Labelled by most as one of the slowest to adopt digital transformations, construction doesn't have the best relationship with digital.
However, with 9 in every 10 architects choosing to use Google as their primary and, often, only tool, to research new products and solutions, the sector is finally catching up with digital innovation.
Considering that the construction sector has often been pointed out as the strongest resistance to digitalisation, construction leaders might have felt that technological adoption was what they needed. Technology without methodology, however, can see its effectiveness hindered.
In this blog post, I will address the challenge that building product manufacturers are facing as they are asked to update their processes and current strategies, implementing modern tactics that support their new business goals. To successfully transition, the sector needs to understand not only the software being introduced but also the methodology shift that accompanies it.