Should Use In 2022

By Ainhoa Rodriguez-Muguruza on 24-Dec-2021 13:59:40

So close to the New Year... that we need a HubSpot 2021 round-up! This year has brought us new updates and features that have revolutionised how we do marketing. And we are expecting even more for the next year! So you can make the most of your platform, it is essential that you are aware of all its features. But, it is now always easy to keep up with HubSpot! So, keep reading for a quick, concise, and compelling summary!

Topics: HubSpot
8 min read

HubSpot: What Is New in December

By Ainhoa Rodriguez-Muguruza on 23-Dec-2021 10:45:00

Last month of the year and, yet, full of updates from HubSpot. With an impressive attention to detail, HubSpot has exceeded all expectations when it comes to the updates recently announced. After a fantastic 2021, the platform is driven to position themselves as the #1 CRM available to B2B and B2C businesses. How is HubSpot making a difference in 2022?

Topics: HubSpot
13 min read

10 Tips To Turn Your LinkedIn Into A Lead Generation Tool

By Ainhoa Rodriguez-Muguruza on 13-Dec-2021 12:06:18

82% of the B2B social media leads come from LinkedIn.

Earlier this year, Handmade Marketing conducted a survey that found that over 94% of the top 100 UK construction companies use LinkedIn. Furthermore, the survey revealed that these companies mainly used LinkedIn to share project updates, broadcast industry news, or announce upcoming events.

However, this is not everything you can do with your social media platforms. This blog post will give you a detailed overview of social media for your building product company, but if you want to head straight to the top ten tips, click here.

Topics: Lead Generation
12 min read

[TOP 10] 2022 Powerful SEO Trends You Need To Get Ready For

By Ainhoa Rodriguez-Muguruza on 23-Nov-2021 14:14:24

The future is now. Google is setting the pace for 2022 with a complete set of updates that aims to bring the user to the top of their priority list. We have gathered the most relevant updates by Google in 2021 and how they will shape the way we do SEO in 2022.

Make sure you are aware of these trends and that you are ready for a SEO revolution.

Topics: SEO
8 min read

HubSpot: What Is New In November

By Ainhoa Rodriguez-Muguruza on 12-Nov-2021 10:00:00

Just a few weeks away from finishing the year, HubSpot has stepped on the gas and revealed some of the most awaited platform updates. It is clear that HubSpot is setting the pace for 2022 full of news that will keep the industry of marketing evolving. Learn how HubSpot can help you stay ahead of your competitors, making sure you are always using the newest tools!

Topics: HubSpot
8 min read

HubSpot: What Is New In October

By Ainhoa Rodriguez-Muguruza on 29-Oct-2021 10:15:00

With INBOUND2021 taking place this month, October was destined to be a month full of updates and industry news! And it has not let us down.

Topics: HubSpot
13 min read

A Guide On How to Use HubSpot For Your Construction Business

By Ainhoa Rodriguez-Muguruza on 25-Oct-2021 12:15:00

HubSpot is the only CRM designed following the principles of inbound marketing. This philosophy approaches the customer as an invaluable asset around which your construction brand should evolve and grow. HubSpot represents a change of paradigm in marketing and sales processes, including the specification process! Are you making sure you are keeping up with this transformation?

Topics: HubSpot
13 min read

#INBOUND2021: 6 HubSpot Success Stories You Need To Read

By Ainhoa Rodriguez-Muguruza on 14-Oct-2021 19:37:49

Live From #INBOUND2021

Attending INBOUND2021 during these last three days has provided us with the possibility to learn from world-leading experts. But, if there is something that I truly enjoy of INBOUND is the chance to hear first-hand some of the success stories companies have been able to to experience when adding HubSpot to their tech stack. In this post, we have tried gathering a variety of the case studies that were presented during INBOUND2021 on how using different HubSpot features helped companies in their growth journey. 

Topics: Events HubSpot
7 min read

#INBOUND2021: How To Successfully Personalise Your Marketing Strategy

By Ainhoa Rodriguez-Muguruza on 14-Oct-2021 17:49:41

Live From #INBOUND2021

Marketing is driven by emotions and customers are proud to guide their decisions through their feelings! Marketing is not about calling the attention of a prospect anymore; it is about establishing relationships that are special enough for them to consider them memorable. With higher standards than ever, customers are basing their decisions on more than features and function, they are looking for experiences.

Topics: Customer Experience
6 min read

#INBOUND2021 Are You Listening To Your Customers?

By Ainhoa Rodriguez-Muguruza on 14-Oct-2021 14:36:05

Live From #INBOUND2021

Customers’ expectations are higher than ever. So, it is up to us to do our homework and make sure that we have all the information we need to provide them with streamlined, seamless, and flawless conversations. These does not refer uniquely to support conversations, any conversation counts! Are you making sure that your interactions are up to your customers standards?

Topics: Customer Experience Events
8 min read

#INBOUND2021: What Can Behavioural Science Tell You About Your Customers?

By Ainhoa Rodriguez-Muguruza on 13-Oct-2021 20:14:03

Live From #INBOUND2021

I have always found the science behind human behaviour fascinating! And, because of that, the talk “Using Behavioural Science To Improve Customer Success” was probably one of the sessions I was looking forward the most. The session was led by Andrea Belk Olson, Behavioural Scientist at Pragmadik, a market research organisation that uses data to improve customer engagement, differentiation, and build communities.

Topics: Content Marketing Events
7 min read

#INBOUND2021: What Is Cyclical Lead Nurturing?

By Ainhoa Rodriguez-Muguruza on 12-Oct-2021 20:26:57

Live From #INBOUND2021

If you are an automation fan, Mike K. Tatum’s talk was probably one of the sessions that you were looking forward to in INBOUND2021.

Mike K. Tatum is Demand Generation Manager at Momentive, the former Survey Monkey, and, in his talk “Keep Inbound Leads Engaged With a Continuous Cycle of Lead Nurturing Workflows”, he went over his sophisticated ecosystem of lead nurturing automation. He came up with a bulletproof lead nurturing system that he developed after using HubSpot’s Marketing Hub for over 5 years.

Topics: Events HubSpot MarTech
6 min read

#INBOUND2021: Is Your Business Really Customer-Centric?

By Ainhoa Rodriguez-Muguruza on 12-Oct-2021 13:36:21

Live From #INBOUND2021

Giving an unbeatable start to this year's event, Insynth's team is ready to narrate you live this 3-day revolutionary gathering of world leading software experts!

Kim Orlesky has continuously been named as one of the top sales leaders to follow, with LinkedIn considering her their most influential sales authority! She has also been awarded prizes including Startup Canada's Woman Entrepreneur of the Year and Success Magazine’s Most Inspirational Blogger. She is the author of the book Sell More. Faster. and is currently immersed on the writing of her fourth book, Virtual Selling Best Practices.

Topics: Events HubSpot
10 min read

[TOP 5] The Best Social Media Platforms For Construction Companies

By Ainhoa Rodriguez-Muguruza on 05-Oct-2021 10:15:00

HubSpot reedited their State of Marketing 2021 report last August to include data related to the UK market, making it more relevant for businesses operating at a country-level. The report opened with an unbeatable headline: social media has been the #1 channel used in marketing in 2021 with 8 in every 10 companies investing in their social presence.

But, how accurate is that data for manufacturers and construction companies?

Topics: Social Media
8 min read

HubSpot: What is New in September

By Ainhoa Rodriguez-Muguruza on 30-Sep-2021 11:15:00

Another month, another HubSpot update! Making sure you are aware of the updates of this platform is useful for both HubSpot users and non-users, either because you could be making better use of a platform that you are paying for or because these could be the tools your competitors are planning on applying in the near future! Wouldn’t it be great to stay one step ahead?

Topics: HubSpot
8 min read

4 Website Metrics You Need to Get Right

By Ainhoa Rodriguez-Muguruza on 23-Sep-2021 12:00:00

With a big part of the construction industry moving their selling processes online and investing in their digital presence, guaranteeing a remarkable first impression through your website has become urgently necessary. Gone are the days you could think of a website as an optional element within your growth strategy. Without a carefully designed site, chances are, you become invisible.

Topics: Website
8 min read

5 Construction Marketing Hacks That Work

By Ainhoa Rodriguez-Muguruza on 21-Sep-2021 11:15:00

In their 2021 State of Marketing report, HubSpot found that 63% of the companies surveyed increased their marketing budget in 2021. Surprisingly enough, the results showed that increasing revenue was the least prioritised for their primary marketing goals in 2021. Instead, most companies focused their marketing efforts mainly on improving their brand awareness.

Topics: Content Marketing
7 min read

Will Your Website Pass This Test?

By Ainhoa Rodriguez-Muguruza on 16-Sep-2021 12:00:00

As commercial interactions move online, websites have become the most important asset when attracting leads. Users are, more than ever, expecting their digital experience to be flawless, determining a business’s credibility through their website’s design and moving onto competition if they consider the user experience in your website to be poor or, simply, not good enough.

Topics: Website HubSpot
8 min read

HubSpot: What Is New In August 2022

By Ainhoa Rodriguez-Muguruza on 27-Aug-2021 09:00:00

If you are a HubSpot user, you might have felt that keeping up with the updates that the platform publishes can easily become a full-time job! Keeping up to date with the features that HubSpot is releasing can seem exhausting but understanding how HubSpot’s new tools can help you improve your business is essential to maximise the growth of your building product company.

Topics: HubSpot
9 min read

Discover The New CMS Everyone Is Talking About

By Ainhoa Rodriguez-Muguruza on 25-Aug-2021 11:45:00

At the beginning of August, HubSpot announced a new tier of the platform's existing web content management system, the CMS Hub Starter. This launch comes as a result of understanding the need of growing businesses to elevate the quality of their website experience, whilst reducing the time spent cleaning and managing data obtained through their CMS.

11 min read

Find The Perfect Directory For Your Construction CPD

By Ainhoa Rodriguez-Muguruza on 23-Aug-2021 09:30:00

As new initiatives like the Building Safety Bill are implemented within the UK construction industry, architects are expected, more than ever, to help maintain and improve standards in the built environment, encouraging construction professionals to continuously upgrade their knowledge and facilitate collaboration between trades.

Topics: CPD
9 min read

10 Secrets About Construction Digital Marketing Nobody Told You About

By Ainhoa Rodriguez-Muguruza on 05-Aug-2021 09:00:00

81% of the construction leaders interviewed within the Construction Front Line Survey shared their expectations to enact or put in place initiatives to improve their construction businesses digitally in the following 12 months. With that 12-month deadline quickly approaching, it becomes clear that the construction industry is finally catching up with digital innovation.

Despite over half of the firms surveyed admitting that the sector has been slow adopting digital, results show that attitudes towards digitalisation within the construction industry are almost instantly rewarded, reducing their operating costs, and increasing their employee productivity. But the changes that come together with digital transformation go beyond adopting new technologies.

Topics: Content Marketing Inbound Marketing
7 min read

HubSpot: What is New in July

By Ainhoa Rodriguez-Muguruza on 29-Jul-2021 09:30:00

A new month brings a new HubSpot update! Just like we did for April, May, and June, we have gathered in this post some of the most important updates about the products offered by HubSpot. Aware of the limited availability of any building product manufacturer, these posts are thought to ensure that you are up to date with all HubSpot releases with minimal effort.

Topics: HubSpot
7 min read

5 Reasons Online Construction Courses Are A Must-Have For Construction Companies

By Ainhoa Rodriguez-Muguruza on 08-Jul-2021 09:30:00

Online construction courses have seen their popularity exponentially raising in the last year. Accessible for a bigger audience, building product manufacturers are now able to increase their brand awareness and reach more people within the industry through digital CPDs. These online construction courses offer helpful content that construction professionals can access from their own home.

Taking part in online construction courses and industry specific CPDs has become a requirement for members of many professional institutes such as RIBA, asking specifiers to undertake a minimum number of hours of Continuing Professional Development (yes, that is where the acronym CPD comes from!) every year so they stay up to date with the latest construction advancements.

Topics: CPD
7 min read

HubSpot: What Is New In June 2022

By Ainhoa Rodriguez-Muguruza on 30-Jun-2021 09:30:00

Just like with did for April and May, we have gathered in this post some of the most important updates that HubSpot has brought to light during the month of June. For a building product manufacturer, it can be difficult to keep track of the products and features that HubSpot releases regularly.

We understand that construction professionals have no time to spare. So, in order for you to use your time for growing your construction business, we have made keeping-up with HubSpot’s activity much easier.

9 min read

The 4 Key Elements Your Construction Marketing Plan Needs To Increase Specification

By Ainhoa Rodriguez-Muguruza on 28-Jun-2021 11:30:00

Even if factors like efficiency or functionality have been recently highlighted as the elements specifiers seek within a brand, construction professionals keep driving their research by a particularly human feeling, trust.

Specifiers find themselves looking for specifications of over 5,000 products for each project they lead, spending countless hours online waiting for the perfect fit. A building product brand that aligns with them and that is worth sticking with can save them from having to find a new project to specify for every project they have. In this post, we help you make sure that your content marketing plan has the essential key elements you need to build that trust.

Topics: Content Marketing
10 min read

10 Construction Marketing Services You Must Consider

By Ainhoa Rodriguez-Muguruza on 22-Jun-2021 11:30:00

When planning the growth of your building product business, there is always one question at the back of your head that might be keeping you awake at night:

“Am I doing enough to guarantee the success of my company?”

For some building product manufacturers, this question comes with an even more pressing sense of urgency and, most often than not, with a fair share of frustration:

“Why am I not seeing results?”

Topics: Content Marketing
6 min read

The Mindset Shift That Will Help You Market Your Construction Products

By Ainhoa Rodriguez-Muguruza on 11-Jun-2021 12:36:19

When designing your construction marketing strategy, we might feel tempted to describe all the reasons our building products are the best ones in the market. Putting our efforts into creating a list with the characteristics that make our services great seems sensible, but how will that make us any different from our competitors? And, most importantly, will that be enough to make a difference when a prospect is doubting between our products and those of a competitor?

Topics: Content Marketing Inbound Marketing
7 min read

HubSpot: What is New In May

By Ainhoa Rodriguez-Muguruza on 31-May-2021 11:00:00

HubSpot is continuously coming up with new features to ensure you have all the tools you need to help you grow better. Keeping track of these updates and product releases can be key to guarantee that your business strategy is using the latest resources available to you.

From Insynth, we understand that, as a building product manufacturer, you have a fast-growing and dynamic company to lead, and you might not have any time to spare.

We have gathered all the updates HubSpot has launched in the month of May so you can learn about them without having to do any research.

Topics: HubSpot
6 min read

HubSpot User Groups and Why You Should be Part of One

By Ainhoa Rodriguez-Muguruza on 24-May-2021 11:15:38

After last week’s launch of the HubSpot Podcast Network, it is clear that the commitment of HubSpot with the creation of educational, affordable content is growing. As a growth-driven platform, HubSpot understands that stepping out of our comfort zone and improving our knowledge every day is the only way a business can experience true success.

Topics: HubSpot
5 min read

HubSpot Just Conquered The One Milestone They Had Left

By Ainhoa Rodriguez-Muguruza on 14-May-2021 09:48:33

Less than a month ago, HubSpot released a completely new Hub, the Operations Hub, that aims to be the answer to all the struggles operations teams go through on a daily basis. The dimension of the project of launching a new Hub suggested that Operations Hub would be the big surprise HubSpot had prepared for 2021. But little did we know…

Topics: HubSpot
5 min read

HubSpot: What Is New in April

By Ainhoa Rodriguez-Muguruza on 04-May-2021 15:02:59

Keeping up with the activity of HubSpot is not always easy. You can try and be up to date with the features HubSpot is releasing by periodically checking their website or following them on social media. But it can get overwhelming…

And, as a busy building product manufacturer, we know you have no time to spare.

So, I have summarised some of the most important updates that HubSpot has brought to light during the month of April so you are kept in the loop and can benefit from the new options these features are bringing.

Topics: HubSpot
5 min read

HubSpot Is Prompting An Operations Revolution

By Ainhoa Rodriguez-Muguruza on 23-Apr-2021 09:36:35

Like Spiderman said, "with great power comes great responsibility".

And that also applies to the superheroes that allow companies to work smarter, providing them with the tools that save them time, effort, and money.

This superhero is, of course, the operations team.

For building product businesses, power is growth. But with growth, most companies experience friction, leading to discoordination between not only your team, but also with your customers.

Topics: HubSpot